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The Big Picture View on the
   Translation Industry
Attendees




Hosts                   Attending
   Rahzeb Choudhury       Hundred and forty industry stakeholders from:
   Jaap van der Meer          Europe
                               North America
                               Asia
Agenda




Agenda
   Translation Technology Landscape report
   Evolution: Translation is becoming a utility
   Trends, Opportunities & Challenges
   Roll-out of TAUS industry-shared services
Translation Technology Landscape Report

Table of Contents
   Evolution of translation industry
   Types, Categories and Models of Technologies
   Trends
   Opportunities & Challenges
   Machine Translation

                                          What we’ll talk about now
                                             Evolution
                                             Trends
                                             Opportunities & Challenges
The Evolution till Now




   This slide may not be used or copied without permission from TAUS
Evolution to Come




From the TAUS Translation Technology Landscape Report (January, 2013)
Convergence
   Translation technology converges with search, speech, knowledge
    management
   Functional convergence across departments, supply chain, as MT in
    particular is increasingly embedded




      This slide may not be used or copied without permission from TAUS
Paradigm Shift: From Luxury to Utility




   This slide may not be used or copied without permission from TAUS
Open or Closed Translation Future




                ?
Drivers and Inhibitors




   This slide may not be used or copied without permission from TAUS
Trends that Influence the Translation Sector
Trends
   Cloud
   Crowd
   Data
   Mobile
   Social
   Convergence
       Technology convergence
       Functional convergence

                                 Counter forces
                                    Boutique-style translation will grow
                                    Personalization
                                    Hyper-localization
Optimizing the Future
Opportunities & Challenges
   Reach thousands of new customers
   Think “engineering”
   MT technology
   Measure & benchmark
   Data, data, data
   Interoperability
   Search for talents


                                       Maturing industry
                                          Collaborate and share
                                          Translation becomes a utility
TAUS Overview




Think Tank (since 2005)           Industry-Shared Services
   Reports, Best Practices       1.   Technology: Promoting MT (since 2006)
   Research, Directories         2.   Data: Sharing Translation Data (since 2008)
   Events, User Forums           3.   Interoperability: Translation API (since 2011)
   Workshops                     4.   Metrics: Dynamic Quality Framework (since 2011)

Pushing the industry agenda and   Reducing costs and driving innovation and efficiency
sharing knowledge                 for members
Four Essential TAUS Action Lines

  Data                                                                             MT Technology
  Translation data of 200 most                                                     Central resource for education
  spoken languages in the world                                                    and advancement in open-
  (40,000 language pairs).                                                         source and commercial MT.



                                         Global Translation Industry
                                        Collaboration between translation buyers
                                              and providers, academia and
                                                      governments



  Metrics                                                                          Interoperability
  Provide for measuring and                                                        Coordinate translation web
  benchmarking translation                                                         services to optimize
  quality.                                                                         connectivity.




     This slide may not be used or copied without permission from TAUS
Think Tank – Publications & Events
Publications
Clarifying copyright on translation data            Article

Choose your own translation future                  Article setting the theme for 2013

Translation Technology Landscape report             Major report (70 pages)

“Agents of Change”: TAUS User Conference 2012       Videos and articles


Events planning
Translation QE Summit in Dublin, March 14-15        Hosted by Microsoft

Tokyo Executive Forums, April 10-11                 Hosted by Oracle Japan

Translation Industry Leaders Forum, June 10 - 12    20 largest buyers & providers

Translation QE Summit in San Jose, October 9        Hosted by Adobe

User Conference in Portland, October 14-15          In partnership

MT Showcase events Singapore, London, Santa Clara   @ Localization World


Virtual Meetings
MT Users Calls (Buyers only)                        Every last Thursday of the month.

DQF Call                                            Every two months
Action Line: Promoting MT




 Full Calendar: http://www.translationautomation.com/events/events



   This slide may not be used or copied without permission from TAUS
Technology – Promoting Automation
Work done 2012
Moses Showcases                                    EC funded events in Monaco, Beijing, Paris, Seattle

MT Users Call and FAQ Forum                        Monthly MT users call with dynamic knowledge base

Advancing Best Practices In MT Evaluation          Report (July 2012)

Developing Talent Project                          Launched MT testing project for students globally

Moses Tutorial                                     Free online tutorial (EC funded)


Focus in coming period
 MT Showcases                                      Shift focus from open source to all MT systems

 Introduction to MT                                Launch virtual workshops for new MT users

 FAQ Forum                                         Further develop the MT Knowledge Base

 Test engines with TAUS Data                       Continue running tests and publishing papers within the
                                                    framework of the “Developing Talent Project



Want to get (more) involved
   Join or use the Developing Talent Project to get free research and recruit talent.
Action line: Dynamic Quality Framework
Metrics – Dynamic Quality Framework (DQF)
Work done 2012
Knowledge base                           Launched DQF knowledgebase to all members in June.

Content profiling                        Mapped content categories based on UTS scoring

Launched industry-shared QE tools        MT ranking, productivity, adequecy/fluency and error typology.

Industry benchmarking platform           Benchmarking reporting platform.


Focus in coming period
Prepare QE Summits                        Speakers and break-out discussion topics

DQF calls                                 Bi-monthly calls among enterpise members to help drive initiative forward.

Maintain knowledge base                   Gather feedback and make improvements

Set up training courses                   Partner with Localization Institute for training on DQF platform

Develop release 2 and 3                   Add business rules and confidence estimation

Promote market adoption                   Cooperation with GALA, ATC, TAC, JTF, among others


Want to get (more) involved
   Use DQF knowledge base and DQF QE tools and benchmarking.
   Join DQF user group and bi-monthly calls
   Integrate DQF in your own tools or platform (API available end 2013)
Action line: Data




   This slide may not be used or copied without permission from TAUS
Data – Sharing Translation Data
Work done
Increased user base       Half million searches/month. 5 billion words uploaded. 25 billion words downloaded.

Matrix feature            Using pivot languages, volume exploded to 55 billion words in 2200 language pairs.


Focus in coming period
Data Collector            Supervised crawler and aligner to harvest data from trusted sources.

Term Extractor            Retrieve term lists from TAUS Data based on reference documents.

Private Vault             Consolidate, clean, share and search all TMs with a closed user group.

Matching Scores           Semantic clustering to zoom in on most relevant and useful data.




Want to get (more) involved
   Download data from TAUS Data to train and customize MT engines.
   Use API to integrate TAUS Search
   Start using Private Vault
Interoperablity – Translation API
Work done 2012
Joined Technical Committees           Contributed to TC’s at OASIS (XLIFF) and ETSI (former LISA standards).

TAUS API specifications               Defined and reviewed translation services API specifications with members

Translation Technology RT, Paris      Technology vendor-only meeting to discuss scope for collaboration.

Launched TAUS API                     Launched API and validation service.


Focus in coming period
Version 1.2                           Add file formats and Translate/retrieve

Reference implementation              Develop client and server libraries




Want to get (more) involved
   Use and contribute to Translation API
TAUS Benefits




TAUS Benefits for members
   Access to shared knowledge
   Engage with industry leaders
   Reduce costs through shared R&D
   Get business intelligence and metrics
   Get and share data to advance automation and innovation
Thank you. We hope you found the session helpful.


              For more information, contact us at:
           memberservices@translationautomation.com




 This slide may not be used or copied without permission from TAUS

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TAUS webinar The Big Picture View On The Translation Industry, March 2013

  • 1. The Big Picture View on the Translation Industry
  • 2. Attendees Hosts Attending  Rahzeb Choudhury  Hundred and forty industry stakeholders from:  Jaap van der Meer  Europe  North America  Asia
  • 3. Agenda Agenda  Translation Technology Landscape report  Evolution: Translation is becoming a utility  Trends, Opportunities & Challenges  Roll-out of TAUS industry-shared services
  • 4. Translation Technology Landscape Report Table of Contents  Evolution of translation industry  Types, Categories and Models of Technologies  Trends  Opportunities & Challenges  Machine Translation What we’ll talk about now  Evolution  Trends  Opportunities & Challenges
  • 5. The Evolution till Now This slide may not be used or copied without permission from TAUS
  • 6. Evolution to Come From the TAUS Translation Technology Landscape Report (January, 2013)
  • 7. Convergence  Translation technology converges with search, speech, knowledge management  Functional convergence across departments, supply chain, as MT in particular is increasingly embedded This slide may not be used or copied without permission from TAUS
  • 8. Paradigm Shift: From Luxury to Utility This slide may not be used or copied without permission from TAUS
  • 9. Open or Closed Translation Future ?
  • 10. Drivers and Inhibitors This slide may not be used or copied without permission from TAUS
  • 11. Trends that Influence the Translation Sector Trends  Cloud  Crowd  Data  Mobile  Social  Convergence  Technology convergence  Functional convergence Counter forces  Boutique-style translation will grow  Personalization  Hyper-localization
  • 12. Optimizing the Future Opportunities & Challenges  Reach thousands of new customers  Think “engineering”  MT technology  Measure & benchmark  Data, data, data  Interoperability  Search for talents Maturing industry  Collaborate and share  Translation becomes a utility
  • 13. TAUS Overview Think Tank (since 2005) Industry-Shared Services  Reports, Best Practices 1. Technology: Promoting MT (since 2006)  Research, Directories 2. Data: Sharing Translation Data (since 2008)  Events, User Forums 3. Interoperability: Translation API (since 2011)  Workshops 4. Metrics: Dynamic Quality Framework (since 2011) Pushing the industry agenda and Reducing costs and driving innovation and efficiency sharing knowledge for members
  • 14. Four Essential TAUS Action Lines Data MT Technology Translation data of 200 most Central resource for education spoken languages in the world and advancement in open- (40,000 language pairs). source and commercial MT. Global Translation Industry Collaboration between translation buyers and providers, academia and governments Metrics Interoperability Provide for measuring and Coordinate translation web benchmarking translation services to optimize quality. connectivity. This slide may not be used or copied without permission from TAUS
  • 15. Think Tank – Publications & Events Publications Clarifying copyright on translation data Article Choose your own translation future Article setting the theme for 2013 Translation Technology Landscape report Major report (70 pages) “Agents of Change”: TAUS User Conference 2012 Videos and articles Events planning Translation QE Summit in Dublin, March 14-15 Hosted by Microsoft Tokyo Executive Forums, April 10-11 Hosted by Oracle Japan Translation Industry Leaders Forum, June 10 - 12 20 largest buyers & providers Translation QE Summit in San Jose, October 9 Hosted by Adobe User Conference in Portland, October 14-15 In partnership MT Showcase events Singapore, London, Santa Clara @ Localization World Virtual Meetings MT Users Calls (Buyers only) Every last Thursday of the month. DQF Call Every two months
  • 16. Action Line: Promoting MT Full Calendar: http://www.translationautomation.com/events/events This slide may not be used or copied without permission from TAUS
  • 17. Technology – Promoting Automation Work done 2012 Moses Showcases EC funded events in Monaco, Beijing, Paris, Seattle MT Users Call and FAQ Forum Monthly MT users call with dynamic knowledge base Advancing Best Practices In MT Evaluation Report (July 2012) Developing Talent Project Launched MT testing project for students globally Moses Tutorial Free online tutorial (EC funded) Focus in coming period  MT Showcases Shift focus from open source to all MT systems  Introduction to MT Launch virtual workshops for new MT users  FAQ Forum Further develop the MT Knowledge Base  Test engines with TAUS Data Continue running tests and publishing papers within the framework of the “Developing Talent Project Want to get (more) involved  Join or use the Developing Talent Project to get free research and recruit talent.
  • 18. Action line: Dynamic Quality Framework
  • 19. Metrics – Dynamic Quality Framework (DQF) Work done 2012 Knowledge base Launched DQF knowledgebase to all members in June. Content profiling Mapped content categories based on UTS scoring Launched industry-shared QE tools MT ranking, productivity, adequecy/fluency and error typology. Industry benchmarking platform Benchmarking reporting platform. Focus in coming period Prepare QE Summits Speakers and break-out discussion topics DQF calls Bi-monthly calls among enterpise members to help drive initiative forward. Maintain knowledge base Gather feedback and make improvements Set up training courses Partner with Localization Institute for training on DQF platform Develop release 2 and 3 Add business rules and confidence estimation Promote market adoption Cooperation with GALA, ATC, TAC, JTF, among others Want to get (more) involved  Use DQF knowledge base and DQF QE tools and benchmarking.  Join DQF user group and bi-monthly calls  Integrate DQF in your own tools or platform (API available end 2013)
  • 20. Action line: Data This slide may not be used or copied without permission from TAUS
  • 21. Data – Sharing Translation Data Work done Increased user base Half million searches/month. 5 billion words uploaded. 25 billion words downloaded. Matrix feature Using pivot languages, volume exploded to 55 billion words in 2200 language pairs. Focus in coming period Data Collector Supervised crawler and aligner to harvest data from trusted sources. Term Extractor Retrieve term lists from TAUS Data based on reference documents. Private Vault Consolidate, clean, share and search all TMs with a closed user group. Matching Scores Semantic clustering to zoom in on most relevant and useful data. Want to get (more) involved  Download data from TAUS Data to train and customize MT engines.  Use API to integrate TAUS Search  Start using Private Vault
  • 22. Interoperablity – Translation API Work done 2012 Joined Technical Committees Contributed to TC’s at OASIS (XLIFF) and ETSI (former LISA standards). TAUS API specifications Defined and reviewed translation services API specifications with members Translation Technology RT, Paris Technology vendor-only meeting to discuss scope for collaboration. Launched TAUS API Launched API and validation service. Focus in coming period Version 1.2 Add file formats and Translate/retrieve Reference implementation Develop client and server libraries Want to get (more) involved  Use and contribute to Translation API
  • 23. TAUS Benefits TAUS Benefits for members  Access to shared knowledge  Engage with industry leaders  Reduce costs through shared R&D  Get business intelligence and metrics  Get and share data to advance automation and innovation
  • 24. Thank you. We hope you found the session helpful. For more information, contact us at: memberservices@translationautomation.com This slide may not be used or copied without permission from TAUS

Editor's Notes

  1. Rahzeb talks through slide: Maybe shows Labs website.
  2. Rahzeb talks through slide: Maybe shows Labs website.