Google is the leading source of internet traffic. There are several key ways to get traffic from Google, including paid advertising like pay-per-click ads, and organic search optimization. Success factors for organic search include on-page SEO, relevant and high-quality backlinks, and fresh content. Niche search types like local, image, video, and news search each have their own best practices for optimization.

1. 10 Ways to Get
Traffic From Google
Long Beach Internet Marketers
September 8, 2010 Meetup

2. Why Google?
• Google is the leading sources of traffic on
the internet (179 Million Unique Visitors
per month)
• #1 in search
• #1 in video - Youtube

3. What Google Cares About
• Google's mission: to organize the world's
information and make it universally accessible
and useful.
• Google generates the majority of its revenue by
offering advertisers measurable, cost-effective
and highly relevant advertising, so that the ads
are useful to the people who see them as well as
to the advertisers who run them.

4. 4 Key Factors for Google
• Quality – unique, valuable
• Relevance – the answer to the search
• Authoritative – other people think it’s good
• Fresh – New activity/stuff keeps things
fresh

5. Multiplying your Google Traffic
• The key is leveraging your traffic into more
pages indexed, better rankings and more traffic
• Leveraging your traffic:
– Repurpose content – text, image, audio, video
– Syndicate content via RSS
– Make pages easy to bookmark/share to earn more
back links
– Encourage reviews – give links to review sites
– Encourage user gen content to increase activity and
page rank

6. Key Sources of
Traffic From Google
• Paid • Organic
– Pay per click – Search
– Content network – Local search/maps
– Affiliate network – Video search
– Google TV Ads – News search
– Image search
– Product search

7. Pay Per Click Ads

8. PPC – Key Success Factors
• Pricing based on Bid x Quality Score
• Quality Score
– Relevant alignment of keyword, ad and
landing page
– Landing page quality
– Click Thru Rate

9. Content Network - Text

10. Content Network –
Banners & Videos

11. Content Network – Key Success
Factors
• Tightly aligned ad groups
• Placement targeting
• Placement optimization
• Quality Score
– Landing page quality
– Click Thru Rate

12. Affiliate Network

13. Affiliate Network – Key Success
Factors
• Landing page conversion
• Affiliate tools
• 3-Month EPC - Three Month Earnings Per
Click
• 7-Day EPC - Seven Day Earnings Per
Click
• Payout Rank - Advertisers are ranked by
commissions paid to publishers over the
past 90 days.

14. Google TV Ads

15. Organic Search

16. Organic Search – Key Success
Factors
• On page SEO/Relevance to keyword
– domain, page title, page description, page
content
– Valid HTML – make it easy for the bot
• Off page SEO
– Quantity and Quality of links back to page
– Relevance of links to keyword
• Content Freshness/Recency

17. Local Search/Maps

18. Local Search – Key Success
Factors
• On page SEO/Relevance to
keyword/location
– domain, page title, page description, page
content, address
• Quality listing in Google Places
• Positive reviews
• Add Tags (paid service)

19. Google Places to Manage Your
Listing

20. Image Search

21. Image Search – Key Success
Factors
• Google is a blind user and relies on words
around image to index images
• Filename, alt and title tags relevancy to
keyword
• Off page SEO
– Quantity and Quality of links back to page
– Relevance of links to keyword
• Content Freshness/Recency

22. Video Search

23. Video Search – Key Success
Factors
• Google is a blind user and relies on words
and actions around video to index video
• Title and description relevancy to keyword
• Frequency of video posts, views, votes,
rating and bookmarks

24. News Search

25. News Search – Key Success
Factors (1)
• Getting accepted as a news source
– Article URL’s should consist of at least 3 unique digits, and look
static;
– Each article name should preferably be H1/H2-tagged and be
the same as the page title;
– Articles should be published at least 3 times a day;
– Make sure your site content is unique;
– There should be multiple site authors (and a page listing all the
authors);
– Include your organization information: contact and “about”
pages;
– The site logo should clearly state what niche the site covers;
– Each article should include its author’s name.

26. News Search – Key Success
Factors (2)
• Getting ranked as a news source
– News site map
– Unique and clickable title
– Great images
– Be fast
– Be relevant
– Good content length > 250 words

27. Product Search

28. Product Search – Key Success
Factors
• Use Google Base to submit data feed
• Data feed elements very important
– Title, description, price, other data tags
• Data feed freshness factor
• Positive reviews, especially on Google
Checkout

29. Links
• Google Adwords – PPC & content &
banners
– http://adwords.google.com/
• Google Affiliate Network
– http://www.google.com/ads/affiliatenetwork/
• Google TV Ads
– http://www.google.com/adwords/tvads/

30. Links - 2
• Google Local Search
– http://www.google.com/local/add/businessCenter
• Google Base – Product Search
– http://www.google.com/base
• Google Webmaster Tools – sitemaps etc.
– http://www.google.com/webmasters/
• Google New Search submission
– http://
www.google.com/support/news_pub/bin/topic.py?hl=
en&topic=11662