2. GROUP
MEMBERS
Names : Roll no.
SULEMAN ZAHID L1F21BBAM0712
JUNAID AKHTAR L1F21BBAM0689
ZAIN ULABIDEEN L1F21BBAM0680
ALISHBA NAVEED L1F21BBAM0695
AIHAAN MUSA L1F21BBAM0715
INSTRUCTOR : BASEERAT SATTAR
3. TESLA INTRODUCTION
Tesla was founded in 2003 by a group of engineers who
wanted to prove that people didn't need to compromise to
drive electric – that electric vehicles can be better, quicker
and more fun to drive than gasoline cars.
4. 1-Tesla’s Mission Statement:
To accelerate the world’s transition to sustainable energy.
2-Tesla’s Vision Statement:
To create the most compelling car company of the 21st century
by driving the world’s transition to electric vehicles.
VISION & MISSION STATEMENT OF TESLA
5. PRODUCT
• Tesla’s most remarkable products are Model X,
Model S, Model Y, Model 3, low-cost solar
panels.
• These products have become very popular in the
recent years.
6. VOLKSWAGEN INC. COMPETITOR
OF TESLA INC.
• In order to meet EU climate targets and beat Tesla,
VW plans to launch about 70 purely electric car
models by 2030.
• VW also plans to cut the cost of EV batteries — and
improve battery efficiency relative to Tesla — by
setting up its own battery cell production plants
across Europe.
• Analysts at UBS recently praised VW’s debut EV
model, the ID.3, as "the most credible EV effort by
any legacy auto company so far.
COMPETITOR
7. Organizational Structure
Formal arrangement of jobs
• Determines roles and responsibilities
• Improves efficiency
1. Organization chart
• Visual representation to show internal structure
• Hierarchy from top to bottom
• Good collaboration between the workers.
2. key positions
• Positional authority
• Influences policies.
3. Number of Employees
• Depends on the size.
• 70,757 employees of Tesla
• Increases the productivity.
8. 4. Departments
•Specific department works in specific field
5. Chain of Command
•Command that flows from top to bottom
•Changing of policies follows this rule.
6. Format of Work.
•Centralization by Tesla
•Mechanistic form
•follows narrow span and high specialization
9. SWOT ANALYIS OF TESLA
A Tesla SWOT analysis will help
determine the company’s current
positioning and assess its business
prospects and future plans. The
company’s name is inspired by Nikola
Tesla, a renowned scientist and
inventor. The company was founded in
2003. Tesla’s dynamic business model
and innovative automotive designs are
examined in the following SWOT
Analysis of Tesla.
10. STRENGHT
1-First in the market
On the automotive market, Tesla has a unique position
2-Face value
Over the years, the company overcame many obstacles to the
auto industry’s revolution.
3-Ally strength
Tesla works with major giants such as APDA in the Southeast,
Yes Energy etc.
4-Quality assurance
The design of Tesla is top quality.
WEAKNESS
1-Lack of infrastructure
There is no infrastructure in place to support electric vehicles.
2-Global Expansion
Tesla is attempting to establish itself in a highly competitive
automotive market, while also attempting to expand globally
3-One man army
Elon Musk has become the brand face of Tesla and it is embraced as a one-
man-show.
11. OPPORTUNITIES
1-Unfair advantage
Tesla Motors has the opportunity to strengthen their
position as the “pioneer” of electric cars
2-Innovation
Tesla’s innovation represents one of its most significant
opportunities
3-Cost tailoring
It is rather concerning that the expenses incurred by the
company on an annual basis could be the cause of the
severe dent in its overall profitability.
THREATS
1-Rising competitors
Heavy research is underway into renewable-energy automobiles, which are becoming
Tesla’s competitors for many big companies such as BMW and Volvo.
2-Profit margin
Innovative ways of using energy in vehicles are available. Competitive pressure can
lead to high operating costs and lower margins for profit.
3-Sustainability
For a clean energy car company it is important to maintain long-term sustainability.
4-Market penetration
Tesla’s supercharger network and direct selling model have a competitive edge in the
market.
12. HR Strategy
Recruitment and Selection Process:
• Recruitment are the practices and activities
carried on by the organization with the
primary purpose of identifying and
attracting employees.
• An employer brand is a set of attributes and
qualities- often intangible.
Compensation:
• The company receives nearly 500,000
applications for just 2,500 open positions.
• The acceptance rate is just at 0.5%, making it
hard to land a job at Tesla (Hess, 2018).
• The company conducts an intense hiring
procedure to select the best employees for the
company candidates.
13. HR Strategy
Labor Relation:
• Tesla are looking to employ talented
young individuals.
• This can be seen through their style of
marketing and their recruitment process.
• Young people with online postings and
required skills that suit a younger audience.
• They encourage students or new graduates
with an interest in electric vehicles.
14. Target Market
• Tesla only really serves one target market. The
one they created: i.e., the premium all-electric
sports car market.
• They are currently working out their plans to
cross over into the everyday market with their
model X series. However, this is going to take
another couple of years to achieve.
• Tesla, therefore, uses mono-segment
positioning. Which means they focus on
business class and upper class.
SERIES MODEL X
15. Marketing Mix
The company’s 4P’s supports competitiveness against other automakers, such as Toyota
Motor Corporation, General Motors Company, Honda Motor etc.
Product Mix
• The company uses product development to fulfill
corporate objectives in this 4P variable. Also of
note is the company’s gradual addition of new
product lines to its product mix.
These products are as following;
1. Automobiles
2. Electric Vehicles powertrain components
3. Batteries, energy storage
4. Solar panels
Place Mix
• The locations or venues used to reach
customers are considered in this element of
the marketing mix. An organization
distributes or sells its products through such
venues.
In this company case of Tesla, the following
places are involved;
1. Company-owned Showrooms and Galleries
2. Official Company Website
16. Marketing Mix
Promotion Mix
• These strategies and tactics enable the
business to manage and influence customer’s
expectations and the presentation and
development of the corporate brand.
• Tesla, Inc.’s promotional mix has the following
components;
1. Viral Marketing
2. Personal Selling
3. Sales Promotions
4. Direct Marketing
Price Mix
• In this company analysis case of Tesla,
prices support the premium brand, as
well as profitability targets for a limited
production scale.
• The company has the following pricing
strategies:
1. Premium pricing strategy
2. Market-oriented pricing
