Tesla's mission is to accelerate the world's transition to sustainable energy. Elon Musk has said they will not stop until every car on the road is electric. Tesla produces electric vehicles like the Model S, X, and 3. It was founded in 2003 and went public in 2010. Since then it has released new models and expanded its charging network. Tesla's rise in sales and stock price has been significant in recent years. Its business model focuses on direct sales to consumers. Simplicity is a key part of its secret sauce. Competitors include other automakers moving into electric vehicles. Some controversy surrounds production issues and timelines. The prediction is Tesla will continue to grow and push the transition