The document discusses how technology usage has impacted consumer behavior in recent years. It provides statistics showing that internet usage has grown dramatically globally in the last decade, with over 62% of the world's population now online. Consumers can access unlimited information instantly through their mobile devices. This has led to new trends like increased online shopping, video consumption, and use of virtual reality and mobile apps. While technology has changed consumer behavior significantly, some traditional shopping methods still remain popular for certain purchases.
Technology | How it affects the lives of consumers.pdfChelsea937766
In this presentation you will see how the use of the internet has drastically changed the way consumers live their lives. You will also see how the use of the internet itself has changed over time. As well as the change and increase in alternative or multiple device usage to access the internet.
Technology | How it affects the lives of consumers.pdfChelsea937766
In this presentation you will see how the use of the internet has drastically changed the way consumers live their lives. You will also see how the use of the internet itself has changed over time. As well as the change and increase in alternative or multiple device usage to access the internet.
how consumers use technology and its impact on their livesssuser1157d9
The Internet has changed customers' behavior, everyday routines, and the way of thinking. Evidently, the impact on the modern world is huge. What is the Internet's evolution, and how does it impact consumers' lives?
A brief overview of bow how the internet has changed over the years, and the impact that it has on the lives of consumers. Created as part of my digital marketing course with the British Academy of Digital Marketing.
How consumers use digital technology and its impact on their lives: evolution...EvaDeCrescenzo
A comprehensive research study using data from reputable market research firms to present a concise yet thorough overview of the recent evolution of the digital sector.
Topics covered include:
1. access to the Internet (changes in the number of people accessing the internet, internet speeds, etc.);
2. digital devices used by audiences;
3. how customers search for information and recommendations;
4. what consumers buy online;
5. online video consumption and its evolution over the years;
6. consumer trends
Discover more articles on my blog:
https://medium.com/@e.decrescenzo
Digital technology has impacted the lives of consumers and businesses around the world. With access to the internet and the lowering cost of smart devices, audiences use the internet to improve their daily lives. In this connected world, access to information is seen as a necessity rather than a convenience.
The impact of technology on consumer behaviourLaura Alemany
Technology has drastically evolved over the past couple of decades, fuelling the connectivity that brings the world together, while influencing and changing consumer behaviour. This presentation illustrates the impact of technology in our everyday lives.
How audiences use technology and how it impacts consumers’ lifeFedericaOlivotto
In this presentation I illustrate how consumers use technology and its impact on their lives by analyzing how the share of people who regularly has access to the internet has increased globally over the years, what are the most used devices to navigate and its implications, how customers look for information online, I will explore how online shopping has increased over the recent years and what are the preferred products added to the basket and why people chose it over shopping on site, I will analyze video consumption and the main consumers’ trend according to the mentioned areas.
In this presentation, you can find information about how the Internet has changed our lives, audience preferences, how digital devices affect customers' behaviours and the marketing environment, and how video content has altered the marketing and advertising business.
The Impact of Artificial Intelligence on Modern Society.pdfssuser3e63fc
Just a game Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?
how consumers use technology and its impact on their livesssuser1157d9
The Internet has changed customers' behavior, everyday routines, and the way of thinking. Evidently, the impact on the modern world is huge. What is the Internet's evolution, and how does it impact consumers' lives?
A brief overview of bow how the internet has changed over the years, and the impact that it has on the lives of consumers. Created as part of my digital marketing course with the British Academy of Digital Marketing.
How consumers use digital technology and its impact on their lives: evolution...EvaDeCrescenzo
A comprehensive research study using data from reputable market research firms to present a concise yet thorough overview of the recent evolution of the digital sector.
Topics covered include:
1. access to the Internet (changes in the number of people accessing the internet, internet speeds, etc.);
2. digital devices used by audiences;
3. how customers search for information and recommendations;
4. what consumers buy online;
5. online video consumption and its evolution over the years;
6. consumer trends
Discover more articles on my blog:
https://medium.com/@e.decrescenzo
Digital technology has impacted the lives of consumers and businesses around the world. With access to the internet and the lowering cost of smart devices, audiences use the internet to improve their daily lives. In this connected world, access to information is seen as a necessity rather than a convenience.
The impact of technology on consumer behaviourLaura Alemany
Technology has drastically evolved over the past couple of decades, fuelling the connectivity that brings the world together, while influencing and changing consumer behaviour. This presentation illustrates the impact of technology in our everyday lives.
How audiences use technology and how it impacts consumers’ lifeFedericaOlivotto
In this presentation I illustrate how consumers use technology and its impact on their lives by analyzing how the share of people who regularly has access to the internet has increased globally over the years, what are the most used devices to navigate and its implications, how customers look for information online, I will explore how online shopping has increased over the recent years and what are the preferred products added to the basket and why people chose it over shopping on site, I will analyze video consumption and the main consumers’ trend according to the mentioned areas.
In this presentation, you can find information about how the Internet has changed our lives, audience preferences, how digital devices affect customers' behaviours and the marketing environment, and how video content has altered the marketing and advertising business.
The Impact of Artificial Intelligence on Modern Society.pdfssuser3e63fc
Just a game Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?
New Explore Careers and College Majors 2024.pdfDr. Mary Askew
Explore Careers and College Majors is a new online, interactive, self-guided career, major and college planning system.
The career system works on all devices!
For more Information, go to https://bit.ly/3SW5w8W
2. In this presentation, we are looking at how
consumers use technology on a daily basis; how it
impacts on their behaviour; why they’re using it;
and what are the new technology trends.
(CULTURE, 2016)
3. Unlimited Access of Information
Consumers can get information on products and services at the
touch of screen.
This means that consumers can judge the products or services
in in a matter of minutes. For example, looking at the reviews
and recommendations from reputed sites like Amazon using
their customer service experience.
But at the same time, too much information and competition
between various marketeers can lead to confusion and cause
uncertainty in decision making.
(KEENFOLKS, 2022)
5. The above chart shows global internet decade of users between 2012 to 2022
The users have climbed 4.95 billion at the start of 2022 total 62.5 of the percentage
of the world population.
The latest data suggest that internet users grew by 192 million over the past 12
months resulting the annual growth just 4.0 percentage in 2021.
The pandemic has huge impact of internet users world wide. It includes Many shops
and services are closed in high streets, Many employees has to work at home
because of restrictions and many schools and universities do their class online.
All this new situation increased the use of internet all over the world last couple of
years.
(KEMP, 2022)
7. In the 1990’s the average speed of website downloading
time could be more than a minute.
From 2021 the average website speed drops to a minimum
three seconds.
Thanks to the internet speed revolution we are in 5th
generation of wireless technology (5G).
Internet speed is clearly extremely important from the
perspective of marketeers and consumers in order to grab
the immediate attention of the viewer.
(John, 2019)
8. This pie chart shows how the consumers
all over the world have used different devices
to assess the internet in 2020
(TELEMEDIA, 2020)
9. You can see from the above, mobile usage continues to
dominate.
In the latest figures for 2022, the number of smartphone
users in the world today is 6.648billion, which translates
to 83.72% of the world’s population owning a smartphone.
People tend to use mobile phones for more
entertainment purposes, like watching videos, window
shopping and looking for quick information.
On other hand, the laptop is used for more serious work
and shopping.
(bankmycell, 2022)
10. This chart shows how the use of mobile traffic
globally increased dramatically from 2011-2017,
but remained fairly stable since.
(BroadbandSearch, 2022)
11. The rise of mobile device usage in the UK
In the UK, of the people who visited websites,
52.4% were by mobile and tablet combined, compared to using a desktop.
50% of business to business (b2b) enquiries,
50% of emails, and
80% of social media.
But the bounce rate is still higher on mobile rather than desktop.
And interestingly, 72% sales still occur on desktops. This shows that people
tend to be use mobile for information and pleasure but when it comes to
series purchase they trust the desktop much more than the mobile device.
(Wilkins, 2020)
13. Studies have shown that 89% of customers now start researching
through a Search Engine rather than printed material.
The chart below is of customers’ favourite Search Engines,
Google clearly dominating with 92.18% of world market share.
(Law, 2021)
14. Most customers look at the reviews before they buy a product or
book a service.
Reviews not only can improve the sales, but also improve the
company’s credibility.
On the other hand negative reviews clearly can have an adverse
affect.
Live chat on website is now very common where it allows the
company to interact with customers.
The quality of customer service with a high recommendation is of
the utmost importance in attracting and keeping buyers’ business.
(PeepLaja, 2019) (Anderson, 2018)
Reviews and recommendations
16. Why more customers prefer “online.”
In the present pandemic covid situation, more people are
shopping online simply because it is safe from infection.
Online stores, being open 24 hours removes the worry of the
closing hours of shop or office.
It is convenient - sitting at home, without traveling and
avoiding huge lines at the check out.
Time saving- customers can look and compare many
products using different websites before choosing.
Although on-line shopping has had a huge impact, some
people still prefer to go to the actual shop as it is important
that some products are tangible.
(Watson, 2020)
17. In 2021, Amazon is the leading mobile app for buying.
Online, most product-buying was in the fashion industry: clothing
and shoes.
People go online for services like insurance policies and bookings.
The Tourism industry has well adapted to online booking.
More people are buying foods and groceries on supermarket
websites.
In education, E-learning, i.e. online, has had to become popular
during the pandemic. The demand for online training is growing
considerably. This has had a huge impact in the education industry
throughout the world, with more people in schools, colleges and
adult education having lessons through E-learning.
(Smith, 2022)
19. The usage of video increased 25%
from 2016 to 2021
(wyzowl, 2022)
20. Online Video consumption
Online video resources are the biggest internet trends at the moment
More people are using video sharing and streaming services more than ever before.
During the pandemic, demands have hugely increased.
Many offices and schools have moved their activities to streaming services. Zoom has
been a major winner in this aera.
Consumers sharing good video content online can reach more customers than a blog
content or even any other marketing strategy.
Consumers are more likely to see and use product demos, video reviews, and unboxings
before they buy the products.
Short videos are becoming more popular like on TikTok, Instagram reels and YouTube
short videos
TikTok is the most downloaded app in 2021 hitting two billion downloads world wide.
(Bump, 2021)
21. Consumer behaviour change in last five years
Consumer behaviour changed dramatically in the last 5 years.
Many consumers moved from the high street stores to online stores.
Internet speed has been the key. Study shows that more than three second
downloading pages can loose 53% of mobile customers.
Website chatting is helping consumers to interact with business directly.
Mobile users have increased more in last five years than any other devices.
Consumers now trust more service apps, especially in finance, like PayPal
or commercial banks’ own applications.
There is an increased use of voice search in SEO, utilising it for information
and entertainment, through Alexa and Siri.
Video contents are rapidly emerging especially during the pandemic,
helping customers to quickly judge the product before they buy.
(Brooks, 2020)
23. Consumers are using Virtual Reality not only for Gaming now,
but is widely used in different sectors.
The use of (VR) is increasing in the Real Estate industry where
customers can choose their properties without actual being
there almost anywhere in the world that has Internet access.
Mobile application is not only used for entertaining but also for
shopping and many other services.
The banking industry is one example of how Mobile applications
are widely used nowadays. People look at their bank
transactions through an app instead of going to their bank. Also,
they can arrange a meeting with a bank representative.
(Horiachko, 2021)
24. A Summary of the Impact of technology
on Consumer Behaviour
The fast online revolution has dramatically changed consumer
behaviour in accessibility globally.
The consumers’ impatience is more challenging to the business world.
The demands of online business will be essential in the coming
decades.
High speed information, friendly User Experience (UX) and the quality
of customer service are key for business in this fast moving world.
Video contents are at the forefront of demand more than ever.
At the same time, some consumers still prefer the traditional
shopping in some areas.
Also I believe it is important to be balanced in online business to
protect our infrastructure and help people’s mental health and well
being. The village shop remains a vital point of contact still.
25. Bibliography
Images
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27. Bibliography
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