- Google Analytics is a free service offered by Google that provides website statistics and reports about visitors and transactions on a website. It allows tracking of key metrics like user acquisition, behavior, and conversions.
- Google Analytics works by adding JavaScript tracking code to website pages. This collects anonymous data about user interactions and sends it to Google Analytics for processing and reporting.
- Google Analytics organizes data at the account, property, and view levels to provide different reporting structures and user permissions. Reports provide insights into metrics like user numbers, traffic sources, page views, and goals/conversions. This data can then be used to improve online marketing and business performance.
A Brief introduction to Web analytics and Exploring the Possibilities and features of Google Analytics.
This is my Presentation at Web Analytics Workshop in Mobinnet Telecom Co.
This presentation provides initial look into Google Analytics. I hope beginner SEO or PPC guys will find it useful.
Google Analytics is amazing Web Analytics tool. Whether you do SEO or PPC it helps you track visitor behavior on website and measure success of your online campaign.
This presentation covers methods to set up Google Analytics on your website. It also includes basic terminologies / jargons / concepts that are used throughout Google Analytics
Google analytic best website performance checker tool, get complete guide information on website with Google analytics tool for better results and for complete check on information.
Google Analytics For Business - A Beginners GuideIndulge Media
Indulge Media have designed a short half day course in association with GTA University Centre in Guernsey, to give attendees a thorough understanding of how Google Analytics works, from understanding your website users, to finding out how your site is performing, to helping judge the effectiveness of your online advertising in real-time.
Google Analytics allows you to collect and analyse information about everything from how the user arrived at your website, what they did whilst on your website, whether or not they converted, as well as offering lots of additional information about the user themselves.
These slides will help you:
- Learn how to setup Google Analytics properly & easily
- Track purchases, contact submissions and searches
- Monitor the performance of your online marketing
- Understand your user and their needs
- Set up goal tracking and track conversions in real-time
- Learn how to show value in your online recommendations
- Stop second-guessing online activity, know the facts
- Set up automated alerts & reporting dashboards to show the answers you need to see at a glance
To find out more about training and services that Indulge Media offer, contact us at hello@indulgemedia.com
Lunch and learn presentation given to the Social Media Association of Michigan on March 15, 2017 at TechTown Detroit. Basics of Google Analytics, as well as other data available in Google Search Console and Google Data Studio.
A Brief introduction to Web analytics and Exploring the Possibilities and features of Google Analytics.
This is my Presentation at Web Analytics Workshop in Mobinnet Telecom Co.
This presentation provides initial look into Google Analytics. I hope beginner SEO or PPC guys will find it useful.
Google Analytics is amazing Web Analytics tool. Whether you do SEO or PPC it helps you track visitor behavior on website and measure success of your online campaign.
This presentation covers methods to set up Google Analytics on your website. It also includes basic terminologies / jargons / concepts that are used throughout Google Analytics
Google analytic best website performance checker tool, get complete guide information on website with Google analytics tool for better results and for complete check on information.
Google Analytics For Business - A Beginners GuideIndulge Media
Indulge Media have designed a short half day course in association with GTA University Centre in Guernsey, to give attendees a thorough understanding of how Google Analytics works, from understanding your website users, to finding out how your site is performing, to helping judge the effectiveness of your online advertising in real-time.
Google Analytics allows you to collect and analyse information about everything from how the user arrived at your website, what they did whilst on your website, whether or not they converted, as well as offering lots of additional information about the user themselves.
These slides will help you:
- Learn how to setup Google Analytics properly & easily
- Track purchases, contact submissions and searches
- Monitor the performance of your online marketing
- Understand your user and their needs
- Set up goal tracking and track conversions in real-time
- Learn how to show value in your online recommendations
- Stop second-guessing online activity, know the facts
- Set up automated alerts & reporting dashboards to show the answers you need to see at a glance
To find out more about training and services that Indulge Media offer, contact us at hello@indulgemedia.com
Lunch and learn presentation given to the Social Media Association of Michigan on March 15, 2017 at TechTown Detroit. Basics of Google Analytics, as well as other data available in Google Search Console and Google Data Studio.
A basic overview of Google Analytics. The slide talks about how google analytics can help track key information such as visits, unique visitors, pageviews, traffic sources for your website.
It also talks about important features of google analytics such as goals & a brief about account, property & profile views.
The Google Analytics course is an in-depth training program designed to equip participants with the knowledge and skills necessary to effectively utilize Google Analytics to drive data-driven decision making and enhance online performance.
Whether you are a digital marketer, business owner, web analyst, or aspiring data professional, this course provides you with a comprehensive understanding of Google Analytics and its powerful capabilities.
Through a combination of expert-led instruction, hands-on exercises, and real-world case studies, you will delve into the intricacies of Google Analytics and learn how to leverage its features to gain valuable insights into website traffic, user behavior, conversions, and much more. The course takes you from the fundamentals to advanced topics, ensuring you develop a strong foundation while also exploring advanced techniques to extract actionable intelligence from your data.
Key Course Highlights:
Gain an overview of the Google Analytics platform, its key features, and its role in driving data-driven decision making.
Setting Up Google Analytics: Learn how to properly configure Google Analytics for your website or app, including account creation, property setup, and tracking code implementation.
Navigating the Google Analytics Interface: Familiarize yourself with the user-friendly interface and explore various reporting features, customization options, and data visualization tools.
Understanding Key Metrics and Reports: Dive deep into essential metrics and reports, such as audience demographics, traffic sources, behavior flow, conversion tracking, and e-commerce analytics.
Advanced Tracking Techniques: Explore advanced tracking techniques, including event tracking, custom dimensions, enhanced e-commerce tracking, and cross-domain tracking.
Analyzing and Interpreting Data: Develop the skills to analyze and interpret data effectively, enabling you to uncover meaningful insights and optimize your website's performance.
Creating Custom Reports and Dashboards: Learn how to create customized reports and dashboards tailored to your specific business needs, facilitating streamlined data analysis and reporting.
Google Analytics and Marketing Campaigns: Discover how to integrate Google Analytics with marketing campaigns, such as Google Ads, social media advertising, and email marketing, to measure campaign effectiveness and ROI.
Conversion Rate Optimization (CRO): Explore CRO techniques and methodologies, including A/B testing, multivariate testing, and user behavior analysis, to improve conversion rates and maximize website performance.
Google Tag Manager Integration: Understand the benefits of Google Tag Manager and learn how to integrate it with Google Analytics, simplifying tag deployment and tracking management.
Hey everyone! Have you ever wondered which analytics tool is the best?
Check out this comprehensive comparison of Hotjar vs Google Analytics from @webmaxy.
Check out this comprehensive comparison between #Hotjar and #GoogleAnalytics. It can help you make an informed decision about which tool to use for your website.
And don't forget to give @webmaxy a try too for a great analytics solution!
https://www.webmaxy.co/analyzer/hotjar-vs-google-analytics/
And get the free trial version today:
https://calendly.com/webmaxy/30min
#webmaxy #hotjar #googleanalytics #analytics #hotjarvsgoogleanalytics #googleanalyticsvshotjar #googleanalyticsalternatives #hotjaralternative #googlepageinsights #googleanalyticsforwebsite #googleanalyticsreport #googlewebanalytics #googleanalyticspricing #hotjarpricing #googleanalyticsheatmap #hotjarheatmap #googlesiteanalytics #googleanalyticstools #googleanalyticssignup #websiteanalytics #googleanalyticsfree #googleanalyticswebsitetraffic #googleanalyticsfeatures #hotjartracking #hotjarintegration #hotjaranalytics #googleanalyticsintegration #hotjarfeedback #hotjarandgoogleanalytics #hotjarintegrationwithgoogleanalytics
10 Most Underused Features of Google Analytics 360 According to ExpertsTatvic Analytics
Are you sure you are making the best use of your Google Analytics and Google Analytics 360, whichever one you’re using? Do you ever look at a set of features and realize that you don’t exactly leverage them the way you should? Sometimes, when features are really advanced, you might not even be aware of they can help you in your everyday data analysis and the insights that they can help you uncover.
It is amazing what Google Analytics can help you achieve and how easy it can make your work if you know how to get the most out of it! In this webinar, we are going to help you do just that. Two of our GAIQ certified consultants are going to talk about 10 most underutilized Google Analytics & Google Analytics 360 features that will make you fall in love with the analytics tool all over again.
Grant Ruxton from Boyd Digital delivered a masterclass on behalf of the Alba Incubation Service at the Hillington Park Innovation Centre looking at the more advanced tools in Google Analytics
Jay Murphy, a Boston University instructor and Google Analytics pro, shows Newport Interactive Marketers how to use Google Analytics to drive ROI. Great presentation to get an understanding on how to use Google Analytics to enhance users' experience on your page.
A basic overview of Google Analytics. The slide talks about how google analytics can help track key information such as visits, unique visitors, pageviews, traffic sources for your website.
It also talks about important features of google analytics such as goals & a brief about account, property & profile views.
The Google Analytics course is an in-depth training program designed to equip participants with the knowledge and skills necessary to effectively utilize Google Analytics to drive data-driven decision making and enhance online performance.
Whether you are a digital marketer, business owner, web analyst, or aspiring data professional, this course provides you with a comprehensive understanding of Google Analytics and its powerful capabilities.
Through a combination of expert-led instruction, hands-on exercises, and real-world case studies, you will delve into the intricacies of Google Analytics and learn how to leverage its features to gain valuable insights into website traffic, user behavior, conversions, and much more. The course takes you from the fundamentals to advanced topics, ensuring you develop a strong foundation while also exploring advanced techniques to extract actionable intelligence from your data.
Key Course Highlights:
Gain an overview of the Google Analytics platform, its key features, and its role in driving data-driven decision making.
Setting Up Google Analytics: Learn how to properly configure Google Analytics for your website or app, including account creation, property setup, and tracking code implementation.
Navigating the Google Analytics Interface: Familiarize yourself with the user-friendly interface and explore various reporting features, customization options, and data visualization tools.
Understanding Key Metrics and Reports: Dive deep into essential metrics and reports, such as audience demographics, traffic sources, behavior flow, conversion tracking, and e-commerce analytics.
Advanced Tracking Techniques: Explore advanced tracking techniques, including event tracking, custom dimensions, enhanced e-commerce tracking, and cross-domain tracking.
Analyzing and Interpreting Data: Develop the skills to analyze and interpret data effectively, enabling you to uncover meaningful insights and optimize your website's performance.
Creating Custom Reports and Dashboards: Learn how to create customized reports and dashboards tailored to your specific business needs, facilitating streamlined data analysis and reporting.
Google Analytics and Marketing Campaigns: Discover how to integrate Google Analytics with marketing campaigns, such as Google Ads, social media advertising, and email marketing, to measure campaign effectiveness and ROI.
Conversion Rate Optimization (CRO): Explore CRO techniques and methodologies, including A/B testing, multivariate testing, and user behavior analysis, to improve conversion rates and maximize website performance.
Google Tag Manager Integration: Understand the benefits of Google Tag Manager and learn how to integrate it with Google Analytics, simplifying tag deployment and tracking management.
Hey everyone! Have you ever wondered which analytics tool is the best?
Check out this comprehensive comparison of Hotjar vs Google Analytics from @webmaxy.
Check out this comprehensive comparison between #Hotjar and #GoogleAnalytics. It can help you make an informed decision about which tool to use for your website.
And don't forget to give @webmaxy a try too for a great analytics solution!
https://www.webmaxy.co/analyzer/hotjar-vs-google-analytics/
And get the free trial version today:
https://calendly.com/webmaxy/30min
#webmaxy #hotjar #googleanalytics #analytics #hotjarvsgoogleanalytics #googleanalyticsvshotjar #googleanalyticsalternatives #hotjaralternative #googlepageinsights #googleanalyticsforwebsite #googleanalyticsreport #googlewebanalytics #googleanalyticspricing #hotjarpricing #googleanalyticsheatmap #hotjarheatmap #googlesiteanalytics #googleanalyticstools #googleanalyticssignup #websiteanalytics #googleanalyticsfree #googleanalyticswebsitetraffic #googleanalyticsfeatures #hotjartracking #hotjarintegration #hotjaranalytics #googleanalyticsintegration #hotjarfeedback #hotjarandgoogleanalytics #hotjarintegrationwithgoogleanalytics
10 Most Underused Features of Google Analytics 360 According to ExpertsTatvic Analytics
Are you sure you are making the best use of your Google Analytics and Google Analytics 360, whichever one you’re using? Do you ever look at a set of features and realize that you don’t exactly leverage them the way you should? Sometimes, when features are really advanced, you might not even be aware of they can help you in your everyday data analysis and the insights that they can help you uncover.
It is amazing what Google Analytics can help you achieve and how easy it can make your work if you know how to get the most out of it! In this webinar, we are going to help you do just that. Two of our GAIQ certified consultants are going to talk about 10 most underutilized Google Analytics & Google Analytics 360 features that will make you fall in love with the analytics tool all over again.
Grant Ruxton from Boyd Digital delivered a masterclass on behalf of the Alba Incubation Service at the Hillington Park Innovation Centre looking at the more advanced tools in Google Analytics
Jay Murphy, a Boston University instructor and Google Analytics pro, shows Newport Interactive Marketers how to use Google Analytics to drive ROI. Great presentation to get an understanding on how to use Google Analytics to enhance users' experience on your page.
Opendatabay - Open Data Marketplace.pptxOpendatabay
Opendatabay.com unlocks the power of data for everyone. Open Data Marketplace fosters a collaborative hub for data enthusiasts to explore, share, and contribute to a vast collection of datasets.
First ever open hub for data enthusiasts to collaborate and innovate. A platform to explore, share, and contribute to a vast collection of datasets. Through robust quality control and innovative technologies like blockchain verification, opendatabay ensures the authenticity and reliability of datasets, empowering users to make data-driven decisions with confidence. Leverage cutting-edge AI technologies to enhance the data exploration, analysis, and discovery experience.
From intelligent search and recommendations to automated data productisation and quotation, Opendatabay AI-driven features streamline the data workflow. Finding the data you need shouldn't be a complex. Opendatabay simplifies the data acquisition process with an intuitive interface and robust search tools. Effortlessly explore, discover, and access the data you need, allowing you to focus on extracting valuable insights. Opendatabay breaks new ground with a dedicated, AI-generated, synthetic datasets.
Leverage these privacy-preserving datasets for training and testing AI models without compromising sensitive information. Opendatabay prioritizes transparency by providing detailed metadata, provenance information, and usage guidelines for each dataset, ensuring users have a comprehensive understanding of the data they're working with. By leveraging a powerful combination of distributed ledger technology and rigorous third-party audits Opendatabay ensures the authenticity and reliability of every dataset. Security is at the core of Opendatabay. Marketplace implements stringent security measures, including encryption, access controls, and regular vulnerability assessments, to safeguard your data and protect your privacy.
Explore our comprehensive data analysis project presentation on predicting product ad campaign performance. Learn how data-driven insights can optimize your marketing strategies and enhance campaign effectiveness. Perfect for professionals and students looking to understand the power of data analysis in advertising. for more details visit: https://bostoninstituteofanalytics.org/data-science-and-artificial-intelligence/
Levelwise PageRank with Loop-Based Dead End Handling Strategy : SHORT REPORT ...Subhajit Sahu
Abstract — Levelwise PageRank is an alternative method of PageRank computation which decomposes the input graph into a directed acyclic block-graph of strongly connected components, and processes them in topological order, one level at a time. This enables calculation for ranks in a distributed fashion without per-iteration communication, unlike the standard method where all vertices are processed in each iteration. It however comes with a precondition of the absence of dead ends in the input graph. Here, the native non-distributed performance of Levelwise PageRank was compared against Monolithic PageRank on a CPU as well as a GPU. To ensure a fair comparison, Monolithic PageRank was also performed on a graph where vertices were split by components. Results indicate that Levelwise PageRank is about as fast as Monolithic PageRank on the CPU, but quite a bit slower on the GPU. Slowdown on the GPU is likely caused by a large submission of small workloads, and expected to be non-issue when the computation is performed on massive graphs.
As Europe's leading economic powerhouse and the fourth-largest hashtag#economy globally, Germany stands at the forefront of innovation and industrial might. Renowned for its precision engineering and high-tech sectors, Germany's economic structure is heavily supported by a robust service industry, accounting for approximately 68% of its GDP. This economic clout and strategic geopolitical stance position Germany as a focal point in the global cyber threat landscape.
In the face of escalating global tensions, particularly those emanating from geopolitical disputes with nations like hashtag#Russia and hashtag#China, hashtag#Germany has witnessed a significant uptick in targeted cyber operations. Our analysis indicates a marked increase in hashtag#cyberattack sophistication aimed at critical infrastructure and key industrial sectors. These attacks range from ransomware campaigns to hashtag#AdvancedPersistentThreats (hashtag#APTs), threatening national security and business integrity.
🔑 Key findings include:
🔍 Increased frequency and complexity of cyber threats.
🔍 Escalation of state-sponsored and criminally motivated cyber operations.
🔍 Active dark web exchanges of malicious tools and tactics.
Our comprehensive report delves into these challenges, using a blend of open-source and proprietary data collection techniques. By monitoring activity on critical networks and analyzing attack patterns, our team provides a detailed overview of the threats facing German entities.
This report aims to equip stakeholders across public and private sectors with the knowledge to enhance their defensive strategies, reduce exposure to cyber risks, and reinforce Germany's resilience against cyber threats.
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Empowering the Data Analytics Ecosystem: A Laser Focus on Value
The data analytics ecosystem thrives when every component functions at its peak, unlocking the true potential of data. Here's a laser focus on key areas for an empowered ecosystem:
1. Democratize Access, Not Data:
Granular Access Controls: Provide users with self-service tools tailored to their specific needs, preventing data overload and misuse.
Data Catalogs: Implement robust data catalogs for easy discovery and understanding of available data sources.
2. Foster Collaboration with Clear Roles:
Data Mesh Architecture: Break down data silos by creating a distributed data ownership model with clear ownership and responsibilities.
Collaborative Workspaces: Utilize interactive platforms where data scientists, analysts, and domain experts can work seamlessly together.
3. Leverage Advanced Analytics Strategically:
AI-powered Automation: Automate repetitive tasks like data cleaning and feature engineering, freeing up data talent for higher-level analysis.
Right-Tool Selection: Strategically choose the most effective advanced analytics techniques (e.g., AI, ML) based on specific business problems.
4. Prioritize Data Quality with Automation:
Automated Data Validation: Implement automated data quality checks to identify and rectify errors at the source, minimizing downstream issues.
Data Lineage Tracking: Track the flow of data throughout the ecosystem, ensuring transparency and facilitating root cause analysis for errors.
5. Cultivate a Data-Driven Mindset:
Metrics-Driven Performance Management: Align KPIs and performance metrics with data-driven insights to ensure actionable decision making.
Data Storytelling Workshops: Equip stakeholders with the skills to translate complex data findings into compelling narratives that drive action.
Benefits of a Precise Ecosystem:
Sharpened Focus: Precise access and clear roles ensure everyone works with the most relevant data, maximizing efficiency.
Actionable Insights: Strategic analytics and automated quality checks lead to more reliable and actionable data insights.
Continuous Improvement: Data-driven performance management fosters a culture of learning and continuous improvement.
Sustainable Growth: Empowered by data, organizations can make informed decisions to drive sustainable growth and innovation.
By focusing on these precise actions, organizations can create an empowered data analytics ecosystem that delivers real value by driving data-driven decisions and maximizing the return on their data investment.
3. www.mcta.co.in
Index
• Google Analytics
• Basic Understanding
• How Google Analytics Work?
• JavaScript tracking code
• Processing and Reporting
• Google Analytics Setup
• Account Settings
• View Settings
• User permissions
• Analytics Interface
• Google Analytics Layout
• Navigating Google Analytics
• Understanding overview reports
• Understanding full reports
• How to share reports
• How to set up dashboards and
shortcuts
• Basic Reporting
• Audience reports
• Acquisition reports
• Behavior Reports
• Conversion tracking
• How to track marketing campaign
• Tracking campaign with URL
Builder
• How to set up goals in Analytics
• Goal funnel
• How to use Analytics with Adwords
• Adwords linking
• Auto-tagging
• Campaigns
• Keywords
• Bid Adjustments
4. www.mcta.co.in
Google Analytics
• Free service offered by Google
• Most widely used website statistics service
• Provides statistics and reports about visitors and transactions on a
website.
• At a glance dashboard view as well as detailed reports.
6. www.mcta.co.in
Basic Understanding
• In marketing, we have the concept of a purchase funnel. There are different stages within the
funnel
that describe customer interactions. A basic purchase funnel includes the following steps:
✔ Acquisition involves building awareness and acquiring user interest
✔ Behavior is when users engage with your business
✔ Conversion is when a user becomes a customer and transacts with your business
• We can track what online behavior led to purchases and use that data to make informed
decisions about how to reach new and existing customers.
7. www.mcta.co.in
Basic Understanding
• Different kinds of businesses can benefit from digital analytics:
✔ Publishers can use it to create a loyal, highly-engaged audience and to better align on-
site advertising with user interests.
✔ Ecommerce businesses can use digital analytics to understand customers’ online
purchasing behavior and better market their products and services.
✔ Lead generation sites can collect user information for sales teams to connect with potential
leads.
8. www.mcta.co.in
How Google Analytics work?
• Tracking a Website
• To track a website, you first have to create a Google Analytics account. Then you need to add a
small piece of Javascript tracking code to each page on your site.
• Every time a user visits a web page, the tracking code will collect anonymous information about
how that user interacted with the page.
• The tracking code could show how many users visited a page or how many users bought an item
by tracking whether they made it to the purchase confirmation page.
9. www.mcta.co.in
Javascript Tracking Code
• The tracking code will also collect information from the
browser like:
• Language: the browser is set to.
• Type of Browser: like chrome, explorer, etc.
• Device
• Operating System
• Traffic Source: what brought users to the site in the first
place This might be a search engine, an advertisement they
clicked on, or an email marketing campaign.
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Javascript Tracking Code
• Establish a User ID and password at google.com/analytics
• To find the tracking ID and code snippet:
✔ Sign in to your Analytics account.
✔ Click Admin.
✔ Select an account from the menu in the ACCOUNT column.
✔ Select a property from the menu in the PROPERTY column.
✔ Under PROPERTY, click Tracking Info > Tracking Code.
• Once you have successfully installed the Analytics tracking code, it can take up to 24 hours for data
such as traffic-referral information, user characteristics, and browsing information to appear in
your reports.
12. www.mcta.co.in
Processing and Reporting
• When the tracking code collects data, it packages that information up and sends it to Google
Analytics to be processed into reports.
• When Analytics processes data, it aggregates and organizes the data based on particular criteria
like whether a user’s device is mobile or desktop, or which browser they’re using.
• Once Analytics processes the data, it’s stored in a database where it can’t be changed.
• There are also configuration settings that allow you to customize how that data is processed.
• When you set up your configuration, don’t exclude any data you think you might want to analyze
later.
• Once the data has been processed and stored in the database, it will appear in Google Analytics
as reports.
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Google Analytics Setup
• Google Analytics accounts are set up hierarchically.
• Each account can have multiple properties and each property can have multiple
views.
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Account
Settings
• Account: It is a way for you to organize how data is collected from all of your websites and
manage
who can access that data.
• Typically, you would create separate accounts for distinct businesses or business units.
• Each Google Analytics account has at least one “property” that can independently collect
data using a unique tracking ID that appears in your JavaScript tracking code.
• Each account can have multiple properties, so you can collect data from the different
websites, mobile applications, or other digital assets associated with the business.
• This allows you to easily view the data for an individual part of your business, but this
won’t allow you to see the data from separate properties in aggregate.
• Just as each account can have multiple “properties,” each property can have multiple
“views.” These views are where you can see reports for the Google Analytics data
collected.
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View
Settings
• You can use a feature called Filters in your configuration settings to determine what data
you want to
include, exclude, or modify in each view.
• New views only include data from the date the view was created and onwards. When you
create a
new view, it will not include past data.
• You can only set up 25 views per property and if you delete a view, only administrators
can recover that view within 30 days. Otherwise, the view will be permanently deleted.
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Goals
• At the View level, you can also set Google Analytics “Goals.”
✔ Goals are a simple way to track conversions (or business objectives) from your website.
✔ For example: A goal could be how many users signed up for an email newsletter, or how
many users purchased a product.
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User Permissions
• You can assign permissions to other users at the account, the property, or the view level.
• For example, if you have access to an account, then you have the same access
permissions to the
properties and views underneath that account.
• If you only have access permissions for a view, then you won’t have permission to
modify the property or account associated with that view.
• By clicking the “Admin” tab, Google Analytics lets you set user permissions for:
✔ Managing users: lets users add or remove user access to the account, property, or view.
✔ Edit: lets users make changes to the configuration settings.
✔ Collaborate: allows users to share things like dashboards or certain measurement
settings.
✔ Read and analyze: lets users view data, analyze reports, and create dashboards, but
restricts them from making changes to the settings or adding new users.
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Navigating Google
Analytics
• Left-hand navigation
• To navigate between reports, you’ll use the navigation on the left. Clicking on each of these
sections
will expose the reports that belong to each section.
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Navigating Google
Analytics
• Real-Time Reports
• Real-Time reports let you look at live user behavior on your website including information like
where
your users are coming from and if they’re converting.
• Audience Reports
• Audience reports show you characteristics about your users like age and gender, where they’re
from,
their interests, how engaged they were, whether they’re new or returning users, and what
technology they’re using.
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Navigating Google
Analytics
• Acquisition Reports
• Acquisition reports show you which channels (such as advertising or marketing
campaigns) brought
users to your site. This could include different marketing channels such as:
• "Organic” (or unpaid search)
• “CPC” (“cost per click” or paid search)
• “Referral” (traffic that comes from another website)
• “Social” (from a social network)
• or “Other,” (a group of low volume traffic sources)
25. www.mcta.co.in
Navigating Google
Analytics
• Behavior Reports
• Behavior reports show how people engaged on your site including which pages they viewed, and
their landing and exit pages. With additional implementation, you can even track what your
users searched for on your site and whether they interacted with specific elements.
• Conversion Reports
• Conversion reports allow you to track website goals based on your business objectives.
• Admin
• The Admin section contains all of your Google Analytics settings such as user permissions,
tracking code, view settings, and filters.
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Understanding Overview Reports
• Date range
• At the top of every report is a date-range. This lets you set the time period in which you want to
analyze report data.
• Date range selector
• This opens up a calendar on the left where you can select your date ranges. When you change
the date range, it affects all of the reports in your view.
• You can choose between date ranges like last week, last calendar month, or last 30 days.
• You can also set specific dates by clicking the start- and end-date fields and selecting calendar
dates.
• If you’d like to select an entire month, simply click on the name of the month in the calendar to
the left.
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Understanding Overview Reports
• Date Range Comparison
• You can also compare data from two different date ranges by clicking "Compare to" and adding in
the
date ranges you wish to compare. This lets you to see how your business changed over time.
• Segment Picker
• At the top of the report, notice the segment picker. Segments are ways to look at a specific data
set and compare metrics. We’ll cover this in an advanced course. For now, notice that the default
segment includes all of the Users that visited your site in the given date range.
28. www.mcta.co.in
Understanding Overview Reports
• Line Graph
• Below the segment picker are the different metrics of the Audience Overview report shown in
different formats. The most prominent is a line graph that by default shows a data point for
the number of users on each day over your selected date range.
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Understanding Overview Reports
• Graph Annotator
• Notice the small arrow at the bottom of the line graph. Clicking on the arrow lets you annotate
the graph with helpful notes to add business context to your data.
• A small indicator will appear on the graph that can be viewed by other users with access to the
view.
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Understanding Overview Reports
• Metrics
• There are a number of helpful metrics beneath the line graph:
• “Sessions” are the total number of sessions for the given date range.
• “Users” are the total number of users that visited for the given date range,
• “Pageviews” are the total number of times pages that included your Analytics tracking code were
displayed to users. This includes repeated viewings of a single page by the same user.
• “Pages per session” is the average number of pages viewed during each session. This also
includes repeated viewings of a single page.
• “Average session duration” is the average length of a session based on users that visited your site
in
the selected date range.
• “Bounce rate” is the percentage of users who left after viewing a single page on your site and
taking no additional action.
• “Percent of new sessions” is the percentage of sessions in your date range who are new users to
your site.
33. www.mcta.co.in
Understanding Overview Reports
• Dimension and Metrics
• A Dimension is an attribute of a data set that can be organized in order to do better
analysis.
• They are often paired with metrics, which are the actual numbers in a data set.
34. www.mcta.co.in
Understanding Full
Reports
• If you want to see full report, there’s a link to “view full report,” where you can see
expanded
versions of each Audience report in the left-hand navigation.
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Understanding Full
Reports
• When you open up the full report, you’ll see links underneath the segment picker that control the
different types of data in the report.
• The “Summary” view is a summary of the dimension categorized by Acquisition, Behavior, and
Conversion metrics.
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Understanding Full
Reports
• “Goals” will show metrics based on the number of goals you’ve configured and will only show up
if
you’ve set up goals in Google Analytics.
• “Ecommerce” will show transaction metrics if you’ve set up ecommerce tracking in
Analytics.
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Understanding Full
Reports
• You can select “location” as primary dimension from left hand navigation.
• You can switch between other dimensions like city, continent, and subcontinent by clicking the
links
above the data table.
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How to Share
Reports
• Google Analytics offers several ways to share or refer back to that report under the report name
at
the top.
• “Customize” allows you to go in and customize the report content by adding metric groups, filters,
or additional views. This will create a new report under the “Custom” tab on the header bar.
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How to Share
Reports
• “Export” lets you save a report to your desktop in a variety of file formats, such as a PDF or CSV
file,
that can be imported into a spreadsheet.
• “Add to dashboard” lets you add a small representation of the report called a widget to an area
where you can view multiple report widgets in one place.
• And “Shortcut” lets you create a link to the specific report under the “Shortcut” menu in the
left- hand navigation. This is similar to a bookmark in a web browser.
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How to Set Up Dashboards and Shortcuts
• Dashboards
• Dashboards are flexible and may be used for different purposes.
• For example, you could create an overview of how your site is performing by displaying summaries
of different reports as widgets together on a single page.
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How to Set Up Dashboards and Shortcuts
• Once you’ve customized a report to show the data you need, you can click “add to dashboard”
to
save that report as a dashboard widget.
• You can also decide which parts of the report you want to show on the dashboard when
you’re saving it such as the table, the graph, or both.
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How to Set Up Dashboards and Shortcuts
• A dashboard lets you save up to 12 reporting
widgets.
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How to Set Up Dashboards and Shortcuts
• Shortcuts
• Another easy way to access reports is by creating a shortcut to the report, similar to the way you
save a bookmark in a web browser.
• It include any customizations made to the report.
• For example, if you’ve filtered the data table, then that filter will automatically be applied when
you access the report from the shortcut.
• To create a shortcut, simply click “Shortcut” in the report. Name the Shortcut and it will be saved
in the Shortcut section of the navigation.
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Audience
Reports
• Active Users
• This shows how many users had a least one session on your site in the last day, seven
days, 14 days, and 30 days.
• Called as “site reach” or “stickiness.”
• If your marketing activities and site content encourage users to visit and return to your
site, the active users in each time frame should grow.
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Audience Reports
• Demographics and Interests reports
• The “Demographics” reports provide information about the age and gender of your users.
• The “Interests” reports show your users’ preferences for certain types of web content
like technology, music, travel, or TV. This information is useful in two ways.
– First, if you know your target audience, it can help verify that you’re reaching the right
people.
– Second, it can help guide decisions about your marketing and content strategy.
• Enable advertising features in the “Demographics and Interests” reports for each property.
– Go into the “Admin” tab under “Property“
– Select “Property Settings”
– Under “Advertising Features”
– Set “Enable Demographics and Interest Reports” to on.
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Audience Reports
• Geographic reports
• The “Location” report under
“Geo” is one of the most useful
Audience reports.
• Google Analytics can anonymously
determine a user’s continent, sub-
continent, country, and city
through the IP address used by
their browser.
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Audience Reports
• Behavior reports
• Below “Geo,” are a set of behavior reports that help you understand how often users
visited and returned to your website.
• The “New vs Returning” report breaks out acquisition, behavior, and conversion goal
metrics for new and returning users.
• You can look at this comparison over time to see how audience loyalty may be shifting.
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Audience Reports
• Technology and Mobile reports
• The “Technology” and “Mobile” reports can help you understand what technologies your
audience uses to consume your site content.
• The “Devices” report lets you see additional details about the devices used to browse your
site.
• This includes the mobile device name, brand, service provider, input selector, operating
system, and other dimensions like screen resolution.
• These reports can give your developers and designers direction on how to create a mobile-
optimized
experience to best suit your users.
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• Max Visitors By – Age, City, Browser (Top 2)
• Top Conversion – Device Type, Location, Browser
• Max Bounce – Browser, Browser Version, City, Age, (Top 2)
• Which Smartphone Got Max Visits , Max Conv.
• Which Service Provider is Used in Top 3 Cities
Audience Report Analysis
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Acquisition Reports
• Acquisition reports can provide insight about how users get to your website, and how well your
digital marketing and advertising works across different channels like email, search, and display ads.
• Acquisition reports is used to compare the performance of different marketing channels and
discover which sources send you the highest quality traffic and conversions.
• This can help you make better decisions about where to focus your marketing efforts.
• When a user lands on your site, the Google Analytics tracking code automatically captures
several attributes (or dimensions) about where the user came from.
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Acquisition Reports
• Some common examples of mediums
are:
• Is used to identify traffic that arrived on your site
through
unpaid search like a non-paid Google Search result.
• Indicates traffic that arrived through a paid search
campaign like Google AdWords text ads.
• It is used for traffic that arrived on your site after the
user clicked on a website other than a search engine.
• represents traffic that came from an email
marketing campaign.
• is applied for users that come directly to your site by
typing your URL directly into a browser.
Organic
CPC
Referral
Email
Direct
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Acquisition Reports
• “Source” provides more information about the medium.
• For example, if the medium is “referral,” then the source will be the URL of the website
that referred
the user to the site.
• If the medium is “organic,” then the source will be the name of the search engine such as
“google.”
• Traffic should be “high quality,” meaning that users who arrive from a source
engage with the website or complete a conversion.
• A good indicator of traffic quality can be bounce rate.
• We can click into the comparison view and select the metric “bounce rate” to compare
bounce rate
for each source/medium combination to the site average.
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Acquisition Reports
• Channels Report
• There are other ways to view which traffic sources bring the most engaged users to the site.
• Using the “Channels” report, we could view traffic which bundles the sources together under
each medium. Traffic sources are automatically grouped into basic categories (or channels) like
Organic, Social, Direct, Referral, Display, etc.
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How to use Analytics with
AdWords
• To link Google Analytics with AdWords, first make sure you are logged into Analytics using the
same
email as your AdWords account.
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Adword Linking
• Under the Property section, select
“AdWords linking.” Click the button
“New link group.”
• Check which account you wish to link
and click “continue.” Next, type in a
“Link Group Title.”
• Now select the view in which you
want the AdWords data to appear
and select “Link accounts.”
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Auto-
Tagging
• When you link your Google Analytics and AdWords accounts, campaign data is shared between
the
two systems, but it still requires campaign tracking.
• You can manually add campaign tracking tags to AdWords URLs using the URL Builder.
• AdWords can automatically add a special campaign tag to your AdWords URLs through a
feature called auto-tagging.
• Auto tagging is required to get specific AdWords dimensions into Google Analytics.
• These are some of the AdWords dimensions available:
– Query match type shows how an AdWords keyword is matched to a user search query.
– Ad Group shows the ad group associated with the keyword/creative and click.
– Destination URL shows the AdWords destination URL configured in your AdWords ads.
– Ad Format describes whether the ad is a text ad, display ad, or video.
– Ad Distribution Network shows the network used to deliver your ad.
– Placement Domain is the domain on the content network where your ad was displayed.
– And AdWords Customer ID is the unique ID assigned to your AdWords account.
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Campaigns
• If we click on the “Campaigns” report, we can see how well our various
AdWords campaigns are performing.
• you can use the Acquisition metrics to see how the clicks for each
campaign and the total amount paid for those clicks.
• CPC shows the average cost for each click.
• Under Behavior, you can see user engagement for each campaign.
• And under Conversions, you can see
– the conversion rate,
– the number of actual goal completions,
– and how much these conversions worth to your business for
each AdWords campaign using the pulldown menu.
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Keyword
s
• This can help you understand how well keywords and individual ads are
performing.
• For example, if a keyword is bringing in a lot of traffic but has a high
bounce rate, it might indicate a disconnect between the ad and landing
page content.
• If you have a keyword with a high conversion rate but low number of
impressions, you may want to raise your bid for that keyword, so the ad
is shown more often and reaches a larger audience.
• You could also add “Device Category” as a secondary dimension to break
out these keywords by the kinds of devices that users were on when they
clicked your ad and visited your site.
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Bid Adjustments
• Bid adjustments are an AdWords feature used to automatically adjust keyword bids based on a
user’s
device, location, or time of day.
• You can use the selector at the top of the table to evaluate campaign performance by the
device, location, time of day, and remarketing list bid adjustments.
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• Max Visitors By – Top 3 Channels
• Top Conversion – Top 2 Channel
• Max Bounce – Source
• Top 3 Referral’s
Acquisition Report’s Analysis
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Behavior
Reports
• Behavior reports show how users interact with your website.
• This include many different things from what content users view to
how users navigate between pages.
• Analytics uses a small piece of Javascript code on your website to
collect data.
• Every time a user loads a page on your website, this tracking code
creates a “pageview” that is reported in Google Analytics.
• Analytics uses this to calculate many of the metrics in the Behavior
reports.
• “Total Pageviews” metric is simply the sum of each time a user
loaded a page on your website.
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Behavior
Reports
• The “Pageviews” metric shows how frequently each page on your site was viewed.
• Other metrics in the “All Pages” report like “Average Time on Page” and “Bounce Rate” indicate
how
engaged users were on each page of your site.
• You can sort the report by these metrics to quickly find low-performing pages that
need improvement or high-performing content to guide future content decisions.
• The “Content Drilldown” report under “Site Content” groups shows the performance of content in a
particular section of your website.
– If you switch to the pie chart view, you can quickly see which sections of your site are
most popular with your users.
• The “Landing Pages” report under “Site Content” lists the pages of your website where users first
arrived.
– You can use this report to monitor the number of bounces and the bounce rate for each
landing page.
– A high bounce rate usually indicates that the landing page content is not relevant or engaging for
those users.
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Behavior
Reports
• The “Exit Pages” report under “Site Content” shows the pages where users left
your site.
– Because you don’t want users exiting from important pages like a shopping
cart checkout, it’s a
good idea to periodically review this report to minimize unwanted exits.
• The “Events” report tracks how users interact with specific elements of your
website.
– You can use this report to track when users click on a video player or a
download link.
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• Top 3 Pages – Where Time Spent is > 2 Min
• Top 2 Page with
• Max Bounce
• Max Exits
• Top 2 Pages where User Lands
• Top 3 Pages with Max. Load Time
Behavior Report’s Analysis
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Conversion
Tracking
• Ad campaigns like SEO, Paid Search, or Social
Advertising can be an effective way to bring
users to your website and grow your
business.
• When running a marketing campaign outside
of AdWords, you can manually add Custom
Campaign tags to marketing URLs that let
Google Analytics track the impact of that
campaign.
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How to Track Marketing
Campaign
• Marketing campaigns are tracked in Google Analytics through “campaign tagging.”
• Campaign tags are extra bits of information that you add to the URL links of your online marketing or
advertising materials.
• These include tracking parameters followed by an equals sign and a single word or hyphenated
words that you designate.
• When users click on a link with added parameters, the Google Analytics tracking code will extract
the information from the link and associate that user and their behavior with your marketing
campaign.
• That way, you can know which people came to your site through your various marketing activities.
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How to Track Marketing
Campaign
• For example, the Google Store has a monthly email newsletter it sends to its customers with links
back to the Google Store website.
• Adding a campaign tag of “email” to these links allows the store to easily identify the users that
came to the website from the email newsletter in Google Analytics.
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How to Track Marketing
Campaign
• There are five different campaign tags that help you identify specific information about
your
campaign traffic.
Medium “Medium” communicates the mechanism, or how you
sent your message to the user. You could include
“email” for an email campaign, “cpc” for paid search
ads, or “social” for a social network.
Source “Source” communicates where the user came from. This
could be a specific web page or a link in an email.
Source could also differentiate the type of medium. So
if the
medium was “cpc”, the source might be “google,”
“bing,” or “yahoo.” If the medium was “email,” the
source might be “newsletter”.
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How to Track Marketing
Campaign
Campaign Campaign can communicate the name of your
marketing campaign such as “2015-Back-To-School”
or
“2015-Holiday-Sale”.
Content Content can be used to differentiate versions of a
promotion. This is useful when you want to test which
version of an ad or promotion is more effective. If
you’re running a test between two different versions
of a newsletter, you might want to label these tags
“v1- 10dollars-off” and “v2-nopromo” to help
differentiate which newsletter the data is associated
with in Google Analytics.
Term Term is used to identify the keyword for paid search
campaigns. You would only use this field if you are
manually tagging a paid search campaign like Bing
or Yahoo!. We’ll talk about the best way to track
Google AdWords in a later lesson.
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Tracking Campaigns with URL Builder
• Search Google Analytics Help.
• https://support.google.com/analytics/?
hl=en#topic=1727148
• Expand column “Tag” – URL Builders.
• Or use Campaign URL Builder on
the Google Analytics Demos &
Tools site.
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Tracking Campaigns with URL Builder
• In the first step, type in the URL of your website
or where you want your ad or campaign link to
take users.
• Then fill out fields for the campaign, source,
and medium.
• Term, content, and name can be any values
you want, just make sure that they’re
descriptive enough to recognize when they
appear in your Google Analytics reports.
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Tracking Campaigns with URL Builder
• When you click “Generate URL” at the bottom, you can see that the URL Builder generates the
link
with all the correct campaign parameters attached.
• This provides an easy way to quickly generate campaign tags for
tracking.
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How to Set Up Goals in Analytics
• Two types of goals: Business Goals and Google Analytics
Goals.
• Business goals are actions you want your user to take on your website. Each time a user
completes one of your business goals, we call this a “conversion.” This could be signing up for a
newsletter or buying a product.
• In Google Analytics, a feature called “Goals” is used to track these conversions. Once you configure
Goals, Analytics will create conversion-related metrics. Like the total number of conversions, as
well as the percentage of users that converted. We refer to this as the “conversion rate.”
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How to Set Up Goals in Analytics
• Goal Setup
• Admin – Views – Goals.
• Click New Goal
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How to Set Up Goals in Analytics
• Goal types
• Each of these types is triggered by a particular user action.
– “Destination” is when a user reaches a specific page on your site such as a thank-
you page;
– “Duration” is based on the length of a user’s session;
– “Pages or Screens” is based on how many pages a user views in a session;
– “Events” is for tracking specific actions on a site.
• If you want to create a Funnel Visualization, you can only use the “Destination”-
type goal.
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How to Set Up Goals in Analytics
• Goal Value:
• Flip the “Value” toggle to “On” to assign a monetary amount to the conversion goal and type in the
amount that each conversion is worth.
• For example, if each newsletter sign-up was worth 1 dollar to your business, you could set a
goal value equal to “1.”
• Goal Funnel:
• Flip the Funnel switch to “On” to add the funnel steps.
• Each funnel step represents an action on your website that needs to be taken in order to accomplish
the Goal.
• Include a unique part of the URL for each page the user has to view in order to check out and make
a purchase.
• Name each step in the funnel and add the unique part of the URL.
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How to Set Up Goals in Analytics
• When you set up a Goal in Google Analytics, you can also set up a “goal funnel”.
• Goal Funnel is a data visualization of the different steps needed to complete the goal.
• This visual helps identify where users are dropping out of the conversion process.
• Ecommerce businesses could use goals and funnels to see whether users are able to
complete a multi-step checkout process.
• You must be an Administrator on the View in which you want to enable Goals in
Analytics.
• Also note that you can only set up to 20 goals per view.
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Goal Funnel
• Set of required pages
leading up to final goal
page:
– Add to Cart
– Billing and Shipping
– Payment
– Purchase Review
– Purchase Completed
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• How marketing channels work together to create conversions.
• How much time elapsed between visitors’ initial interest and his purchase
• What role did prior website referrals, searches and ads played in a
conversion.
• How to attribute conversions to a marketing channel.
Multi-Channel Funnel Report
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Overview report– This report contains a ‘multi-channel funnel conversion visualizer’ through
which you can visualize how different marketing channels ar working together to create
conversions. The overlapped areas show the channels which worked together to create
conversions.
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• Assisted Conversions Report – This report shows the number of conversions each marketing channel
initiated, assisted and completed. It also shows the value of assisted and last interaction conversions.
• Top Conversion Path Report – This report shows all of the unique conversion paths that lead to
conversions. It also shows the number of conversions from each path and value of those conversions.
• Time Lag Report – This report shows how long it took (in days) for users/visitors to convert. Through
this report you can get an insight into the length of your online sales cycle.
• Path Length Report – This report shows the number of interactions it took for your website visitors to
convert.
Multi channel funnels data collection lags by up to 2 days.
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Thank You
VASHI GHATKOPAR ANDHERI
1004, Tenth Floor, Haware Infotech
Park, Sector 30A, Plot No. 39, Near
Inorbit Mall, Vashi, Navi-Mumbai-
400703
Contact No. 9821899890
602, G square, Jawahar Road, Next to
BMC 'N' ward, Above Kalyan jewellers,
Ghatkopar East, Near Ghatkopar
Station (E), Mumbai 400077
Contact No. 9821899890
A1-301, Vertex Vikas Building, Next to
Metro Station Gate Exit # 4, Court
Lane Above A to Z Digital Prints,
Opposite Railway Station, Andheri (E) -
400069
Contact No. 9821899890
Email: info@mcta.co.in