Tata Global Beverages Limited was formerly known as Tata Tea Limited and has a long history dating back to 1963. It is now one of the largest tea companies in the world with a presence in over 35 countries. The company owns 51 tea estates in India and has diversified into coffee and other beverages over the years through acquisitions and joint ventures. It sells a variety of branded teas around the world including Tata Tea, Tetley, Kanan Devan, and others.
this presentation includes some information about tea industry in india and the most popular brands in india and their different marketing strategies they use.
The Wellness Group Tea better known as TWG Tea is a luxury tea brand offering over 800 unique tea blends from more than 200 tea varieties. TWG has retail shops and premium tea salons in Singapore, Japan, Hong Kong, Malaysia, Thailand, Taiwan, China, UAE, Philippines, Korea, Indonesia, United States, United Kingdom and Australia. TWG Tea targets sophisticated tea connoisseurs by creating a unique tea salon experience.
this presentation includes some information about tea industry in india and the most popular brands in india and their different marketing strategies they use.
The Wellness Group Tea better known as TWG Tea is a luxury tea brand offering over 800 unique tea blends from more than 200 tea varieties. TWG has retail shops and premium tea salons in Singapore, Japan, Hong Kong, Malaysia, Thailand, Taiwan, China, UAE, Philippines, Korea, Indonesia, United States, United Kingdom and Australia. TWG Tea targets sophisticated tea connoisseurs by creating a unique tea salon experience.
North America is evolving a retail model that will supercharge the $90 billion global tea market.
Investments in tea retail quicken the pace of innovation with convenience foremost. Sales of bagged, bottled and single-serve broken leaf blends are quickly overtaking conventional.
High expectations for taste, convenience and no-mess preparation make specialty tea fundamentally different than most consumer packaged goods. Innovation is paramount.
Value-addition is invigorating a static supply chain that will cleft with mechanization at origin. High-margin artisan tea harvested by hand will make up 20% of volume and virtually all profits.
Value-addition capabilities are aggregating in Dubai, Germany, China and Sri Lanka.
โSpecialty tea is in a constant innovation cycle that is attracting a lot of money, with acquisitions leading to expansion of existing lines and bold, new experiments in formulation, ingredients, packaging and retail outlets. The retail segment has attracted $1 billion investment in the past 18 months, clear evidence that investors see huge demand and huge growth opportunity.โ Manjiv Jayakumar, President QTrade Tea & Herbs.
Our team created a marketing plan for a new product within a real company (Tetley Canada) using information gained from secondary research and applying the concepts of marketing strategy and team. This project has been lead by Margery Taylor, our professor of Marketing Management at George Brown College School of Marketing. She is one of the top marketing professionals in Toronto with a long and successful career.
communication,pricing product,distribution, brand ambassadors and other strategies of India's one of the most famous tea brand, Taj Mahal Chai...
#WahTaj!!
Presentation made at the first Tea & coffee festival on 30th Sep, 2013 in New Delhi
Tea bag market & trends in india 2013 gives the latest figures,data,market share & trends in the value added tea Industry in India
Research on brand loyalty and consumer of tea in pakistanirfan ali
ย
Brand Loyalty Is When Consumers Become Committed To Your Brand And Make Repeat Purchases Over Time. Brand Loyalty Is A Result Of Consumer Behavior And Is Affected By A Person's Preferences. Loyal Customers Will Consistently Purchase Products From Their Preferred Brands, Regardless Of Convenience Or Price. The beverages sector in Pakistan has undergone significant transformation in the past 12 years. Within the beverages sector, Tea industry in Pakistan is to grow 25- 30 % annually and would double or triple times.
North America is evolving a retail model that will supercharge the $90 billion global tea market.
Investments in tea retail quicken the pace of innovation with convenience foremost. Sales of bagged, bottled and single-serve broken leaf blends are quickly overtaking conventional.
High expectations for taste, convenience and no-mess preparation make specialty tea fundamentally different than most consumer packaged goods. Innovation is paramount.
Value-addition is invigorating a static supply chain that will cleft with mechanization at origin. High-margin artisan tea harvested by hand will make up 20% of volume and virtually all profits.
Value-addition capabilities are aggregating in Dubai, Germany, China and Sri Lanka.
โSpecialty tea is in a constant innovation cycle that is attracting a lot of money, with acquisitions leading to expansion of existing lines and bold, new experiments in formulation, ingredients, packaging and retail outlets. The retail segment has attracted $1 billion investment in the past 18 months, clear evidence that investors see huge demand and huge growth opportunity.โ Manjiv Jayakumar, President QTrade Tea & Herbs.
Our team created a marketing plan for a new product within a real company (Tetley Canada) using information gained from secondary research and applying the concepts of marketing strategy and team. This project has been lead by Margery Taylor, our professor of Marketing Management at George Brown College School of Marketing. She is one of the top marketing professionals in Toronto with a long and successful career.
communication,pricing product,distribution, brand ambassadors and other strategies of India's one of the most famous tea brand, Taj Mahal Chai...
#WahTaj!!
Presentation made at the first Tea & coffee festival on 30th Sep, 2013 in New Delhi
Tea bag market & trends in india 2013 gives the latest figures,data,market share & trends in the value added tea Industry in India
Research on brand loyalty and consumer of tea in pakistanirfan ali
ย
Brand Loyalty Is When Consumers Become Committed To Your Brand And Make Repeat Purchases Over Time. Brand Loyalty Is A Result Of Consumer Behavior And Is Affected By A Person's Preferences. Loyal Customers Will Consistently Purchase Products From Their Preferred Brands, Regardless Of Convenience Or Price. The beverages sector in Pakistan has undergone significant transformation in the past 12 years. Within the beverages sector, Tea industry in Pakistan is to grow 25- 30 % annually and would double or triple times.
Indian Companies are going global, In a true sense, TATA Global Beverages is a Global Company which growing at rapid speed customising to the need of local people.
Tea Industry has seen a lot of changes in the past few years.
India, lost its first position as tea producer to China for the first time, in the last 110 years. www.unitedworld.edu.in
A look at several innovative techniques being used at organic tea gardens in Assam and Arunachal Pradesh.
This presentation by garden owner Binod Saharia explains how Vrikshayurveda - India's traditional approach to plant health - is bringing about changes in the way organic tea is grown in the northeast.
It was dubbed the acquisition of a global shark by an Indian minnow. Literally, it was. Tata Tea, a mere $114 million company that sold commodity tea, acquired the global brand Tetley for $450 million, three times its size. In many ways, the audacious acquisition of the Summer of 2000 has defined the growth of Tatas and of India Inc.
Compliance of Corporate Social Responsibility of TATA (DharmjitSinh Jadeja (R...DharmjitSinhJadeja1
ย
The presentation has the report and list of corporate social responsibility activities performed by TATA Group. TATA group has its separate CSR committee and operates in many businesses. It also shows the CSR activities done by these units.
The presentation is about acquisition of Tetley, UK by Tata Tea, India in the year 2000 for a value of 271 million pound. It was one of the largest overseas acquisitions by an Indian company at that time. Tata Group is one of India's largest business conglomerates comprising more than 100 companies including Tata Global Beverages. The acquisition has helped Tata's business ambitions to hold a global tea company. As India reduces import duties on tea, Tata Global Beverages has offset its reduced share of the domestic market by gains in Europe and North America.
Institutional training report at kajah tea pvt ltdGodwin K Jacob
ย
I have undertaken the internship study at the KAJAH TEA COMPANY PVT LTD. for the project I was engaged as an executive trainee under the finance department and had the access to meet the employees of various departments for the considerable time duration which helped me to gain a deep insight about the type of work they do and study the function each department in the organisation.
This report is an endeavor to cover the overall organisation structure, departments, procedures and functions of the organisation and also covers industrial profile and company profile with their objective that the company has the report gives an inside view about managerial functions, operative functions towards the product and employee of the organisation
"๐ฉ๐ฌ๐ฎ๐ผ๐ต ๐พ๐ฐ๐ป๐ฏ ๐ป๐ฑ ๐ฐ๐บ ๐ฏ๐จ๐ณ๐ญ ๐ซ๐ถ๐ต๐ฌ"
๐๐ ๐๐จ๐ฆ๐ฌ (๐๐ ๐๐จ๐ฆ๐ฆ๐ฎ๐ง๐ข๐๐๐ญ๐ข๐จ๐ง๐ฌ) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
๐๐ ๐๐จ๐ฆ๐ฌ provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
โญ ๐ ๐๐๐ญ๐ฎ๐ซ๐๐ ๐ฉ๐ซ๐จ๐ฃ๐๐๐ญ๐ฌ:
โข 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
โข SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
โขFreenBecky 1st Fan Meeting in Vietnam
โขCHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
โข WOW K-Music Festival 2023
โข Winner [CROSS] Tour in HCM
โข Super Show 9 in HCM with Super Junior
โข HCMC - Gyeongsangbuk-do Culture and Tourism Festival
โข Korean Vietnam Partnership - Fair with LG
โข Korean President visits Samsung Electronics R&D Center
โข Vietnam Food Expo with Lotte Wellfood
"๐๐ฏ๐๐ซ๐ฒ ๐๐ฏ๐๐ง๐ญ ๐ข๐ฌ ๐ ๐ฌ๐ญ๐จ๐ซ๐ฒ, ๐ ๐ฌ๐ฉ๐๐๐ข๐๐ฅ ๐ฃ๐จ๐ฎ๐ซ๐ง๐๐ฒ. ๐๐ ๐๐ฅ๐ฐ๐๐ฒ๐ฌ ๐๐๐ฅ๐ข๐๐ฏ๐ ๐ญ๐ก๐๐ญ ๐ฌ๐ก๐จ๐ซ๐ญ๐ฅ๐ฒ ๐ฒ๐จ๐ฎ ๐ฐ๐ข๐ฅ๐ฅ ๐๐ ๐ ๐ฉ๐๐ซ๐ญ ๐จ๐ ๐จ๐ฎ๐ซ ๐ฌ๐ญ๐จ๐ซ๐ข๐๐ฌ."
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
ย
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. Youโll also learn
โข Four (4) workplace discipline methods you should consider
โข The best and most practical approach to implementing workplace discipline.
โข Three (3) key tips to maintain a disciplined workplace.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
ย
Discover the innovative and creative projects that highlight my journey throughย Full Sail University. Below, youโll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
ย
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Improving profitability for small businessBen Wann
ย
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
ย
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
2. Tata Global Beverages Limited- Historical
Milestones
๏ Pre 1963 James Finlay
๏ 1964 Tata Finlay established to develop value added Tea
๏ 1976 Tata Finlay takes over tea production and marketing
operations of James Finlay
๏ 1987 A wholly owned subsidiary, Tata Tea Inc, set up in the U.S.A.
๏ 1992 Joint Venture in Sri Lanka, Estate Management Services (P)
Ltd. formed
๏ 1993 Joint Venture alliance with Allied Lyons plc - Tata Tetley
established
๏ 1995-96 65% share Lankan JVC acquires 51% shareholding in
Watawala Plantations Ltd
๏ 2010 Name changed from Tata Tea Limited to Tata Global
Beverages Limited
3. Overview
๏ 57% growth in sales volume over the last 5 years.
๏ Tata tea sells 90% of its teas in the packet form
and 10% in loose or bulk form in India.
๏ One of the largest distribution network in the
country โ consisting of 38 C&F/CA agents, 2500
stockiest and 1.7 million outlets.
๏ It owns 51 tea estates in India and produces over
60 million kg of black tea.
๏ It has a significant presence in over 35 countries
worldwide.
4. Vision
๏ Be India's foremost tea based beverage company.
Mission
๏ Achieve market and thought leadership for
branded tea in India.
๏ Be recognized as the foremost innovator in tea
and tea-based beverage solution.
๏ Drive long term profitability growth.
๏ Co-create enhanced value for all stake holders
๏ Make Tata tea a great place to work.
5. Company policy for employees
๏ Tata Global Beverages Limited is a vibrant
Company with over 34,000 employees spread
across the country.
๏ Tata Tea's "People Philosophy" is :
๏ Attract good people
๏ Retain the better people
๏ Advance the best people
๏ Career growth based on performance
๏ Need based and value added training
programmes
๏ Attractive, market based pay linked to
performance
6. Overseas Business
๏ Australia
๏ Poland
๏ Russia
๏ Kazakhstan
๏ West Asia i.e. Iraq, Kuwait, Jordan, Qatar
๏ North Africa i.e. Nigeria, Sudan, Algeria
8. FINANCIAL STATEMENT
Particulars Audited Year ended March 31, 2010
TATA TEA
Net Sales / Income from Operations 578295
Other Operating Income 3797
Total Operating Income 582092
Total Expenditure 520220
Profit from Operations before Other Income, 61872
Interest & Exceptional Items
Other Income - Income from Investments(Net) 3406
Profit Before Interest & Exceptional Items 65278
Interest (Net) 2793
Profit after Interest but before exceptional 62485
items
Other Exceptional Income / (Expenditure) (Net) 1613
Profit before Tax 64098
(a) Current 24386
(b) Deferred 381
Profit after Tax 39331
10. 1.) TATA TEA INC.
โข Tata Tea Inc.'s production facility is located on a 4.5 acre
plot in Plant City, Florida.
โข In order to service more customers,
the production capacity was doubled
in 1994.
โข In the last few years, the company
has manufactured and supplied to
customers more than 40 different
instant tea products.
11. 2) Tata Coffee Limited:
๏ Tata Coffee Limited (TCL) is the largest Coffee
Plantation Company in Asia with estates located in
Coorg, Hassan & Chickmagalur districts of Karnataka.
The Company also grows Pepper and Cardamom in its
Coffee Estates. The Company's Timber resources
include Rosewood, Silver Oak and other miscellaneous
trees.
12. 3) Tata Tea (GB) Ltd.
๏ 100% subsidiary formed in March 2000.
๏ Incorporated as the special purpose vehicle for
purchase of the shares of The Tetley Group Limited.
๏ Total share capital of GBP 71 million, of which GBP 60
million subscribed to by TTL, GBP 10 million by Tata
Tea Inc. & GBP 1 million by Tata Sons.
๏ The company has assumed the burden of Debt to the
extent of GBP 211 million for the balance portion of the
total cost of Tetley acquisition, which insulates TTL
from any downside thereof.
13. JOINT VENTURE OF TATA
TEA
1) Watawala Plantations:
๏ undertook the management of 18 selected prime tea
estates, in all elevations of low, medium and high-
grown, with few rubber plantations and the country's
only palm oil factory.
๏ In total the area of plantations
spread over an area of 12,442.13 ha
(hectares) out of which
41% is tea, 18% is rubber and 8%
is under palm oil cultivation.
Approximately 7% is kept aside for
the purpose of fuel wood and the
remaining is uncultivated.
14. ๏ Instant Tea:
๏ (All products are cold water soluble)
๏ Instant Tea Division caters to customer specific product
and are used for light density 100% Teas, Iced Tea
Mixes and in the preparation of Ready to Drink (RTD)
beverages. Instant Tea powder is packed in bulk
packages of 20/25/35 kg each.
๏ Instant tea powder - for RTD
๏ Instant tea powder - (Green Tea)
15. 3) PACKED TEA:
๏ Tata Tea Premium:
๏ The flagship brand of our company, was launched in 1987.
The brand promises a cup of tea that gives โAsli Taazgi'
(real freshness) to the consumer.
๏ Tata Tea still maintains and delivers on its promise of
bringing a refreshing cup of tea to the consumer, from the
choicest tea leaves.
๏ In 2000, Tata Tea has successfully
positioned itself on the 'Asli Taazgi,
Asli Mazaa' (real freshness, real fun)
platform.
16. ii) TATA TEA AGNI:
๏ the company intends to further consolidate its presence
in the large and promising economy segment by
leveraging the tremendous equity of the flagship brand
and allowing consumers access to the popular TATA
TEA brand.
๏ The new Tata Tea Agni not only offers an innovative
blend consisting of 10% high quality extra strong leaf,
but also comes in stylised superior quality packaging
unmatched in this segment.
๏ At favourable price points of Rs. 5,
Rs. 10 and Rs. 30".
17. iii) Just Launched Tata Tea Gold:
๏ A tea that has aroma coupled with a refreshing taste.
๏ Introduced as an upgraded variant of Tata Tea brand.
๏ The pouch, made of thicker polyester laminate, ensures
that the aroma is retained in the pack.
๏ The offering is priced only slightly higher than the Tata
Tea brand: at Rs.45 for 250 grams and Rs.90 for 500
grams, making it competitive and attractive for
customers.
๏ "Naa kahoge toh pachtaoge"
as its sign-off line.
18. iv) Kanan devan:
๏ Specifically sourced from the Kanan Devan Hills, Kanan
Devan tea is characterized by its unique taste preferred
throughout South India.
๏ Today the brand is a leader in its own right throughout
South India selling about 7 million Kgs of Tea.
๏ the brand sells in Kerala, Karnataka, Tamil Nadu and
Goa.
19. v) Gemini:
๏ The brand Gemini, is a dust tea, sold in the states of
Andhra Pradesh, Madhya Pradesh, Chattisgarh, Tamil
Nadu and Karnataka.
๏ the focus of this brand is to be a strong regional player
in the state of Andhra Pradesh.
๏ The brand has been successfully positioned as "a
strong tea for strong family relations".
20. VI) Chakra Gold:
๏ A blend of high quality Assam CTC Dust teas.
๏ A strong No 2. Brand in the high quality & high priced
Premium Dust tea Market of South India.
๏ Theme of Golden touch and Golden woman have
inspired millions of Consumers across south India to be
the loyal consumers of Chakra Gold , Golden Taste.
21. VII) Tata Temptations:
๏ A premium, orthodox leaf tea.
๏ Offers tea connoisseurs a โRare Flavour of Assam Leafโ
that delivers a unique taste and aroma.
23. Company Name : Girnar Food and Beverages
Pvt Ltd.
Business Type : Manufacturer, Trading
Company Product/Service.
We Sell : Tea,Packeted Tea, Instant Chai, Tea
bags
24. โขGirnar tea was formed in 1978
โขMain Customers: India, Poland, Middle East (Dubai)
โขTotal Annual Sales Volume: US$2.5 Million - US$5 Million
(2010 yr)
โข Total Annual Purchase Volume: US$1 Million - US$2.5
Million (2010yr)
โขExport Percentage: 41% - 50% (2010 yr)
โขFactory Location: Mumbai, Sri lanka, Factory Size: 10,000-
30,000 square meters