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Richard Teng (rteng)
Tesla, Inc.
Why Tesla?
Lots of Techies
are Very
Bullish
Large Impact
on Future of
Industry
Much Talked
About
Company
Corporate History
Tesla Founded
Roadster
IPO
Models S, 3, X, Y
Roadster,
Cybertruck,
Commercial
2003 2010 2020s
2010s2008
Problem
“…to accelerate the advent of
sustainable transport by
bringing compelling mass
market electric cars to market
as soon as possible...”
Original Product
and Persona
Product - Roadster
2008: $80,0000
2020: $200,000
Persona
● Person of Means
● Large Disposable Income
● Techie
Current Product
and Persona
Product - Model Y
2020: $48,690
Persona
● Head of Family
● Middle Class
● Wants Means of Transport
Hot Product(s)
Business Model
Financials
Financials
Secret Sauce -
Technology
● Self-driving cars
● Cameras
● Voice Control
● Technological Quality of Life
Not single screen dash or design
Competition
Tesla Model Y Nissan Leaf Jaguar I-Pace BMW i-3 Chevy Bolt
Type Crossover Hatchback SUV Hatchback Hatchback
Range 316 miles 151 miles 246 miles 153 miles 259 miles
Price $48,690 $31,600 $69,850 $44,450 $36,620
Predictions
Prediction
Cash is King - 21% of Shares Still Held by Elon
Prediction
Investment in Electric by Other Brands
● Porsche Taycan
● Mini Electric
● Audi e-Tron
● Kia Niro EV
● Hyundai Kona EV
Prediction
Market Share - Outside America and Within America
Richard Teng (rteng)
Tesla, Inc.
RESOURCES
General
● https://www.tesla.com/blog/mission-tesla
● https://en.wikipedia.org/wiki/Tesla,_Inc.
● https://www.statista.com/statistics/263421/market-share-of-selected-car-maunfacturers-in-europe/
Images
● https://health.clevelandclinic.org/smog-and-pollution-what-do-air-quality-alerts-actually-mean/
● https://www.edmunds.com/tesla/model-3/
● https://www.caranddriver.com/tesla/model-3
● https://www.tesla.com/models
● https://www.carkeys.co.uk/news/the-10-best-car-interiors-of-2017
Tesla Financial Statements
● https://ir.tesla.com/node/11516/html
● https://ir.tesla.com/node/14986/html
● https://ir.tesla.com/node/18501/html
● https://ir.tesla.com/node/20456/html
This is where you give credit to the ones who are part of this
project.
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EECS 441 - Company Preso Redo