strategic company tesla

1. TESLA
Supervisor:
Zanear Jabbar
Prepared:
Halbin Nihad
Sumaye Kamal
Sarwar Saman
Ministry of Higher Education & Scientific Research
Erbil Polytechnic University
Erbil Administrative Technical College
Department: Technical Business Management
Class: 4 - B

2. INTRODUCTION
About Elon Musk
TESLA’s growth is supported by strategic bold choices
Company Origin
Company Overview
Vision and Mission
Purpose and Value
Objectives
Strategy
Locations
Industry 2030 projection and investment
Strategic Groups
New SWOT Analysis
TESLA

3. introduction
The fundamental story of TESLA is grounded in the outstanding
capacity of its charismatic CEO to drive the acceleration of
sustainable energy vehicle adoption globally and to revolutionize
transportation with the automation of driving.
“the second place should need a telescope to see TESLA”.

4. About Elon Musk

5. TESLA’s growth is supported by
strategic bold choices
the market is strategic for TESLA

6. Company Origin

7. Company Overview
• Tesla’s strategic planning is composed of 2 main
phases so far
• 1. Build-up
• 2. Hypergrowth

8. From Left to Right: Tesla Model S, X, 3, Y

9. Vision and
Mission
• #1 Master product development
and innovation for EV
•
• #2 Lead manufacturing of
Electric Vehicles
• #3 Transforming the customer
experience with the best
technology integration

10. Purpose and Value
• Tesla’s purpose is essentially to create and mass produce zero
emission and zero noise cars, allowing for clean and quiet streets.
•
• Coupled with that, Tesla also aims to allow people to produce their
own electricity in their homes and store it for later consumption.
This can be attained through Tesla’s solar roof and power walls.

11. Objectives
• Short and medium term
• Based on Tesla’s 2019 form 10-K92, it is
expected that vehicle deliveries should
comfortably exceed 500,000 units in
2020. Due to ramp of Model 3 in
Shanghai and Model Y in Fremont,
production is also likely to outpace
deliveries in that year.
• Long term
•
• As the time window lengthens, it
becomes harder to define measurable
targets

12. Strategy
• On stage 1
• On stage 2
• On stage 3

13. Locations

14. BEV and Model-3 domination
• As expected, the new Tesla
became the world's bestselling
plug-in, with 300 000 deliveries
last year. High volume sales
outside USA/Canada started in
January 2019 and nearly all the
additional volume vs 2018 were
from exports. The car sells
without advertising or rebates
and demand remained strong
throughout the year.

15. Industry 2030
projection and
investment

16. Strategic Groups

17. Strategic Fit
• Having defined Tesla’s core competencies as well as the industry’s key success factors, we can
now perform an analysis of the company’s strategic fit in the EVs market.
• Luxury cars
• Economic cars
• Strategic Intent

18. New SWOT Analysis