Tata Tea is a leading tea company in India with a portfolio of five brands. It has a presence in over 40 countries worldwide through its joint venture with the UK-based Tetley group. In the fiscal year ending 2012, Tata Tea saw profits increase by 61-68% over the previous year. While it benefits from being a market leader, climate change poses a risk to tea cultivation. Opportunities for growth include expanding into fruit and herbal teas to leverage its global brand and low domestic market penetration. However, it faces threats from regional competitors and popular alternatives like coffee.
The Wellness Group Tea better known as TWG Tea is a luxury tea brand offering over 800 unique tea blends from more than 200 tea varieties. TWG has retail shops and premium tea salons in Singapore, Japan, Hong Kong, Malaysia, Thailand, Taiwan, China, UAE, Philippines, Korea, Indonesia, United States, United Kingdom and Australia. TWG Tea targets sophisticated tea connoisseurs by creating a unique tea salon experience.
The Wellness Group Tea better known as TWG Tea is a luxury tea brand offering over 800 unique tea blends from more than 200 tea varieties. TWG has retail shops and premium tea salons in Singapore, Japan, Hong Kong, Malaysia, Thailand, Taiwan, China, UAE, Philippines, Korea, Indonesia, United States, United Kingdom and Australia. TWG Tea targets sophisticated tea connoisseurs by creating a unique tea salon experience.
North America is evolving a retail model that will supercharge the $90 billion global tea market.
Investments in tea retail quicken the pace of innovation with convenience foremost. Sales of bagged, bottled and single-serve broken leaf blends are quickly overtaking conventional.
High expectations for taste, convenience and no-mess preparation make specialty tea fundamentally different than most consumer packaged goods. Innovation is paramount.
Value-addition is invigorating a static supply chain that will cleft with mechanization at origin. High-margin artisan tea harvested by hand will make up 20% of volume and virtually all profits.
Value-addition capabilities are aggregating in Dubai, Germany, China and Sri Lanka.
“Specialty tea is in a constant innovation cycle that is attracting a lot of money, with acquisitions leading to expansion of existing lines and bold, new experiments in formulation, ingredients, packaging and retail outlets. The retail segment has attracted $1 billion investment in the past 18 months, clear evidence that investors see huge demand and huge growth opportunity.” Manjiv Jayakumar, President QTrade Tea & Herbs.
Presentation made at the first Tea & coffee festival on 30th Sep, 2013 in New Delhi
Tea bag market & trends in india 2013 gives the latest figures,data,market share & trends in the value added tea Industry in India
this presentation includes some information about tea industry in india and the most popular brands in india and their different marketing strategies they use.
Tata Tea
Tata Tea is the most popular tea brand in India and presently holds the maximum share of tea segment in India. Tata Tea is a tea brand of Tata Global Beverages Limited, a subsidiary of Tata Group, involved in production and distribution of non-alcoholic beverages.which was set up in 1962 as a joint venture of James Finlay and Company and Tata Sons. The company currently operates in all the continents of the world. Its other brands are mentioned below:
Tetley
Vitax
Good Earth
Jemca
Brooke Bond Taaza
Brooke Bond Taaza is a famous and popular tea brand from the British-Dutch consumer care conglomerate called Unilever. Taaza is the name given to a new type of tea introduced by the Brooke Bond tea company. The tea leaves of Taaza provide a unique taste and the much-needed refreshment to the minds of people.
Packed tea industry
Our team created a marketing plan for a new product within a real company (Tetley Canada) using information gained from secondary research and applying the concepts of marketing strategy and team. This project has been lead by Margery Taylor, our professor of Marketing Management at George Brown College School of Marketing. She is one of the top marketing professionals in Toronto with a long and successful career.
communication,pricing product,distribution, brand ambassadors and other strategies of India's one of the most famous tea brand, Taj Mahal Chai...
#WahTaj!!
North America is evolving a retail model that will supercharge the $90 billion global tea market.
Investments in tea retail quicken the pace of innovation with convenience foremost. Sales of bagged, bottled and single-serve broken leaf blends are quickly overtaking conventional.
High expectations for taste, convenience and no-mess preparation make specialty tea fundamentally different than most consumer packaged goods. Innovation is paramount.
Value-addition is invigorating a static supply chain that will cleft with mechanization at origin. High-margin artisan tea harvested by hand will make up 20% of volume and virtually all profits.
Value-addition capabilities are aggregating in Dubai, Germany, China and Sri Lanka.
“Specialty tea is in a constant innovation cycle that is attracting a lot of money, with acquisitions leading to expansion of existing lines and bold, new experiments in formulation, ingredients, packaging and retail outlets. The retail segment has attracted $1 billion investment in the past 18 months, clear evidence that investors see huge demand and huge growth opportunity.” Manjiv Jayakumar, President QTrade Tea & Herbs.
Presentation made at the first Tea & coffee festival on 30th Sep, 2013 in New Delhi
Tea bag market & trends in india 2013 gives the latest figures,data,market share & trends in the value added tea Industry in India
this presentation includes some information about tea industry in india and the most popular brands in india and their different marketing strategies they use.
Tata Tea
Tata Tea is the most popular tea brand in India and presently holds the maximum share of tea segment in India. Tata Tea is a tea brand of Tata Global Beverages Limited, a subsidiary of Tata Group, involved in production and distribution of non-alcoholic beverages.which was set up in 1962 as a joint venture of James Finlay and Company and Tata Sons. The company currently operates in all the continents of the world. Its other brands are mentioned below:
Tetley
Vitax
Good Earth
Jemca
Brooke Bond Taaza
Brooke Bond Taaza is a famous and popular tea brand from the British-Dutch consumer care conglomerate called Unilever. Taaza is the name given to a new type of tea introduced by the Brooke Bond tea company. The tea leaves of Taaza provide a unique taste and the much-needed refreshment to the minds of people.
Packed tea industry
Our team created a marketing plan for a new product within a real company (Tetley Canada) using information gained from secondary research and applying the concepts of marketing strategy and team. This project has been lead by Margery Taylor, our professor of Marketing Management at George Brown College School of Marketing. She is one of the top marketing professionals in Toronto with a long and successful career.
communication,pricing product,distribution, brand ambassadors and other strategies of India's one of the most famous tea brand, Taj Mahal Chai...
#WahTaj!!
A PROJECT REPORT On Product: Tetley tea by TataABHILASH DUTTA
Project about Tetley tea by Tata Consumer Products Ltd. and its Manufacturer (with Statistics)
2. Brief about the Variants and SKUs available
3. Identify the Values offered by the Tetley tea by Tata Consumer Products Ltd.
4. SWOT Analysis Tetley tea by Tata Consumer Products Ltd.
5. Identify 2 major Competitors and Brief about them
6. How Tetley tea by Tata Consumer Products Ltd. differentiates from its Competitors in terms of: Value, Feature, Price,
Promotion
7. Brief about the Buying Process of Tetley tea by Tata Consumer Products Ltd.
8. Brief about the Selling Process of Tetley tea by Tata Consumer Products Ltd.
9. Identify the Factors that influences the Buying Behavior for the Tetley tea by Tata Consumer Products Ltd.
10. Analyze the Marketing Mix (4 Ps) of the Tetley tea by Tata Consumer Products Ltd.
Presentation on Tetley tea by Tata Consumer Products Ltd.ABHILASH DUTTA
Presentation about Tetley tea by Tata Consumer Products Ltd. and its Manufacturer (with Statistics)
2. Brief about the Variants and SKUs available
3. Identify the Values offered by the Tetley tea by Tata Consumer Products Ltd.
4. SWOT Analysis Tetley tea by Tata Consumer Products Ltd.
5. Identify 2 major Competitors and Brief about them
6. How Tetley tea by Tata Consumer Products Ltd. differentiates from its Competitors in terms of: Value, Feature, Price,
Promotion
7. Brief about the Buying Process of Tetley tea by Tata Consumer Products Ltd.
8. Brief about the Selling Process of Tetley tea by Tata Consumer Products Ltd.
9. Identify the Factors that influences the Buying Behavior for the Tetley tea by Tata Consumer Products Ltd.
10. Analyze the Marketing Mix (4 Ps) of the Tetley tea by Tata Consumer Products Ltd.
TATA Global Beverages
India’s Position in Trade War
Tea industry in India
TATA Global Beverages
Domestic Scenario
National & International Tea Portfolio
PESTEL Analysis.
SWOT Analysis
Porter Model
Process
Key Risk
Government polices and Schemes
Recommendation and Conclusion
Matcha Tea Market Growth, Demand and Challenges of the Key Industry Players 2...IMARC Group
The global matcha tea market size reached US$ 3.2 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 5.6 Billion by 2032, exhibiting a growth rate (CAGR) of 6.4% during 2024-2032.
More Info:- https://www.imarcgroup.com/matcha-tea-market
3. Introduction
Tata Tea was set up in 1964 through a joint venture
with UK-based James Finlay and the Tata Group for
manufacturing tea and coffee.
Currently Tata Tea and the UK-based Tetley group
have the world’s second largest branded tea operations
with a presence in 40 countries.
A part of the Tata group of companies, one of the
largest and most respected business houses of India. It’s
Headquarter is located in Kolkata, India.
.
4. The company has portfolio of five brands in the
domestic market namely Tata Tea,Tetley, Kanan
Devan, Chakra Gold and Gemini.
Tata Global Beverages now employs around 3,000
people with a significant presence in over 40 countries
worldwide.
It owns 27 tea estates in states like Assam, West
Bengal and Kerala. It has 15,900 hectares of land
under tea cultivation. Tata Tea produces 30 million kg
of black tea annually.
6. Revenue
Profit for the year ended 31st March 2012 at Rs.369.91
crores and Rs. 302.68 crore respectively reflect an increase
of 61% and 68% respectively over the previous year.
9. SWOT Analysis
STRENGTHS WEAKNESS
•Market leader in tea
segment. • Climate change may
•Tea can be considered harm tea growing.
as a health drink.
•Wide market
coverage.
10. OPPORTUNITES THREAT
•Potential in fruit & • Competition from
herbal teas. regional and local
•Global existence. players.
•Low penetration level.
•Tea has a distinct
advantage over more
popular beverage –
coffee .
