My final project discusses what cell phones, television and social media will look like in the year 2022, and how these technologies will influence our day to day lives. I look at Roger's Diffusion of Innovation, Uses and Gratification Theory, Social Cognitive Theory and Media System Dependency Theory to see how these technologies will develop between now and 2022.

1. In 2022 . . .
By:
Cassandra Van Broekhuizen

2. The Future of Cell Phones
In 2012, approximately
80% of the world
population uses a mobile
phone(Gartner, 2011).
At least 55% of users
access internet daily via
their mobile phone
(Mlot, 2012).

3. The Future of Cell Phones
In 2022, 100% of the population will
use a mobile phone as their
primary telephone and will access
the internet from their mobile
device.
In addition, consumers will replace
remotes, controls etc. with their
smart phone.
This will include television
controls, garage door
openers, home security
including locks, light switches
and car remotes.
Cell phones will also replace credit
cards, allowing users to pay for
goods using their phone as a more
advanced form of a credit or debit
card.

4. Uses and Gratification
Theory – Cell Phones
According to Blumer and Katz’s Uses and Gratification
Theory media users play an active role in choosing and
using media, and will choose media that meets and exceeds
their needs (Katz &Blumler, 1973).
Based on this theory I believe that users have, and will
continue to choose cell phones which exceed their needs, and
bring convenience to their lives.
This will require that cell phones become a universal remote
and wallet. Holding most of our personal data and controlling
most of the things we use on a daily basis.

5. Uses and Gratification
Theory – Cell Phones (cont.)
Although not mainstream yet, there are already apps which
synch a smart phone to home security systems etc.
allowing the user the convenience of control.
This will become mainstream by 2022, because users will
continue to choose phones and programs which offer this
type of technology.
In 2012 we have begun to see currency, specifically credit
cards, move to cell phones.
By 2022, due to convenience, most of the world will no
longer carry or swipe physical credit cards, but instead will
be able to pay for anything through their cell phone.

6. Media System Dependency Theory – Cell Phones
According to the Media System Dependency Theory, the more a person
depends on media to meet needs, the more important media will be in a
person's life, and therefore the more effects media will have on a person
(Patwardhan&Yang, 2003).
Based on this, in 2022, cell phones will be a person’s most prized
possession.
It will be the key to their finances, their vehicle, their home, their
television and many other technologies that they depend on everyday.
In addition it will be their key to social gratification because it will be
their main key to social media.

7. The Future of Television
Today most household subscribe to some form of cable television
package.
This gives viewers access to television shows which only play during set
times.
Viewers also pay for a bundle of channels, often including channels they
do not watch.
We are already beginning to see the popularity of on demand television
offered by companies like Hulu.
In 2022, cable will be a thing of the past and households will watch
broadband based television, allowing them to watch what they
want, when they want.

8. Diffusion of Innovation - The Future of Television
As previously stated, users seek media which meet and exceed their
needs.
Cable television does not meet the needs of the current consumer
therefore it is only a matter of time until the consumer utilizes a
different media to meet their needs.
Currently we are in the persuasion stage of the adoption process of
broadband television.
Individuals are becoming more and more curious of their television
viewing options and are seeking alternatives to the traditional cable
model.

9. Diffusion of Innovation - The Future
of Television
Over the next few years users will discover alternative
options, and will enter the decision stage.
They will weigh the options and discover that broadband
television is the better choice.
They will then enter the implementation stage discovering
the usefulness of watching whatever they want, when it is
most convenient for them.
Finally, in 2022 we will enter the confirmation stage where
the traditional cable programming that we know in 2012, will
not longer exist, having been completely taken out by
broadband television.

10. Social Media and Its Effects on
the Future of Advertisement
As social media becomes more
and more popular we will begin
to see a change in the way
people find and choose the
businesses they frequent.
In 2022, consumers will turn to
social media rather than
advertisements, to discover
restaurants, hair
salons, contractors and many
other services.
Social media will allow users to
find reviews from their own
group of friends, colleagues and
associates.

11. Social Media and Its Effects on
the Future of Advertisement
Because consumers will be
able to easily find personal
reviews online, companies
will be forced to offer better
service and products to keep
up with competition.
Rather than paying for
advertisements, companies
will reallocate funds to
improving their product and
services, in hopes of getting
better reviews on sites
including Yelp!

12. Social Cognitive Theory and the Rise of
Reviews on Social Media Sites
Social Cognitive Theory states that individuals do not
learn solely through trial and error, but learn by
watching others (Bandura, 1977).
This will be streamlined in 2022 through users relying
on their social media networks to share insights on
the positive and negative experiences they have with
businesses.
Users will have the opportunity to make informed
decisions based on the experiences their social
media networks share on sites.

13. Work Cited
Bandura, A. (1977). Social Learning Theory. Englewood Cliffs, N.J.: Prentice-
Hall, p.22
Gartner says worldwide mobile connections will reach 5.6 billion in 2011 as
mobile data services revenue totals $314.7 billion. (2011, August 4).
Retrieved from http://www.gartner.com/it/page.jsp?id=1759714
Katz, E., Blumler, J. G., &Gurevitch, M. (1973). USES AND GRATIFICATIONS
RESEARCH. Public Opinion Quarterly, 37(4), 509.
Mlot, S. (2012, June 26). farewell laptop? mobile internet use jumps. Retrieved
from http://www.pcmag.com/article2/0,2817,2406331,00.asp
Patwardhan, P., & Yang, J. (2003). Internet dependency relations and online
consumer behavior: A media system dependency theory perspective on
why people shop, chat, and read news online. Journal of Interactive
Advertising , 3(2), Retrieved from http://jiad.org/article36