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T for TESLA!
1
2
Let me take you on a Ride !!!
- Roshan Rai
Introduction to Tesla
3
Sales Strategy
Product Strategy Technology
Mission
4
5
What you need to sell to buy
Tesla Motors.
Worth $30
Billion
Expected to rise to
$70 Billion by
2025
30 Countries
Human Capital
– 13,161
employees 6
Tesla Motors is an automobile company that strives to
ween the industry off oil based combustion engines.
High Performance
Super Efficient
Luxury
Advanced Technology
Electric
Safety
7
Tesla Mission
Tesla Product Strategy
8
9
esla Sales Strategy
10
Tesla Sales Strategy • “Design-Performance-Energy-Efficiency”
• Purchases made from www.tesla.com ONLY
• No dealers or commissioned sales person
• The price is the price: no negotiations
• Leasing option
• Free lend of an Model S while maintenance is
being done
• Buy back option at a fixed rate
11
More spacecraft than sports car
0 - 60mph: 3.9 seconds • Driving Range: 244 miles •
12
Tesla Model S
Luxury Sports Car
• Top Speed: 249 km/h - Driving Range: 390 Km - Price: $ 71K
13
• Parking sensors
• Bio-Weapon Defense Mode
• Blind spot warning
• Lane departure warning
Four wheel antilock disc brakes with
Electronic parking brake
8 Airbags
14
Falcon Door
Top Speed: 249 km/h
Driving Range: 390 Km
Price $80K
Tesla Model X
15
8 year, infinite mile
battery and drive unit
warranty
OTA updates for
safety and navigation
features
What the Frunk?
Largest glass panoramic windshield
Camera, Radar and Sonar systems provides
real-time feedback to avoid collisions. 16
Tesla Model 3
0-60: 5.8 Secs - Driving Range: 215 Km - Price: $35K
17
esla Stations
18
Supercharger Network
3,708 chargers Globally
Proprietary Direct Current
30 Mins charge = 270 km range
75 Mins Charge = Full charge
FREE
As easy as charging your
Mobile phone
FREE
FREE
480
Volt
Tesla Stations
Battery
Swapping19
esla Technology
20
21
Tesla Summon
22
17 Inch Screen Internet Enabled Linux OS
23
Book Yours Today @
www.tesla.com
24
hank You
Questions & Feedback ?

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Tesla

  • 2. 2 Let me take you on a Ride !!! - Roshan Rai
  • 3. Introduction to Tesla 3 Sales Strategy Product Strategy Technology Mission
  • 4. 4
  • 5. 5
  • 6. What you need to sell to buy Tesla Motors. Worth $30 Billion Expected to rise to $70 Billion by 2025 30 Countries Human Capital – 13,161 employees 6
  • 7. Tesla Motors is an automobile company that strives to ween the industry off oil based combustion engines. High Performance Super Efficient Luxury Advanced Technology Electric Safety 7 Tesla Mission
  • 9. 9
  • 11. Tesla Sales Strategy • “Design-Performance-Energy-Efficiency” • Purchases made from www.tesla.com ONLY • No dealers or commissioned sales person • The price is the price: no negotiations • Leasing option • Free lend of an Model S while maintenance is being done • Buy back option at a fixed rate 11
  • 12. More spacecraft than sports car 0 - 60mph: 3.9 seconds • Driving Range: 244 miles • 12
  • 13. Tesla Model S Luxury Sports Car • Top Speed: 249 km/h - Driving Range: 390 Km - Price: $ 71K 13
  • 14. • Parking sensors • Bio-Weapon Defense Mode • Blind spot warning • Lane departure warning Four wheel antilock disc brakes with Electronic parking brake 8 Airbags 14
  • 15. Falcon Door Top Speed: 249 km/h Driving Range: 390 Km Price $80K Tesla Model X 15
  • 16. 8 year, infinite mile battery and drive unit warranty OTA updates for safety and navigation features What the Frunk? Largest glass panoramic windshield Camera, Radar and Sonar systems provides real-time feedback to avoid collisions. 16
  • 17. Tesla Model 3 0-60: 5.8 Secs - Driving Range: 215 Km - Price: $35K 17
  • 19. Supercharger Network 3,708 chargers Globally Proprietary Direct Current 30 Mins charge = 270 km range 75 Mins Charge = Full charge FREE As easy as charging your Mobile phone FREE FREE 480 Volt Tesla Stations Battery Swapping19
  • 21. 21
  • 23. 17 Inch Screen Internet Enabled Linux OS 23
  • 24. Book Yours Today @ www.tesla.com 24 hank You Questions & Feedback ?

Editor's Notes

  1. This slide shows Tesla’s product strategy graphically; transitioning form low volume, high price to large market and low price.