This document summarizes a meeting held on September 16, 2011 in Cambridge, MA to discuss moving beyond traditional cause marketing efforts. The meeting brought together leaders from various organizations to create a new framework for how different sectors can better engage the public to solve social issues. It was noted that while cause marketing raises money and awareness, it is not adequately addressing major challenges. The group discussed how to get people generating new ideas through innovative collaboration between different entities. Participants were asked to identify one thing organizations should stop doing and one thing they should focus on more to make progress.