This document provides an agenda and overview for a Google Analytics training session. The morning sessions will cover introducing web analytics and Google Analytics, setting up GA accounts, and conversion tracking. The afternoon will focus on Google AdWords and diving into data and questions. Key topics that will be discussed include how GA works via cookies, setting up profiles and customizing tracking codes, goals and conversion tracking, and using data for insights. Attendees are encouraged to come with questions about their own GA data.
33 Tactics to Engage and Retain More Customers - IRCE 2016Mark Ginsberg
My joint presentation with Andrew Scarborough of Pricewaiter/Delegator at IRCE 2016 in Chicago. We covered tips in SEO, PPC, Analytics, and conversion rate optimization.
Kahenacon 2012 - Penguin Backlink Analysis with Pivot TablesMark Ginsberg
With the latest major update recently launched by Google, the Penguin update, webmasters and SEO's have been desperately trying to figure out how to fix the issues caught by the algorithm. Using backlink exports from Open Site Explorer, Link Detective, and the amazing power of Excel, I break down my process for analyzing a site's backlink profile and identifying problematic areas for SEOs and webmasters to fix.
Keyword Research - Moving Beyond Adwords - SMX Israel 2013Mark Ginsberg
Mark Ginsberg's presentation from SMX Israel, at the Inbal Jerusalem Hotel on January 6, 2013. The session covered Keyword Research and Content Marketing.
33 Tactics to Engage and Retain More Customers - IRCE 2016Mark Ginsberg
My joint presentation with Andrew Scarborough of Pricewaiter/Delegator at IRCE 2016 in Chicago. We covered tips in SEO, PPC, Analytics, and conversion rate optimization.
Kahenacon 2012 - Penguin Backlink Analysis with Pivot TablesMark Ginsberg
With the latest major update recently launched by Google, the Penguin update, webmasters and SEO's have been desperately trying to figure out how to fix the issues caught by the algorithm. Using backlink exports from Open Site Explorer, Link Detective, and the amazing power of Excel, I break down my process for analyzing a site's backlink profile and identifying problematic areas for SEOs and webmasters to fix.
Keyword Research - Moving Beyond Adwords - SMX Israel 2013Mark Ginsberg
Mark Ginsberg's presentation from SMX Israel, at the Inbal Jerusalem Hotel on January 6, 2013. The session covered Keyword Research and Content Marketing.
I have google analytics why do i need webmaster toolsBeth Browning
Google Webmaster Tools is the perfect Companion to Analytics. Webmaster Tools provides information such as Content Keywords, crawl statistics and errors that are not available through Google Analytics.
Web Trainings Academy presents the Part 1 of the SEO Training Series. Learn about the concepts of Search Engines, Architecture, Serp and Search Algorithm Updates. Presented by Mohammed Azharuddin
Intro to Search Engine Optimization - Association of Proposal Management Prof...Caitlin Jeansonne
How to get the most out of your website to be sure people are finding you in Search Engines. Basic website optimization and planning a successful SEO campaign.
SEO for ecommerce is all about technical efficiency, clean, crawlable sites and a great UX. These slides were presented at Fresh Business Thinking Live - June 11th 2014.
Ensuring your site is properly indexed and ranks well for keywords is a practice that changes constantly. Search engines continue to adjust algorithms to ensure the right content is presented - here are three pillars of search engine optimization that will help you ensure your content is indexed, ranked, and ultimately clicked on.
Now you can harness real user queries to learn unprecedented insights about your audience, optimize for search intent, create ideal user experiences, and boost meaningful organic growth on your website.
Reach your marketing goals with Google Analytics - Dig South 2014Tina Arnoldi, MA, LPC
Google Analytics is a free tool with valuable data about who is visiting your website and what they do when they get there. Learn how to work around “not provided” keywords, track visitor flow and find out ways to optimize your site. Whether you’re the webmaster or a small business owner, this presentation willl provide tips on how to reach your marketing goals with analytics
Most search engines reward well-built sites that use structured markup. Find out how Schema can help them understand the intent behind your content and get your content noticed by users.
This talk was presented by Ana Gasston (@anagasston) at the London Web Standards meet up on 19/01/2015.
33 Tactics to Engage and Retain More Customers- IRCE 2016Andrew Scarbrough
CMO of BeyondStores.com, Mark Ginsberg, will give insight on his digital marketing strategies, including email tactics, content marketing, shopper-friendly features, and how his customer leveraging incentives quickly grew his company from 1 million to 13 million dollars in revenue. In addition, Andrew Scarbrough, COO of Delegator.com and PriceWaiter, will share the tools and tricks used at BeyondStores and other retailers that promote rapid growth, engage, and retain customers.
I have google analytics why do i need webmaster toolsBeth Browning
Google Webmaster Tools is the perfect Companion to Analytics. Webmaster Tools provides information such as Content Keywords, crawl statistics and errors that are not available through Google Analytics.
Web Trainings Academy presents the Part 1 of the SEO Training Series. Learn about the concepts of Search Engines, Architecture, Serp and Search Algorithm Updates. Presented by Mohammed Azharuddin
Intro to Search Engine Optimization - Association of Proposal Management Prof...Caitlin Jeansonne
How to get the most out of your website to be sure people are finding you in Search Engines. Basic website optimization and planning a successful SEO campaign.
SEO for ecommerce is all about technical efficiency, clean, crawlable sites and a great UX. These slides were presented at Fresh Business Thinking Live - June 11th 2014.
Ensuring your site is properly indexed and ranks well for keywords is a practice that changes constantly. Search engines continue to adjust algorithms to ensure the right content is presented - here are three pillars of search engine optimization that will help you ensure your content is indexed, ranked, and ultimately clicked on.
Now you can harness real user queries to learn unprecedented insights about your audience, optimize for search intent, create ideal user experiences, and boost meaningful organic growth on your website.
Reach your marketing goals with Google Analytics - Dig South 2014Tina Arnoldi, MA, LPC
Google Analytics is a free tool with valuable data about who is visiting your website and what they do when they get there. Learn how to work around “not provided” keywords, track visitor flow and find out ways to optimize your site. Whether you’re the webmaster or a small business owner, this presentation willl provide tips on how to reach your marketing goals with analytics
Most search engines reward well-built sites that use structured markup. Find out how Schema can help them understand the intent behind your content and get your content noticed by users.
This talk was presented by Ana Gasston (@anagasston) at the London Web Standards meet up on 19/01/2015.
33 Tactics to Engage and Retain More Customers- IRCE 2016Andrew Scarbrough
CMO of BeyondStores.com, Mark Ginsberg, will give insight on his digital marketing strategies, including email tactics, content marketing, shopper-friendly features, and how his customer leveraging incentives quickly grew his company from 1 million to 13 million dollars in revenue. In addition, Andrew Scarbrough, COO of Delegator.com and PriceWaiter, will share the tools and tricks used at BeyondStores and other retailers that promote rapid growth, engage, and retain customers.
Week 3, Sign Symbol Logo
Presentation from Introduction to Graphic Design, Columbia College Chicago. Much of the content taken from readings, including the textbooks: Timothy Samara's "Design Elements" and "Design Evolution." Other references cited in presentation. Please note: many slides are intended for class discussion and might not make sense out of context.
Presentation on 1G/2G/3G/4G/5G/Cellular & Wireless TechnologiesKaushal Kaith
This Presentation is explaining all about the Generations of Mobile or Cellular Technology (1G/2G/2.5/ 3G/4g/5G). This explain the invented details ,features,drawbacks,look of wireless models and comparison and evolution of technology from 1G to 5G and also explaining about wireless application and their services.
20 Fantastic Flat Icons and Their Meaning In Logo DesignDesignMantic
Icons tell stories. And when it comes to building visual identity for a brand, iconography plays a big part. Icons, incorporated into logos, not just make brand identities visually appealing but they also tend to deliver brand’s vision or underline message more effectively. Each icon ensues an inherent meaning that sparks a certain kind of psychological behavior, resulting in emotive consumer association with the brand. Because people tend to identify and appreciate these icons right away even in various colors or screen sizes. Hence, selecting the right icon for your logo is of great importance and must be treated carefully.
Here are 20 flat icons and their hidden meanings that make them effective in logo design.
Google analytics 301 - architecture, processing, configuration, extending and...ivantage
Google analytics 301 is an in-depth, hands-on training day building on the knowledge acquired in analytics 101, 201 and 202. The course covers how Google Analytics works in detail including its architecture, hit processing and cookie technology as well as best practice deployment planning, configuration and set-up advice. The course also explains and demonstrates the many Google Analytics APIs for reading, writing and configuring data as well as advice, tips and examples for integrating Google Analytics into your organisation’s other systems, processes and technology. The day ends with a detailed audit process which helps asses your installation quality, health and completeness.
Grant Ruxton from Boyd Digital delivered a masterclass on behalf of the Alba Incubation Service at the Hillington Park Innovation Centre looking at the more advanced tools in Google Analytics
Google Analytics with an Intro to Google Tag Manager for Austin WordPress MeetupRich Plakas
Google Analytics with an Intro to Google Tag Manager for Austin WordPress Meetup.
This was an intermediate session where we took a deeper look into Google Analytics. We also introduced Google Tag Manager as a better way to run tracking code on a website.
This presentation provides initial look into Google Analytics. I hope beginner SEO or PPC guys will find it useful.
Google Analytics is amazing Web Analytics tool. Whether you do SEO or PPC it helps you track visitor behavior on website and measure success of your online campaign.
These slides are used for the Google Analytics course developed by Frank Jones with OptSus Marketing. The course has been taught in-person, online, and through NCSU Professional Development.
A Brief introduction to Web analytics and Exploring the Possibilities and features of Google Analytics.
This is my Presentation at Web Analytics Workshop in Mobinnet Telecom Co.
Vorian Agency - Google Analytics SeminarMatt Lynch
Matt Lynch, General Manager at Perth based digital marketing company Vorian Agency, a Google Partner and Bing Ads Professional, presents this training seminar on Google Analytics. Part of the popular 2-hour free business training series run by Matt at Vorian, these seminars offer an opportunity for businesses to find out the latest best-practices, along with helpful tips and advice. The Google Analytics seminar walks through the terminology, technology, and puts it into perspective with other similar programs in the market place.
Google Analytics & Web Masters Tools - GBG MumbaiGBG Mumbai
Presentation from the Knowledge Series event - 'What gets measured, gets managed' a Workshop on Google Analytics & Webmasters tools. organised by Google Business Groups (GBG) Mumbai on Aug 31st 2013.
Speakers - Sreeraman Thiagarajan, Pareen Lathia and Vibhas Sen.
Visit gbgmumbai.org for more
Learn more about Google Analytics, how to create a google analytics account, how to read google analytics metrics, how to navigate the google analytics console. Reference is the Google Analytics Demo Account. Google Analytics is a free analytical tool for measuring the performance of a website, blog, mobile app, or an e-commerce site.
Is your company a third party interactive marketing solution or interactive marketing agency? Do your clients need Google Analytics services? Contact Vertical Nerve so we can discuss our Google Analytics agency model that includes commission re-seller and service provider (white labeling) opportunities!
Data Driven Website Optimization - Big Footprint Tech4Good PresentationBigFootprint
Nick Yorchak, the founder of Big Footprint, had the privilege of speaking to an audience of Tech4Good members at a Denver Event about the principles of data driven website optimization. Tech4Good is a community of professionals interested in the use of technology in the nonprofit sector, so the topic was well received by those in attendance.
Nick’s presentation explained how non-profits can leverage free tools available within Google Analytics to measure digital campaigns and drive insights that can be leveraged for optimization and testing.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
2. Hello
Head of Engage and
Optimise at Quirk
eMarketing
(But please don’t Google
me!)
3. 1 x Celebration
1 x Irritation
3 x Something I want to learn today
(5 post-its)
http://www.flickr.com/photos/langleyo/4222627030
4. MORNING
9 - 9.30 >> welcome & introductions
9.30 - 10 >> why web analytics + introduction to Google Analytics. The GA
cookie. What it can and cannot track.
10 - 10.30 >> setting up account best practice
10.30 - 11 >> conversion tracking
11 - 11.30 >> tea
11.30 - 12.30 >> reports and metrics
LUNCH
12.30 - 1.30
AFTERNOON
1.30 - 3 >> AdWords
3. - 3.15 >> tea
3.15 - 4.30 >> diving into your data
Come armed with questions!
5. (In case I’ve forgotten to mention this
already)
• Ask questions – any questions
• The last session is all about your questions
and your data – so start thinking about
what you want to ask (and what logins you
might need to ask it)
6. Starting out: web
analytics and a brief
introduction to
Google Analytics
Credit: Stuck in Customs http://www.flickr.com/photos/stuckincustoms/
21. Google Analytics Cookie
• First party cookie
• Used to identify a visitor as well as visits
(sessions)
• Includes referral information (where did
the visitor come from?)
• Builds visit information (what did the user
do?)
• No PII!
22. Google Analytics Cookies
Name Descrip,on Expira,on
__utma Unique visitor 2 years from set/update.
30 minutes from set/
__utmb Unique visit (session) update.
__utmc Also unique visit (session) Not set.
__utmz Type of referral (updated with each 6 months from set/update.
visit)
__utmv Custom variable 2 years from set/update.
__utmx Google Website OpHmiser 2 years from set/update.
23. One of the best ways to see if Google
Analytics has been installed correctly is to
check the cookie is being set.
24.
25.
26.
27. In your favourite browser, view cookies
and search for a domain. You can see the
cookies that have been set, and you can
see the Google Analytics cookies there as
well.
http://www.flickr.com/photos/jblndl/45769316
28. Google Analytics Cookies
Name Descrip,on Expira,on
__utma Unique visitor 2 years from set/update.
30 minutes from set/
__utmb Unique visit (session) update.
__utmc Also unique visit (session) Not set.
__utmz Type of referral (updated with each 6 months from set/update.
visit)
__utmv Custom variable 2 years from set/update.
__utmx Google Website OpHmiser 2 years from set/update.
30. Google Analytics + Privacy
• First party cookies.
• No personally identifiable data.
• Aggregate data is used to understand user
behaviour and improve the web experience.
• “This site uses a cookie to collect
anonymous traffic data.”
• You can provide opt-out information.
• IP masking is available as well.
31. Setting up a Google
Analytics account the
right way
Credit: Caro Wallis http://www.flickr.com/photos/carowallis1/
37. Use profiles for
• Microsites / campaigns
• Reporting on segments of traffic / visitors
• Granting limited access when required
• Testing code changes
38.
39.
40. Administrators can make changes, delete
and add profiles. You can have many
administrators.
Users can view reports of select profiles
only. You can have many users.
A Google Account (email address) can
have access to many different accounts
and profile.
41. Very key takeaway: create a new account
for each brand / client.
Campaign sites can be profiles in the
same account.
42. Potential considerations you should be
aware of
• Large amount of traffic
• Crosses multiple domains and sub-
domains
• Non-HTML pages you want to track
• Dynamically created pages
• Frames
• Flash
• eCommerce
43. So, let’s get to it
(even if you already have an account set
up, it’s worth going through this)
44.
45.
46.
47.
48. Full URL of your website.
Include subdomains. This
populates the account name.
51. User agreement
• Part of the user agreement is to share data
(anonymously) for benchmarking.
• If you don’t share your data, you don’t get
access to benchmarking reports.
• You can always change your mind later.
52. Tracking code – always asynch now!
• Basic customisations are available
– Many domains and subdomains
• Generate mobile code here as well
53. Key customisations in account setup
• Always keep an unfiltered profile
• Reporting profile – remove internal and
agency traffic!
• Testing profile – test new filters, etc
57. Key customisations in account setup
• Enable eCommerce (and don’t forget to set
up the tracking!)
58. Key customisations in account setup
• Enable site search (NB: you might need to
switch the search to GET)
59. If laptops and logins are handy, we can run
through this right now
• Profiles – unfiltered, reporting, testing
• Set homepage
• Remove unnecessary parameters*
• Apply AdWords data*
• Enable eCommerce*
• Enable site search
Customisations are done per profile, not per
account!
http://www.flickr.com/photos/jblndl/45769316
60. Tracking code customisations
• # for tracking
• Sampling
• IP masking
• Domains and subdomains
• Session timeout
• Cookie duration
72. eCommerce Tracking
• If they’re using a credit card, use
ecommerce tracking.
• Collects transaction ids, product
information, etc > lots of detail.
• 3rd part payment solutions, iframes,
subdomains etc all need careful attention.
• It does not convert currencies.
73. Goal tracking: (usually)
no code manipulation
• URL destination (actions)
• “Engagement” goals
• 20 goals / profile
• Goals allow for funnels, so use in
conjunction with ecommerce tracking
• Goals can be imported into AdWords
• Values can be assigned
74. Goals – a little bit more in depth
Why? Because as account administrators,
we can do pretty much all of this ourselves.
And they’re really important.
75. Engagement goals
• Time on site
• Pageviews / visit
• Content sites?
• But there are other metrics you might want
to consider
76. URL destination
• Use to track desired actions
• Use the URL of the page seen once action
has taken place
– Thank you page
– Confirmation page
• You just need to input from the first folder
on
78. Making them more useful
• Assign a value > helps to determine ROI
If 25% of people who download the ebook buy the print version.
And the print version gives a profit of R100.
Then I could assign R25 to each download.
79. Making them MUCH more useful > funnels
• Define the steps in the
path to conversion
• In the report, identify
problem areas
• You might need to make
friends with regular
expressions!
80. Funnels > why you would use goals AND
ecommerce tracking together
86. Some customisations that might be needed
• Virtual pageviews > when there is no
unique URL
• Regular expressions > when there are
variations that need to be reported
together