In this webinar, nonprofits learned how ChatGPT can revolutionize your grant writing, fundraising, and marketing endeavors. From understanding the AI’s capabilities to crafting compelling grant applications, this webinar offers a comprehensive look at cutting-edge techniques.

1. ChatGPT Prompts for
Grant Writing,
Fundraising, and
Marketing
Presented by: Tapp Network
Lisa Quigley & Tareq Monuar
10.24.23

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4. Tareq Monuar
Web Developer & Prompt Engineer
tareq.monuar@tappnetwork.com
Lisa Quigley
Director of Account Strategy
lisa.quigley@tappnetwork.com
LinkedIn LinkedIn
Introductions

5. Agenda
➔ Introduction to Tapp Network
➔ Overview of AI
➔ ChatGPT and Its Landscape
➔ AI-Enhanced for Content Creation
➔ Questions
➔ Conclusion & Next Steps

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Empowering Organizations for Good
Problem We Solve
Our Why
How We Innovate and Impact
We transform your visionary goals into digital
realities, empowering nonprofits and
government agencies to thrive in today's
dynamic world.
In the new Age of Acceleration, many nonprofits and government
agencies are challenged by a lack of digital infrastructure. This gap
inhibits their ability to keep pace and effectively support the most
vulnerable populations.
Tapp’s mission is more than just business growth; it's about driving
digital innovation across rapidly expanding sectors. We strive to
transfer our knowledge, tools, and technology to government
agencies and nonprofits that are tackling society's most pressing
challenges.
We achieve this by harnessing the power of artificial intelligence,
developing high-impact websites, software, and data-driven
campaigns. Our AI-enabled digital transformation strategies
enhance the positive impact of the organizations we serve and
amplify their engagement with the communities they support.
www.tappnetwork.com

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Unlocking Your Nonprofits
Potential with ChatGPT
● What is Generative AI?
● Key Applications
○ Grant Writing
○ Fundraising
○ Marketing
○ The Future

8. Generative AI Popularity
● 100+ million Users
● Expected to reach 116.9 million by 2025.
● Over 50% of Americans (age 12-44) will use by 2025.
ChatGPT User Demographics
● Overall usage among aware U.S. adults: 24%
● By Gender: Men - 29%, Women - 19%
● By Age: 18-29: 41%, 30-49: 29%, 50-64: 19%, 65+: 5%
● Education: College degree+ - 32%
Purpose of ChatGPT Use
● Entertainment: 20%
● Learning: 19%
● Work tasks (employed): 16%
ChatGPT: US Demographics & Global Trends
The Rise of ChatGPT
Pew Source: Research

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AI Beyond Numbers…
A Literacy Catalyst for Nonprofits
• 54% of U.S. adults have literacy below 6th-grade level.
• 70% of 10-year-olds in low-income areas struggle with reading
comprehension.
Inclusive Learning: A.I. can be designed to cater to diverse learning needs,
ensuring nobody is left behind.
Customizable: Adapts to individual learning rates and styles. Whether a slow
reader or someone with learning difficulties, A.I. meets them where they are.
Scalable Impact: With cloud computing and widespread internet access,
A.I.-assisted literacy programs can reach even remote locations.
Data-Driven Insights: For nonprofits, this means understanding where the
need is greatest and adapting strategies in real-time.

10. Why is ChatGPT Important to
Nonprofits?
● Enhanced Engagement
● Automation of Tasks
● Educational Tool
● Budget-friendly Solutions
● Data Collection and Insights
● Accessibility and Inclusivity

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Mastering AI-Powered Copywriting
Definitions & Foundations
● Generative AI: Creates content from scratch.
● Tokens: Text chunks read by AI. Crucial for long
prompts.
● Fine-Tuning: Refining the AI with custom data.
● Bias & Neutral Responses: Rooted in training data;
precision in prompts helps.
● Temperature Setting: Adjusts randomness in AI
responses.
● Iterative Prompting: Refine prompts iteratively for
better outcomes.
● Safety Mechanisms: Layers to mitigate harm and
bias.
Prompt Crafting
● A prompt is a directive to ChatGPT for specific
outputs.
Example: Prompting "Write about recycling's impact
on climate change" yields tailored content.
● Prompt Essentials:
● Know Your Audience: Tailor to needs and
cultural nuances.
● Tone: Formal, casual, informative?
● Objective: Inform, persuade, entertain?
● Copywriting Techniques:
● PAS (Problem-Agitate-Solution)
● BAB (Before-After-Bridge)
● AIDA (Attention, Interest, Desire, Action)

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Launched March 2023
Uses LaMDA/PaLM 2
Google data integration
ChatGPT and Its Competition
Launched February 2023
Powered by GPT-4
Superior search capability
Data till Dec 2022
Conversational content
100,000 tokens prompt
Uses GPT-3.5
Marketing-focused
Brand voice capture
Outperforms GPT 3.5
Developer assistance
Efficient reasoning
Leading tech giants are
harnessing the power of AI,
each introducing distinct
chatbot functionalities and
features. With tools designed
for search precision,
marketing, or conversational
interaction, the AI landscape
is rapidly diversifying.
Updated July 2023
70 billion “settings”
No licensing fee

13. Unique Features of ChatGPT
● Talks Like Humans: Can chat back and forth.
● Huge Knowledge: Knows a lot from internet texts.
● Remembers the Chat: Understands ongoing
conversation.
● Tailored Answers: Can be adjusted for specific jobs.
● Works Offline: No internet needed for basic chats.
● Safer Conversations: Reduced harmful replies.

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Future Roadmap for
ChatGPT
● Always Learning:
Regular updates for
smarter chats.
● User-Friendly: Aiming
for simpler interfaces.
● Global Reach: Plans to
support more
languages.
● Growing Competition:
Many players in the field.
● Staying Relevant:
Constant need for
innovation.
● Listening to Users: Using
feedback for
improvements.
● Safety First: Filters
against harmful content.
● User Privacy: No storing
of personal chats.
● Ethics in AI: Committed
to responsible AI
practices.
Challenges &
Opportunities
Ethical and
Responsible AI Use
Empowering ChatGPT: Next-Gen Privacy & Beyond
● Chat History Toggle:
Control your data.
● Data for Training? Your
Call: Off means we won't
use it.
● 30-Day Retention: Only
for monitoring abuse.
Enhanced Privacy
[link]

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Tapping into Tomorrow
AI: The Next Frontier for Nonprofits

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Getting the Most from ChatGPT
For Grant Writing
Organization Overview:
● Briefly introduce your organization, its mission, and the
founder's background.
● Mention your primary location and any key additional
locations.
Programs and Initiatives:
● Describe your main programs and their objectives.
● Explain what makes your programs unique or innovative.
Achievements and Impact:
● Highlight recent accomplishments and their measurable
impact.
● Share success stories illustrating your positive influence.
Challenges and Needs:
● Identify current challenges and financial requirements.
● Specify resources needed for upcoming initiatives.
Partnerships and Collaborations:
● List key partners and describe their roles.
● Explain how these partnerships support your work.
Social Media and Online Presence:
● Provide links to your website and social media profiles.
Additional Context:
● Share any relevant testimonials, endorsements, upcoming
projects, or long-term goals.

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Example

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Example:

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Impressive Alternatives to GPT

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Bonus That You’ll Love
Introducing "ChatGPT for Nonprofits" – the game-changer for nonprofits
like yours.
Imagine if you had a proven AI solution to:
🚀 Supercharge Your Fundraising
📢 Masterful Marketing
💌 Effortless Newsletters
🌐 Social Media Excellence
🧰 Access To 20 FREE ChatGPT Prompts

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🔥 Unlock Advanced AI Power!
📖 Dive into a world of possibilities with 80+ strategic ChatGPT prompts
tailored for nonprofits. Uncover creative ideas and practical strategies to
supercharge your operations and outreach.
🛠 Plus, gain access to an arsenal of extensive AI resources designed
exclusively for nonprofits. Enhance fundraising, streamline processes,
and measure impact like never before.
🎯 This eBook isn't just a resource – it's a key to unlocking AI's
potential for your nonprofit's success. Don't miss out on this limited-time
opportunity to grab your copy. Join us and pave the way for a future of
innovation and impact.
Download eBook

23. Marketing and Web Support
Provided by Tapp Network in Partnership with TechSoup

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How We Can Help You - Learn More Here
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Make your brand stand out from your
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We provide the complete solution to
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One of the most effective ways to
engage influencers, customers and
prospects to drive brand awareness,
followers, and sales
Paid Media
TAPP makes your budget go further
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your buyer personas in search and
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Public Relations
Defining the right audience and
media channels to build regional and
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thought leadership.

26. Any Questions?

27. Thank You!
sales@tappnetwork.com
www.tappnetwork.com