This document summarizes information about Tesla, an electric vehicle manufacturer. It discusses Tesla's history and mission to produce electric vehicles, as well as its founders and current CEO Elon Musk. Key details include Tesla's launch of its first car, the Roadster, in 2008 and Model S in 2012. The document also outlines Tesla's revenue, employees, vehicle models and prices, manufacturing locations, internal weaknesses around production costs, and external opportunities in renewable energy. Tesla's marketing strategy focuses on creating demand, building brand awareness, and maintaining customer loyalty.