Software Park aims to support the development of Thailand's software industry and make software an enabler of economic competitiveness. It provides services like technology transfer, incubation of startups, and infrastructure support. However, the director notes that new computing trends like cloud computing, mobile applications, and social media require Software Park to evolve its vision and services. Its role will now include being a technology advisor, collaborating with industry and universities, strengthening the software industry for new markets, and driving demand for new types of software. Key strategic projects proposed include establishing Software Park branches, spaces for freelancers and mobile/cloud developers, training students and testers, and creating an online software marketplace.