What's the role of brand in the digital age? How can your brand keep-up with the flow of new technologies, platforms and the need for content?
You are invited to join us for an inspiring, action-focused afternoon for people who create, manage and lead brands and brand communications.
In the session, we'll introduce you to new ways to:
- Align what your brand is, says and does
- Engage customers around a meaningful story
- Increase the value of your customers using content analytics
- Shift the focus from innovation to transformation.
Mattering as the new brand building framework Bela Szabo
What is the new brand building framework nowadays which mirrors the recent cultural change? It is all about the new digital techniques, innovative products and brand utility. Why to spend a dime on dishonest ads when you can step up and solve real societal problems as part of the brand strategy.
Levantamento realizado pela Interbrand, mostrando o estudo com ranking, valor e estratégia das principais marcas no mundo.
(C)Interbrand - Interbrand, divisão da Omnicom, é uma companhia que trabalha com marcas globais. A Interbrand foi fundada, em 1974, como Novamark por John Murphy
The Brand in the Boardroom: Making the case for investment in brand by Joanna...Ogilvy
The Red Papers represent the marquee thought leadership from the Ogilvy & Mather network. Research into effectiveness shows that the more we tie individual marketing and advertising efforts to hard measures, the better that advertising performs. That is true on the much larger scale of the brand itself.
It has been challenging, however, to measure the real impact of a brand. Past brand assessments have been limited by an accounting bias and reflexive secrecy about methodology. There is a better way, described here, which has the potential to transform marketing.
The vision of Brand Valuation set forth in this paper can help us all make a better case for investment in brand even as it links our brand strategies to measurable financial outcomes—shareholder value included. That makes a powerful argument for introducing the brand into the boardroom conversation, where it can have a meaningful impact on the health of the whole enterprise.
Getting In Sync - 10 Ideas for the Consumer Marketing Landscape33 Interactions
33 Interactions have identified ten ideas to address the new “empowered, informed, and at large consumer.” Read about how to 'get in sync' with the 'new consumer'.
You can view the 10 Trends document here: http://www.slideshare.net/33interactions/getting-in-sync-10-trends-in-the-consumer-marketing-landscape
To read more about 33 Interactions, visit http://www.33interactions.com.au
Mattering as the new brand building framework Bela Szabo
What is the new brand building framework nowadays which mirrors the recent cultural change? It is all about the new digital techniques, innovative products and brand utility. Why to spend a dime on dishonest ads when you can step up and solve real societal problems as part of the brand strategy.
Levantamento realizado pela Interbrand, mostrando o estudo com ranking, valor e estratégia das principais marcas no mundo.
(C)Interbrand - Interbrand, divisão da Omnicom, é uma companhia que trabalha com marcas globais. A Interbrand foi fundada, em 1974, como Novamark por John Murphy
The Brand in the Boardroom: Making the case for investment in brand by Joanna...Ogilvy
The Red Papers represent the marquee thought leadership from the Ogilvy & Mather network. Research into effectiveness shows that the more we tie individual marketing and advertising efforts to hard measures, the better that advertising performs. That is true on the much larger scale of the brand itself.
It has been challenging, however, to measure the real impact of a brand. Past brand assessments have been limited by an accounting bias and reflexive secrecy about methodology. There is a better way, described here, which has the potential to transform marketing.
The vision of Brand Valuation set forth in this paper can help us all make a better case for investment in brand even as it links our brand strategies to measurable financial outcomes—shareholder value included. That makes a powerful argument for introducing the brand into the boardroom conversation, where it can have a meaningful impact on the health of the whole enterprise.
Getting In Sync - 10 Ideas for the Consumer Marketing Landscape33 Interactions
33 Interactions have identified ten ideas to address the new “empowered, informed, and at large consumer.” Read about how to 'get in sync' with the 'new consumer'.
You can view the 10 Trends document here: http://www.slideshare.net/33interactions/getting-in-sync-10-trends-in-the-consumer-marketing-landscape
To read more about 33 Interactions, visit http://www.33interactions.com.au
Alan Feldenkris, Director, Client Development & Marketing Innovation at SapientNitro, gave this presentation at "Ambidexterity 2," the VCU Brandcenter's Executive Education program for account planning on June 24th at the VCU Brandcenter in Richmond, VA.
Social Business Design is the intentional creation of dynamic and socially calibrated systems, process, and culture.
Its goal: helping organizations improve value exchange among constituents.
Social Business Design is a registered service mark of the Dachis Group.
Brand Box 1 - Know Your Business - The Marketer's Ultimate ToolkitAshton Bishop
http://www.stepchangemarketing.com/
In this Slideshare presentation:
1. Brand Box 1 - Know Your Business 2. Credits 3. Contents 4. Introduction 5. Introduction 6. The Authors 7. Who do they work for? 8. How To 9. User's Guide 10. Actions from insights 11. An apology 12. Getting started 13. Familiarity exercises 14. Flip flop 15. Raw creativity 16. Infinity stairs 17. Necker cube 18. Are you sure of what you see? 19. Are you sure cont... 20. Are you sure cont... 21. Actions from insights 22. Let's get started 23. A bit about brands 24. What is a brand 25. A brand is more than just the product 26. Apple 27. Brands are like clothes hooks 28. Why brand building is so important 29. Brand building 30. Why bother? 31. Commitment beyond belief 32. Lovemark theory 33. Why do people need brands 34. 5 Ways brands can influence consumers 35. Identical products seeming different 36. Positive expectations 37. Inspire loyalty 38. Influence the price 39. The bad news 40. What are some brands in your world 40. So how do I build a brand? 41. Brand Roles 42. Roles cont... 43. Roles cont... 44.Glossary of terms 45. Brand Experience 46. What does brand experience mean 47. Functional benefits 48. Emotional benefits 49. Experience: Functional and emotional 50. Positioning and value propositions 51. Welcome to jargon land! 52. Features, value propositions and positioning 53. Features, benefits and Implications 54. How do you provide value 55. Value proposition 56. What do you do with value propositions 57. Example: Impulse 58. Example: Jaguar 59. Positioning: The battle for your mind 60. Brand Identity and positioning 61. The battle for the mind 62. Effective positioning 63. Positioning principles 64. Positioning: USP and ESP 65. USP: What is it? 66. ESP: What is it? 67. Example: Kleenex 68. Positioning: How is it done? 69. Developing a brand position 70. Positioning principles 71. Positioning: Work over time 72. BMW Case study 73. BMW The ultimate driving machine 74. Be relevant 75. Challenger brands 76. Positioning as a challenger brand 77. Positioning as a challenger brand 78. Positioning traps 79. Positioning pitfalls 80. Repositioning 81. Minds are hard to change 82. Brand Archetypes 83. Brand Archetypes 84. Brand Archetypes 85. The 12 archetypes 86. The 12 cont... 87. The 12 cont... 88. Brand Archetypes 89. Brand Archetypes 90. 3-Step tool to finding your archetype 91. 3- Step tool cont... 92. An archetype example 93. Additional archetypes 94. Additional archetypes 95. What do I do with my archetype 96. Naming brands 97. Names names names 98. The power of the name 99. The ear and the eye 100. How the ear failed 101. So how do you choose a good name 102. Give a dog a good name 103. Brand protection and strength 104. Protecting your value 105. Real brand value 106. Brand strength 107. Value to customers 108. Short term benefit and long term risk 109. Brand extensions 110. How strong is my brand 111. Leveraging your brand 112. Types of extensions ...
How to create advocacy and conversation, Planning-ness 2009Frank Striefler
here is my (low res) presentation from the planning-ness conference in SF: http://planningness.com/
big thank you to mark lewis & his team for putting together such a great conference.
also big shout out to brian chandra for making it smarter and prettier (linkedin.com/in/brianchandra)
Spark aims to help you grow brands in an increasingly competitive, market place. It is rich in case-studies of successful global brands like Dove, McDonald’s and Vicks VapoRub, and replete with brainstorming tips and catchy acronyms for developing successful brand campaigns with ad agencies.
Millward Brown Saudi Arabia - Marketing2020 - Organizing for GrowthKantar
The Marketing2020 study by Millward Brown Vermeer looks at the opportunities and challenges facing global marketing leaders, and gives answers on how to future-proof marketing organizations, focusing on the role of marketing in delivering the business strategy, the best way to structure the marketing department and how to build capabilities and equip marketers for success.
In its 7th edition, the report outlines the most important trends for businesses and consumers in 2020. In this webinar, we will share our recommendations on what clients should do to take action and adapt quickly.
Brand purpose gives companies the competitive advantage in crafting brand identity & winning an evolving market with new consumer expectations.
For more info visit: https://www.accenture.com/us-en/insights/strategy/brand-purpose
CES 2015: A No Gadget Report for Marketers & BrandsBen Grossman
A fresh, no gadget take on the 2015 International CES, this report covers the top trends marketers and brands need to know as they enter 2015. Based on the evolution of the CES show over the last several years, the report also documents the rising in notoriety and popularity of CES within the marketing and advertising industry, now rivaling events like the Cannes Lions International Festival of Creativity and SXSW Interactive.
After 48 years in existence, the event shows no signs of slowing down. 2015 marked the largest CES in history, with over 170,000 industry professionals in attendance and more than 2.2 million net square feet of exhibit space occupied by exhibitors. Today, the show sits comfortably at, as the Consumer Electronics Association (CEA) has dubbed it, “the center of convergence among content, services and products.”
In the advertising and marketing industries, the debate has raged for decades. Do high levels of creativity make advertising more effective? Or is creativity just irresponsible folly practiced by creative people looking to win their next award? The arguments of both advocates and cynics have until now been based on conjecture and anecdotal evidence. The Case for Creativity brings the debate to a conclusion, telling the story of two decades of international research into the link between creativity and business results.
"Stop making excuses a culture first approach to product centricity" by Jorda...Productized
Many companies understand the value / benefits of becoming a holistic, Design-driven, Product-centric organization
Jordan's PRODUCTIZED presentation outlines a playbook of culture development, helping leaders and teams to identify opportunities to LIVE these principles, to identify opportunities for their application and experience the benefits of their comprehension and use.
Social media branding for organizationsTodd Nilson
Building an effective social media presence does not start with creating a blog or Twitter profile. Businesses that are serious about and committed to a social media approach that serves the business need to create a roadmap that begins with an understanding of audience, goals, what will be said, and what will be measured... a Social Solution Suite.
Alan Feldenkris, Director, Client Development & Marketing Innovation at SapientNitro, gave this presentation at "Ambidexterity 2," the VCU Brandcenter's Executive Education program for account planning on June 24th at the VCU Brandcenter in Richmond, VA.
Social Business Design is the intentional creation of dynamic and socially calibrated systems, process, and culture.
Its goal: helping organizations improve value exchange among constituents.
Social Business Design is a registered service mark of the Dachis Group.
Brand Box 1 - Know Your Business - The Marketer's Ultimate ToolkitAshton Bishop
http://www.stepchangemarketing.com/
In this Slideshare presentation:
1. Brand Box 1 - Know Your Business 2. Credits 3. Contents 4. Introduction 5. Introduction 6. The Authors 7. Who do they work for? 8. How To 9. User's Guide 10. Actions from insights 11. An apology 12. Getting started 13. Familiarity exercises 14. Flip flop 15. Raw creativity 16. Infinity stairs 17. Necker cube 18. Are you sure of what you see? 19. Are you sure cont... 20. Are you sure cont... 21. Actions from insights 22. Let's get started 23. A bit about brands 24. What is a brand 25. A brand is more than just the product 26. Apple 27. Brands are like clothes hooks 28. Why brand building is so important 29. Brand building 30. Why bother? 31. Commitment beyond belief 32. Lovemark theory 33. Why do people need brands 34. 5 Ways brands can influence consumers 35. Identical products seeming different 36. Positive expectations 37. Inspire loyalty 38. Influence the price 39. The bad news 40. What are some brands in your world 40. So how do I build a brand? 41. Brand Roles 42. Roles cont... 43. Roles cont... 44.Glossary of terms 45. Brand Experience 46. What does brand experience mean 47. Functional benefits 48. Emotional benefits 49. Experience: Functional and emotional 50. Positioning and value propositions 51. Welcome to jargon land! 52. Features, value propositions and positioning 53. Features, benefits and Implications 54. How do you provide value 55. Value proposition 56. What do you do with value propositions 57. Example: Impulse 58. Example: Jaguar 59. Positioning: The battle for your mind 60. Brand Identity and positioning 61. The battle for the mind 62. Effective positioning 63. Positioning principles 64. Positioning: USP and ESP 65. USP: What is it? 66. ESP: What is it? 67. Example: Kleenex 68. Positioning: How is it done? 69. Developing a brand position 70. Positioning principles 71. Positioning: Work over time 72. BMW Case study 73. BMW The ultimate driving machine 74. Be relevant 75. Challenger brands 76. Positioning as a challenger brand 77. Positioning as a challenger brand 78. Positioning traps 79. Positioning pitfalls 80. Repositioning 81. Minds are hard to change 82. Brand Archetypes 83. Brand Archetypes 84. Brand Archetypes 85. The 12 archetypes 86. The 12 cont... 87. The 12 cont... 88. Brand Archetypes 89. Brand Archetypes 90. 3-Step tool to finding your archetype 91. 3- Step tool cont... 92. An archetype example 93. Additional archetypes 94. Additional archetypes 95. What do I do with my archetype 96. Naming brands 97. Names names names 98. The power of the name 99. The ear and the eye 100. How the ear failed 101. So how do you choose a good name 102. Give a dog a good name 103. Brand protection and strength 104. Protecting your value 105. Real brand value 106. Brand strength 107. Value to customers 108. Short term benefit and long term risk 109. Brand extensions 110. How strong is my brand 111. Leveraging your brand 112. Types of extensions ...
How to create advocacy and conversation, Planning-ness 2009Frank Striefler
here is my (low res) presentation from the planning-ness conference in SF: http://planningness.com/
big thank you to mark lewis & his team for putting together such a great conference.
also big shout out to brian chandra for making it smarter and prettier (linkedin.com/in/brianchandra)
Spark aims to help you grow brands in an increasingly competitive, market place. It is rich in case-studies of successful global brands like Dove, McDonald’s and Vicks VapoRub, and replete with brainstorming tips and catchy acronyms for developing successful brand campaigns with ad agencies.
Millward Brown Saudi Arabia - Marketing2020 - Organizing for GrowthKantar
The Marketing2020 study by Millward Brown Vermeer looks at the opportunities and challenges facing global marketing leaders, and gives answers on how to future-proof marketing organizations, focusing on the role of marketing in delivering the business strategy, the best way to structure the marketing department and how to build capabilities and equip marketers for success.
In its 7th edition, the report outlines the most important trends for businesses and consumers in 2020. In this webinar, we will share our recommendations on what clients should do to take action and adapt quickly.
Brand purpose gives companies the competitive advantage in crafting brand identity & winning an evolving market with new consumer expectations.
For more info visit: https://www.accenture.com/us-en/insights/strategy/brand-purpose
CES 2015: A No Gadget Report for Marketers & BrandsBen Grossman
A fresh, no gadget take on the 2015 International CES, this report covers the top trends marketers and brands need to know as they enter 2015. Based on the evolution of the CES show over the last several years, the report also documents the rising in notoriety and popularity of CES within the marketing and advertising industry, now rivaling events like the Cannes Lions International Festival of Creativity and SXSW Interactive.
After 48 years in existence, the event shows no signs of slowing down. 2015 marked the largest CES in history, with over 170,000 industry professionals in attendance and more than 2.2 million net square feet of exhibit space occupied by exhibitors. Today, the show sits comfortably at, as the Consumer Electronics Association (CEA) has dubbed it, “the center of convergence among content, services and products.”
In the advertising and marketing industries, the debate has raged for decades. Do high levels of creativity make advertising more effective? Or is creativity just irresponsible folly practiced by creative people looking to win their next award? The arguments of both advocates and cynics have until now been based on conjecture and anecdotal evidence. The Case for Creativity brings the debate to a conclusion, telling the story of two decades of international research into the link between creativity and business results.
"Stop making excuses a culture first approach to product centricity" by Jorda...Productized
Many companies understand the value / benefits of becoming a holistic, Design-driven, Product-centric organization
Jordan's PRODUCTIZED presentation outlines a playbook of culture development, helping leaders and teams to identify opportunities to LIVE these principles, to identify opportunities for their application and experience the benefits of their comprehension and use.
Social media branding for organizationsTodd Nilson
Building an effective social media presence does not start with creating a blog or Twitter profile. Businesses that are serious about and committed to a social media approach that serves the business need to create a roadmap that begins with an understanding of audience, goals, what will be said, and what will be measured... a Social Solution Suite.
From Discovery to Conversion: Creative Design that WorksTinuiti
Diversifying your social platform strategy has always been important to building brand recognition, but it matters more than ever in our new age of privacy. A future proofed approach requires building a full-funnel social strategy that spans platforms. In this series, our experts discuss not only how to build a cross-channel, full-funnel strategy, but how to incorporate next-level measurement, creative that delights your customers and grabs their attention for a to create a first-rate customer experience with your brand.
Closing the gap: The disconnect between marketing technology and business valueBrandwatch
In this webinar we discuss the challenges marketers face when trying to prove the value of social.
The discussion is firstly centered around the difficulties involved in measuring actual performance on social, with the lather half of the webinar focusing on how social intelligence and informed data can help bridge the gap and provide real results.
Make it Personal: Accelerating Your Personalization Game PlanOptimizely
While many talk about personalization and the value it can bring, the challenges of implementing it often mean the initiative never gets off the ground. Where should you start, and what tools should you use to test, learn, and create the most powerful and relevant experiences? Join Optimizely’s Senior Strategy Consulting and Solutions Engineering managers to learn how to lay out your personalization strategy and use new product features that make it faster and easier to personalize your campaigns with Optimizely.
In this session you’ll learn:
- How to develop a personalization strategy, and where to get started
- How machine learning capabilities can help you start personalizing today
- A walkthrough of Optimizely’s Personalization solutions, including Extensions, Recommendations, and the recently launched Adaptive Audiences
What happens when a media product leader becomes a content marketing leader?
When you infuse an agile development approach to a traditional brand marketing organization, you foster new ways of working and innovating and build new marketing muscle that engages customers and prospects in unique ways. Pulling from my experiences as the first head of content marketing at Airbnb, and then as the first VP of Content Marketing at Salesforce, I’ll share stories of what it means to deploy agile marketing at these two leading brands, one very different from the other. Uncover the fundamentals to running lean, agile marketing teams, how to structure teams and processes to enable brands to be responsive to news and culture, and ultimately, how to drive successful outcomes that deepen engagement and build credibility and trust among a target audience.
Marketing Your Station is a PDF of materials from a one-day workshop for personnel from local radio and TV stations.The same presentation is available with embedded links through my website, BrainSnacksCafe.com.
Presented at Henry Stewart New York Digital Asset Management Conference 2015. See how top brands are transforming their marketing through personalized, real-time, data-driven communications that reach customers at exactly the right moments. Using the latest technologies to create a Content Marketing Hub, GoPro, BMW, top retailers have optimized their content marketing supply chains to curate and deliver real-time, high-impact content based on individual customer behaviors. They’ve seen big gains in brand recognition, customer loyalty, and sales — and your company can, too. Use your DAM to build relationships that win markets, not just another campaign! Learn how you can:
- Build a cutting-edge content acquisition platform for owned, gained, and real-time media — just like marketing wunderkind GoPro.
- Create a content marketing exchange that simplifies the production and delivery of personalized brand communications — just like luxury brand leader BMW.
Net Group
Kliendid otsivad omale sobivaid teenuseid veebi kaudu ja pool müüki on tehtud enne esimest kohtumist. Kuidas üles leida kliendid, kes veebi kaudu omale partnerit otsivad? Pilvepõhine CRM Online koondab infot kokku sotsiaalvõrgustikest ja ettevõtte veebilehtedelt, et võimalused võimalikult vara tuvastada ning müügijuht näeb kliendi teekonda kogu müügiprotsessi käigus. Raigo räägib, kuidas CRM Online arvestab klientide uue ostukäitumisega ning kuidas on müügijuhtimist mõistlikult korraldada.
Rethinking, Reimagining and Rebooting Digital MarketingG3 Communications
With 25 years of digital marketing under our belts, many brands and professionals have built rigid perceptions of what works best for what. The truth is, digital keeps evolving and we have to constantly rethink what is possible and what might even be overlooked.Backed by his latest research, long-time creative executive and digital strategist Mat Zucker will share how evolved enterprises can use various owned touchpoints (web, social, search, events, chat) in new ways.
Riding the next wave of PR and social media trends in 2019Lars Voedisch
Where and how to engage your audiences: From IGTV, TicToc and stories to Dark Social
How to connect with today’s audiences: Brand experiences and values
Why it’s all about touchpoints and personas
Speed update: 2019 social media and PR trends brands can’t afford to miss
According to The Marketer of 2022 Report by Brandwatch, digital insights and methods of collecting consumer data are at the top of mind for marketers this year. With that in mind, social listening is looking at what people are talking about online, on forums, social media, underneath news articles, and on websites. Learn what social listening is, and the 5 steps to launch a successful social listening program.
Key Takeaways:
Learn the framework to launching a successful program including; the “why”, understanding the benefits, sharing insights, “surprise and delight”, and time.
How content operations can become your marketing super power - featuring adid...Brilliant Noise
Producing consistent, customer-focused content requires considerable investment – are you maximising the ROI for your organisation?
For maximum efficiency engaging creative must be supported by strategy and operations.
UK marketers allocate 31% of their budget to content marketing but 70% of marketers lack the consistent or integrated content strategy needed to succeed.
Brilliant Noise helps brands to increase the efficiency of their content by 500% and customer engagement by 200%.
Industry experts will share their learnings and recommendations:
- Kris Ekman, Global Director Social Products and Services, adidas
- Sarah Jones, Senior Manager Digital Content and Social Media, Amex
- Antony Mayfield, CEO, Brilliant Noise
2016 briefing event featuring Forrester Research. We present the key actions to help organisations connect more in 2016: both with their customers and across silos in their organisation.
2016 briefing event featuring Forrester Research. We present our key content trends to help brands connect more in 2016: both with their customers and across silos in their organisation.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
5. 5
- Brand loyalty
- Brand awareness
- Perceived quality
- Brand associations
- Other property
assets
Branding was about
managing brand
equity (Aaker, 1991)
6. 6
- Internet is
everywhere
- Everything is mobile
- Paid media is no
longer sufficient
- User Generated
content has
appeared
- Reviews can make or
break a product
Fast Forward 20 years
15. “We live in a world that
is changing so fast… a
VUCA world: volatile,
uncertain, changing
and ambiguous…
Therefore, there is a
constant need to re-
evaluate the way we
adapt to this changing
environment.”
15
Marc Mathieu, Unilever, Contagious Q3 2014
16. A resilient brand is more than just a logo
Resilient brands run far deeper than fonts, logotypes and tone of voice.
They are truths about how the company goes about its work.
16
20. An approach that can meet these challenges
20
purpose
& values
marketing
& comms
customer
experience
What the brand says
What the brand does
What the brand is
21. The resilient brand framework
21
What the brand says
What the brand does
What the brand is
22. Start with a purpose
“The decision to focus on our heritage
opened up a wealth of creativity.
Christopher and the designers and
marketers all started dreaming up ways
to reinforce the idea that everything we
did —from our runway shows to our
stores— should start with the ethos of
the trench.”
Angela Ahrendts, former CEO Burberry
22
23. Brand led the transformation
When Arhendts joined, Burberry was growing at only 2% a year.
23
Source - Burberry, Yahoo Finance
Revenue
and
Operating Income
US$ in millions
24. And digital brought it to life for customers
“We had a vision, and the
vision was to be the first
company to be fully digital
end-to-end. The [resulting]
experience would be that a
customer will have access to
Burberry across all devices,
anywhere in the world.”
Angela Ahrendts,
former CEO Burberry
24
Runway to reality
Burberry kiss
Art of the Trench, 2009
Regent Street Digital flagship
Burberry Bespoke
26. “Be interested in what
people are interested
in. Compete for their
attention on their
terms, not on yours.”
26
Gareth Kay, CSO, Goodby Silverstein
27. Imagine your business disappeared tomorrow
1. What would the world be like without it?
2. Would it be the same? If you don't make a difference, nobody will
mourn you when you're gone.
3. And if they won't miss you then, how much do they need you now?
27
Source: Cynthia Montgomery, Professor of Business Administration at Harvard and author of The Strategist,
28. A brand with a common purpose owns a space
28
It creates value for both the business and its customers.
29. The #SmarterEveryday case study
#SmarterEveryday is Microsoft Mobile’s
brand position for business.
29
WHAT
MICROSOFT
MOBILE
BELIEVES IN
WHAT PEOPLE
BELIEVE IN
SMARTER
EVERYDAY
31. Content strategy
Insight led
- Leaders want inspiration on productivity
and empowerment in the digital age.
Relevant, evergreen content
- Practical guides to personal productivity,
technology, teams, and agility.
Useful formats
- ebooks, animations, films, podcasts,
blogs, workshops, events and training
materials.
31
32. Exercise: common purpose (10-min)
- Let’s get into four teams
- You can choose between two brands: Patagonia or Chipotle
- You have 10 min to find a common purpose
- Each team will present back their ideas to the group
32
33. Patagonia (2 teams)
33
?
So thrilled that @patagonia could
fix my shelled synch jacket even
though it isn't in production
anymore. #wornwear
Love my #wornwear repair so
much I couldn't keep my eyes
open @patagonia @wornwear
A fascinating look at the value
of repair in the modern
economy by @GreenBiz.
#WornWear: http://pat.ag/
1H1pfJW
Keeping warm on a chilly afternoon in
Chicago. That @Patagonia blanket is
almost 20 yrs old. #WornWear
#BetterThanNew
@patagonia founder Yvon Chouinard
talks #WornWear and why you shouldn't
by things you don't need. http://
on.today.com/1IDF1YC #BetterThanNew
We know that our business activity –
from lighting stores to dyeing shirts –
creates pollution as a by-product. So we
work steadily to reduce those harms.
34. Chipotle (2 teams)
34
?
I'm going to eat at #Chipotle
today because I deserve it and
my tummy needs good food
during this week of Finals hell.
When it comes to our food,
genetically modified ingredients
don’t make the cut.
What Makes Chipotle Pork So
Special? http://bloom.bg/
1DIezMg Hard work from our
friends @Niman_Ranch for one
thing. -Joe
Day after Day we’re committed
Safe to eat does not mean safe
to grow. Safe to eat does not
mean safe to grow! Good on ya
#chipotle for eliminating GMOs!
A good restaurant just got better!
#Chipotle Becomes 1st Natl Restaurant
Chain to Go #GMO-Free
http://entm.ag/1I0OTPe
On #Chipotle going #GMOFree!
Good for them and us, keep that
last sentence in mind tho! http://
blog.fooducate.com/2015/04/28/
chipotle-goes-100-non-gmo/ …
via @fooducate #Organic #GMO
42. Common purpose unites communications and CX
42
Increase customer value
through content analytics
Not only top down
Traditional paid media team
Digital team
Downstream
Actions
Pilots
Upstream
Advocacy
Support
43. From campaigns to connected planning
43
Campaign planning
(PAST)
Channel planning
(PRESENT)
Connected planning
(FUTURE)
Dominant
Perspective
TV Individual channels Customer
Message
Homogenous across
channels
Fragmented Holistic
Digital Applied as an after-thought Siloed Integrated
Planning Rigid, long lead time
Ad hoc, reactionary,
variable by channel
Agile and ongoing
Lead Creative First Media First Creative and media together
Media buy Periodic Unpredictable Always on
Source: Forrester research Fig.107762
44. Case study: Zappos offers style tips on Instagram
44
"Personal shopping via
Instagram - that could be
the future of our business."
Will Young, director of Zappos Labs
45. 45
Campaign planning
(PAST)
Channel planning
(PRESENT)
Connected planning
(FUTURE)
Dominant
Perspective
TV Individual channels Customer
Message
Homogenous across
channels
Fragmented Holistic
Digital
Applied as an after-
thought
Siloed Integrated
Planning Rigid, long lead time
Ad hoc, reactionary,
variable by channel
Agile and ongoing
Lead Creative First Media First
Creative and media
together
Media buy Periodic Unpredictable Always-on
For each category,
select the approach
that best describes
your brand’s current
position
Source: Forrester research Fig.107762
Exercise: connected planning (5 min)
46. We’ve created a tool to plan communications
around the customer’s decision journey
46
47. Exercise: Nutmeg (15-min)
47
Background
Nutmeg is a new online investment management
platform. They take the advantage of digital technologies
to dis-intermediate the traditional financial advisor who
would take a percentage to manage an investment
portfolio.
Product
The Nutmeg pension is an intelligent portfolio that’s
quick and easy to set up.
Common Purpose
Smarter returns all for the cost of doing it yourself.
48. Nutmeg: the approach
At Nutmeg, our process
is founded on three
principles: spreading
risk and opportunity,
managing a portfolio
tailored to you, and
regularly reviewing your
investments.
48
49. Customer persona: Sean Parker (38)
49
Goals
Short-term wealth enhancement.
Background
Sean is the co-founder of a successful digital company based in the
Shoreditch Roundabout. He arrived in London from California where he
was on the founding team of Skype. He is a successful city dwellers
owning an expensive house in Angel. He has an 18-months old
daughter. Sean is an urban cool (group O), he recently obtained an
MBA from LBS. He enjoys reading the Financial Times and contributes
to WIRED regularly. He has a membership at the Whitechapel Gallery
and invest in art pieces he finds at the Red Gallery where he is a friend
of the owner. He echoes the vibrancy and diversity of urban life. His
household income is £ 175,000.
Use of digital
He’s a very active digital user, the most cultured group of web users in
the UK. He’s an early adopter of new sites, consuming and contributing
to online and social media. He regularly shops online and is an active
user of social media sites like LinkedIn. He qualifies himself as an online
trader.
50. Creating a connected plan for Nutmeg
Objective
To get Sean to start a pension fund with Nutmeg
with a one-off cash investment of £30,000.
We are creating 4 teams, each in charge of one step of the CDJ
CONSIDER, EVALUATE/BUY, BOND, ADVOCATE
Each team explores two areas to complete the objective:
- Customer needs: what is the customer doing at this time, what are his
needs? Describe what the customer feels, think, do at this stage of the
customer decision journey, as well as the context.
- Brand message: How could the brand tap into that moment to engage with
the customer? How can you engage with the persona at this stage?
50
51. Let’s go through the flip charts
(2-min per team)
51
Customers’ needs Brand message
CONSIDER
EVALUATE / BUY
BOND
ADVOCATE
52. Survey results: where’s the room at?
52
Campaign planning
(PAST)
Channel planning
(PRESENT)
Connected planning
(FUTURE)
Dominant
Perspective
TV 3 Individual channels 17 Customer 4
Message
Homogenous across
channels 3
Fragmented 12 Holistic 4
Digital
Applied as an after-
thought 7
Siloed 11 Integrated 7
Planning Rigid, long lead time 6
Ad hoc, reactionary,
variable by channel 12
Agile and ongoing 6
Lead Creative First 10 Media First 6
Creative and media
together 6
Media buy Periodic 6 Unpredictable 8 Always-on 3
54. Positive digital experiences drive
loyalty and advocacy
54
A recent survey by Accent found that customers that have a
positive digital brand experience are:
- 80% more likely to make additional purchases
- 27% more likely to join a loyalty programme
- 79% more likely to tell family and friends
- 36% more likely to write online reviews
- 32% more likely to subscribe to email updates.
55. Discussion: digital brand experience
55
50%
20%
25%
0%
5%
Where is your brand most visible today?
Are you weak in any particular area?
56. Case study: automotive
Identify customer conversations across the CDJ
56
CDJ stage Example mention
Consider [I’m/we’re] [thinking/considering] of [buying/testdriving] the [BRAND]….
Evaluate
[I’m/we’re] [considering/comparing] of [buying/testdriving/switching to] the
[BRAND] model X or [OTHER BRAND] model Y….
Buy
[I/we] just [ordered/purchased] [BRAND]…
OR
[I/I am/we’re] about to [buy/purchase/drive home in/drive away] in/a [BRAND]…
Bond/enjoy
[my/our] [BRAND] is [the best/fantastic/amazing]…
OR
[great/amazing/fantastic] [support/customer service/service] from the [BRAND]
[sales team/garage/service centre]
Advocate
[I/we/highly/absolutely] [recommend/suggest/advocate] the [BRAND]….
OR
[you should/definitely] [buy/try/test drive] the [BRAND]
*this table only shows illustrative examples, full Brandwatch rules include additional qualifiers and filters and are included in the appendix. Brand, organisational and
Facebook page accounts were excluded from audience data.
57. Volumes across the customer decision journey
57
*Data has been filtered to show only Facebook, Twitter and forum mentions and to exclude brand, page and organisation accounts on Twitter and Facebook.
0
200
400
600
800
1,000
1,200
1,400
Consider Evaluate Buy Bond/Enjoy Advocate
Jaguar
Land Rover
Mercedes
Audi
BMW
Car brand 1
Car brand 2
Car brand 3
Car brand 4
Car brand 5
58. 58
*Data has been filtered show only Facebook, Twitter and forum mentions and to exclude brand, page and organisation accounts on Twitter and Facebook.
Once normalised, the data says a new story:
-120%
-80%
-40%
0%
40%
80%
120%
Consider Evaluate Buy Bond/Enjoy Advocate
Jaguar
Land Rover
Mercedes
Audi
BMW
Car brand 1
Car brand 2
Car brand 3
Car brand 4
Car brand 5
60. A positive digital brand experience creates
value for both the customer and the brand
60
61. “Digital has to be the
way we can tell our
story, build our brand
and have a relationship
with our customer.”
61
Adam Brotman, Chief Digital Officer, Starbucks
63. Case study: Netflix - a distinctive customer-first
business
Understanding customer needs has been part
of Netflix’s business model since the days of
DVDs by mail.
Netflix has been through constant
transformation since its inception, its part of
its DNA.
63
64. “The goal is to become
HBO faster than HBO
can become us.”
64
Reed Hastings, Netflix CEO