This document discusses technology in cars and is presented by Geoff Brovich, Jimmy Johnston, and Joe Plantemoli. Jimmy Johnston gives an overview of how technology benefits companies and consumers by decreasing turnover times and avoiding traffic. Joe Plantemoli discusses the risks and challenges of technology in cars, including being capital intensive and potentially creating inconveniences. Geoff Brovich talks about the resources required for new technologies in cars and the managerial implications, using examples like automated waste disposal tracking systems. The document examines both the upsides and downsides of increasing technology in vehicles.

1. TECHNOLOGY IN
CARS
Geoff Brovich, Jimmy Johnston, Joe
Plantemoli

2. Topics to be Discussed
 Jimmy Johnston:
 A Brief Overview of Technology in Cars
 How Technology in Cars Can Be Used to Benefit
Companies and Consumers
 Joe Plantemoli:
 Risks and Challenges
 Likelihood of Success
 Geoff Brovich:
 Resources Required
 Management Approach

3. A Brief Overview of Technology in
Cars
 “Capital is a relationship which necessarily
seeks to expand itself. Capital is, essentially,
the boundless expansion of value—it is the
need and striving to achieve such indefinite
expansion”
 Decrease turnover times
 Avoid traffic

4. Brief Overview of Technology in
Cars
 Company Cars
 Ex. General Mills
 Technology increases demand
 Capitalism  Technology in cars
 “Boundless expansion of value”

5. Questions
 Who, in this classroom, has been in a car
accident?
 How fast were you driving?
 Did you lose focus?
 What technology assisted in your safety?
 What technology do you wish you had?

6. Benefits for Companies
 20 people are killed and 220 seriously injured
every week in work-related accidents
 Implement safe driving courses
 Example: EZPass
 Protects the company name
 Advertise ‘safe driving’ techniques in the
community
 Safety for employee, company name, and
surrounding community
 $$$

7. Examples
 Cars can be outfitted for companies specific
needs
 Focus
 Database to track avg. speed
 Limit the acceleration

8. Benefits for Consumers
 Demand more out of its suppliers
 Consumers know how technology can increase
turn-over time
 Consumers know the company is
implementing safe driving techniques
 The consumers feel like they are contributing
to society by using a safe company

9. Risks of Technology in Cars
 Capital Intensive
 R&D
 Product Assembly
 Extensive Testing
 Potentially Create
Inconvenience and/or
Experience
Malfunction
 Keyless ignition
 “Service Engine” light

10. Distracted Driving
 Attention while
driving deferred to
non-driving activities
 Entertainment
centers now to
include personal
computers
 Greater crash risk
“looking at a screen”

11. Challenges of Technology in
Cars
 Technology needs to
promote two key
factors
 Inexpensiveness
 Find opportunities for
profit
 Anti-lock Brakes
 Public Acceptability
 Receptive or Skeptical
 Back-up Sensor System

12. Likelihood of Success
 Cars thrive from the implementation of new
technology
 Several technologies, once thoughts in the minds
of developers, are now standard equipment in
vehicles today
 20th Century: Intermittent windshield wipers, curtain
airbags, and anti-lock brakes
 21st Century: GPS, rear-view back up cameras, and
accident avoidance technologies
 Will continue to make driving safer, easier, and
more efficient

13. Questions
 Besides the examples mentioned, what new
types of technology do you see being
implemented and succeeding in cars?
 If you were the head of a car manufacturer,
which risk of technology in cars would concern
you more and why: capital intensiveness or
promotion of distracted driving?

14. Resources Required
 Magnetic field under
roadway
 Receptive sensors on
bus
 On-Board Computer
 Proper Training for
Mechanics/Drivers
 24 hour IT support
 Automated
Bus

15. Resources Required
 Volvo City Safety System
 One of a kind windshield mounted
sensors
 Extensive mechanical experience
and expertise

16. Managerial Implications
 Automated Waste Disposal
(AWD)
 Telematics devices
 Saved 230 hours per week in driver estimated overtime
 Controversial

17. Questions
 If you were an executive in AWD, would you
be for or against the truck tracking system?
 If you were in the market for buying a car,
would Volvo’s City Safety feature encourage
you to buy their cars?
 Would you feel safe being driven by an
automated bus?

18. Thank you!
Questions?