International business of TATA global beverages
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Tata Global Beverages is an Indian conglomerate that operates in the tea and coffee industries. It was formed in 1962 through a joint venture between Tata and Finlay and has since grown through several acquisitions. In 2000, it acquired Tetley, making it the second largest tea company globally. Post-acquisition, Tata Tea restructured financially by reducing employee costs and focusing on selling premium branded teas internationally rather than domestic commodity tea production. Currently, over half of its revenues come from international markets like the UK and US. The document recommends Tata Global Beverages further exploit growth areas like rural markets and product differentiation to continue expanding.
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11109 tgb
Tata Global Beverages is a global non-alcoholic beverages company headquartered in Kolkata, India. It was founded in 1964 as a joint venture between Tata and UK-based Finlay Group. In 2012, Tata Global Beverages formed a joint venture with Starbucks to sell ready-to-drink coffee and tea under the brand 'Tata Starbucks' across 10-12 locations in India, allowing both companies to diversify and tap the growing Indian market. This move was a strategic diversification for Tata Global Beverages away from solely tea and coffee brands into cafes, helping differentiate it from competitors like HUL.
I bppt (1)
This document provides information about Tata Global Beverages, an Indian multinational beverage company headquartered in Kolkata. It discusses Tata Global's portfolio of tea, coffee, and water brands. The document summarizes the company's history, operations in key markets like India, the UK, and the US, sustainability efforts, and opportunities for future growth through rural markets, product differentiation, and joint ventures.
TATA Global Beverages
TATA Global Beverages
India’s Position in Trade War
Tea industry in India
TATA Global Beverages
Domestic Scenario
National & International Tea Portfolio
PESTEL Analysis.
SWOT Analysis
Porter Model
Process
Key Risk
Government polices and Schemes
Recommendation and Conclusion
Global Indian Giant-TATA Global Beverages
Indian Companies are going global, In a true sense, TATA Global Beverages is a Global Company which growing at rapid speed customising to the need of local people.
Tata Tea & Tetley
The document provides an overview of the Indian tea industry. It discusses how tea plays an important role in Indian culture and livelihood. India is one of the largest producers and consumers of tea globally, producing some of the finest varieties. The industry employs over 1 million workers directly and generates income for 10 million more. Some key facts are that India accounts for 23% of global tea demand and the domestic tea industry was estimated at Rs. 140 billion in 2009. The industry faces challenges from high input costs and labor intensity. It also discusses the major tea producing regions in India and the classification of teas.
Tapal ppt
The document provides an analysis of the tea industry in Pakistan using Porter's Five Forces model and an IFAS-EFAS analysis for Tapal tea.
The Five Forces analysis examines supplier power (Sri Lanka and India are major suppliers), buyer power (UK, Egypt, Iraq are major buyers), competitive rivalry (Lipton and Brookbonds are main competitors), substitution threats (coffee and soft drinks substituting tea), and barriers to entry.
The IFAS-EFAS analyses Tapal's internal strengths (national brand, quality awards) and weaknesses (single product, weak coverage) as well as external opportunities (new markets, rural growth) and threats (new entrants, consumer trends changing). The total weighted scores
Tata tea(packaging)
This document discusses packaging research for Tata Tea. Tata Tea is a market leader in India for packaged tea. It aims to launch new packaging to increase shelf visibility and sales volume. Research objectives are to find the best packaging design from alternatives and test customer acceptance of modifications. A survey will be conducted with samples shown to target groups of housewives, working women and youth to gather feedback. Findings will be presented to the board with a PDF and PowerPoint presentation. The research timing is 2 months during the summer season before monsoon when tea consumption is high. The budget is 200,000 Rs.
Tata tea
Tata Tea is an Indian beverage company and the market leader in tea. It has expanded beyond tea into coffee and other beverages through acquisitions. The document discusses Tata Tea's subsidiaries and joint ventures in countries like the US, UK, Sri Lanka, Pakistan, Bangladesh, Czech Republic, and others that were formed to process, market and distribute its tea and coffee products globally. It aims to be the world's number one tea-based beverage company and targets expanding its operations and brands into new regions like West Asia, South America, Africa, France and Australia.
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11109 tgb
Tata Global Beverages is a global non-alcoholic beverages company headquartered in Kolkata, India. It was founded in 1964 as a joint venture between Tata and UK-based Finlay Group. In 2012, Tata Global Beverages formed a joint venture with Starbucks to sell ready-to-drink coffee and tea under the brand 'Tata Starbucks' across 10-12 locations in India, allowing both companies to diversify and tap the growing Indian market. This move was a strategic diversification for Tata Global Beverages away from solely tea and coffee brands into cafes, helping differentiate it from competitors like HUL.
I bppt (1)
This document provides information about Tata Global Beverages, an Indian multinational beverage company headquartered in Kolkata. It discusses Tata Global's portfolio of tea, coffee, and water brands. The document summarizes the company's history, operations in key markets like India, the UK, and the US, sustainability efforts, and opportunities for future growth through rural markets, product differentiation, and joint ventures.
TATA Global Beverages
TATA Global Beverages
India’s Position in Trade War
Tea industry in India
TATA Global Beverages
Domestic Scenario
National & International Tea Portfolio
PESTEL Analysis.
SWOT Analysis
Porter Model
Process
Key Risk
Government polices and Schemes
Recommendation and Conclusion
Global Indian Giant-TATA Global Beverages
Indian Companies are going global, In a true sense, TATA Global Beverages is a Global Company which growing at rapid speed customising to the need of local people.
Tata Tea & Tetley
The document provides an overview of the Indian tea industry. It discusses how tea plays an important role in Indian culture and livelihood. India is one of the largest producers and consumers of tea globally, producing some of the finest varieties. The industry employs over 1 million workers directly and generates income for 10 million more. Some key facts are that India accounts for 23% of global tea demand and the domestic tea industry was estimated at Rs. 140 billion in 2009. The industry faces challenges from high input costs and labor intensity. It also discusses the major tea producing regions in India and the classification of teas.
Tapal ppt
The document provides an analysis of the tea industry in Pakistan using Porter's Five Forces model and an IFAS-EFAS analysis for Tapal tea.
The Five Forces analysis examines supplier power (Sri Lanka and India are major suppliers), buyer power (UK, Egypt, Iraq are major buyers), competitive rivalry (Lipton and Brookbonds are main competitors), substitution threats (coffee and soft drinks substituting tea), and barriers to entry.
The IFAS-EFAS analyses Tapal's internal strengths (national brand, quality awards) and weaknesses (single product, weak coverage) as well as external opportunities (new markets, rural growth) and threats (new entrants, consumer trends changing). The total weighted scores
Tata tea(packaging)
This document discusses packaging research for Tata Tea. Tata Tea is a market leader in India for packaged tea. It aims to launch new packaging to increase shelf visibility and sales volume. Research objectives are to find the best packaging design from alternatives and test customer acceptance of modifications. A survey will be conducted with samples shown to target groups of housewives, working women and youth to gather feedback. Findings will be presented to the board with a PDF and PowerPoint presentation. The research timing is 2 months during the summer season before monsoon when tea consumption is high. The budget is 200,000 Rs.
Tata tea
Tata Tea is an Indian beverage company and the market leader in tea. It has expanded beyond tea into coffee and other beverages through acquisitions. The document discusses Tata Tea's subsidiaries and joint ventures in countries like the US, UK, Sri Lanka, Pakistan, Bangladesh, Czech Republic, and others that were formed to process, market and distribute its tea and coffee products globally. It aims to be the world's number one tea-based beverage company and targets expanding its operations and brands into new regions like West Asia, South America, Africa, France and Australia.
Economics project on Indian Tea Industry
This document discusses the Indian tea industry and its position as part of the Fast Moving Consumer Goods (FMCG) sector in India. It provides an overview of the state of the Indian tea industry, noting that it has lost global market share by focusing on commodity trading rather than value addition. It also discusses the need to restructure the industry and reform roles of agencies like the Tea Board. Additionally, it provides background on the FMCG sector in India, lists major Indian FMCG companies, and discusses characteristics and growth of the FMCG market. Finally, it gives details on the tea industry in India such as its history, major producing states, and top tea brands.
Tata Tea Investor Conference Presentation
Tata Tea Ltd presented an overview of its tea business operations and growth strategies. Key points include:
1) Tata Tea is among the top three global tea companies and has a presence in over 40 countries under brands like Tata Tea and Tetley.
2) It aims to expand its portfolio into new geographies and specialized tea segments like herbal teas.
3) The company restructured its plantation business in India to improve profitability and sustainability while ensuring social responsibilities are met.
4) Tata Tea is also exploring opportunities in adjacent categories like instant tea and coffee through its Tata Coffee subsidiary.
Tata tea
Tata Tea is the largest tea brand in India, owned by the Tata Group. It is headquartered in Bengaluru and manufactures 70 million kg of tea annually from its 54 tea estates. Tata Tea has subsidiaries in over 60 countries and is the world's second largest global branded tea operation. The company produces a variety of tea products including black tea, green tea, herbal infusions and ready-to-drink beverages. It markets its products nationally under brands such as Tata Tea, Tetley, and Chakra Gold, and regionally under brands like Kanan Devan and Gemini.
Final tapal report 1
This document provides a report on Managerial Economics analyzing Tapal Tea, a leading tea company in Pakistan. It discusses Tapal and its competitors Vital Tea and Unilever, as well as the tea market structure and dynamics in Pakistan. Key points covered include Tapal's market share and manufacturing operations, customer tastes that vary regionally in Pakistan, competition and market shares of major players, Porter's five forces analysis of the industry, segmentation of the consumer market, and recommendations on areas like cost management, product offerings, distribution, and advertising.
Final ppt of tata tea
Tata Tea is the largest tea brand in India, owned by Tata Group. It is the world's second largest tea company with a presence in over 60 countries. Tata Tea has subsidiaries in Australia, Great Britain, United States, Czech Republic and India. The company manufactures 70 million kg of tea annually in India through 54 tea estates. With annual turnover of US$1.5 billion, Tata Tea owns popular brands in India such as Tata Tea, Tetley, Kanan Devan, Chakra Gold, and Gemini. The company focuses on consumer branding and uses campaigns such as 'Jaago Re' for social marketing.
Tapal tea presentation
Sajjad Hussain presents on the marketing strategies of Tapal, a Pakistani tea company. Tapal has a long history in Pakistan dating back to its founder Adam Ali Tapal. The presentation analyzes Tapal's industry, market share, strengths as the first Pakistani tea to achieve ISO certification. It also examines Tapal's brands, target markets, major competitors like Unilever, and provides a SWOT analysis and overview of Tapal's marketing mix focusing on its popular Danedar brand.
INDIAN TEA MARKET
Want to know how to build a FMCG brand , distribution , India entry strategy ..contact peshwa.expert@gmail.com
Tea Export Industry in Sri Lanka
Tea is one of the most popular and affordable beverages globally. It is consumed widely across different age groups. While tea is not native to Sri Lanka, the country's tea industry has dominated its history since being introduced in 1867. Sri Lanka targets both local and global markets for tea. The biggest importers of Sri Lankan tea include CIS countries, UAE, Russia, and Syria.
Tapal by idrees IUGC
Tapal Tea is the leading tea brand in Pakistan. It has a 60 year history and manufactures numerous tea brands to cater to diverse consumer tastes across Pakistan and for export. Tapal analyzes its external environment, including growing competition from international brands, changing market structure and consumer preferences. Internally, it evaluates its strengths and weaknesses using a SWOT analysis. Key issues include cannibalization between product segments and the need for innovation to drive future growth. Tapal's strategic objectives are to expand regionally and innovate new products to remain competitive over the long term.
Tata Tea
Tata Tea is India's largest tea brand owned by Tata Global Beverages. It has a presence in 40 countries and owns 27 tea estates in India. The company has five major brands in the Indian market. Its marketing objective is to increase sales by Rs. 900 crore for 2007-08 and increase profits by 30% by decreasing operational costs through new technologies. The company's Marcom plan targets middle and upper-middle income households through advertising on TV, print and point-of-purchase material with the goal of making Tata Tea the number one brand in India.
tea market
Tata Global Beverages Limited was formerly known as Tata Tea Limited and has a long history dating back to 1963. It is now one of the largest tea companies in the world with a presence in over 35 countries. The company owns 51 tea estates in India and has diversified into coffee and other beverages over the years through acquisitions and joint ventures. It sells a variety of branded teas around the world including Tata Tea, Tetley, Kanan Devan, and others.
Tata tea pgp30031 sec_b
Tata Tea is India's largest tea brand owned by Tata Global Beverages. It has a 20% market share and offers various tea products targeting different segments. Tata Tea leverages the trust of the Tata brand and uses impactful social campaigns like Jaago Re to promote awareness. While it has a wide reach and product portfolio, Tata Tea will need to further differentiate its offerings to maintain its leadership position as competition intensifies.
tea marketing in INDIA
Hindustan Unilever Limited (HUL) is an Indian consumer goods company that produces foods, beverages, cleaning agents, and personal care products. To gain business in the tea market, HUL studied tea consumption patterns and segmented customers into low, middle, and high classes. It positioned brands like A1 and Tiger for the low class with strong flavors and vitamins, Red Label and Taaza for relaxation for the middle class, and Taj Mahal for the high class promoted by celebrities. HUL also created a good life club to incentivize tea stall vendors to use its daily supply of tea delivered by 800-1000 people on cycles ranging from 500g to 5kg packs, helping HUL sell 15,
Tata tea presentation1
Tata Tea is India's largest packaged tea brand that was founded over 25 years ago. It owns 27 tea estates across India and aims to be the foremost tea-based beverage company through innovation and market leadership. The presentation discusses Tata Tea's product offerings, target markets of urban consumers aged 25-60 earning over 20,000 rupees, and competitors like Brooke Bond and Lipton. It also covers Tata Tea's branding, pricing, promotion, and packaging strategies to distinguish itself in the market and drive long-term growth. Suggestions are made to increase digital marketing and focus campaigns on topics appealing to youth.
Tea Industry-Exports and Imports
This document provides information on the history of tea consumption and production. It discusses how tea was originally chewed by monkeys and humans in ancient China for medicinal purposes before being introduced to Japan and other Asian countries. The document also outlines major tea growing regions like India and top producing countries. It provides details on the tea export process, challenges of exporting, and sustainability efforts of large tea companies.
Lipton V/S Tetley - Corporate War
Lipton and Tetley are the leaders in the beverage market.
A competitive analysis has been drawn between the two . It includes company profile, history, financial profile, marketing mx , SWOT analysis, awards and social responsibilities of the two .
Tea bag market & Trends in India 2010
This document summarizes trends in the Indian tea bag market from 2010. It notes that tea bags account for 12% of global tea consumption by volume but more by value. Tea bag consumption is growing globally and in India at 18% annually. Major players like HUL and Tata dominate the Indian packaged tea market. Tea bags are a small category in India but growing. The document outlines tea bag production, exports, leading brands, value-added products, retail prices, and consumer drivers. It forecasts strong growth in the Indian tea bag market to 15,400 tons by 2013 driven by health, convenience, flavors, and packaging innovations. Private label and modern trade formats are also expected to boost the category.
Management Group Assignment
The document provides information on how tea began in China, Japan, and Britain. It then summarizes the group members, company profile, key sections, and business processes of Expolanka Teas Ltd. The company has a vision to be the 5th largest tea exporter in Sri Lanka by 2015. It exports various tea products to markets in the Middle East and focuses on quality, research, and social responsibility initiatives. The document analyzes the company's marketing strategies and how its motivational strategies align with theories by Hertzberg and Maslow.
Tea bag market & trends in india 2013
Presentation made at the first Tea & coffee festival on 30th Sep, 2013 in New Delhi
Tea bag market & trends in india 2013 gives the latest figures,data,market share & trends in the value added tea Industry in India
Tea industry india presentation 17.11.14 final eco
This document discusses the tea industry in India. It provides an overview of the history and development of tea production in India over the past 172 years. It also outlines the current market scenario, major brands, industry leaders, economic impact, government policies, barriers to growth, and forecasts continued growth in tea production and consumption in India. The tea industry is an important agricultural and economic sector in India.
organisation study presentation of TATA Global Beverages Ltd
Global Beverages Ltd is a tea production company that was originally a joint venture between Tata Tea and Tetley Group. It is now a wholly owned subsidiary of Tata Tea. The company produces various types of tea bags and tea at its facility in Cochin, India. It has various departments, including operations, finance, materials, and quality assurance. It employs around 166 permanent employees and additional contract workers. A SWOT analysis found strengths in its brand image and capacity, but weaknesses in underutilized capacity and no domestic supply. Suggestions included more employee empowerment and improved warehouse facilities.
Tata Tea: Market Survey and Positioning
Tata Tea Gold is a premium tea brand owned by Tata Global Beverages. It has a 15% market share in India and competes with brands like Taj Mahal and Red Label Special. A survey of consumer perceptions found that while Tata Tea Gold is seen as highly available, Taj Mahal is perceived to have the best flavor and freshness. The market for packaged tea leaves in India is fragmented, with many budget and unbranded options available. Tata Tea Gold differentiates itself on product quality and social marketing campaigns to target youth and empower women.
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Economics project on Indian Tea Industry
This document discusses the Indian tea industry and its position as part of the Fast Moving Consumer Goods (FMCG) sector in India. It provides an overview of the state of the Indian tea industry, noting that it has lost global market share by focusing on commodity trading rather than value addition. It also discusses the need to restructure the industry and reform roles of agencies like the Tea Board. Additionally, it provides background on the FMCG sector in India, lists major Indian FMCG companies, and discusses characteristics and growth of the FMCG market. Finally, it gives details on the tea industry in India such as its history, major producing states, and top tea brands.
Tata Tea Investor Conference Presentation
Tata Tea Ltd presented an overview of its tea business operations and growth strategies. Key points include:
1) Tata Tea is among the top three global tea companies and has a presence in over 40 countries under brands like Tata Tea and Tetley.
2) It aims to expand its portfolio into new geographies and specialized tea segments like herbal teas.
3) The company restructured its plantation business in India to improve profitability and sustainability while ensuring social responsibilities are met.
4) Tata Tea is also exploring opportunities in adjacent categories like instant tea and coffee through its Tata Coffee subsidiary.
Tata tea
Tata Tea is the largest tea brand in India, owned by the Tata Group. It is headquartered in Bengaluru and manufactures 70 million kg of tea annually from its 54 tea estates. Tata Tea has subsidiaries in over 60 countries and is the world's second largest global branded tea operation. The company produces a variety of tea products including black tea, green tea, herbal infusions and ready-to-drink beverages. It markets its products nationally under brands such as Tata Tea, Tetley, and Chakra Gold, and regionally under brands like Kanan Devan and Gemini.
Final tapal report 1
This document provides a report on Managerial Economics analyzing Tapal Tea, a leading tea company in Pakistan. It discusses Tapal and its competitors Vital Tea and Unilever, as well as the tea market structure and dynamics in Pakistan. Key points covered include Tapal's market share and manufacturing operations, customer tastes that vary regionally in Pakistan, competition and market shares of major players, Porter's five forces analysis of the industry, segmentation of the consumer market, and recommendations on areas like cost management, product offerings, distribution, and advertising.
Final ppt of tata tea
Tata Tea is the largest tea brand in India, owned by Tata Group. It is the world's second largest tea company with a presence in over 60 countries. Tata Tea has subsidiaries in Australia, Great Britain, United States, Czech Republic and India. The company manufactures 70 million kg of tea annually in India through 54 tea estates. With annual turnover of US$1.5 billion, Tata Tea owns popular brands in India such as Tata Tea, Tetley, Kanan Devan, Chakra Gold, and Gemini. The company focuses on consumer branding and uses campaigns such as 'Jaago Re' for social marketing.
Tapal tea presentation
Sajjad Hussain presents on the marketing strategies of Tapal, a Pakistani tea company. Tapal has a long history in Pakistan dating back to its founder Adam Ali Tapal. The presentation analyzes Tapal's industry, market share, strengths as the first Pakistani tea to achieve ISO certification. It also examines Tapal's brands, target markets, major competitors like Unilever, and provides a SWOT analysis and overview of Tapal's marketing mix focusing on its popular Danedar brand.
INDIAN TEA MARKET
Want to know how to build a FMCG brand , distribution , India entry strategy ..contact peshwa.expert@gmail.com
Tea Export Industry in Sri Lanka
Tea is one of the most popular and affordable beverages globally. It is consumed widely across different age groups. While tea is not native to Sri Lanka, the country's tea industry has dominated its history since being introduced in 1867. Sri Lanka targets both local and global markets for tea. The biggest importers of Sri Lankan tea include CIS countries, UAE, Russia, and Syria.
Tapal by idrees IUGC
Tapal Tea is the leading tea brand in Pakistan. It has a 60 year history and manufactures numerous tea brands to cater to diverse consumer tastes across Pakistan and for export. Tapal analyzes its external environment, including growing competition from international brands, changing market structure and consumer preferences. Internally, it evaluates its strengths and weaknesses using a SWOT analysis. Key issues include cannibalization between product segments and the need for innovation to drive future growth. Tapal's strategic objectives are to expand regionally and innovate new products to remain competitive over the long term.
Tata Tea
Tata Tea is India's largest tea brand owned by Tata Global Beverages. It has a presence in 40 countries and owns 27 tea estates in India. The company has five major brands in the Indian market. Its marketing objective is to increase sales by Rs. 900 crore for 2007-08 and increase profits by 30% by decreasing operational costs through new technologies. The company's Marcom plan targets middle and upper-middle income households through advertising on TV, print and point-of-purchase material with the goal of making Tata Tea the number one brand in India.
tea market
Tata Global Beverages Limited was formerly known as Tata Tea Limited and has a long history dating back to 1963. It is now one of the largest tea companies in the world with a presence in over 35 countries. The company owns 51 tea estates in India and has diversified into coffee and other beverages over the years through acquisitions and joint ventures. It sells a variety of branded teas around the world including Tata Tea, Tetley, Kanan Devan, and others.
Tata tea pgp30031 sec_b
Tata Tea is India's largest tea brand owned by Tata Global Beverages. It has a 20% market share and offers various tea products targeting different segments. Tata Tea leverages the trust of the Tata brand and uses impactful social campaigns like Jaago Re to promote awareness. While it has a wide reach and product portfolio, Tata Tea will need to further differentiate its offerings to maintain its leadership position as competition intensifies.
tea marketing in INDIA
Hindustan Unilever Limited (HUL) is an Indian consumer goods company that produces foods, beverages, cleaning agents, and personal care products. To gain business in the tea market, HUL studied tea consumption patterns and segmented customers into low, middle, and high classes. It positioned brands like A1 and Tiger for the low class with strong flavors and vitamins, Red Label and Taaza for relaxation for the middle class, and Taj Mahal for the high class promoted by celebrities. HUL also created a good life club to incentivize tea stall vendors to use its daily supply of tea delivered by 800-1000 people on cycles ranging from 500g to 5kg packs, helping HUL sell 15,
Tata tea presentation1
Tata Tea is India's largest packaged tea brand that was founded over 25 years ago. It owns 27 tea estates across India and aims to be the foremost tea-based beverage company through innovation and market leadership. The presentation discusses Tata Tea's product offerings, target markets of urban consumers aged 25-60 earning over 20,000 rupees, and competitors like Brooke Bond and Lipton. It also covers Tata Tea's branding, pricing, promotion, and packaging strategies to distinguish itself in the market and drive long-term growth. Suggestions are made to increase digital marketing and focus campaigns on topics appealing to youth.
Tea Industry-Exports and Imports
This document provides information on the history of tea consumption and production. It discusses how tea was originally chewed by monkeys and humans in ancient China for medicinal purposes before being introduced to Japan and other Asian countries. The document also outlines major tea growing regions like India and top producing countries. It provides details on the tea export process, challenges of exporting, and sustainability efforts of large tea companies.
Lipton V/S Tetley - Corporate War
Lipton and Tetley are the leaders in the beverage market.
A competitive analysis has been drawn between the two . It includes company profile, history, financial profile, marketing mx , SWOT analysis, awards and social responsibilities of the two .
Tea bag market & Trends in India 2010
This document summarizes trends in the Indian tea bag market from 2010. It notes that tea bags account for 12% of global tea consumption by volume but more by value. Tea bag consumption is growing globally and in India at 18% annually. Major players like HUL and Tata dominate the Indian packaged tea market. Tea bags are a small category in India but growing. The document outlines tea bag production, exports, leading brands, value-added products, retail prices, and consumer drivers. It forecasts strong growth in the Indian tea bag market to 15,400 tons by 2013 driven by health, convenience, flavors, and packaging innovations. Private label and modern trade formats are also expected to boost the category.
Management Group Assignment
The document provides information on how tea began in China, Japan, and Britain. It then summarizes the group members, company profile, key sections, and business processes of Expolanka Teas Ltd. The company has a vision to be the 5th largest tea exporter in Sri Lanka by 2015. It exports various tea products to markets in the Middle East and focuses on quality, research, and social responsibility initiatives. The document analyzes the company's marketing strategies and how its motivational strategies align with theories by Hertzberg and Maslow.
Tea bag market & trends in india 2013
Presentation made at the first Tea & coffee festival on 30th Sep, 2013 in New Delhi
Tea bag market & trends in india 2013 gives the latest figures,data,market share & trends in the value added tea Industry in India
Tea industry india presentation 17.11.14 final eco
This document discusses the tea industry in India. It provides an overview of the history and development of tea production in India over the past 172 years. It also outlines the current market scenario, major brands, industry leaders, economic impact, government policies, barriers to growth, and forecasts continued growth in tea production and consumption in India. The tea industry is an important agricultural and economic sector in India.
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Tea industry india presentation 17.11.14 final eco
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Tata Tea: Market Survey and Positioning
Tata Tea Gold is a premium tea brand owned by Tata Global Beverages. It has a 15% market share in India and competes with brands like Taj Mahal and Red Label Special. A survey of consumer perceptions found that while Tata Tea Gold is seen as highly available, Taj Mahal is perceived to have the best flavor and freshness. The market for packaged tea leaves in India is fragmented, with many budget and unbranded options available. Tata Tea Gold differentiates itself on product quality and social marketing campaigns to target youth and empower women.
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The document provides a marketing plan for launching Tetley Energy Drink in the Australian market. It includes an executive summary and table of contents. The situational analysis covers organizational competencies, PESTLED analysis of Australia, market analysis using Porter's 5 forces, and analysis of customers, competitors and the energy drink market. It outlines marketing goals and objectives, target market, marketing strategy and mix. The plan also includes communication plans, forecasts, budgets, implementation and evaluation sections.
A business organisation -TATA GROUP- pdf
The document provides an analysis of Tata Group, an Indian multinational conglomerate company. It was established in 1868 in Bombay (now Mumbai) by Jamsetji Nusserwanji Tata. It operates in over 100 countries and has over 100 companies under its various business divisions. The document discusses Tata Group's hierarchy, products and services across various sectors like materials, energy, chemicals, consumer products, IT and engineering. It also provides examples of some famous Tata products and services. The marketing strategies used for promoting Tata Nano, including online and offline approaches are summarized. A SWOT and comparative analysis of Tata Group is also presented.
Market Research on Tea in India
- Tea contains caffeine and less caffeine than coffee but more than cocoa. It also contains vitamins, minerals and aromatic oils.
- The main types of tea are black, green, and oolong, which are processed differently. Tea originated in ancient China and its production involves various steps.
- India is a major tea producer and consumer. The top tea producing regions are in Northeast India and South India. The leading tea companies in India are Tata Tea, Hindustan Unilever, and Duncans.
Tea marketing plan
This marketing plan proposes launching a new tea product called TAZA Chai. It will target young, active individuals and families. The plan includes an initial sampling phase using mobile tea stands to distribute free samples and promotional items. This will be followed by an advertising phase using TV, magazines, outdoor displays, internet banners and product placements to promote TAZA Chai as a refreshing and energizing tea beverage. The goal is to increase brand awareness and position TAZA Chai as an innovative tea option on the market.
Genesis of the merger
Tata acquired Tetley UK in 2000 for £271 million in a leveraged buyout deal. This was the first leveraged buyout by an Indian company. Tata's net worth was one-fourth of Tetley's market value. Post integration, Tetley's market share increased in the UK and Canada.
Tata Tea structured the deal as a blend of debt and equity financing from various banks and investment groups totaling £185 million in debt and £70 million in equity. A special purpose vehicle was used to minimize Tata Tea's cash outlay, with the debt being paid off through Tetley's cash flows over time. This allowed Tata to acquire Tetley while limiting its own liability.
Tea Companies in Taiwan
John Google lives in China and tours the country in search of the best tea. He visits Taiwan and is approached by a seller named Yahoo Realy, who sells him two bags of tea for $3,000 that turn out to be fake. John calls his friend Billy Chiu in Taiwan for help investigating. Three years later, John returns to Taiwan to learn more about tea and visits an old tea shop in Tainan recommended by his Taiwanese friend. There, he finds a tea that transports him back in time with its heritage and taste.
Tata n jaguar n land rover2
Tata Motors acquired iconic British brands Jaguar and Land Rover from Ford in 2008 for $2.3 billion. Ford was selling the brands due to large losses, particularly from Jaguar. The acquisition gave Tata Motors entry into the luxury car market and access to valuable research and development facilities, but also significant debt. While Tata Motors initially struggled with integrating the luxury brands, Jaguar Land Rover has since become highly profitable.
The Tea: The production process
The document outlines the four main stages of tea production: 1) Withering removes moisture from freshly picked tea leaves, 2) Rolling bruises the leaves to allow enzymatic reactions, 3) Oxidation changes the color and flavor of the leaves through exposure to oxygen, and 4) Drying halts the oxidation process and preserves the leaves for packaging and distribution.
Valuation of Tata Motors Ltd.
Following is a valuation of Tata motors submitted for Stage 2, Holt Valuation challenge.
Awarded the Status of HOLT Champion.
Students certified as HOLT Champion are the best performers in the HOLT Valuation
Challenge.
Rewarded the Paid License of HOLT Lens Software developed by Credit Suisse until i graduate.
What is the HOLT Valuation Challenge?
Stage 1 – The HOLT Challenge stage 1 is a three-week game that will help you learn or improve your understanding of accounting, finance and valuation.
Stage 2 - You could qualify to participate in the 2nd round of the challenge; you will be asked to submit a video presentation to showcase your finance knowledge by preparing a stock pitch that will be evaluated by Credit Suisse professionals and members of Project Firefly’s Academic Review Board.
Stage 3 - The best participants will be invited to stage 3, an interview with Credit Suisse and affiliates: You will be invited to interview with Credit Suisse and affiliates for 1 of 10 internship or co-op positions in 2016.
http://www.holtvaluationchallenge.com/less
Packed tea industry
The packed tea industry in India is one of the largest in the world, producing 26.5% of global tea. Tea is an integral part of Indian culture. The industry employs over 1.1 million workers and is a major exporter, generating $1.8 billion annually. The largest players are Tata Tea, Brooke Bond, and Lipton, which produce popular brands like Tetley, Taaza, and Green Tea. India remains the top global consumer of tea, drinking 23% of the world's tea.
Tata Tea & Tetley acquisition
The presentation is about acquisition of Tetley, UK by Tata Tea, India in the year 2000 for a value of 271 million pound. It was one of the largest overseas acquisitions by an Indian company at that time. Tata Group is one of India's largest business conglomerates comprising more than 100 companies including Tata Global Beverages. The acquisition has helped Tata's business ambitions to hold a global tea company. As India reduces import duties on tea, Tata Global Beverages has offset its reduced share of the domestic market by gains in Europe and North America.
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organisation study presentation of TATA Global Beverages Ltd
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Tata Tea & Tetley
The document summarizes the merger between Tata Tea and Tetley in 2000. It was the largest cross-border acquisition by an Indian company at the time. The merger made Tata Tea the second largest tea company in the world, with combined annual turnover of Rs. 2,800-2,900 crore. It expanded Tata Tea's global footprint and allowed it to become a market leader by gaining access to Tetley's presence in markets like the UK, US, and Canada. Financial analysis shows the merger led to increased profits, assets, and returns for Tata Tea in subsequent years.
Tata
Tata Tea is a leading tea company in India with a portfolio of five brands. It has a presence in over 40 countries worldwide through its joint venture with the UK-based Tetley group. In the fiscal year ending 2012, Tata Tea saw profits increase by 61-68% over the previous year. While it benefits from being a market leader, climate change poses a risk to tea cultivation. Opportunities for growth include expanding into fruit and herbal teas to leverage its global brand and low domestic market penetration. However, it faces threats from regional competitors and popular alternatives like coffee.
Tea
This document provides an overview of the 2000 merger between Tata Tea and Tetley. It discusses the histories and operations of both companies. Tata Tea had been India's second largest tea producer since the 1970s. Tetley was a major UK-based tea company. The merger was a large cross-border acquisition for Tata Tea, costing $305 million. It provided synergies through expanded markets, brands, and production capabilities. The deal structure involved creating a special purpose vehicle to acquire Tetley's assets without increasing Tata Tea's debt levels. The merger created a large integrated global tea business to better compete against rivals like Unilever.
Tata Tetley Acquisition
It was dubbed the acquisition of a global shark by an Indian minnow. Literally, it was. Tata Tea, a mere $114 million company that sold commodity tea, acquired the global brand Tetley for $450 million, three times its size. In many ways, the audacious acquisition of the Summer of 2000 has defined the growth of Tatas and of India Inc.
Tea industry
this presentation includes some information about tea industry in india and the most popular brands in india and their different marketing strategies they use.
Tcl corporate presentation 2015 campus 08 02 2016
Tata Chemicals provides essential industrial and consumer products through its various business divisions:
1. The Living Essentials division markets iodized salt and pulses to Indian households, reaching over 7.5 crore households.
2. The Industrial Essentials division is the world's second largest producer of soda ash and fourth largest of sodium bicarbonate, operating manufacturing facilities globally.
3. The Farm Essentials division includes fertilizers produced by Tata Chemicals and its subsidiary Rallis India. Rallis also engages in seed and agrochemical research through its subsidiary Metahelix.
Tcl corporate presentation 2015 campus 08-02-2016 for det
Tata Chemicals is an Indian company established in 1939 that produces chemicals, fertilizers, and consumer products. It has grown over the decades to become a global leader, with production facilities in India, the UK, Kenya, Morocco, and the US. The company aims to serve society through its science-based products and sustainable practices. It has received numerous awards for its contributions to communities and the environment. The document provides an overview of Tata Chemicals' history, products, global footprint, and sustainability efforts.
Tcl corporate presentation 2015 campus 08-02-2016
Tata Chemicals provides agricultural and industrial essentials through its various businesses. It has grown from a single domestic soda ash facility in 1939 to now being the world's second largest soda ash producer with a global footprint. Tata Chemicals' businesses include:
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Igara case
Igara Growers Tea Factory Limited is a farmer-owned tea factory in Uganda that has experienced success since being established in 1995. It has increased farmer membership from 4,000 to 6,880 farmers and annual green leaf production from 34 million kg, valued at $7.2 million. Key achievements include high accountability to farmers, improved processing capacity and establishing a subsidiary factory. Challenges include poor infrastructure, high costs, and dependency on international tea markets. The business model of farmer ownership and a separate management company has potential for replication to give farmers control while attracting outside skills.
Anju ratan tata
Ratan Tata is the present chairman of Tata Sons and has received several prestigious awards for his leadership. He joined the Tata group in 1962 and held various leadership positions before being appointed chairman in 1981. Under his leadership, Tata companies have expanded globally and diversified into various consumer products and services. Tata is admired for his leadership qualities of being simple, hardworking, motivating, and inspirational. In 2010, the total revenue of Tata companies was $83.3 billion with 58% coming from outside India, employing over 425,000 people worldwide.
Presentation on Tata Products Mayank Riyal
The document provides an overview of the Tata Group, India's largest business conglomerate. It details the group's operations across various sectors including steel, IT, automotive, energy, chemicals and hotels. The Tata Group has a presence in over 80 countries and revenues of over $50 billion. Key facts include that the group's businesses employ over 785,000 people and 58% of revenues come from outside India. It also discusses the Tata Group's founders and chairmen, social initiatives, and plans to invest in India's growth and new sectors like biotech and renewable energy.
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Merger, acquisition & alliance
Tech Mahindra merged with Satyam Computer Services in 2013. Satyam was an Indian IT services company based in Hyderabad that offered software development, maintenance, and engineering services. The merger allowed Tech Mahindra to diversify and broaden its customer base, while providing financial support and relief to Satyam shareholders. Tata acquired Jaguar Land Rover from Ford in 2008 for over $2 billion. The deal provided Tata access to world-class automotive engineering capabilities and strengthened Tata's relationship with JLR, a major customer for Tata's steel business. Coca-Cola and McDonald's have had a strategic alliance since 1955 focused on integrated supply chains and global expansion that has benefited both companies.
ratantata2-110914111103-phpapp01.pptx
Ratan Tata is the chairman of Tata Sons and the Tata Group, one of India's largest conglomerates. He was born in 1937 and received a degree in architecture from Cornell University in 1962. After briefly working at IBM, he joined Tata Steel in 1962 and took over as chairman of Tata Sons in 1991. Under his leadership, the Tata Group expanded globally through strategic acquisitions such as Tetley Tea, VSNL, Jaguar Land Rover, Corus Steel, and Tata Consultancy Services. He also launched initiatives like the Tata Nano, India's most affordable car, and Tata's ethical approach to business has brought it international recognition. Ratan Tata is
Impact Of Globalisation On Indian FMCG Sector
Impact of globalisation Indian FMCG market.
How pepsico entered india.
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DUA ME YAAD RAKHNA
Jayasankar
The document discusses risks and competition for Indian industries seeking to enter foreign markets. For the readymade garment industry, risks include competition from countries with lower costs, exchange rate fluctuations, and changing fashion trends. To compete, the industry must provide quality and diversified products, hedge currency risks, and obtain government support. The tea industry faces competition from top producers like Sri Lanka and Kenya. To compete, Indian tea should be marketed according to foreign cultures and tastes. The edible oil and cigarette industries also face risks from other major players and need to increase production and access new technologies to overcome challenges in foreign markets.
Jayasankar
The document discusses risks and competition in foreign markets for various Indian industries. It analyzes the readymade garment, tea, cigarette, and edible oil industries. For each industry, it identifies major risks like low costs of competitors, currency fluctuations, and trade barriers. It recommends ways to compete such as providing quality and diversified products, focusing on cost efficiency, and targeting markets with cultural preferences for Indian products. The document aims to provide knowledge on risks and strategies for Indian companies entering foreign markets.
Ethical leadership at TATA
Ratan Tata led the Tata Group's transformation into a global conglomerate through strategic acquisitions. However, the Group's reputation for integrity was questioned during the 2010 2G spectrum scandal. Phone conversations revealed the Tata Group received preferential treatment obtaining telecom licenses. While Ratan Tata denied wrongdoing, the Supreme Court later cancelled Tata Teleservices' licenses. As Tata prepared to retire, maintaining the Group's values during further expansion posed an ongoing challenge.
Analysis of Tea Industry in India
Tea Industry has seen a lot of changes in the past few years.
India, lost its first position as tea producer to China for the first time, in the last 110 years. www.unitedworld.edu.in
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Ratan Tata is an Indian industrialist who served as the Chairman of Tata Group from 1991 to 2012. He was born in 1937 and received degrees from Cornell University and Harvard Business School. After joining Tata Group in 1962, he took over as Chairman in 1991 and transformed it into a global conglomerate. Under his leadership, Tata Group made several strategic acquisitions and launched innovative products. He stepped down as Chairman in 2012 but continues his philanthropic work through Tata Trusts. Ratan Tata is renowned for his visionary leadership, business ethics, and commitment to social responsibility.
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International business of TATA global beverages
- 1. TATA GLOBAL BEVERAGES Deepa Agarwal Mayur Bhagwat Neha Baokar Kunal Garad Mayur Mohite Shruti Railkar Kunal Thakur 1 Akanksha Wattal
- 3. Domestic Scenario of Tea Industry 1962 to 1990-Pre Liberalisation Era Rising Input cost, High taxes and Dwindling margins Tata Tea incorporated in 1962 as Tata Finlay J.V 1983 Finlay stake acquired-Tata Tea ltd Decided to move from commodities market to branded tea market E.g. Kannan Devan, Agni, Gemini and Chakra Gold In 1987, Tata Tea set up a fully owned subsidiary, Tata Tea Inc., in the USA. 1989-52% stake Karnataka based Consolidated Coffee Ltd(Tata coffee Ltd) 3
- 4. contd… Post 1990-Post liberalization Era In 1992-J.V with Tetley In 1994-Acquired 64.5% stake in Asian Coffee JVC with Lankan partner acquired 20 tea estates Acquisition of the Tetley Group 2000 In 2006, Tata Tea acquired Eight O'Clock Coffee, a U.S. based coffee producer from Gryphon Investors for $220m On 30 January 2012, 50-50 joint venture called Tata Starbucks Ltd Current Tea Industry 4
- 7. 7
- 9. Political • Fair trade • Tea brake • Approach is positive Economical • Local retailer poliies • Switching cost • UK Economy Social Technological • 800 millions cups of tea consumed globally • Green tea is preferred due to its health benefits • Innovation on tea products • Providing unique products • Safety Factor 9
- 11. PORTERS MODEL Threat from substitute : •Coffee •Pepsi • Energy drinks Bargaining power of suppliers : • Large number of producers • Low switching cost Rivalry : • Approximately 700 tea companies • Unorganised players • Industry growth rate 2% Bargaining power of Buyer : • Large number of buyers •Other available option Threat from new entrants: • 100 % FDI • Untapped rural market 11
- 12. STRATEGY 12
- 13. MERGER • The first ever leveraged buy out , largest cross border acquisition by an Indian Company. • The acquisition of Tetley made Tata Tea the second biggest tea company in the world. • Vertical Integration Tetley gets access to Tata Tea’s gardens and production base and the latter gets Tetley’s premium brands and global distribution network 13
- 15. FINANCE 15
- 16. Post Merger Financial Performance sales dropped by 8.3% Rs 621.58 crore from Rs 677.86 crore operating profit dropped down by 19.37% Rs 121.43 crore from Rs 150.60 crore 16
- 17. Financial Restructuring • Producing tea company to selling tea company • Tata tea decreased its – total wage payment by 12.5% – provident fund payment by 43% – welfare payment by 40% – Employee strength from 58,888 workers to 34,596 workers 17
- 18. Revenue by Geography Geography Sales Revenue (Rs. Lakhs) 13.48 India 31.11 India 150816.83 UK UK 123942.34 USA & Canada USA & Canada 144671.83 29.84 Rest 65356.48 Total 25.57 Rest 484787.48 Revenue % Source: http://www.tataglobalbeverages.com/docs/document-manager/tata_fact_sheet18 v15.pdf?sfvrsn=0
- 19. OPERATIONS 19
- 23. Recommendation and Conclusion •Exploiting Rural markets •Differentiation on the basis of quality •Tea houses in tea consuming countries •Promotion of Tata Global beverages products at Starbucks •Promoting products like iced tea in countries where soft drinks are consumed •Forming JVs with competitors 23
- 24. 24