How tesla is transforming world to sustainable energy

1. TESLA MOTORS
Transforming Automobile Industry
Submitted By:
Komal kumari
Nilakshi dutta
Rishabh gupta
Akansha aggarwal
Nishant kumar singh

2. Mission and vision
Mission
• Reducing dependence on carbon fuels
• Sustainable energy
• Electric friendly vehicle
Vision
• Brand image
• Product
• Shareholder value
• World’s leader

3. Challenges
1. The Asian market for tesla threatened
2. In 2008 tesla has just gone near to bankruptcy i.e.
($30bn)
3. The competition from other automakers
4. Workers , wages , unions , and losing out money
5. How tesla is transforming the world to sustainable
energyCHALLENGES IN 2017
1. Launch the model 3 on schedule
2. Integrate solar city with tesla’s other line of
business
3. Control the cash burn and support the stock
price

4. MODEL S
• Most safest and
exhilarating sedan
• Accelerates from
0to 60 mph in 2.5
sec
• Autopilot
capability
• Unique positioning
MODEL X
• Safest, quickest
and the most
capable car in
history
• Capable of
accelerating from
0 to 60 miles per
hour in 2.9 sec
MODEL 3
• Tesla’s eco friendly
gift
• It goes from 0 to
60 mph in 5.6 sec
• Autopilot test
driving feature will
be an option
• From side and
back model 3 looks
like model x

5. Competitor’s Analysis
Electric car
maker
• Honda
• Nissan
• Audi
Petroleum car
makers
• Magna
• Ford
• Infiniti
• Mercedes

6. COMPETITIVE RIVALRY
Small number of firms
High aggressiveness of firms
Low switching cost
BARGAINING POWER OF
BUYERS
Low switching cost
Moderate substitute
availability
Low volume of purchase
BARGAINING POWER
SUPPLIERS
Moderate forward integration
Moderate size of suppliers
Moderate supply
THREAT OF NEW
ENTRANTS
High cost of brand
development
High cost of doing
business
High economies of scale
THREATS OF SUBSTITUTES
Low switching cost
Moderate substitute
availability
Moderate performance of
substitutes
Porter’s five forces analysis

7. SWOT Analysis
Strength
1. Brand equity
2. Product quality
3. Eco friendly product line
Weakness
1. Economies of scale
2. Inability to meet production dates
Opportunities
1. Market share
2. International market
Threat
1. Range anxiety

8. PESTEL Analysis
Political factor
1. Government incentives
2. Free trade agreement
3. Political stability
Economical factor
1. Battery cost
2. Renewable energy cost
3. Economic stability
Social factor
1. Preference for
renewable energy
2. Improving wealth
distribution
3. Increase popularity of
low carbon lifestyle
Technological factor
1. Rate of technology change
2. Automation
3. Online mobile system

9. Environmental factor
1. Climate change
2. Expanding environment
programs
3. Rising standards on waste
disposal
Legal factor
1. Expanding international
patent protection
2. Energy consumption
regulation
3. Dealership sales regulation
in USA

10.  Tesla has gone from near bankruptcy in 2008 to a
$30-billion-plus market cap company.
 The larger challenge is yoking together a carmaker
and a solar-panel leaser and installer
 The difficulty now involves SolarCity impact on
quarterly financials, but that will take most of 2017 to
work out. The bigger issue is cash.
 Early this year, it dived from $240 to $140 before
recovering.

11.  As Indian government plan of moving to 100%
electric mobility by 2030 has motivated Tesla Motors
to cater Indian Market too.
 “In discussions with the government of India
requesting temporary relief on import
penalties/restrictions until a local factory is built,”
they accepted the proposal.

12.  Tesla Motors, Solar City and even SpaceX and
its wild plan to build a colony on mars are all
about either fighting or adapting to a changing
climate.
 Musk says the whole point of the massive facility
is to make batteries that can be used to store
renewable energy like solar more affordable.
 Musk is also trying to set an example for
industries across the world with the gigafactory.