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Ceylon tea expand japan
1. The document presents a marketing strategy for expanding sales of Ceylon Tea in Kyushu City, Japan. 2. A SWOT analysis is conducted, identifying strengths like Sri Lanka's reputation for tea but also weaknesses like high costs. Opportunities in the growing Japanese tea market are analyzed. 3. Market segmentation and positioning strategies are proposed, targeting demographics like teenagers and positioning Ceylon Tea based on its health benefits and natural qualities. 4. The conclusion is that expanding sales of Ceylon Tea in Japan represents a great marketing opportunity and the feasibility study shows possibilities for successful market penetration.
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Ceylon tea expand japan
- 1. Postgraduate Diploma inBusiness Management PDB10500 - International Marketing Strategy Title Ceylon Tea sell in Japan Lecture - Mr. TS Lee Presented by - Shiromi Herath Fin No - G1562378R Submission date - 16th September 2016 Title Ceylon Tea expand in Japan
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- 3. Content • Introduction SWOT Analyze Possibilitiesfor enter into Market • SWOT Analyze for 2017 Market Segmentation Market Position Conclusion
- 5. Kyushu city • 1220Kmfar from Tokiyo city • Belong to Fukuoka prefecture • Current Population is 963,237 • Area is 499.60Km2 • 15th populated city in the Japan
- 6. Trade Environment inJapan Market size and price, Items Item Quantity (At 1st year) US$ per Kg White Tea 475 Kg 0.0330 Black Tea 520Kg Green Tea 2250Kg 0.0310
- 7. Strengths 1. Sri lankais the biggest 2nd Tea producer in the world 2. World wide brand reputation 3. Ceylon Tea has been official Tea supplier for many world class events 4. Loyal won customers around the world 5. Biggest Tea exporter in the world Weaknesses 1. High cost for freight, packaging, utility bills and employee wages 2. Weak English literacy of Japanese Opportunities 1. Highly skilled term and distinct Marketing 2. Historical trusted connection between Japan and Sri lanka 3. Growing demand for high quality tea product 4. Raising demand necessity for eco friendly green food and beverages Threats 1. Market Completion 2. Foreign currency risk SWOT Analysis
- 8. Potential Market Possibilities enterinto Market Japanese life with Green Tea Domestic market is less
- 9. Weakness Strength •Continue improving Economy •Technologycapital in the world •Purchasing power will be never ending • Weaknesses •Cultural misunderstanding Opportunities •High demand for the Tea •Tea is main drink of Japanese •Young girls tendency for green tea Threats •Natural disasters SWOT Analysis
- 10. Market Segmentation Geographic DemographicPsychographic Behavioral Continent Eastern Asia Country Japan Region Fukuoka City Kyushu Age from teenagers Gender Male and female Family size Any of family size Life style Busy Social class Medium to high Activity Work, study Personal values punctual, honest Occasions Functions, Daily Brand Loyalty High Benefits expectation High Usage Very often
- 11. 1 Brand position •White Tea • Green Tea • Black Tea 2 Quality position • The logo can be used only on consumer packs, which contain 100% Pure Ceylon Tea
- 12. 3 Benefit Position •Prevent diseases such as cancer • Enhance brain function • Healthy teeth • Perfect skin 4 Attribution position • Aromatic sense • Super healthy • 100% natural • Best quality 5 Customer loyalty position
- 13. Conclusion • Ceylon Teaexpand in Japan is a greatest marketing decision. • Feasibility study and possibilities are ideal • Marketing forecasting for a coming year is confident • Market penetration would be succeeded.
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