Digital is resonating in every client conversations; its becoming a business imperative for transformation and value accretion . Here's a snapshot of 2017 Digital trends emanating from multiple client conversations across industries and provide a go forward view for what's coming up in 2017 for enterprises keen on being digital.
e3 MD Neil Collard looks at some of the digital trends that dominated 2016 and which of them will be evolving in 2017 at e3's AI Whitepaper launch event.
10 trends reshaping digital - updated Q1 2016Beyond
The cycle of innovation and iteration that digital is known for means existing concepts can suddenly find radically new trajectories. In this report, we highlight ten ideas that have been gaining rapid traction in Q1, and which will reshape how we digitally interact with the world around us.
This is a document trying to 'crystal-ball' some behavioral trends and themes in the digital marketing space in the next 12 months.
I work as a digital director at OMD Sydney and need to be clear that this is a local piece of work and not a global OMD or Omnicom viewpoint.
It was created for clients and internal training and has been amended in places for publication. I hope you find it interesting and useful.
Driven by the dual forces of globalization and convergence, the exponential explosion of technology in the last 10 years has created a pace of change we’ve never seen before. With many technologies’ “15 minutes” burning bright but fizzling quickly, it can be challenging for brands to determine where to place their bets to drive their businesses forward.To h e l p m a r k e t e r s m a k e s m a r t e r, better bets, we’ve distilled the complexity and general chaos of the CES show floors into 11 key categories that have broken through this year. We’ve then plotted these on a matrix to lay out each technology’s potential to move your business. Our proprietary methodology takes into account the tech’s inherent riskiness, readiness to go to market, potential business impact, and other considerations. The resulting DentsuAegis Tech Matrix is a helicopter view of where we advise marketers to make their technology and innovation investments over the next 12 months.From VR, to AI, to Drones and more, we’re excited about the potential for brands to find meaningful transformation through the groundbreaking technology first seen each year at CES.
The cycle of innovation and iteration that digital is known for means existing concepts can suddenly find radically new trajectories. In this report, we highlight ten ideas that have been gaining rapid traction, and which will reshape how we digitally interact with the world around us.
Technology is changing customer relations rapidly. You see that technology is becoming invisible, technology is creating new experiences for customers, technology is democratizing the world and technology is making customer relations more transparant than ever. These evolutions have a big impact on doing business. In this presentation, I give guidelines for your customer strategy in the day after tomorrow. How to create a future proof customer strategy? It is build on 5 pillars: mobile first, data expertise, platform thinking, boundless experiences and customer collaboration.
Top 10 Digital Transformation Trends for 2017Daniel Newman
Digital transformation reshapes every aspect of a business. As digital technology continues to evolve, I believe that successful digital transformation will require careful collaboration, thoughtful planning, and the inclusion of every department.
During recent years, we’ve seen shifts in how traditional leadership roles operate, as silos break down and the scopes of various roles widen and change. Digital transformation has morphed from a trend to a central component of modern business strategy.
e3 MD Neil Collard looks at some of the digital trends that dominated 2016 and which of them will be evolving in 2017 at e3's AI Whitepaper launch event.
10 trends reshaping digital - updated Q1 2016Beyond
The cycle of innovation and iteration that digital is known for means existing concepts can suddenly find radically new trajectories. In this report, we highlight ten ideas that have been gaining rapid traction in Q1, and which will reshape how we digitally interact with the world around us.
This is a document trying to 'crystal-ball' some behavioral trends and themes in the digital marketing space in the next 12 months.
I work as a digital director at OMD Sydney and need to be clear that this is a local piece of work and not a global OMD or Omnicom viewpoint.
It was created for clients and internal training and has been amended in places for publication. I hope you find it interesting and useful.
Driven by the dual forces of globalization and convergence, the exponential explosion of technology in the last 10 years has created a pace of change we’ve never seen before. With many technologies’ “15 minutes” burning bright but fizzling quickly, it can be challenging for brands to determine where to place their bets to drive their businesses forward.To h e l p m a r k e t e r s m a k e s m a r t e r, better bets, we’ve distilled the complexity and general chaos of the CES show floors into 11 key categories that have broken through this year. We’ve then plotted these on a matrix to lay out each technology’s potential to move your business. Our proprietary methodology takes into account the tech’s inherent riskiness, readiness to go to market, potential business impact, and other considerations. The resulting DentsuAegis Tech Matrix is a helicopter view of where we advise marketers to make their technology and innovation investments over the next 12 months.From VR, to AI, to Drones and more, we’re excited about the potential for brands to find meaningful transformation through the groundbreaking technology first seen each year at CES.
The cycle of innovation and iteration that digital is known for means existing concepts can suddenly find radically new trajectories. In this report, we highlight ten ideas that have been gaining rapid traction, and which will reshape how we digitally interact with the world around us.
Technology is changing customer relations rapidly. You see that technology is becoming invisible, technology is creating new experiences for customers, technology is democratizing the world and technology is making customer relations more transparant than ever. These evolutions have a big impact on doing business. In this presentation, I give guidelines for your customer strategy in the day after tomorrow. How to create a future proof customer strategy? It is build on 5 pillars: mobile first, data expertise, platform thinking, boundless experiences and customer collaboration.
Top 10 Digital Transformation Trends for 2017Daniel Newman
Digital transformation reshapes every aspect of a business. As digital technology continues to evolve, I believe that successful digital transformation will require careful collaboration, thoughtful planning, and the inclusion of every department.
During recent years, we’ve seen shifts in how traditional leadership roles operate, as silos break down and the scopes of various roles widen and change. Digital transformation has morphed from a trend to a central component of modern business strategy.
A look at the evolution in complexity of marketing due to the proliferation of digital touchpoints and technologies used to manage them, pointing toward the digital transformation of the marketing discipline
This report sums up what we think will be the key digital trends in 2017 when it comes to #tech #innovation #culture & #communication. The report was presented at a breakfast seminar in Stockholm, December 2016.
Millward Brown 2015 Digital and Media PredictionsKantar
Since 2009, Millward Brown experts from around the globe have offered annual predictions for the coming year - forecasting the hottest digital and media trends and providing recommendations to help advertisers move confidently into the coming year... - See more at: http://www.millwardbrown.com/global-navigation/insights/articles-and-reports/digital-predictions/2015/2015-digital-and-media-predictions#sthash.0lE3FZhU.dpuf
How Digital Is Becoming A Mobile First ExperienceYuan Wang
We present the latest 2016 mobile marketing statistics and insights, showing increasing consumer adoption and changing behaviour around how people use mobile. We explore various options for using mobile in your marketing such as advertising, apps and campaigns. We summarise the factors influencing how a mobile experience differs from others. We revisit the App vs responsive website debate and propose a new approach. We provide tips on managing your own mobile presence – dos and don’ts, as well as case studies of excellent brand mobile marketing – advertising vs app, larger budget vs smaller budget.
Mindshare collected our insights on the trends from CES 2018, including: Voice Goes Supersonic; Emotion in Motion; Me, Myself & I; Rock’em Sock’em: AR vs. VR.
A look at what's needed to build digital ecosystems which go beyond building basic user needs into building the brand through distinctiveness and creativity
The new age organizations cannot even think of optimally promoting and selling their products and services without digital marketing. Large, medium and small enterprises have seen a lot of traction with this mode of marketing in 2016 and the trend will very well be continued in 2017 too.
Here are some of the top Digital Marketing trends to watch out for in the next one year and beyond.
20 digital trends for 2017 that will change the marketing landscapeOrbital Media
86% of our 2016 digital marketing predictions came true. If you're the sort of person who likes to keep abreast of what's happening in this crazy world of digital marketing and technology then this is for you.
25 BIG TECH PREDICTIONS FOR 2016 - REPORT BY BI INTELLIGENCE TEAMMYO AUNG Myanmar
Inside you’ll find details on the team’s top predictions for 2016 that they believe will shape the year (and years) ahead.
https://intelligence.businessinsider.com/
Research for the Digital Age
Welcome to BI Intelligence, Business Insider’s premium research service. Trusted by thousands of industry professionals, startups, digital agencies, investment firms, media conglomerates, and Fortune 1000 companies; we offer insight and research essential to your professional decision making and advancement.Whether you need information on mobile, digital media, e‑commerce, the Internet of Things (IoT), or payments; we have you covered with daily newsletters, in‑depth research reports, and corporate access solutions.
Below are the package options to access our exclusive insight and research.iPhone and Laptop
Technology in 2022 by Cassandra Van BroekhuizenCassandravanb
My final project discusses what cell phones, television and social media will look like in the year 2022, and how these technologies will influence our day to day lives. I look at Roger's Diffusion of Innovation, Uses and Gratification Theory, Social Cognitive Theory and Media System Dependency Theory to see how these technologies will develop between now and 2022.
Discover the tech trends to watch in 2016 based on our experience: Mobile Commerce, Social payments, Deep linking and App Ecosystem, Push notification, Smart home and Home Entertainment, Deep learning, Cognitive Computing, Smart Virtual Personal Assistants, Algorithms, Ambient Proximity, Ambient Interfaces, Intelligent Cameras, Personality Analytics, Big Data, Cloud Computing, Vertical Collaborative Software, Virtual Reality, Augmented Reality will change the way brands interact with their customers.
Digital Trends in 2017: Making Business Impact in a Changing WorldEdelman
Edelman Digital's 2017 report focuses on what we see as the
growing considerations that will impact brands.
Based on changes we observed in 2016, we’ll explore areas such as paid, search, influencers, conversational technologies, B2B
and others.
Digital Transformation and the Marketing ProfessionalMatthew W. Bowers
Defining and understanding digital transformation and the marketing role. How can marketing drive transformation? what are the tasks, strategies and things that can help.
A look at the evolution in complexity of marketing due to the proliferation of digital touchpoints and technologies used to manage them, pointing toward the digital transformation of the marketing discipline
This report sums up what we think will be the key digital trends in 2017 when it comes to #tech #innovation #culture & #communication. The report was presented at a breakfast seminar in Stockholm, December 2016.
Millward Brown 2015 Digital and Media PredictionsKantar
Since 2009, Millward Brown experts from around the globe have offered annual predictions for the coming year - forecasting the hottest digital and media trends and providing recommendations to help advertisers move confidently into the coming year... - See more at: http://www.millwardbrown.com/global-navigation/insights/articles-and-reports/digital-predictions/2015/2015-digital-and-media-predictions#sthash.0lE3FZhU.dpuf
How Digital Is Becoming A Mobile First ExperienceYuan Wang
We present the latest 2016 mobile marketing statistics and insights, showing increasing consumer adoption and changing behaviour around how people use mobile. We explore various options for using mobile in your marketing such as advertising, apps and campaigns. We summarise the factors influencing how a mobile experience differs from others. We revisit the App vs responsive website debate and propose a new approach. We provide tips on managing your own mobile presence – dos and don’ts, as well as case studies of excellent brand mobile marketing – advertising vs app, larger budget vs smaller budget.
Mindshare collected our insights on the trends from CES 2018, including: Voice Goes Supersonic; Emotion in Motion; Me, Myself & I; Rock’em Sock’em: AR vs. VR.
A look at what's needed to build digital ecosystems which go beyond building basic user needs into building the brand through distinctiveness and creativity
The new age organizations cannot even think of optimally promoting and selling their products and services without digital marketing. Large, medium and small enterprises have seen a lot of traction with this mode of marketing in 2016 and the trend will very well be continued in 2017 too.
Here are some of the top Digital Marketing trends to watch out for in the next one year and beyond.
20 digital trends for 2017 that will change the marketing landscapeOrbital Media
86% of our 2016 digital marketing predictions came true. If you're the sort of person who likes to keep abreast of what's happening in this crazy world of digital marketing and technology then this is for you.
25 BIG TECH PREDICTIONS FOR 2016 - REPORT BY BI INTELLIGENCE TEAMMYO AUNG Myanmar
Inside you’ll find details on the team’s top predictions for 2016 that they believe will shape the year (and years) ahead.
https://intelligence.businessinsider.com/
Research for the Digital Age
Welcome to BI Intelligence, Business Insider’s premium research service. Trusted by thousands of industry professionals, startups, digital agencies, investment firms, media conglomerates, and Fortune 1000 companies; we offer insight and research essential to your professional decision making and advancement.Whether you need information on mobile, digital media, e‑commerce, the Internet of Things (IoT), or payments; we have you covered with daily newsletters, in‑depth research reports, and corporate access solutions.
Below are the package options to access our exclusive insight and research.iPhone and Laptop
Technology in 2022 by Cassandra Van BroekhuizenCassandravanb
My final project discusses what cell phones, television and social media will look like in the year 2022, and how these technologies will influence our day to day lives. I look at Roger's Diffusion of Innovation, Uses and Gratification Theory, Social Cognitive Theory and Media System Dependency Theory to see how these technologies will develop between now and 2022.
Discover the tech trends to watch in 2016 based on our experience: Mobile Commerce, Social payments, Deep linking and App Ecosystem, Push notification, Smart home and Home Entertainment, Deep learning, Cognitive Computing, Smart Virtual Personal Assistants, Algorithms, Ambient Proximity, Ambient Interfaces, Intelligent Cameras, Personality Analytics, Big Data, Cloud Computing, Vertical Collaborative Software, Virtual Reality, Augmented Reality will change the way brands interact with their customers.
Digital Trends in 2017: Making Business Impact in a Changing WorldEdelman
Edelman Digital's 2017 report focuses on what we see as the
growing considerations that will impact brands.
Based on changes we observed in 2016, we’ll explore areas such as paid, search, influencers, conversational technologies, B2B
and others.
Digital Transformation and the Marketing ProfessionalMatthew W. Bowers
Defining and understanding digital transformation and the marketing role. How can marketing drive transformation? what are the tasks, strategies and things that can help.
The year 2016, will see many organizations and enterprises rapidly moving towards adoption of the digitalization and digital business.
This presentation highlights what would be the top 10 trends and directions that enterprises will increasingly adopt to ensure superior customer experiences, competitive advantage and/or IT optimization for improved services and cost takeout.
I delivered a guest lecture for the students of the one-year Post Graduate program in Global Supply Chain Management offered by IIM Udaipur. In this talk, I focused on three dimensions of digital journey - technology, process (rather business models) and people.
Top 5 Strategies for Retail Data AnalyticsHortonworks
It’s an exciting time for retailers as technology is driving a major disruption in the market. Whether you are just beginning to build a retail data analytics program or you have been gaining advanced insights from your data for quite some time, join Eric and Shish as we explore the trends, drivers and hurdles in retail data analytics
Bank of the future: Digital Transformation StrategyNawaf Albadia
A guide to planning and executing Digital Transformation Strategy to build your Digital Bank of the Future. A framework to implement digital experience, digital business and digital innovation
Going Digital helps you in your digital transformation journey.
We simplify the four technology pillars for an organization's digital transformation.
Founded by Sandeep Raut, a top 10 global digital transformation thought leader, influencer, and keynote speaker, GOING DIGITAL offers a wide range of digital transformation consulting services with the necessary tools and practical expertise to help grow your business.
Digital has brought about change in everything we do.
Your business needs to adapt to changing customer
dynamics and respond to competitive forces in real-time.
Your customers, partners, and suppliers are on their toes
and they expect you to be up and running too.
Thus, IT leaders have to imbibe the concept of the platform ecosystem and think in terms of creating the “platforms that cohesively work internally and externally to enable a
multimodal connect for delivering digital enterprise.”
Take following steps to Platformize:
1. Build Contextual Process
Platform
2. Integrate mobility and social in
process applications
3. Deliver Process Experience
4. Elevate Orchestration
5. Loosely Couple resources
6. Create and Carry Process
Context
7. Practice Platform Governance
8. Think Big, Start Small, Earn
quick wins, Expand
9. Leverage Agile Methodology
and Accelerators
For more information visit: http://www.newgensoft.com/
In this presentation, Vyas introduces the concept of SMAC and associated trends.Vyas's interest area lies in Data analytics and cloud computing where the focus is to analyze data and deploy finding in business processes rapidly.
I am applied at @MphasisCareers for the post Intern and the topic for the competition is Social, Mobile, Analytics and Cloud computing (SMAC). Read through my presentation, rate it and comment it if possible. I need all of your support.
Thank you
Artificial intelligence (AI) offers new opportunities to radically reinvent the way we do business. This study explores how CEOs and top decision makers around the world are responding to the transformative potential of AI.
Oprah Winfrey: A Leader in Media, Philanthropy, and Empowerment | CIO Women M...CIOWomenMagazine
This person is none other than Oprah Winfrey, a highly influential figure whose impact extends beyond television. This article will delve into the remarkable life and lasting legacy of Oprah. Her story serves as a reminder of the importance of perseverance, compassion, and firm determination.
The case study discusses the potential of drone delivery and the challenges that need to be addressed before it becomes widespread.
Key takeaways:
Drone delivery is in its early stages: Amazon's trial in the UK demonstrates the potential for faster deliveries, but it's still limited by regulations and technology.
Regulations are a major hurdle: Safety concerns around drone collisions with airplanes and people have led to restrictions on flight height and location.
Other challenges exist: Who will use drone delivery the most? Is it cost-effective compared to traditional delivery trucks?
Discussion questions:
Managerial challenges: Integrating drones requires planning for new infrastructure, training staff, and navigating regulations. There are also marketing and recruitment considerations specific to this technology.
External forces vary by country: Regulations, consumer acceptance, and infrastructure all differ between countries.
Demographics matter: Younger generations might be more receptive to drone delivery, while older populations might have concerns.
Stakeholders for Amazon: Customers, regulators, aviation authorities, and competitors are all stakeholders. Regulators likely hold the greatest influence as they determine the feasibility of drone delivery.
The Team Member and Guest Experience - Lead and Take Care of your restaurant team. They are the people closest to and delivering Hospitality to your paying Guests!
Make the call, and we can assist you.
408-784-7371
Foodservice Consulting + Design
Senior Project and Engineering Leader Jim Smith.pdfJim Smith
I am a Project and Engineering Leader with extensive experience as a Business Operations Leader, Technical Project Manager, Engineering Manager and Operations Experience for Domestic and International companies such as Electrolux, Carrier, and Deutz. I have developed new products using Stage Gate development/MS Project/JIRA, for the pro-duction of Medical Equipment, Large Commercial Refrigeration Systems, Appliances, HVAC, and Diesel engines.
My experience includes:
Managed customized engineered refrigeration system projects with high voltage power panels from quote to ship, coordinating actions between electrical engineering, mechanical design and application engineering, purchasing, production, test, quality assurance and field installation. Managed projects $25k to $1M per project; 4-8 per month. (Hussmann refrigeration)
Successfully developed the $15-20M yearly corporate capital strategy for manufacturing, with the Executive Team and key stakeholders. Created project scope and specifications, business case, ROI, managed project plans with key personnel for nine consumer product manufacturing and distribution sites; to support the company’s strategic sales plan.
Over 15 years of experience managing and developing cost improvement projects with key Stakeholders, site Manufacturing Engineers, Mechanical Engineers, Maintenance, and facility support personnel to optimize pro-duction operations, safety, EHS, and new product development. (BioLab, Deutz, Caire)
Experience working as a Technical Manager developing new products with chemical engineers and packaging engineers to enhance and reduce the cost of retail products. I have led the activities of multiple engineering groups with diverse backgrounds.
Great experience managing the product development of products which utilize complex electrical controls, high voltage power panels, product testing, and commissioning.
Created project scope, business case, ROI for multiple capital projects to support electrotechnical assembly and CPG goods. Identified project cost, risk, success criteria, and performed equipment qualifications. (Carrier, Electrolux, Biolab, Price, Hussmann)
Created detailed projects plans using MS Project, Gant charts in excel, and updated new product development in Jira for stakeholders and project team members including critical path.
Great knowledge of ISO9001, NFPA, OSHA regulations.
User level knowledge of MRP/SAP, MS Project, Powerpoint, Visio, Mastercontrol, JIRA, Power BI and Tableau.
I appreciate your consideration, and look forward to discussing this role with you, and how I can lead your company’s growth and profitability. I can be contacted via LinkedIn via phone or E Mail.
Jim Smith
678-993-7195
jimsmith30024@gmail.com
2. DIGITAL PLATFORM VIEW
OF BUSINESS A platform provides the business with a foundation where resources can come
together — sometimes quickly and temporarily, sometimes in a relatively fixed way
— to create value. The value comes largely from connecting the resources, and the
network effects between them. As digitalization moves from an innovative trend to
a core competency, enterprises will understand and exploit platform effects
throughout all aspects of their businesses.
• The deepening of digital means that lines are becoming increasingly blurred, and
boundaries semi porous — both inside and outside the enterprise — as multiple
networks of stakeholders bring value to each other by exploiting and exploring
platform dynamics
• CIOs are clearly being given the opportunity to lead a digital transformation that
exploits platform effects majorly in managing delivery, talent and executing
leadership.
REFERENCE LINKS
https://sameerdhanrajani.wordpress.com/2016/12/18/sameer-dhanrajani-key-win-
themes-to-master-in-digital-business/
3. THE ADVENT OF
IMMERSIVE CONTENT:
AUGMENTED REALITY
AND VIRTUAL REALITY
The booming success of the Pokémon GO AR app is a wakeup call to any
business that hasn’t evaluated the potential of AR and VR. These technologies
were once limited to the gaming realm, but they’re now easier to implement
than ever before. The mainstream shift toward AR and VR provides new ways to
connect with customers and offer unique, memorable interactions.
• The AR and VR resurgence will open up the gates for workplace gamification
in a big way into a core business strategy
• 2017 is also going to mark a turning point in the way audiences interact with
and consume video content through the releases of the HTC Vive, Oculus Rift,
PSVR etc.
• Significant improvements in immersive devices as well as software is
anticipated
REFERENCE LINKS
https://sameerdhanrajani.wordpress.com/2016/05/27/sameer-dhanrajani-retail-
industry-redefined-through-data-sciences/
4. SMART MACHINES AND
ARTIFICIAL INTELLIGENCE
ARE TAKING OFF IN A BIG
WAY.
Our relationships to technology continue to evolve. Soon machines will be able
to learn and adapt to their environments. While advanced learning machines
may replace low-skill jobs, AIs will be able to work collaboratively with human
professionals to solve intensely complex problems.
• Data complexity is the top challenge standing in the way of digital
transformation
• AI tools will evolve to read, review and analyze vast quantities of disparate
data, providing insight into how customers feel about a company’s products
or services and why they feel the way they do
• using AI to expedite knowledge-based activities to improve efficiency and
performance will spread from reducing costs through automation, to
transforming customer experience
REFERENCE LINKS
https://sameerdhanrajani.wordpress.com/2016/12/01/sameer-dhanrajani-how-machine-learning-
and-ai-will-drive-digital-transformation/
https://sameerdhanrajani.wordpress.com/2016/11/18/sameer-dhanrajani-banking-evolution-using-ai/
5. CONVERSATIONAL
EXPERIENCES: CHATBOTS
AND SMART MESSAGING
PLATFORMS Messaging apps are becoming the new second home screen. There's a chatbot
revolution going on, and it's primarily being fueled by the adoption of chatbots
by major social and messaging platforms like Facebook Messenger, Google,
Microsoft Skype, Salesforce, Slack, Twitter DM, WeChat, Kik and Line.
• Now that there are billions of daily users of messaging platforms, the
platforms hope they will enable marketers with the ability to scale creative 1-
to-1 engagement opportunities
• The conversational experiences will bring together past revolutions in
ecommerce and text services while highlighting the potential of artificial
intelligence
REFERENCE LINKS
https://sameerdhanrajani.wordpress.com/2016/07/18/sameer-dhanrajani-
chatbots-the-protege-of-ai-data-sciences/
https://sameerdhanrajani.wordpress.com/2016/12/01/sameer-dhanrajani-
how-machine-learning-and-ai-will-drive-digital-transformation/
6. GROWING IMPORTANCE
OF THE USER
EXPERIENCE
The customer experience (including employees) is the ultimate goal of any
digital transformation. Customers are more cautious than ever; they’ll turn away
from brands that don’t align with their values and needs. A top-notch user
experience is a fantastic way to keep customers involved and engaged with your
brand.
• Every touch point matters, and those leading the transformation will strive to
constantly ask how they are removing friction and enhancing the experience
for every customer regardless of where they are in the journey
• Understanding digital consumers’ biases, behaviors and expectations at each
point along the customer journey will be at the heart of every successful
digital transformation
REFERENCE LINKS
https://sameerdhanrajani.wordpress.com/2015/07/24/sameer-dhanrajani-how-to-
bring-about-a-customer-experience-focused-digital-transformation/
https://sameerdhanrajani.wordpress.com/2016/12/18/sameer-dhanrajani-key-win-
themes-to-master-in-digital-business/
7. BLOCKCHAIN’S
DISRUPTIVE GROWTH
What Uber did for on-demand auto transformation, Blockchain will to do for
financial transactions. And with $1.4 billion in venture-capital money in the past
three years, 24 countries investing in Blockchain technology for government
services, 90-plus central banks engaged in related discussions, and 10 percent of
global GDP to be traded via Blockchain technology by 2025-2027, it is important
that marketers understand the potential implications for their business.
• Blockchain technology will majorly be a part of the next great flattening and
removal of middle-layer institutions
• The semi-public nature of some types of Blockchain paves the way for an
enhanced level of security and privacy for sensitive data – a new kind of
database where the information ‘header’ is public but the data inside is
‘private’
• Data analytics using Blockchain, distributed ledger transactions and smart
contracts will become critical in future, creating new challenges and
opportunities in the world of data science
REFERENCE LINKS
https://sameerdhanrajani.wordpress.com/2016/06/21/sameer-dhanrajani-data-
sciences-fintech-companies-for-competitive-disruption-advantage/
8. DIGITAL
TRANSFORMATION
DRIVEN BY THE
INTERNET OF THINGS
(IOT).
Speaking of how invaluable big data is to marketers, the IoT offers
immeasurable insight into customer’s mind. Businesses and customers alike will
continue to benefit from the IoT. With an estimated 50 billion IoT Sensors by
2020 and more than 200 billion “Things” on the Internet by 2030, it is no
question that IoT will be not only transformative, but disruptive to business
models.
• IoT will change how daily life operates by helping create more efficient cities
and leaner enterprises
• The staple tech for autonomous systems would be the Internet of Things (IoT)
which would be the infrastructure, as well as the customers, since they work,
interact, negotiate and decide with zero human intervention
• Real-time streaming analytics will collection, integration, analysis, and
visualization of IoT data in real-time without disrupting the working of
existing sources, storage, and enterprise systems
REFERENCE LINKS
https://sameerdhanrajani.wordpress.com/2015/09/25/sameer-dhanrajani-real-time-
streaming-analytics/
https://sameerdhanrajani.wordpress.com/2014/07/16/making-sense-of-the-iot-
phenomenon-extracting-value-transforming-business/
9. API ECONOMY
REFERENCE LINKS
https://sameerdhanrajani.wordpress.com/2016/02/12/mr-algorithms-the-new-
member-in-the-board-room-to-discuss-algorithm-economy/
http://www.gartner.com/smarterwithgartner/welcome-to-the-api-economy/
We live in an API economy, a set of business models and channels based on
secure access of functionality and exchange of data. APIs will continue to make it
easier to integrate and connect people, places, systems, data, things and
algorithms, create new user experiences, share data and information,
authenticate people and things, enable transactions and algorithms, leverage
third-party algorithms, and create new product/services and business models.
• An industry vision seeks using APIs to turn a business into a platform
involving digital business models
• As the Internet of Things (IoT) gets smarter, things using an application
programming interface (API) to communicate, transact and even negotiate
with one another will become the norm