2. History of Communication
Technology
S Since the existence of
humans, communication
has been a high priority.
S From prehistoric cave
drawings too the
development of the
written language
humans have relied on
communication to
exchange messages.
3. History of Communication
Technology
S The printing press was a great
invention for its time. It was a
machine that applied pressure to
inked surface to a foundation such as
paper. But it would take days for the
written message to arrive at its
destination.
S The telegraph was an invented after
scientist searched for a faster way to
transmit messages. It used signals
through wires to transmit messages
to one location to another. The
telegraph became the most popular
way to communicate at the time.
4. History of Communication
Technology
S The telephone was another big
advancement in communication
technology. It transformed
speech into an electric signal
and then back into speech.
S Cell phones were later
invented and allowed wireless
portable phone use.
S Today, cell phones do some
amazing things. It can take
pictures, videos, access the
internet, store files, and play
music.
S Cell phones are rapidly
advancing in technology and
it begs the question, what will
they be like in 2022?
5. Cell phones in 2022
S As stated earlier cell phones can do some amazing
things. They are now also able to send emails and video
chat. Cell phones are becoming personal offices and
people have begun to rely heavily on them. With that
demand, cell phones in 2022 should be able to keep up.
S The use of online usage will almost certainly be more
advanced.
S Online streaming of videos and music has just become popular
and would expect that to be more advanced and available in
2022
S We would expect that we can view television on our phones
without any problems.
6. Cell phones in 2022
S We are spending more and more time on our cell phones
and we are becoming reliant on them to do everyday
task.
S The easier the better seems to be the way to go and cell
phone companies seem to be focusing on new screen
technology. Today we have touch screen and in the future it
is not out of the realm that we will not need touch screens
on our phones as cameras and videos can recognize hand
gestures.
S This quick video is a great example as what screen
technology may be like in the future.
S Screen technology
7. Diffusion of Innovations
S Roger’s Diffusion of Innovations theory tries to explain
how an innovation is communicated over time through
different channels to members of a social society.
S The theory has several stages that I will highlight that
relates to the cell phone.
S First, that innovation is some technology that is perceived as
new.
S Then Rodgers outlines a decision making process for potential
users.
S Lastly is the rate of adoption.
8. Diffusion of Innovations
S Apples Iphone seem to
comes out with a new type of
phone often to be perceived
as new.
S Apple is very public about its
new elements of its phone
which gives the consumer
knowledge, which is the first
step in the decision making
process.
S People began to using the
Iphone for other task instead
of a phone which required
Apple to adapt.
9. Critical Mass Theory
S Critical Mass Theory states that early innovators and
adapters play a key role in the development of the
progress of technology.
S People had to use cell phones in the past in order for it to
grow as a communication technology.
S If there was not a critical mass with the telephone, people
with phones could not use it to talk to people with.
S With the new development of technology screens on phones
people will have to adapt and use the new phone
technology for it to be successful.
10. Uses and Gratifications Theory
S Uses and Gratifications Theory
suggest that media users play
an active role in choosing and
using media.
S Since 2007 Iphone sales have
gone from .27 million units
sold to 37.04 in 2012.
S Owning an Iphone has
become a trend. It has
become cool to own one and
people have begun to expect
all cell phones to do what the
Iphone does.
S Users seek out the Iphone
because it has begun to fulfill
their need of what they think a
phone should be.
11. Social Learning Theory/Social
Cognitive Theory
S Going off the last slide lands us at Social Learning
Theory/Social Cognitive Theory. This theory states
people tend to gain knowledge by not trying items but by
watching and duplicating others.
S The jump from .27 million to 37.04 million can attest to this
theory.
S Users did not jump on the Iphone bandwagon right away.
They waited and saw others use the cell phone and see
how popular it became.
S Celebrities and other well known individuals started owning
Iphones which added to the spike of purchases.
12. Conclusions
S These theories provide great
examples as to why the cell
phone is where it is today and
why variations of it will be in
our future for years to come.
S Our culture has want for quick
and easy function which set
up the beliefs the new screen
technology will be in place.
S More daily task are being
performed on cell phones.
S Mobile sites are appearing
more and more for cell phones
and is changing the internet.
13. Conclusions
S The ability cell phones to reinvent themselves which will allow to
always seem new. Which was mentioned in the Diffusion of
Innovations theory.
S Cell phones are now own by almost everyone which will help with
the Critical Mass Theory.
S People know what they want and what they want their cell phones
to do and cell phones will adapt which applies to Uses and
Gratifications Theory.
S Others will witness the new technology of phones and will follow
others in purchasing the new products. Which was mentioned in
Social Learning Theory/Social Cognitive Theory.
14. Works Cited
S Levy Sarfin, R. (n.d.). The history of communication technology.
Retrieved from http://www.ehow.com/about_6630757_history-
communication-technology.html
S Uses and gratifications theory. (n.d.). Retrieved from
http://www.uky.edu/~drlane/capstone/mass/uses.htm
S global apple iphone sales from 3rd quarter 2007 to 3rd quarter
2012 (in million units). (n.d.). Retrieved from
http://www.statista.com/statistics/12743/worldwide-apple-iphone-
sales-since-3rd-quarter-2007/
S Hiner, J. (n.d.). Future iphone concept: Laser keyboard and
holographic display. Retrieved from
http://www.techrepublic.com/blog/hiner/future-iphone-concept-
laser-keyboard-and-holographic-display/9088
