The document provides guidance on writing an effective product description in 3 sentences or less. It outlines including a clear title, introduction with general information, definition of the product and its function, intended audience, general description, and list of major parts. The sample product description of an Apple Watch then demonstrates these components, describing the watch's main body, touch display, crown, strap, and fastening stud. It provides details on the appearance, materials, and relationships between each major part.

1. DESCRIPTIONS
PRODUCT
technical

2. OUTCOMES

3. identify key parts of a
product description
OUTCOMES

4. recognize the correct
format for a description
OUTCOMES

5. write effective
product descriptions
OUTCOMES

6. PRODUCT
DESCRIPTION

7. a detailed description of the functional
and physical characteristics of a
product or mechanism
PRODUCT
DESCRIPTION

8. Clear Title

9. Start with a clear title that
precisely states the topic.

10. Product Description:
Apple Watch

11. Introduction

12. Introduce the product by
giving the reader some
general information

13. Defintion
Function
Intended Audience
General Description
Major Parts

14. Defintion
Function
Intended Audience
General Description
Major Parts
Start with a definition
of the product so the
audience knows exactly
what’s being discussed.

15. Defintion
Function
Intended Audience
General Description
Major Parts
Give a brief description of
the function and
capabilities of the
product

16. Defintion
Function
Intended Audience
General Description
Major Parts
Explain the intended
audience and the
purpose of the
description

17. Defintion
Function
Intended Audience
General Description
Major Parts
Provide a short overall
description of the
product including:
overall size and shape
main materials

18. Defintion
Function
Intended Audience
General Description
Major Parts
Provide a list of the
major parts that will be
described in the main
body of the description

19. The Apple Watch is a smart watch that displays the time and date, runs specially
designed applications and allows the user to access SMSs, instant messages and
emails. The Apple Watch connects to an iPhone and displays data and messages
stored on the phone. This description is intended to describe to the end user the
structure and operating principle of the Apple Watch.
General Description
The main body of the Apple Watch is an aluminum square with rounded corners and
edges. There is a two piece rubber strap that is connected to the main body at the top
and bottom. The bottom strap contains a series of holes and the upper strap contains
a metal stud which is used to connect the two pieces together. When laid flat, the
overall dimensions of the Apple Watch are:
Length: 42mm
Width: 285 mm
The major components of the Apple watch are:
1.Main Body
2.Touch Display
3.Crown
4.Strap
5.Fastening Stud

20. The Apple Watch is a smart watch that displays the time and date, runs specially
designed applications and allows the user to access SMSs, instant messages and
emails. The Apple Watch connects to an iPhone and displays data and messages
stored on the phone. This description is intended to describe to the end user the
structure and operating principle of the Apple Watch.
General Description
The main body of the Apple Watch is an aluminum square with rounded corners and
edges. There is a two piece rubber strap that is connected to the main body at the top
and bottom. The bottom strap contains a series of holes and the upper strap contains
a metal stud which is used to connect the two pieces together. When laid flat, the
overall dimensions of the Apple Watch are:
Length: 42mm
Width: 285 mm
The major components of the Apple watch are:
1.Main Body
2.Touch Display
3.Crown
4.Strap
5.Fastening Stud
definition
function
audience
general description
major components

21. Major Parts

22. describe the function and
physical characteristics

23. Heading
Definiton
Appearance
Materials
Relationship with
other parts

24. Heading
Definiton
Appearance
Materials
Relationship with
other parts
Start with the name of
the part being described

25. Heading
Definiton
Appearance
Materials
Relationship with
other parts
Define the part by stating
the function it performs

26. Heading
Definiton
Appearance
Materials
Relationship with
other parts
Describe the shape, color
etc. of the part and give
its dimensions

27. Heading
Definiton
Appearance
Materials
Relationship with
other parts
Say what the part is
made of

28. Heading
Definiton
Appearance
Materials
Relationship with
other parts
Say how the part is
connected to other
parts and how its
function interacts theirs

29. Strap
The strap is the component that holds the watch to the user’s wrist. There are two parts to
the strap; the upper strap and the lower strap.
The upper strap is 37mm wide at end which connects to the main body and tapers to a
width of 32mm. The opposite end of the strap semicircular. The upper strap is 126mm in
length and the thickness is 3.5mm. The upper strap contains a series of five notches
(holes) for the fastening stud to be placed through to allow the strap to fit different size
wrists. The notches are positioned equidistant between the two edges and run from
12mm in from the rounded edge to approximately mid-way along the strap. The upper
strap is black and made from vulcanized rubber.
The lower strap is the strap that contains the fastening stud and allows for the strap to be
fastened to the user’s wrist. The lower strap is 199 mm in length with a width of 37mm at
the main body end and 32 mm at the opposite end which is also semicircular. The width
expands to 44 mm halfway down the strap. This wider section contains an opening (hole)
through which the end of the upper strap is placed when the watch is fastened to the
wrist. The hole is that is 38mm wide and 7mm high. There is a second opening 6mm from
the semicircular end of the strap which hold the fastening stud. The two ends of the strap
are attached to the main body of the watch via a clicking mechanism

30. Strap
The strap is the component that holds the watch to the user’s wrist. There are two parts to
the strap; the upper strap and the lower strap.
The upper strap is 37mm wide at end which connects to the main body and tapers to a
width of 32mm. The opposite end of the strap semicircular. The upper strap is 126mm in
length and the thickness is 3.5mm. The upper strap contains a series of five notches
(holes) for the fastening stud to be placed through to allow the strap to fit different size
wrists. The notches are positioned equidistant between the two edges and run from
12mm in from the rounded edge to approximately mid-way along the strap. The upper
strap is black and made from vulcanized rubber.
The lower strap is the strap that contains the fastening stud and allows for the strap to be
fastened to the user’s wrist. The lower strap is 199 mm in length with a width of 37mm at
the main body end and 32 mm at the opposite end which is also semicircular. The width
expands to 44 mm halfway down the strap. This wider section contains an opening (hole)
through which the end of the upper strap is placed when the watch is fastened to the
wrist. The hole is that is 38mm wide and 7mm high. There is a second opening 6mm from
the semicircular end of the strap which hold the fastening stud. The two ends of the strap
are attached to the main body of the watch via a clicking mechanism
heading
definition
appearance
materials
relationship with
other parts

31. be sure to use an
appropriate sequence

32. spatial
y
based on where
the parts of an
object are located
functional
F
reflects the order
in which the parts
function
sequence
or

33. action
functions
appearance
location
passive
materials
verb usage

34. Operation

35. give a step-by-step
description of how to
use the mechanism

36. use the passive voice

37. and the chronological
sequence

38. Fastening
First, the main body of the watch is placed on the back of the wrist.
Second, the two semicircular ends of the strap are wrapped around the
wrist to meat at the pulse point. Thirdly, the end of the lower strap is
pulled until the desired wrist size is reached. Fourth, the fastening stud is
put through the corresponding notch. Fifth, the end of the lower strap is
placed through the large opening in the upper strap.

39. Fastening
First, the main body of the watch is placed on the back of the wrist.
Second, the two semicircular ends of the strap are wrapped around
the wrist to meat at the pulse point. Thirdly, the end of the lower strap
is pulled until the desired wrist size is reached. Fourth, the fastening
stud is put through the corresponding notch. Fifth, the end of the
lower strap is placed through the large opening in the upper strap.
passive voice

40. Fastening
First, the main body of the watch is placed on the back of the wrist.
Second, the two semicircular ends of the strap are wrapped around the
wrist to meat at the pulse point. Thirdly, the end of the lower strap is
pulled until the desired wrist size is reached. Fourth, the fastening stud
is put through the corresponding notch. Fifth, the end of the lower strap
is placed through the large opening in the upper strap.
sequence

41. Conclusion

42. Conclude by restating the
main ideas and providing
something new

43. Review
Additional
information
Outside Sources

44. Review
Additional
information
Outside Sources
Briefly review the
major parts and the
cycle of operation

45. Review
Additional
information
Outside Sources
Give the reader some
new information about
the mechanism e.g.
price and availability

46. Review
Additional
information
Outside Sources
Tell the reader where
they can find out more
about the product

47. Conclusion
The five components of the Apple Watch combine to give the user a light, comfortable
device that allows them to see the time and date, access information from applications
and receive emails, SMSs and instant messages sent to their iPhone. The crown of the
watch allows the user to scroll through information and adjust the size to make the
information easily readable. The multiple notches on the strap allow the strap to be
adjusted to fit wrists of varying sizes.
The Apple Watch is available from all Apple Stores and licensed Apple Retailers with
prices starting at $469.
For more information, visit www.apple.com/watch.

48. Conclusion
The five components of the Apple Watch combine to give the user a light, comfortable
device that allows them to see the time and date, access information from applications
and receive emails, SMSs and instant messages sent to their iPhone. The crown of the
watch allows the user to scroll through information and adjust the size to make the
information easily readable. The multiple notches on the strap allow the strap to be
adjusted to fit wrists of varying sizes.
The Apple Watch is available from all Apple Stores and licensed Apple Retailers with
prices starting at $469.
For more information, visit www.apple.com/watch.
review
additional info
outside source

49. Visuals

50. Use simple, clearly-
labeled visuals to help
the reader understand

51. photos diagrams

52. strap
crown
display

53. ?
?
?

54. Review