Nestle is a multinational food and beverage company founded in Switzerland in 1867. It established operations in India in 1961 by setting up its first factory in Moga, Punjab. Since then, Nestle has expanded significantly across India with 7 factories currently. The company focuses on nutrition, health and wellness products and has numerous popular brands. It emphasizes sustainable business practices, corporate social responsibility programs, and strives to be a respected employer.
In this report you can study about Marketing Mix of Nestle Company
We are covering the following topics:
Nestlé’s History, Shape of the Nestlé Logo, NESTLÉ – An Introduction, Mission Statement, Vision and Values, NESTLÉ TODAY, Major Competitors, BCG Growth Matrix, Product Life Cycle, Our progress, The Nestlé Policy on Environmental Sustainability, Nestlé Environmental Management System, Product life-cycle approach, Nestlé – Four “Ps”, Products, Variety, Quality, Packaging,, Services & Brand name, Price, Industry overview and performance in FY09, Financial performance (FY04-10), Profitability, Liquidity, Asset management, Debt management, Market ratios, Future outlook, Place, Distribution Channel, Coverage, Inventory, Logistics, Promotion, Modes of advertising, Direct Mail/SMS to Users, Outdoor Advertisement, Transit Advertising, Segmentation, Targeting and Positioning Of Nestlé, Market Strategies, Marketing Strategy of Nestlé in Pakistan, Market Segmentation, Target Marketing, Differentiation, SWOT Analysis, Strengths, Weaknesses, Opportunities, Threats, PEST Analysis, Political analysis, Economical Environment, Social analysis, Technological, General Recommendations by the Public, Conclusion
This presentation was presented by me on Nestle ltd. The presentation figures out the History, background, performance and SWOT analysis of the company.
In this report you can study about Marketing Mix of Nestle Company
We are covering the following topics:
Nestlé’s History, Shape of the Nestlé Logo, NESTLÉ – An Introduction, Mission Statement, Vision and Values, NESTLÉ TODAY, Major Competitors, BCG Growth Matrix, Product Life Cycle, Our progress, The Nestlé Policy on Environmental Sustainability, Nestlé Environmental Management System, Product life-cycle approach, Nestlé – Four “Ps”, Products, Variety, Quality, Packaging,, Services & Brand name, Price, Industry overview and performance in FY09, Financial performance (FY04-10), Profitability, Liquidity, Asset management, Debt management, Market ratios, Future outlook, Place, Distribution Channel, Coverage, Inventory, Logistics, Promotion, Modes of advertising, Direct Mail/SMS to Users, Outdoor Advertisement, Transit Advertising, Segmentation, Targeting and Positioning Of Nestlé, Market Strategies, Marketing Strategy of Nestlé in Pakistan, Market Segmentation, Target Marketing, Differentiation, SWOT Analysis, Strengths, Weaknesses, Opportunities, Threats, PEST Analysis, Political analysis, Economical Environment, Social analysis, Technological, General Recommendations by the Public, Conclusion
This presentation was presented by me on Nestle ltd. The presentation figures out the History, background, performance and SWOT analysis of the company.
THIS IS A REPORT ON PROBLEMS FACED BY NESTLE
“ Worldwide boycott of nestle products after the company failed to properly communicate and market its breast milk substitute (infant formula) product, which has resulted in the deaths of millions of infants. ”
This is my final project for MBA marketing principles in PDF form , your comments are valuable to upgrade and improve it
Marketing plan for an existing product in the market of 1 year age and we need to boom the revenues of this product studying all the tactics and actions to be taken within the coming 2 years to boom the market share from 2 % to 10 % within 2 years time frame
Foudation of business strategy of starbucks is a word file which talks about how the starbucks positioned themselves and their strategies to fight against competitors.
THIS IS A REPORT ON PROBLEMS FACED BY NESTLE
“ Worldwide boycott of nestle products after the company failed to properly communicate and market its breast milk substitute (infant formula) product, which has resulted in the deaths of millions of infants. ”
This is my final project for MBA marketing principles in PDF form , your comments are valuable to upgrade and improve it
Marketing plan for an existing product in the market of 1 year age and we need to boom the revenues of this product studying all the tactics and actions to be taken within the coming 2 years to boom the market share from 2 % to 10 % within 2 years time frame
Foudation of business strategy of starbucks is a word file which talks about how the starbucks positioned themselves and their strategies to fight against competitors.
In this report you can study about Marketing Mix Nestle Company
We are covering the following topics:
Nestlé’s History, Shape of the Nestlé Logo, NESTLÉ – An Introduction, Mission Statement, Vision and Values, NESTLÉ TODAY, Major Competitors, BCG Growth Matrix, Product Life Cycle, Our progress, The Nestlé Policy on Environmental Sustainability, Nestlé Environmental Management System, Product life-cycle approach, Nestlé – Four “Ps”, Products, Variety, Quality, Packaging,, Services & Brand name, Price, Industry overview and performance in FY09, Financial performance (FY04-10), Profitability, Liquidity, Asset management, Debt management, Market ratios, Future outlook, Place, Distribution Channel, Coverage, Inventory, Logistics, Promotion, Modes of advertising, Direct Mail/SMS to Users, Outdoor Advertisement, Transit Advertising, Segmentation, Targeting and Positioning Of Nestlé, Market Strategies, Marketing Strategy of Nestlé in Pakistan, Market Segmentation, Target Marketing, Differentiation, SWOT Analysis, Strengths, Weaknesses, Opportunities, Threats, PEST Analysis, Political analysis, Economical Environment, Social analysis, Technological, General Recommendations by the Public, Conclusion
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This is a project report of NESTLE INDIA Tahliwal Plant, situated in Una Himachal Pradesh. This report states all about NESTLE India's Industrial Performance Department, what is Industrial performance (IP) ?, what it actually does ?, why it is important in every organization.
A report on the Financial Analysis of Nestle India Ltd. and its comparison with the other leading Fats Moving Consumer Goods (FMCG) players in India. The Analysis also includes Trend Analysis and Industry Analysis.
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This presentation talks about the Diagnostics & Healthcare industry in India.It includes Marketing Mix,STPD Analysis,SWOT Analysis of some of the top healthcare organizations.
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Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
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Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
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Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
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2. GROUP MEMBERS PRADNYA BHALERAO C-03 SWAPNIL GALGALIKAR C-13 RAKESH LALWANI C-19 CHAITALI SWAMI C-36 PRATIKSHA RANE C-42
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4. The Nestlé logo was launched by Henri Nestlé in 1868 on the basis of the meaning of his name in German, i.e. little nest, and of his family emblem
5. HISTORY Nestlé was founded in 1867 on the shores of Lake Geneva in Vevey, Switzerland Nestlé India is a subsidiary of Nestlé S.A. of Switzerland Nestlé’s relationship with India dates back to 1912, when it began trading as The Nestlé Anglo-Swiss Condensed Milk Company (Export) Limited, importing and selling finished products in the Indian market.
6. HISTORY After India’s independence in 1947, economic policies of the Indian Government emphazised the need for local production. Nestlé responded to India’s aspirations by forming a company in India and set up its first factory in 1961 at Moga, Punjab, where the Government wanted Nestlé to develop the milk economy.
8. EXPANSION IN INDIA Beginning with its first investment in Moga in 1961, Nestlé’s regular and substantial investments established that it was here to stay. In 1967, Nestlé set up its next factory at Choladi (Tamil Nadu) as a pilot plant to process the tea grown in the area into soluble tea.
9. EXPANSION IN INDIA The Nanjangud factory (Karnataka), became operational in 1989, The Samalkha factory (Haryana), in 1993 In 1995 and 1997, Nestlé commissioned two factories in Goa at Ponda and Bicholim respectively. It commissioned in 2006 its 7th factory at Pant Nagar in Uttarakhand.
10. They want to be dedicated towards continuous improvement in the food safety and quality of every product they make and in every activity in which they perform
11. FEATURES Nestlé India is a vibrant Company that provides consumers in India with products of global standards Acknowledged as India's 'Most Respected Companies' 'Top Wealth Creators of India'
13. In recent years they introduced products of daily consumption NESTLÉ Milk NESTLÉ SLIM Milk NESTLÉ Fresh 'n' Natural Dahi NESTLÉ Jeera Raita.
14. EXPORTS Milk Products Beverages Prepared dishes and cooking aids Chocolates and confectionery
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16. CAPITAL Owned Capital of Rs. 418.42 crores including reserves of Rs. 322,00,84,000 Borrowed Capital of Rs. 2.87 crores
17. ASSETS Fixed Assets of Rs. 675.50crores CURRENT ASSETS Negative Current Assets but high Fixed Assets backing Interest free financing
18. INVESTMENTS Investment in Government securities i.e. Treasury Bills It has also invested in various Mutual Funds
19. Financial Results and Operations (Rs. in Million) 2007 2006 -Gross Revenue 35,298 28,367 -Earning before Interest and Tax excluding Other Income (EBIT) 6,215 4,752 -Interest 8 4 -Impairment Loss on Fixed Assets (Net) 12 4 -Additional Employee Cost 753 - -Provision for Contingencies (Net) (590) 145 -Provision for Tax 2,148 1,654 -Net Profit 4,138 3,151 -Profit Brought Forward 105 72 -Balance Available for Appropriation 4,243 3,223 -Interim Dividends 2,941 2,458 -Final Dividend Proposed 241 - -Corporate Dividend Tax 522 345 -Transfer to General Reserve 414 315 -Surplus carried in Profit and Loss Account 125 105
20. At Glance NET SALES : Rs.3504.35 Crores. [Increases by Rs.688.29 Cr. UP 24.4%] NET PROFIT : Rs.413.81 Crores. [Increases by Rs.98.71 Cr. UP 31.3%] Highest Ever Full Year Dividend of 330 % Income tax paid Rs. 214,80,16,000
21. Taxation Policy In India Corporates are taxed at 30 % of income as per income tax act Corporates are subject to 10% surcharge if the income exceeds 1crore Excise Duty Various plants in India in variousstates -basic duty 8%
22. PROMOTION Availability of the vending machine network. New consumption opportunities for chocolates were identified and developed in areas like railway platforms college canteen major events. ‘Café Nescafe’ and ‘Coffee Corners’ across metros and mini-metros.
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28. DISTRIBUTION Low sales growth in chocolate and other products Added 15 regional sales offices in its sales and distribution structure
35. A shared Responsibility Each employee has a distinct responsibility in dealing with people be it as a leader of a team or as a peer Partnership is the key for efficiency in people management
37. Best personal attitudes and professional skills Decision is not left with consultants or experts Joining Nestlé
38. Commitment towards The Corporate Business Principles Suggestions from employees are welcome Employment at Nestlé
39. Nestlé believes that the employee’s private and professional life should have a good balance Nestlé appreciates employees taking active participation in life of the community Work/Life Balance
42. Industrial Relations Shares good report with unions and other representative associations Wishes to sustain the long-term development of the Company, both to the benefit of the employees and of the Company
45. Creating Shared Value “Nestlé's business is part of social fabric of the community in which it operates. Our business objective is create value that can be sustain over the long term for company and society, and create opportunity and prosperity as partner in growth.”
46. CORPORATE SOCIAL RESPONSIBILITY Reduction in emission of GHG by 16% Reduction in overall water consumption by 28% Overall production increased by 76% Invested over 100 million in environment-related industrial improvements Free technical assistance to over 600,000 farmers
51. Women covered – 30,000CORPORATE SOCIAL RESPONSIBILITY
52. Opportunity Potential for expansion in the smaller towns and other geographies Development of modern retail formats Potential for growth through increased penetration Growing trend for ‘Out of Home’ consumption Leverage Nestlé Technology to develop more products that provide Nutrition Growing per capita income
53. Threat Rising prices of raw materials and fuels. Change in fiscal benefits/laws. People attraction and retention. Competitive environment with diverse
54. AWARDS & RECOGNITIONS In 2007 – Nestlé was voted among the Top 50 Future Shaping business company by the St. Louis RCGA magazine. In 2008 - “Best Places to Work” in St. Louis by the St. Louis Business Journal based on their unique culture
55. AWARDS & RECOGNITIONS In 2008 – "Heroes of the Planet Award" for their Sustainable Operations In August 2008 – Nestle’s positive work environment and unique culture where associates are welcometo bring their pets to work were highlighted in AAIM's Connection Magazine. Nestlé USA was recognized by Business Week among their list of Best Places to Launch a Career In 2008, Nestlé was ranked #1 in the consumer food products industry in Fortune Magazine's annual survey of America's Most Admired Companies In 2007, Nestlé was named among "World's Most Admired Companies" by Fortune Magazine