Indian Companies are going global, In a true sense, TATA Global Beverages is a Global Company which growing at rapid speed customising to the need of local people.
North America is evolving a retail model that will supercharge the $90 billion global tea market.
Investments in tea retail quicken the pace of innovation with convenience foremost. Sales of bagged, bottled and single-serve broken leaf blends are quickly overtaking conventional.
High expectations for taste, convenience and no-mess preparation make specialty tea fundamentally different than most consumer packaged goods. Innovation is paramount.
Value-addition is invigorating a static supply chain that will cleft with mechanization at origin. High-margin artisan tea harvested by hand will make up 20% of volume and virtually all profits.
Value-addition capabilities are aggregating in Dubai, Germany, China and Sri Lanka.
“Specialty tea is in a constant innovation cycle that is attracting a lot of money, with acquisitions leading to expansion of existing lines and bold, new experiments in formulation, ingredients, packaging and retail outlets. The retail segment has attracted $1 billion investment in the past 18 months, clear evidence that investors see huge demand and huge growth opportunity.” Manjiv Jayakumar, President QTrade Tea & Herbs.
this presentation includes some information about tea industry in india and the most popular brands in india and their different marketing strategies they use.
The Wellness Group Tea better known as TWG Tea is a luxury tea brand offering over 800 unique tea blends from more than 200 tea varieties. TWG has retail shops and premium tea salons in Singapore, Japan, Hong Kong, Malaysia, Thailand, Taiwan, China, UAE, Philippines, Korea, Indonesia, United States, United Kingdom and Australia. TWG Tea targets sophisticated tea connoisseurs by creating a unique tea salon experience.
Our team created a marketing plan for a new product within a real company (Tetley Canada) using information gained from secondary research and applying the concepts of marketing strategy and team. This project has been lead by Margery Taylor, our professor of Marketing Management at George Brown College School of Marketing. She is one of the top marketing professionals in Toronto with a long and successful career.
Presentation made at the first Tea & coffee festival on 30th Sep, 2013 in New Delhi
Tea bag market & trends in india 2013 gives the latest figures,data,market share & trends in the value added tea Industry in India
Research on brand loyalty and consumer of tea in pakistanirfan ali
Brand Loyalty Is When Consumers Become Committed To Your Brand And Make Repeat Purchases Over Time. Brand Loyalty Is A Result Of Consumer Behavior And Is Affected By A Person's Preferences. Loyal Customers Will Consistently Purchase Products From Their Preferred Brands, Regardless Of Convenience Or Price. The beverages sector in Pakistan has undergone significant transformation in the past 12 years. Within the beverages sector, Tea industry in Pakistan is to grow 25- 30 % annually and would double or triple times.
North America is evolving a retail model that will supercharge the $90 billion global tea market.
Investments in tea retail quicken the pace of innovation with convenience foremost. Sales of bagged, bottled and single-serve broken leaf blends are quickly overtaking conventional.
High expectations for taste, convenience and no-mess preparation make specialty tea fundamentally different than most consumer packaged goods. Innovation is paramount.
Value-addition is invigorating a static supply chain that will cleft with mechanization at origin. High-margin artisan tea harvested by hand will make up 20% of volume and virtually all profits.
Value-addition capabilities are aggregating in Dubai, Germany, China and Sri Lanka.
“Specialty tea is in a constant innovation cycle that is attracting a lot of money, with acquisitions leading to expansion of existing lines and bold, new experiments in formulation, ingredients, packaging and retail outlets. The retail segment has attracted $1 billion investment in the past 18 months, clear evidence that investors see huge demand and huge growth opportunity.” Manjiv Jayakumar, President QTrade Tea & Herbs.
this presentation includes some information about tea industry in india and the most popular brands in india and their different marketing strategies they use.
The Wellness Group Tea better known as TWG Tea is a luxury tea brand offering over 800 unique tea blends from more than 200 tea varieties. TWG has retail shops and premium tea salons in Singapore, Japan, Hong Kong, Malaysia, Thailand, Taiwan, China, UAE, Philippines, Korea, Indonesia, United States, United Kingdom and Australia. TWG Tea targets sophisticated tea connoisseurs by creating a unique tea salon experience.
Our team created a marketing plan for a new product within a real company (Tetley Canada) using information gained from secondary research and applying the concepts of marketing strategy and team. This project has been lead by Margery Taylor, our professor of Marketing Management at George Brown College School of Marketing. She is one of the top marketing professionals in Toronto with a long and successful career.
Presentation made at the first Tea & coffee festival on 30th Sep, 2013 in New Delhi
Tea bag market & trends in india 2013 gives the latest figures,data,market share & trends in the value added tea Industry in India
Research on brand loyalty and consumer of tea in pakistanirfan ali
Brand Loyalty Is When Consumers Become Committed To Your Brand And Make Repeat Purchases Over Time. Brand Loyalty Is A Result Of Consumer Behavior And Is Affected By A Person's Preferences. Loyal Customers Will Consistently Purchase Products From Their Preferred Brands, Regardless Of Convenience Or Price. The beverages sector in Pakistan has undergone significant transformation in the past 12 years. Within the beverages sector, Tea industry in Pakistan is to grow 25- 30 % annually and would double or triple times.
Human Resource Management Practices in Tea Gardens of Bangladesh: A Case Stud...Masum Hussain
An attempt has been made in this assignment to understand the human resource management practices of tea gardens in Bangladesh. In fact, human rights of the tea gardeners as a whole are yet to be exposed in our country. This assignment deals with different aspects of human resource management practices of the tea gardeners, focusing on some significant issues of social, economic, political and cultural life of those people. Special attention has been paid on the knowledge of the people regarding gender equity, importance of education, good governance, labor law etc. The assignment also investigates the attitude of mainstream people towards the tea gardeners and the way tea gardeners think of the people of mainstream society. It has been suggested in the assignment that all out efforts must be made to raise awareness among the tea gardeners about human rights and related matters.
Generally, it is assumed that the people working in different tea gardens all over our country have been leading a life of untold misery. But the life of these working people has not yet been investigated much. At present there are lots of population are involved with this industry in Bangladesh. The most of the labors are illiterate. Sometimes they don’t know how to write their name. The company arranges some training for them in very less time. The training and development programs in case of labors are not in satisfactory level. They learn by doing their work. The labors are not conscious about their different facilities also. Sometimes some organizations come to make them inform about different conscious facilities. But most of the times they are not attend in the seminar or program. Labors health conditions are not also in a satisfactory level, because of high drinking of alcohol. But they are getting the free medical facilities from the company. Labors are also getting some other benefits such as Residential facility, Food, Education facility, Job Security and Entertainment facility. On the other hand to be a managerial level employee it is highly education is needed and sometimes it is needed to do some other courses with this high education.
Market Plan for Tata Beverages - Tetley Energy DrinkPrajakta Talathi
The following report includes the marketing plan for launching a new energy drink product in the Australian Market. The product will be launched under the brand of Tetley which is a part of Tata beverages. The energy drink market has been growing for past few years as more people are moving towards a healthier lifestyle.
Lipton presentation made by Syed hassan shahbaz mba (marketing) finalSyed Shahbaz
Lipton presentation made by Syed hassan shahbaz mba (marketing) final Each 7 every thing cover about Lipton Tea this source is very informative friend .
Campaign Review-Tapal Green Tea New Packaging Launch in September 2014Haris Naved Ahmed
Tapal Green Tea has launched its new packaging on September 9, 2014 at Zoe Viccaji’s “Dareechay” Album Launch at Karachi. The new packaging is fresh and contemporary and resonates with a younger target market. It is available in Jasmine, Lemon, Elaichi & Morrocan Mint flavors as well as a Selection Pack which includes all four flavors in one pack. The launch followed by a TVC which was released on December 12, 2014 which featured Zoe Viccaji and along with that its voiceover was released on radio channels. This report will dissect the media campaign of Launch of New Packaging of Tapal Green Tea.
Business Plan for 1999December 19984905 Del Ray Avenue, .docxRAHUL126667
Business Plan for 1999
December 1998
4905 Del Ray Avenue, Suite 304
Bethesda, Maryland 20814
Phone: 301-652-3556
Fax: 301-652-3557
Email: [email protected]
Honest Tea Business Plan – December 1998
2
TABLE OF CONTENTS
Mission Statement ..…………………………………………………………4
Executive Summary ..………………………………………………………..5
Company Story ..…………………………………………………………….6
Product.……………………………………………………………………….6
Product description ..…………………………………………..…….6-8
Flagship line of flavors and new flavors for 1999……………………..8-9
Production and manufacturing ..………………………………..……9-10
Market Opportunity …………………………………………………………10
Profile of target customer ……………………………………………12
Market research and market response ……………………………….13-16
Marketing and Distribution …………………………………………………..16
Distribution and promotion …………………………………………..16-17
Packaging and pricing …..……………………………………………17
International markets …………………..……………………….…….17-18
Product development and future products ……………………………18
Management …………………………………………………………………..18-20
Statement and aspirations for social responsibility ……………………………20-21
Financial Statements YTD and Projections ……………………………………21-23
The Investment Opportunity …………………………………………………..24
The Offering ……………………………………………………………24
Financing History ….…………………………………………………..24
Exit strategies ………………………………………………………….25
Investment risks ………………….…………………………………….25
Competitive Advantage ………………………….…………………….25-26
A Parting Thought .………………………………………………….……..…26
Honest Tea Business Plan – December 1998
3
Mission Statement
Honest Tea seeks to provide bottled tea that tastes like tea-
a world of flavor freshly brewed and barely sweetened. We seek to
provide better-tasting, healthier teas the way nature and their cultures of
origin intended them to be. We strive for relationships with our
customers, employees, suppliers and stakeholders which are as healthy
and honest as the tea we brew.
Honest Tea Business Plan – December 1998
4
Executive Summary
Honest Tea, a bottled iced tea company, has completed a strong summer of sales in the
mid-Atlantic region and is now raising capital to fund the brand’s expansion across the
United States as well as overseas. Since the all-natural tea first hit the mid-Atlantic
market in June of 1998, Honest Tea has developed a loyal following of customers who
have made the product the best-selling tea in its largest account, Fresh Fields/Whole Food
Markets, significantly outselling Snapple and the Whole Foods 365 brand. In addition to
success in retail channels, Honest Tea has also been warmly received in food service
channels.
Unlike the sweetened tea drinks made from concentrate or powder which currently
dominate the $2 billion bottled tea market, Honest Tea is brewed with loose leaf tea and
then barely sweetened with pure cane sugar or honey. The product is poised to take
advantage of the rapid growth in ...
A PROJECT REPORT On Product: Tetley tea by TataABHILASH DUTTA
Project about Tetley tea by Tata Consumer Products Ltd. and its Manufacturer (with Statistics)
2. Brief about the Variants and SKUs available
3. Identify the Values offered by the Tetley tea by Tata Consumer Products Ltd.
4. SWOT Analysis Tetley tea by Tata Consumer Products Ltd.
5. Identify 2 major Competitors and Brief about them
6. How Tetley tea by Tata Consumer Products Ltd. differentiates from its Competitors in terms of: Value, Feature, Price,
Promotion
7. Brief about the Buying Process of Tetley tea by Tata Consumer Products Ltd.
8. Brief about the Selling Process of Tetley tea by Tata Consumer Products Ltd.
9. Identify the Factors that influences the Buying Behavior for the Tetley tea by Tata Consumer Products Ltd.
10. Analyze the Marketing Mix (4 Ps) of the Tetley tea by Tata Consumer Products Ltd.
Lipton and Tetley are the leaders in the beverage market.
A competitive analysis has been drawn between the two . It includes company profile, history, financial profile, marketing mx , SWOT analysis, awards and social responsibilities of the two .
With the rising competition, Indian SME sector needs to be connected to global markets, so as to leverage the benefits of technology transfer, remain innovative and sustain in the market.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
2. GLOBAL INDIAN GIANT-
TATA GLOBAL BEVERAGES
•Tata Global Beverages Limited is an Indian
multinational non-alcoholic beverages company
headquartered in Kolkata, West Bengal, India and a
subsidiary of the Tata Group.
• Products are marketed across more than 60
countries of Asia, Africa, USA, Europe, Australia and
the Middle East. This makes it a truly global
company.
•The company is moving towards new markets and
channel to become truly global.
3. COMPANY’S GLOBAL IMPRINT
Collaborate to succeed:
“We recognize that our ambitious goals can be
realized only through cohesive team work. We
encourage collaboration and gain commitment by
involving the team in decision making by creating
excitement around common goals. With an open
mind, we are willing to change our ideas or
perceptions based on new information or contrary
evidence”.-WHICH MAKES IT THE WORLD’S 2
LARGEST TEA COMPANY.
4. BUSINESS SIZE AND SCALE
The group’s annual turnover is US$1.5 billion (FY
2009/10).
Global expansion is highlighted by the fact that over
65 per cent of the consolidated revenue originates
from markets outside of India.
Income from operations for the nine months ended
December 2015 at Rs.6,145 crore, up by 3 percent at
constant exchange rate.
5. INNOVATION IS KEY FOR SUSTAINABILITY
The company entered the premium black tea market in India with the
launch of Tata Tea Fusion
The product is a first-of-its-kind in India and comes in an exclusive
compartmentalised packaging with a dual storage facility, which can store
two different types of tea in a single pack, preserving the freshness of both
the teas.
In the UK, Tetley Super Green teas – the first functional green teas in the
UK with proven health benefits have been awarded ‘Product of the Year
2016’, the world’s largest consumer voted award for product innovation.
Eight O’Clock, America’s original gourmet coffee brand, announced the
launch of a whole new way to experience their great-tasting coffee. Eight
O’Clock’s new Coffee Thins™ are delicious edible treats crafted from 100
percent whole Arabica coffee beans, capturing the authentic taste that
coffee lovers expect.
Available in three delicious flavours — The Original, French Vanilla and
Hazelnut — they are perfect for coffee enthusiasts.