Young Marketers Graduation - Lavifood - Nhóm 2Giang Nguyễn
The document proposes an executive strategy for Lavifood's WE Juice brand. It identifies the juice category as an opportunity for growth. The strategy is to position WE Juice as a healthy juice with outstanding vibrant tastes of ripe fruits that can transition consumers from unhealthy soft drinks to juice. The target audience is health conscious Millennial and Gen Z in urban areas who see healthy lifestyles as boring but want dynamic experiences. The brand proposition is to fuel vibrant healthy lifestyles with the vibrant flavors of ripe fruits captured through optimal farm-to-bottle processing. The marketing plan involves communicating and activating around the themes of vibrant tastes and vibrant lifestyles.
Twilio Segment's 2023 Customer Data Platform Report provides insights into how businesses are using customer data and key trends observed over the past year. Some of the main findings include:
1) Businesses are getting smarter about collecting only the most essential customer data needed to meet business goals and optimize operational efficiency.
2) Point solution tools focused on specific needs, like product analytics and search, saw the fastest growth on the Segment platform despite economic uncertainty.
3) Data warehouses expanded their role and are now the second most popular destination for customer data on the Segment platform, as businesses leverage them for more advanced analytics and use cases.
Best Buy faces competition from online retailers who can offer lower prices. While Best Buy has higher operating costs for its physical stores, it also provides a valuable in-person shopping experience. The document evaluates alternatives for Best Buy and recommends that it invest in improving its stores and online platform while focusing on customer experience rather than just price to better compete against online retailers.
Case Analysis for "MedNet.com confronts 'Click-Through' Competition" by Chandra Has Dondapati for an internship under Professor Sameer Marthur (www.iiminternship.com)
Netflix's business model provides on-demand streaming media and DVD rentals by mail. It was founded in 1997 and launched in 1998, initially offering DVD rentals by mail. In 2007, Netflix introduced online streaming. Its business model relies on monthly subscription fees of $17.99 per month, which allows unlimited rentals without due dates or late fees. Netflix partners with studios, electronics companies, and the USPS to support its delivery and streaming capabilities. Its personalized recommendations and large catalog contribute to its competitive advantage over traditional rental stores.
Free Report: young Cambodian consumer trends 2021Phoung Vuthy
MRTS Consulting completed a short research project early in 2021 to explore shopping preferences among Cambodian millennials.
This short market research report looks at shopping trends amongst Cambodian consumers in 2021 to find the consumer ‘sweet spot’.
The report examines the five dimensions of shopping influence:
Is price or brand more important?
How important is the link to Cambodian culture?
Which are more attractive: Cambodian or international brands?
How important is endorsement by a famous Cambodian personality?
Do Cambodian consumers need to feel independent in their product choices?
Based on over 500 survey responses, Cambodian consumers are very discerning in terms of price, but they really like products that link back to Cambodian culture.
Read the full report for full analysis with 10 charts plus analysis.
More info about MRTS: www.mrtsconsulting.com
Young Marketers Graduation - Lavifood - Nhóm 2Giang Nguyễn
The document proposes an executive strategy for Lavifood's WE Juice brand. It identifies the juice category as an opportunity for growth. The strategy is to position WE Juice as a healthy juice with outstanding vibrant tastes of ripe fruits that can transition consumers from unhealthy soft drinks to juice. The target audience is health conscious Millennial and Gen Z in urban areas who see healthy lifestyles as boring but want dynamic experiences. The brand proposition is to fuel vibrant healthy lifestyles with the vibrant flavors of ripe fruits captured through optimal farm-to-bottle processing. The marketing plan involves communicating and activating around the themes of vibrant tastes and vibrant lifestyles.
Twilio Segment's 2023 Customer Data Platform Report provides insights into how businesses are using customer data and key trends observed over the past year. Some of the main findings include:
1) Businesses are getting smarter about collecting only the most essential customer data needed to meet business goals and optimize operational efficiency.
2) Point solution tools focused on specific needs, like product analytics and search, saw the fastest growth on the Segment platform despite economic uncertainty.
3) Data warehouses expanded their role and are now the second most popular destination for customer data on the Segment platform, as businesses leverage them for more advanced analytics and use cases.
Best Buy faces competition from online retailers who can offer lower prices. While Best Buy has higher operating costs for its physical stores, it also provides a valuable in-person shopping experience. The document evaluates alternatives for Best Buy and recommends that it invest in improving its stores and online platform while focusing on customer experience rather than just price to better compete against online retailers.
Case Analysis for "MedNet.com confronts 'Click-Through' Competition" by Chandra Has Dondapati for an internship under Professor Sameer Marthur (www.iiminternship.com)
Netflix's business model provides on-demand streaming media and DVD rentals by mail. It was founded in 1997 and launched in 1998, initially offering DVD rentals by mail. In 2007, Netflix introduced online streaming. Its business model relies on monthly subscription fees of $17.99 per month, which allows unlimited rentals without due dates or late fees. Netflix partners with studios, electronics companies, and the USPS to support its delivery and streaming capabilities. Its personalized recommendations and large catalog contribute to its competitive advantage over traditional rental stores.
Free Report: young Cambodian consumer trends 2021Phoung Vuthy
MRTS Consulting completed a short research project early in 2021 to explore shopping preferences among Cambodian millennials.
This short market research report looks at shopping trends amongst Cambodian consumers in 2021 to find the consumer ‘sweet spot’.
The report examines the five dimensions of shopping influence:
Is price or brand more important?
How important is the link to Cambodian culture?
Which are more attractive: Cambodian or international brands?
How important is endorsement by a famous Cambodian personality?
Do Cambodian consumers need to feel independent in their product choices?
Based on over 500 survey responses, Cambodian consumers are very discerning in terms of price, but they really like products that link back to Cambodian culture.
Read the full report for full analysis with 10 charts plus analysis.
More info about MRTS: www.mrtsconsulting.com
Young Marketers Elite 3 - Assignment 10.1 - Minh Thông / Đức Hiệp / Thanh AnChu Minh Thông
The creative brief provides guidance for the creative team to develop work that aligns with both the client's objectives and target consumers. It should include key elements such as the background, problem/challenge, objectives, target consumer profile and insights, desired consumer response, and brand positioning. The brief translates the client's business needs into a concise yet inspiring direction for creatives to generate solutions. It aims to define the problem space enough to guide solutions while allowing creative freedom.
The Pizza Company's Communication ProposalMinh H. Nguyen
Communications Strategy. This is to reposition a brand to be more suitable for local Vietnam market. The scope is bigger than a normal communications but still doable because the size of the business is not very big.
Business Branding Proposal PowerPoint Presentation SlidesSlideTeam
Are you preparing to give a PPT on business branding using best graphics and diagrams? Take a sigh of relief. We have come up with a business branding proposal PowerPoint presentation slides. Our corporate promotion proposal PPT templates act as a foundation stone to give your organization a value, identity, and awareness among customers. In addition to this, our brand marketing PowerPoint visuals will help you to establish a long-term relationship with your customers. These brand equity presentation slides include all the necessary stuff such as business focus, corporate product and services, competitive analysis, trade strategy framework, brand integrity, market competitiveness and execution roadmap. Our corporate awareness plan PowerPoint presentation templates can also be used as other templates such as corporate trademark, product proposal, brand communication, product awareness, company advertising plan, brand awareness, business to business quality management, brand awareness, branding strategy, product positioning, and many more. Simply download, edit your text and present!. Our Business Branding Proposal PowerPoint Presentation Slides are a binding force. They create a cohesive environment.
The document summarizes a Netflix consulting project report on how Netflix can respond to competition and better serve customers. It analyzes Netflix's industry, competitors like Amazon and Hulu, and provides insights from a consumer survey. The report's key recommendations are that Netflix should offer premium early access to new releases, acquire more current content, pursue cross-promotions, convert remaining DVD users to streaming, and grow its overall user base.
Tất cả 14 kỹ năng chính của người làm trade marketing sẽ được giới thiệu chi tiết qua 7 khóa học của CASK Academy.
- Giảng viên là các manager 8-10 năm kinh nghiệm
- Tài liệu sử dụng là thực tế làm việc tại các cty hàng đầu VN
Liên hệ 0975558406 hoặc info@caskademy.edu.vn
Das Geschäftsmodell von Teekampagne: Beschreibung, Value Proposition Canvas, Business Model Canvas, Patterns gemäß dem St. Gallener Business Model Navigator. Ein Ergebnis aus der Veranstaltung "E-Business" im Studiengang Wirtschaftsinformatik der Hochschule Mannheim.
A Case Study my partner and I did for Advertising Problems 4040 and LSU. We did a IMC plan along with a new campaign for Red Bull with a $100,000,000 budget.
The document discusses Cong's brand positioning. Cong is a Vietnamese coffee chain that aims to revitalize the "Thoi Bao Cap" period in Vietnam in a lively and optimistic way. It targets millennials who want to experience the nostalgic atmosphere of the Thoi Bao Cap period. Cong's brand idea succeeds because it appeals to both millennials who experienced the period firsthand and those who only heard about it, by allowing them to immerse themselves in the vibes of that time through Cong's coffee shops. The brand positioning is translated thoroughly across the six Ps of marketing - product, physical evidence, people, place, promotion and price.
Becton Dickinson & Company: VACUTAINER Systems DivisionZach Evans
Becton Dickinson & Company (BD) was formed in 1897 by Maxwell Becton and Fairleigh Dickinson as a medical device import company. In 1980, BD formed its VACUTAINER Systems Division (BDVS) to focus on blood collection products. By the mid-1980s, BDVS had an estimated 80% market share in the US but faced pressures from declining hospital testing and group purchasing organizations seeking single suppliers and private label products. BDVS needed to determine the best price and distribution strategy to address these market changes.
The document provides an overview of key highlights across Asia regarding FMCG markets in Q2 2022. Some common themes discussed include:
1) Inflation increased significantly across many Asian markets, putting pressure on consumer spending and causing shoppers to reduce volumes or spend more cautiously.
2) Covid restrictions eased in some countries, but pandemic effects are still influencing shopping behaviors like lower trip frequencies.
3) Online and convenience channels grew in importance as shoppers sought cheaper options and quicker fulfillment.
4) Food and home care categories generally saw more stable growth, while other sectors depended on country-specific economic and Covid conditions.
Vietnam's rapid urbanization has opened the opportunity for CVS and Minimarket/Food Store to thrive.
The CV-19 pandemic has proved the potential of this retail format.
Vietnam Retail Market_Report from Neisen.pdfBillyNguyen37
Vietnam's economy maintained strong growth in the first half of 2018, with GDP increasing 7.1% year-on-year. Consumer spending increased after necessities such as holidays, new clothes, home improvements, and entertainment. While traditional trade began recovering, modern trade continued expanding rapidly, represented by a 45% increase in chained convenience stores and minimarts between 2017-2018. The document discusses future trends in Vietnam including continued urbanization, demand for convenience, increasing health and wellness concerns, and early-stage growth of e-commerce.
Nielsen Case Competition 2019 _ Round 2 _ Lâm Tiên KhảiKhải Tiên
This proposal conducted by @TienKhai @TamLai @NgocTran @ThuyNgan. We learned from this time that presentation is really important. It could ruin your whole efforts of 48hourse on the content decks. Yeah, a lesson!
Young Marketers Elite 3 Graduation Presentation - Ôi, Ra Rồi!Giang Nguyễn
This document discusses plans for improving retention and usage of the MOMO e-wallet app in Vietnam. It identifies low retention and underdeveloped ecosystem as key issues. The proposed solutions include building an ecosystem to make MOMO more convenient and accessible, establishing a unique positioning to drive frequent usage, and developing new features like micro-credit, daily payment management, and recommendations. A marketing campaign is outlined to introduce these new features and target young urban users experiencing "month end mare" or the stress of lacking money at the end of the month. The goal is to attract 10 million users and 3 million active users utilizing the new micro-credit function.
Young Marketers Elite-3-Assignment-11.1-Đức Hiệp-Thanh An-Khánh ThyKhanh Nguyên
The document discusses key concepts for brand communication and advertising, including brand insight, communication insight, and advertising insight. It provides examples of each type of insight and how they relate to and build upon each other to form the brand big idea, communication big idea, and advertising big idea. The document also discusses the process of developing a campaign or advertising big idea, including understanding the market, brand situation, consumer insights, and objectives to arrive at the propositioning, communication big idea, and evaluation.
AMEX is considering broadening or deepening its social media strategy. Broadening would involve building partnerships with additional social platforms to provide unique experiences and offers to customers. Deepening would focus on improving customer and merchant acquisition and retention through existing partnerships with Facebook and Foursquare. Some risks of broadening include negative comments, choosing the wrong platforms, and account hijacking. Deepening risks include not all countries using the key platforms and issues with over-reliance on only a few partners. The document discusses potential benefits, opportunities, and risks of each approach.
The document provides an executive summary for a startup called Forte.com that aims to provide an easy, fast, and safe solution for consumers' music needs by aggregating existing music services into one comprehensive framework. It outlines the problem in the music industry with declining physical sales and discusses Forte.com's solution. It then requests $35,894 in startup funding or $695,468 to reach profitability and provides details on the target market, competitors, and business strategy.
The document provides an executive summary for a startup called Forte.com that aims to provide an easy, fast, and safe solution for consumers' music needs by aggregating existing music services into one comprehensive framework. It outlines the problem in the music industry with declining physical sales and proposes Forte.com as a solution. It requests $35,894 in startup funding and describes plans to launch a beta testing phase, marketing campaign, and later introduce bundling music with merchandise purchases in phase two once an initial customer base is established. The target market is identified as internet radio listeners aged 35-55 who represent 42% of the market.
Young Marketers Elite 3 - Assignment 10.1 - Minh Thông / Đức Hiệp / Thanh AnChu Minh Thông
The creative brief provides guidance for the creative team to develop work that aligns with both the client's objectives and target consumers. It should include key elements such as the background, problem/challenge, objectives, target consumer profile and insights, desired consumer response, and brand positioning. The brief translates the client's business needs into a concise yet inspiring direction for creatives to generate solutions. It aims to define the problem space enough to guide solutions while allowing creative freedom.
The Pizza Company's Communication ProposalMinh H. Nguyen
Communications Strategy. This is to reposition a brand to be more suitable for local Vietnam market. The scope is bigger than a normal communications but still doable because the size of the business is not very big.
Business Branding Proposal PowerPoint Presentation SlidesSlideTeam
Are you preparing to give a PPT on business branding using best graphics and diagrams? Take a sigh of relief. We have come up with a business branding proposal PowerPoint presentation slides. Our corporate promotion proposal PPT templates act as a foundation stone to give your organization a value, identity, and awareness among customers. In addition to this, our brand marketing PowerPoint visuals will help you to establish a long-term relationship with your customers. These brand equity presentation slides include all the necessary stuff such as business focus, corporate product and services, competitive analysis, trade strategy framework, brand integrity, market competitiveness and execution roadmap. Our corporate awareness plan PowerPoint presentation templates can also be used as other templates such as corporate trademark, product proposal, brand communication, product awareness, company advertising plan, brand awareness, business to business quality management, brand awareness, branding strategy, product positioning, and many more. Simply download, edit your text and present!. Our Business Branding Proposal PowerPoint Presentation Slides are a binding force. They create a cohesive environment.
The document summarizes a Netflix consulting project report on how Netflix can respond to competition and better serve customers. It analyzes Netflix's industry, competitors like Amazon and Hulu, and provides insights from a consumer survey. The report's key recommendations are that Netflix should offer premium early access to new releases, acquire more current content, pursue cross-promotions, convert remaining DVD users to streaming, and grow its overall user base.
Tất cả 14 kỹ năng chính của người làm trade marketing sẽ được giới thiệu chi tiết qua 7 khóa học của CASK Academy.
- Giảng viên là các manager 8-10 năm kinh nghiệm
- Tài liệu sử dụng là thực tế làm việc tại các cty hàng đầu VN
Liên hệ 0975558406 hoặc info@caskademy.edu.vn
Das Geschäftsmodell von Teekampagne: Beschreibung, Value Proposition Canvas, Business Model Canvas, Patterns gemäß dem St. Gallener Business Model Navigator. Ein Ergebnis aus der Veranstaltung "E-Business" im Studiengang Wirtschaftsinformatik der Hochschule Mannheim.
A Case Study my partner and I did for Advertising Problems 4040 and LSU. We did a IMC plan along with a new campaign for Red Bull with a $100,000,000 budget.
The document discusses Cong's brand positioning. Cong is a Vietnamese coffee chain that aims to revitalize the "Thoi Bao Cap" period in Vietnam in a lively and optimistic way. It targets millennials who want to experience the nostalgic atmosphere of the Thoi Bao Cap period. Cong's brand idea succeeds because it appeals to both millennials who experienced the period firsthand and those who only heard about it, by allowing them to immerse themselves in the vibes of that time through Cong's coffee shops. The brand positioning is translated thoroughly across the six Ps of marketing - product, physical evidence, people, place, promotion and price.
Becton Dickinson & Company: VACUTAINER Systems DivisionZach Evans
Becton Dickinson & Company (BD) was formed in 1897 by Maxwell Becton and Fairleigh Dickinson as a medical device import company. In 1980, BD formed its VACUTAINER Systems Division (BDVS) to focus on blood collection products. By the mid-1980s, BDVS had an estimated 80% market share in the US but faced pressures from declining hospital testing and group purchasing organizations seeking single suppliers and private label products. BDVS needed to determine the best price and distribution strategy to address these market changes.
The document provides an overview of key highlights across Asia regarding FMCG markets in Q2 2022. Some common themes discussed include:
1) Inflation increased significantly across many Asian markets, putting pressure on consumer spending and causing shoppers to reduce volumes or spend more cautiously.
2) Covid restrictions eased in some countries, but pandemic effects are still influencing shopping behaviors like lower trip frequencies.
3) Online and convenience channels grew in importance as shoppers sought cheaper options and quicker fulfillment.
4) Food and home care categories generally saw more stable growth, while other sectors depended on country-specific economic and Covid conditions.
Vietnam's rapid urbanization has opened the opportunity for CVS and Minimarket/Food Store to thrive.
The CV-19 pandemic has proved the potential of this retail format.
Vietnam Retail Market_Report from Neisen.pdfBillyNguyen37
Vietnam's economy maintained strong growth in the first half of 2018, with GDP increasing 7.1% year-on-year. Consumer spending increased after necessities such as holidays, new clothes, home improvements, and entertainment. While traditional trade began recovering, modern trade continued expanding rapidly, represented by a 45% increase in chained convenience stores and minimarts between 2017-2018. The document discusses future trends in Vietnam including continued urbanization, demand for convenience, increasing health and wellness concerns, and early-stage growth of e-commerce.
Nielsen Case Competition 2019 _ Round 2 _ Lâm Tiên KhảiKhải Tiên
This proposal conducted by @TienKhai @TamLai @NgocTran @ThuyNgan. We learned from this time that presentation is really important. It could ruin your whole efforts of 48hourse on the content decks. Yeah, a lesson!
Young Marketers Elite 3 Graduation Presentation - Ôi, Ra Rồi!Giang Nguyễn
This document discusses plans for improving retention and usage of the MOMO e-wallet app in Vietnam. It identifies low retention and underdeveloped ecosystem as key issues. The proposed solutions include building an ecosystem to make MOMO more convenient and accessible, establishing a unique positioning to drive frequent usage, and developing new features like micro-credit, daily payment management, and recommendations. A marketing campaign is outlined to introduce these new features and target young urban users experiencing "month end mare" or the stress of lacking money at the end of the month. The goal is to attract 10 million users and 3 million active users utilizing the new micro-credit function.
Young Marketers Elite-3-Assignment-11.1-Đức Hiệp-Thanh An-Khánh ThyKhanh Nguyên
The document discusses key concepts for brand communication and advertising, including brand insight, communication insight, and advertising insight. It provides examples of each type of insight and how they relate to and build upon each other to form the brand big idea, communication big idea, and advertising big idea. The document also discusses the process of developing a campaign or advertising big idea, including understanding the market, brand situation, consumer insights, and objectives to arrive at the propositioning, communication big idea, and evaluation.
AMEX is considering broadening or deepening its social media strategy. Broadening would involve building partnerships with additional social platforms to provide unique experiences and offers to customers. Deepening would focus on improving customer and merchant acquisition and retention through existing partnerships with Facebook and Foursquare. Some risks of broadening include negative comments, choosing the wrong platforms, and account hijacking. Deepening risks include not all countries using the key platforms and issues with over-reliance on only a few partners. The document discusses potential benefits, opportunities, and risks of each approach.
The document provides an executive summary for a startup called Forte.com that aims to provide an easy, fast, and safe solution for consumers' music needs by aggregating existing music services into one comprehensive framework. It outlines the problem in the music industry with declining physical sales and discusses Forte.com's solution. It then requests $35,894 in startup funding or $695,468 to reach profitability and provides details on the target market, competitors, and business strategy.
The document provides an executive summary for a startup called Forte.com that aims to provide an easy, fast, and safe solution for consumers' music needs by aggregating existing music services into one comprehensive framework. It outlines the problem in the music industry with declining physical sales and proposes Forte.com as a solution. It requests $35,894 in startup funding and describes plans to launch a beta testing phase, marketing campaign, and later introduce bundling music with merchandise purchases in phase two once an initial customer base is established. The target market is identified as internet radio listeners aged 35-55 who represent 42% of the market.
Welcome to the latest edition of our Snapshot. In this edition, we will demonstrate how collaborations help businesses to stay on top of the game and generate more sales and stay relevant for their customers.
The report is divided into three parts:
Expanding Customer Segments- Collaborations are launched to expand existing customer segments and open up promising industry segments.
Enhancing Product & Service Experience - Enhancing the product and service experience in order to engage existing customers even more and tie them stronger to the brand.
Cultivating Existing Relationships- Enhancing customer satisfaction beyond core offerings to strengthen customer loyalty.
Digital Music Services (Strategic Review & Options)Joe Lamantia
Strategic review of digital music services market (with a focus on the mobile user). Competitor assessment, customer insights, mapping of product and experience ecosystems. Identifies opportunities for offering new services based on customer experiences. Reviews abbreviated portfolio of strategic options, and experience concepts.
We spend a lot of time online. Even more time listening to music. We use many platforms, and as a DJs, Producers, Composers, Creators and Marketers, we use many additional programs and applications as well.
This deck is simply an application of our experience with user flows, interfaces and revenue models from user, client, consumer, marketer, designer, developer and service provider perspectives. Hypothetical of course, but intended to provide a case for UX/UI optimization from the start as a way to create new, organic revenue streams.
Specifically, we use Mixcloud.com, on e of the newer entrants to the U.S. Market as a way to illustrate the concept.
The document discusses trends in the US music streaming market and provides recommendations for consumer marketing. It notes that streaming grew 32% in 2013 to 118.1 billion streams. Most streaming occurs on mobile devices, with 96% of Pandora's 80 million users accessing it via mobile. It identifies four target listener groups and recommends focusing messaging on switching and new streaming users, simplifying the core messages. The document outlines a strategic direction, positioning and messaging framework, and discusses goals for a go-to-market approach and ongoing customer engagement model.
Reading for Assignment 2Pandora is the Internet’s most successfu.docxsodhi3
Reading for Assignment 2
Pandora is the Internet’s most successful subscription radio service. In January 2011, it had over 80 million registered users in the United States, and continues to add about 600,000 new subscribers a week—that's one new subscriber about every second! Pandora now accounts for over 50% of all Internet radio listening hours. Radio? In the Internet age of iTunes, Rhapsody, and listen-to-what-you-want-anywhere-anytime? Why would anyone want an online radio station to choose the music they will be able to hear? That’s so old school. Not exactly. At Pandora, users select a genre of music based on a favorite musi- cian, and a computer algorithm puts together a personal radio station that plays not only the music of the selected artist but also closely related music by different artists. How does the computer know about closely related music and music genres? Can a computer understand music? Not really. Instead a team of professional musicians listens to new songs each day and classifies the music according to over 400 musi- cal criteria including male or female vocal, electric vs. acoustical guitar, distortion of instruments, presence of background vocals, strings, and various other instruments.
These criteria are used in a computer algorithm to classify new songs into five genres: Pop/Rock, Hip-Hop/Electronica, Jazz, World Music, and Classical. Within each of these genres are hundreds of sub-genres. Like Taylor Swift? Create a radio station on Pandora with Taylor Swift as the artist and you can listen all day not only to some Taylor Swift tracks but also to musically related artists such as Carrie Underwood, Rascal Flatts, Anita Nalick, and others. The algorithm used to identify genres of songs is a result of the Music Genome Project conceived by Will Glaser and Tim Westergren in 1999. Westergren, a jazz musician, and Glaser believed it was possible to identify genres of music, and sub- genres, using their expertise (and that of other musicians) to identify similarities among artists and songs. They have identified over 400 factors to help classify songs, and leave it up to the computer program to select appropriate matches based on a user’s input of a selected artist. To some extent they are mimicking disc jockeys and radio program managers who had no trouble creating jazz radio, classical radio, and pop/electronica stations, and within these general categories, sub-groups of musi- cians who shared musical characteristics.
In 2005, Glaser and Westergren launched Pandora.com, a music service based on the Music Genome Project. Their biggest challenge was how to make a business out of a totally new kind of online radio station when competing online stations were making music available for free, most without advertising, and online subscription services were streaming music for a monthly fee and finding some advertising support as well. Actu- ally, their biggest challenge was to avoid going broke: over 80% of online music i ...
Spotify is a leading on-demand music streaming service with over 140 million paying subscribers. It operates on a "freemium" model where basic services are free but a premium subscription unlocks additional features like ad-free listening and offline downloads. Spotify has dominated the on-demand music market through its huge library of songs and playlists, as well as personalized recommendations and features like Discover Weekly. It is also expanding into new areas like podcasts. Spotify delivers value to customers by providing personalized access to music and audio content to enrich every moment.
How the-love-of-music-has-changed-our-business-world-110425064532-phpapp01Noelia Saguillo Lapaz
The love of music has changed the business world over the last decade. MP3 enabled music sharing, which Napster popularized by making it easy for users to find music files on others' computers. This disrupted the music industry and influenced technological developments, social networks, and business models. It empowered customers and changed the marketing landscape. Apple capitalized on these trends with the iPod and iTunes Store. The exclusive right to produce and distribute content shifted from traditional media to new market leaders, resulting in a new, more innovative business world.
How The Love of Music has changed our Business WorldThorsten Faltings
Over the last decade, there was a Giant Refresh in the Business World:
- Many destroyed value chains,
- Business Innovation everywhere,
- Various new markets with new leaders,
- Empowered & emancipated Consumers.
This is the story about how the love of music laid the Foundation for many Innovations in the past 12 years, turning the Business World upside down.
How the-love-of-music-has-changed-our-business-world-110425064532-phpapp01Mäfë Päntöjä
The love of music laid the foundation for business innovation over the last decade. The development of the MP3 file format in the 1980s enabled digital music sharing. In 1999, Napster provided a platform for easy music file sharing between users, which disrupted the music industry. While facing legal challenges, Napster inspired new technologies, social networks, business models, and empowered consumers to control their media. It helped establish companies like Apple, influenced copyright licensing, and transformed the traditional media landscape. The digital distribution of music through platforms like iTunes ushered in a new business world of constant innovation, empowered customers, changed marketing, and more music being produced than ever before.
The document discusses Spotify's "freemium" business model. It summarizes that Spotify aggregates music content from rights holders and distributes it to consumers for free with ads or through a subscription without ads. Spotify's model has generated billions in revenue and disrupted the traditional music industry model. It provides value to both music listeners and advertisers through its multi-sided platform approach.
Innovation in the online music industryEirik Kvistad
The music industry has faced significant challenges due to technological innovations that have disrupted traditional business models. Napster and Limewire allowed widespread, free sharing of music, hurting sales. Streaming services like Spotify now dominate, paying artists based on their share of total streams rather than fixed prices. Live performances and alternative revenue streams have grown in importance. Looking ahead, streaming growth may continue though older users are slower to adopt it, and new technologies like VR concerts could emerge.
Ivan F. Alvarez established Records/Publishing/Management in 2006 and has since worked with several Latin artists including Los Enanitos Verdes and Pedro Infante. The company provides label and publishing services to independent artists and handles physical and digital distribution, marketing, licensing, and royalty accounting. It has access to consumer analytics and a smart search interface to help music supervisors and promote sync, licensing, and brand partnership opportunities.
This document discusses problems with current music discovery and promotion tools. It proposes a new mobile app called "Radio 3.0" that would help fans discover and share new music through social interactions. The app aims to convert offline listeners to mobile, spotlight artists, and engage fans through challenges and rewards. It would provide better data on fan engagement without spam. The belief is this would encourage greater music participation, enhance tools for artists, and bring back the "Music Tribe". It also discusses current and future revenue opportunities for the app through music sales, ads, reports, and event/venue features.
This document provides a strategic advertising plan for Grooveshark's VIP subscription service. It includes an executive summary, situational analysis, goals, objectives, target markets, creative brief, strategies, media tactics, budget, and evaluation plan. The plan aims to increase VIP subscriptions among 18-26 year olds through print, radio, internet and event-based advertising campaigns.
Find a publicly-traded company (Microsoft) using a financial infor.docxvoversbyobersby
Find a publicly-traded company (Microsoft) using a financial information website. For The Following Company :
Microsoft
Watch the Industry Averages and Financial Ratios video and use the industry classification from the financial services website to locate the company's SIC code on the U.S. Department of Labor's website.
Find the industry ratios for the company using the Dun & Bradstreet® Key Business Ratios link in the Week 2 Electronic Reserve Readings. If your company's SIC code does not appear in the dropdown menu, choose another company.
Calculate the following ratios for the company using the two most recent annual financial statements found on the financial information website you used earlier. Be careful not to use quarterly information, and include ratios for both years.
· Current Ratio
· Quick Ratio
· Collection Period
· Return on Equity (~Net Worth)
Observe the year to year ( 2 years ) trend for each ratio and what it tells you about the organization's financial health.
Compare the ratios for the company you selected with the appropriate industry ratios shown on the Dun & Bradstreet® report.
Write a 1,050-1,400 word response about how the company you selected performed year to year and versus the industry based on what the ratios indicate. Show your calculations for the ratios and attach copies of the financial statements used as an exhibit.
Case4
Read the case on page 183 entitled The Digital Music Distribution Revolution.
The Digital Music DistributionRevolution1
Fraunhofer and MP3 In 1991, Fraunhofer IIS of Germany developed an algorithm that would set in motion a revolution in how music was distributed, stored, and consumed. The algorithm ( commonly referred to as a codec) allowed compression of digital audio to approx-imately one- tenth of its original size with minimal compromise in audible quality. The format also enabled song information such as the song title and artist to be embedded within the file. This format for compressed audio files was later dubbed MPEG- 1 layer 3— a. k. a. MP3. By 1995, software programs were available that enabled consumers to convert tracks from compact discs to MP3 files. This tech-nology transformed how music could be manipulated— a song was now a file that could be kept on a hard drive, and the file was small enough to be shared over the Internet. The MP3 format became wildly popular by users sharing their music online, and software companies began releasing many variants of MP3 encoders ( utilities that compress files into MP3s) and decoders ( utilities that play back MP3s). Hardware manufacturers decided to capitalize on this new trend and several hardware MP3 players began appearing on the market.
With the growing popularity of the file format, Fraunhofer was faced with a dilemma— should it enforce its patent on the use of the MP3 algorithm and attempt to collect royalties for its use, or should it allow users and software/ hardware man-ufacturers to make free use of the alg ...
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1. -15049546990 <br />2077720140970<br /> <br /> <br />CASE STUDY ON NAPSTER<br /> <br /> <br /> INDIVIDUAL ASSIGNMENT<br /> <br />SUBMITTED BY: - SUBMITTED TO:-<br />ANIL BISHT Mrs. RUCHI DIXIT<br />PTM1001014 Module Lecturer<br />Question: Evaluate how Napster has varied each element of the marketing mix to compete with traditional and online music retailers?<br />Answer: <br />History of Napster<br />Napster was firstly created in 1998-1999 as a peer-to-peer music downloading program. However, on March 5, 2001 Napster was ordered by the U.S. court to stop trading copyrighted material. The following Year Napster filed for bankruptcy and was bought out by Roxio, Inc. <br />Napster has since reopened its online doors for business. It now does business in Canada, the U.S. and the United Kingdom, has 410,000 customers, each of which pay ₤14.95 per month to get the right of use to 1.5 million songs. With the increases in technology, Napster has had to focus on new ways to attract customers and keep up with its competitors such as iTunes.<br />Because of this fast moving environment, the company has strategically diverse its marketing mix.<br />Product<br />The core product of Napster’s is music. The company offers unlimited access to 1.5 million songs to subscribers at a fixed price per month. It also offers mass customization through radio stations based on particular artists and recent consumer downloads, along with a page that lists recommendations from Napster. These additional features (part of Napster’s extended product) give the company an edge over competitors who only offer music downloads. The Napster name is deeply tied in with its product. The objective of Napster is “to continue to build the Napster consumer brand – as well as increase awareness of the Napster brand identity”. Napster has a reputation as an “all you can eat music service which is fun and affordable”. These branding characteristics assist customers in recognizing Napster over other music retailers. <br />The company name also carries a lot of brand equity. Napster executives said in their annual report that they rely heavily on the value of the Napster brand and if it is not maintained at a high level of recognition, their revenues could suffer. Napster provides value to customers who want their music and electronic devices to be compatible. It provides a list of all devices compatible with its services on the company website.<br />Price<br />Napster offers a different pricing model than its competitors. iTunes and other competitors allow “users to purchase songs on a per-track basis or in the form of albums”. Napster on the other hand offers simplicity with a monthly fee that allows users to download as many tracks as they can. There are many different ways that a customer can pay Napster for its service. Napster’s payments are made in advance “via credit card, online payment systems or redemption of pre-paid cards, gift certificates or promotional codes”. These payment services are common and accepted by most of Napster’s competition. <br />Place<br />Napster carries out all of its business online. The strategy of Napster is to become the “leading global provider of consumer digital music services”. It is currently offered in the United States, Canada and the United Kingdom. The company is looking at expanding its business into “other countries such as Japan”. <br />In order for Napster to stay competitive with other music retailers it needs to focus on localization. Localization involves “tailoring of web site information for individual countries or regions. Offering a global product can bring about many different concerns. These issues range from different product needs, language differences and cultural differences. Localization will address these issues by “converting the web side to suit [the values and characteristics of] another country”. <br />Promotion<br />One way Napster promotes itself is through strategic partnerships. One of the company’s four key focuses is to “continue to pursue and execute strategic partnerships”. Napster believes that they must maintain and add to their strategic marketing relationships in order to be successful. <br />Napster has entered into strategic partnerships online as well as offline. Some of the partnerships include Microsoft, Best Buy, Blockbuster and Target. Napster is able to use these partnerships to be innovative by investing in the new services and technologies that these companies develop. <br />These partnerships separate it from its competitors such as Apple. Apple in a way “locks people into purchasing Apple hardware” because its services are only compatible with its own products. Because of its partnerships Napster is able to bundle its services with hardware manufacturers by creating a more widespread marketing campaign. The partnerships Napster has entered into help ensure that its services are compatible with the newest technology on the market. <br />Napster also participates in traditional offline and online marketing. Napster markets offline with television, radio and print advertisements. The company’s online advertising consists of placing advertisements “on a number of websites (including affiliate partners) and search engines”. Both of these forms of advertising follow the company’s mission of marketing “directly to customers through an integrated offline and online marketing program consistent with the existing strong awareness and perception of the Napster Brand”. <br />People<br />Napster offers its services to anyone within the region that it operates in. In 2005 the company had “around 410,000 subscribers in the United States, Canada and the United Kingdom”. In that same year Napster reported that “80% of its subscribers are over the age of 25, half of them have kid” and “some three-quarters of them are male”.<br />These statistics show that either a lot of men that have kids like to download music or a lot of kids use their parents accounts to purchase their music online. The case does not give this information, however it would be helpful to know so that Napster could market itself accordingly.<br />Napster executives also stated that “subscribers bought more music online than folk who buy one-off downloads” and “one in five of them no longer buy CD’s”. This shows that their strategy of a once a month payment helps retain more customers than their competitors, who offer a pay as you go rate. <br />Process<br />Napster does not directly participate in new product development since it does not sell products that it can develop. However, it is focused on being innovative with its file formats by investing in new services and technologies to “encourage a wide range of platforms from portable MP3 players, PC’s cars, mobile phones, etc”. This ensures that Napster will continue to be competitive because it is constantly in the growth stage of the product life cycle. <br />Physical Evidence<br />Napster provides a unique online experience to its customers. The web site is tailored to making the customer’s experience easy and free of stress. Napster’s once a month payment to gain unlimited music downloading access, saves the user a lot of time and stress by eliminating a payment each time a purchase is made. <br />The actual website of Napster is extremely easy to navigate through. The top of the page includes a list of tabs that helps the customer find their way around the site. This list of tabs prevents the customer from searching all over the site to find what they are looking for. <br />Napster has a high-quality selection of features available. These features include “Napster recommendations, Napster radio based around songs by particular artists, Napster radio playlists based on the songs you have downloaded and swapping playlists and recommendations with other users”. These features, which are only available to subscribers, provide a personal touch and help the customer easily connect with his or her interests. <br />Recommendation <br />Napster has used its marketing mix to separate itself from its competitors. Napster’s unique once a month payment, website features and product compatibility are just some of the ways that it is building its name recognition among users. In order for Napster to remain competitive it needs to continually revise and modify its marketing mix. The fast paced environment that Napster operates in is constantly changing. If Napster can follow adapt and follow the trends of the industry, it will have tremendous future success. <br />References<br />Chaffey, Dave, Ellis-Chadwick, Fiona, Johnston, Kevin, & Mayer, <br />Richard (2006). Internet Marketing. Harlow: Prentice Hall.<br />