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Blog Secrets I Won’t Tell My Enemies
(But will tell you**.)
Julie Hancher
Digital Marketer, Blogger & Freelancer
@greenphillyblog

**There will be cats
Julie Hancher - @greenphillyblog
Overview
Digital Content
SEO & Overall Blog Theory
Social Media
Q&A


Interrupt if you have questions!

Julie Hancher - @greenphillyblog
Me & My Blog
Digital Marketer, Blogger, Whatever-er.
2008 - present
Past year


Doubled Pageviews, Visitors

Julie Hancher - @greenphillyblog
How is a blog successful?

1.
2.
3.
4.

Content (= King)
SEO
Social Media
Links/PR

Julie Hancher - @greenphillyblog
DIGITAL CONTENT
(PSSST. THERE’S LIKE 8 OTHER SESSIONS ON THIS TODAY.)

Julie Hancher - @greenphillyblog
Content

Julie Hancher - @greenphillyblog
Google Analytics IS your friend: What is Popular?
Landing Pages

Create landing pages relevant to your blog’s content
Use SEO keywords & related.
Link to related posts.
Idea: Look at SEO keywords – how people are finding

you through Google Analytics:


JUICE
FYI (useful shit.)


Read the experts:








Copyblogger
Problogger
Moz (formerly SEOMoz.)
Famous Bloggers

http://www.problogger.net/how-to-write-great-blog-content/
http://www.seomoz.org/blog/12-things-that-will-kill-your-blogpost-every-time

Julie Hancher - @greenphillyblog
Blog Post Titles
Keep it Simple.
Grab Attention.
Meet a Need.
Describe.
Use Key Words. (SEO).

Julie Hancher - @greenphillyblog
SEO
What is SEO?
(Hint: Raise your hand to answer)

Julie Hancher - @greenphillyblog
SEO

Julie Hancher - @greenphillyblog
Keywords
Build your blog post around a keyword PHRASE
 (not just 1 word.)
 Strategic placements
 Headers, Titles

Don’t keyword stuff!
Answer Questions


Hubspot – new strategy

Julie Hancher - @greenphillyblog
Google Results – What is the Difference?
Google Plus Authorship
Google Authorship: Helps SEO
•https://plus.google.com/authorship
•Wordpress Plugins
Google Plus Authorship/SEO - Essential Plugins
WordPress SEO


SEO by Yoast/ Joost de Valk

Plugin: Google authorship for multiple authors


Link to Google Plus profile straight from Dashboard >> Users >>
Google Plus
Social Media

You gotta get social
(like these goats)
for seO

Julie Hancher - @greenphillyblog
Social Media (obviously cats.)

Julie Hancher - @greenphillyblog
Social Media
•

Share blog posts




•

Liking/Commenting on blog posts – Social Media


•

•

Thoughtful, insightful comments

Comments – other blogs


•

Photos are great
Useful links
Videos

Thoughtful, insightful comments

Social Media = Conversation
Google Authorship
Facebook

(kind of sucks.)

Interaction helps SEO
Only links to recent

posts
Add photos (featured
from posts?)
Respond to
comments
Poll/Ask questions
about posts
Twitter
CONVERSATION


Find your influencers & follow
them. Talk to them!

Thank followers for RTs, etc.
#FF
Ask questions, refer to

articles.
Schedule via Tweetdeck Or
Hootsuite when posting
info.
Other Social Recs
Pinterest



Can drive traffic to your website
Pin photos when uploading to FB/etc

Google Plus



Google owns it, copy & paste FB summary
Helps SEO

Instagram


Preview upcoming posts with a photo OR recap best of posts for the
week.
Links
Getting people to talk (and link back) to you

Julie Hancher - @greenphillyblog
Link-Building Strategies
PR




Local initiatives
Sponsorships
Volunteering

Useful, evergreen content


Guides, lists, etc.

Guest Posts
Quality Over Quantity

Don’t be afraid to ask for websites to link to you! (Or change botched
titles/etc.)
Questions?

Julie Hancher - @greenphillyblog

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Blog Secrets - Barcamp Philly 2013

  • 1. Blog Secrets I Won’t Tell My Enemies (But will tell you**.) Julie Hancher Digital Marketer, Blogger & Freelancer @greenphillyblog **There will be cats Julie Hancher - @greenphillyblog
  • 2. Overview Digital Content SEO & Overall Blog Theory Social Media Q&A  Interrupt if you have questions! Julie Hancher - @greenphillyblog
  • 3. Me & My Blog Digital Marketer, Blogger, Whatever-er. 2008 - present Past year  Doubled Pageviews, Visitors Julie Hancher - @greenphillyblog
  • 4. How is a blog successful? 1. 2. 3. 4. Content (= King) SEO Social Media Links/PR Julie Hancher - @greenphillyblog
  • 5. DIGITAL CONTENT (PSSST. THERE’S LIKE 8 OTHER SESSIONS ON THIS TODAY.) Julie Hancher - @greenphillyblog
  • 6. Content Julie Hancher - @greenphillyblog
  • 7. Google Analytics IS your friend: What is Popular?
  • 8. Landing Pages Create landing pages relevant to your blog’s content Use SEO keywords & related. Link to related posts. Idea: Look at SEO keywords – how people are finding you through Google Analytics:  JUICE
  • 9. FYI (useful shit.)  Read the experts:       Copyblogger Problogger Moz (formerly SEOMoz.) Famous Bloggers http://www.problogger.net/how-to-write-great-blog-content/ http://www.seomoz.org/blog/12-things-that-will-kill-your-blogpost-every-time Julie Hancher - @greenphillyblog
  • 10. Blog Post Titles Keep it Simple. Grab Attention. Meet a Need. Describe. Use Key Words. (SEO). Julie Hancher - @greenphillyblog
  • 11. SEO What is SEO? (Hint: Raise your hand to answer) Julie Hancher - @greenphillyblog
  • 12. SEO Julie Hancher - @greenphillyblog
  • 13. Keywords Build your blog post around a keyword PHRASE  (not just 1 word.)  Strategic placements  Headers, Titles Don’t keyword stuff! Answer Questions  Hubspot – new strategy Julie Hancher - @greenphillyblog
  • 14. Google Results – What is the Difference?
  • 15. Google Plus Authorship Google Authorship: Helps SEO •https://plus.google.com/authorship •Wordpress Plugins
  • 16. Google Plus Authorship/SEO - Essential Plugins WordPress SEO  SEO by Yoast/ Joost de Valk Plugin: Google authorship for multiple authors  Link to Google Plus profile straight from Dashboard >> Users >> Google Plus
  • 17. Social Media You gotta get social (like these goats) for seO Julie Hancher - @greenphillyblog
  • 18. Social Media (obviously cats.) Julie Hancher - @greenphillyblog
  • 19. Social Media • Share blog posts    • Liking/Commenting on blog posts – Social Media  • • Thoughtful, insightful comments Comments – other blogs  • Photos are great Useful links Videos Thoughtful, insightful comments Social Media = Conversation Google Authorship
  • 20. Facebook (kind of sucks.) Interaction helps SEO Only links to recent posts Add photos (featured from posts?) Respond to comments Poll/Ask questions about posts
  • 21. Twitter CONVERSATION  Find your influencers & follow them. Talk to them! Thank followers for RTs, etc. #FF Ask questions, refer to articles. Schedule via Tweetdeck Or Hootsuite when posting info.
  • 22. Other Social Recs Pinterest   Can drive traffic to your website Pin photos when uploading to FB/etc Google Plus   Google owns it, copy & paste FB summary Helps SEO Instagram  Preview upcoming posts with a photo OR recap best of posts for the week.
  • 23. Links Getting people to talk (and link back) to you Julie Hancher - @greenphillyblog
  • 24. Link-Building Strategies PR    Local initiatives Sponsorships Volunteering Useful, evergreen content  Guides, lists, etc. Guest Posts Quality Over Quantity Don’t be afraid to ask for websites to link to you! (Or change botched titles/etc.)
  • 25. Questions? Julie Hancher - @greenphillyblog