Consumer spending on mobile internet access will surpass home broadband this year. Mobile internet use is growing rapidly as people increasingly access the internet from smartphones and tablets on the go. By 2017, total spending on internet access is projected to reach $153 billion, up from $91 billion in 2012, with most of the growth from mobile networks. Having a business app allows small businesses to better communicate and engage with customers on their mobile devices.

1. Presented by Bornhoft Global Technologies

2. Why
do you need an
APP
for
Business?

3. On the Net, mobile outpacing home broadband
Mike Snider, USA TODAY 9:49 a.m. EDT June 5, 2013
Consumer spending on mobile Net access will surpass
that on home broadband connections this year,
according to consulting firm PricewaterhouseCoopers.
Story Highlights
Consumer spending on mobile Net access on pace to surpass home
broadband this year
Mobile Net advertising a high point, too, expected to go up 32.5%, while
overall ads rise 13%.
Video games, movies, TV, radio and book spending also to see small
increases
Having the Internet with you on the go is so essential, that in four years,
Americans will be more likely to have a mobile Internet device than wired
home broadband, forecasts a new report.
This year, consumer spending on Internet-connected smartphones, tablets
and other devices will surpass home broadband service fees for the first
time, according to PricewaterhouseCoopers' "Entertainment & Media
Outlook 2013-2017" report. In four years, nearly 286.7 million in the U.S., or
87% of the population, will have mobile Internet devices, while about 85% of
homes will have broadband.

4. Mobile Internet access spending will top $54 billion in the U.S. this year,
compared with $49.6 billion in home Internet spending, the consulting firm
estimates in the report, out today. In 2012, home Internet spending ($46.5
billion) slightly outpaced mobile ($44.5 billion).
"We see mobile growing at a much more pronounced rate than broadband,
because we are getting toward the saturation point (on home broadband),"
says PwC partner Sean De Winter. "Mobile Internet penetration is
screaming through the roof."
U.S. wired and mobile internet access
Combined Internet spending is expected to grow from $91 billion in 2012 to
$153.3 billion in 2017, with most of that growth coming from mobile network
access fees. How it breaks down, mobile vs. wired (in billions):

5. Consumer adoption of digital devices is helping drive growth across the
entire entertainment and media spectrum. Total spending on Internet access
(home and mobile) will see the biggest growth, up 11% in the next four
years. But spending on video games, movies, TV and radio -- all delivered
digitally, too -- will also rise.
As more content is consumed on portable and mobile devices, these so-
called second screens gain even more importance from media companies
and advertisers.
Mobile Internet advertising is the fastest-growing portion of Internet
advertising and is expected to increase more than 32% in the next four
years, reaching $13.7 billion, PwC says.
"We see there's great opportunity in mobile advertising," DeWinter says.
"More and more, the content and distribution is recognizing the importance
of the consumer in the ecosystem. That is not dissimilar to what we've seen
in the past, but we continue to see it ramp up in speed and pace."
PwC's finding jibes with other analysis tracking the growth in Internet-
connected devices, or the so-called "Internet of Everything." The more than
10 billion devices wirelessly connected to the Internet today will increase to
30 billion by 2020, projects U.K.-based ABI Research.
Behind Internet advertising and Internet access, spending on video games
is expected to see the next-largest growth. Projected spending on games
will surpass $14.2 billion in 2013, rising to $182 billion in 2017.
Consumer spending on movies, pay-TV and music will rise slightly, while
spending on magazines and newspapers will continue trending down.
Mobile devices are transforming the home entertainment experience, as
well. With more TV viewers using phones and tablets as they watch, "when
does the first screen, the TV, really become the second screen?" De Winter
says. "You see more and more engagement and the ability to actually target
what consumers are doing on the second screen because it's a more
interactive device."
While the big-screen TV will remain a key part of the home entertainment
equation for many years, "The fact is that (TV) is being consumed in such a
different way," he says. "And it changes every day with all the social apps
out there."

6. Customer survey
states they want
Apps over Websites
to contact business!

7. Another survey predicts the
use of Apps for business
information will pass the
internet website searchers by
2014.

8. Strategy Analytics a reputable
internet technology trends analysis
report states:
 Over 200 million mobile users will
be using business Apps in 2013
 Revenue generated from Apps
will increase from 25 billion in
2012 to 50 billion by the end of
2017
 Apps provide a huge advantage
to the small business over large
corporate businesses.

9.  Small businesses are more flexible,
stream lined decision makers also
analysis business needs quicker
than large bulky corporations
 Exploring new advertisements,
methods of delivery, opportunities
can be quickly address while
corporations have meetings
 Contact with customers, suppliers,
distributers very easy thru an App
 Changes or announcements can be
made instantly while Corporations
need multi signatures

10.  The growth of business with Apps is
great for small businesses. They
need to embrace this growth with
their own App
 Small businesses need:
 App
 OCR Code
 Mobile site
 Also marketing, advertising
strategies are cost effective with
Apps

11. Five reasons
Small Businesses
NEED APPs!
1. Having to your own business
App provides communication,
advertisement to customers
any time or place
Whenever, where ever the
customer needs to contact
your business it is possible.
Increased customers contact
increases sales and profits

12. 2. Drive the customers to the business
and keep them there.
70% of the people contact businesses
after a search on their mobile device
If your business site appears among
search results, and it is easy to
browse, chances are great you will get
traffic and leads to your business
You do NOT want to be invisible to
your customers

13. 3. Improve Productivity
App preform tasks such as
customers purchases, directions,
product availability, hours,
inventory, advertisements and
contact info.
It also allows employees and
customers complete simple tasks
such as inventory check, purchase
means, reservations, appointments,
enter data.

14. 4. Grow your business
Mobile search quires have grow by a
factor of 5 the last 2 years
Small businesses that go mobile can
expect and enjoy a larger amount of
new clientele for business other than
those that fail to obtain a App
Going MOBILE is a
huge OPPORTUNITY!!

15. 5. Get positive recommendations
and reviews for your business. Make
you App a positive experience to
your customers.
57% of customers will not
recommend business if the App
preforms badly
66% will not return back to the App if
it not easy
Lets work together to produce that
effective App to get customers
coming back
Quality always sells!!

17. The App must include:
 Available on all platforms
 Information of services or products
 Locations and Map

18.  One click calls
 Reviews and recommendation links
 Live Updating
 Display special events
 Specials of the day or even hour
 Instant savings messages
 Image gallery
 Loyalty coupons

19.  Loyalty Coupons
GPS Coupons
When they arrive at
your location, customers
can “check in” and get
their savings!
OC code coupons
28% of customers “Extremely Likey” to
Increase their visits with a loyalty card and use
the OC code
Display OC code by your payment area for
downloading and loyalty !!!

20.  Push Notifications
Special Offers, Happy Hours, Updates
Push Notification breaks barriers between
you and your costumers. Included must be
free, compared to SMS send outs almost
$200 a month.

21.  Other features