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 “Dream-dream and dream, because dream
gives vision, vision gives thoughts and finally
thoughts lead to the action".
By India's former President Dr. A.P.J. Abdul Kalam
 Dreams also give you an idea to change yours
and other life.
An idea can change
your LIFE
 Mr. Ratan Tata
I observed families
riding on two-wheeler
the father driving the
scooter, his young kid
standing in front of
him, his wife seated
behind him holding a
little baby. It led me to
wonder for such a car
which is safe &
affordable to any
middle class family.
The ONE lakh car that drives ONE
billion dreams…
7
 The project has literally become India's claim-for-fame in the
international-media due to
Tata Motors' innovation in developing the car, as well as keeping
it low in price.
 The car itself is expected to boost the Indian Economy
create entrepreneurial-opportunities across India,
expand the Indian car market by 65%.
 Mr.Ratan Tata, Chairman of the Tata Group and Tata Motors,
who has described it as an eco-friendly "people's car".
8
 Nano has been greatly appreciated by many sources and the
media
for its low-cost and
eco-friendly initiatives which include using compressed-air as fuel
and an electric-version.
 Tata Group is expected to mass-manufacture the Nano in very
large quantities,
particularly the electric-version, and,
besides selling them in India, to also export them world-wide.
 The Tata Nano is
a rear-engine,
four passenger
9
•The People’s Car,
designed with a family
in mind, has a roomy
passenger compartment
with generous leg space
and head room.
• It can comfortably
seat four persons.
•Four doors with high
seating position make
ingress and egress easy.
10
 The Tata Nano uses plastics and adhesives rather than welding.
 Introducing the car with an artificially low price through govt-
subsidies and tax-breaks,
 Using vertical-integration, or partially using inexpensive polymers
or biodegradable plastics instead of a full metal-body.
 It has no AC, no power steering, no power windows, no power bells
and whistles.
11
 The Nano's boot does not open, instead the rear seats can be
folded down to access the boot space.
 It has a single windscreen wiper instead of the usual pair.
 Its door opening lever was simplified.
 It has 3 nuts on the wheels instead of the statutory 4 nuts.
 It only has 1 side view mirror
 Starting price in India:
Rs. 100,000
PLACE :
 Manufactured in India
 Sold through dealerships or internet
 Alliance created with Nissan
 Sold at Nissan dealerships
 Good Strategic Alliance due to its costumer
 loyalty, establishment in North America, etc.
13
 The low-cost car is clearly intended for the masses.
 For the family of four that would otherwise ride on a scooter,
 Its also attracts the small cars buyers like Maruti 800, bike
riders etc.
14
 For marketing strategy Tata had use conventional media in an
unconventional manner.
 Nano isn’t big on advertising. There are no TV campaign,
 Only innovative use of print, radio and other media, particularly the web.
 The Tata team was working on
› Nano news in papers,
› Nano breaks on radio,
› Nano appearing in the form of messages or ticker news on TV,
› Online Nano games,
› Nano chat rooms on the Net,
› Nano pop-ups on major websites and
› Nano conversation on Facebook, Orkut and blog spaces
1 December 2009Tushar Rastogi 15
‘Have Fun, Pay Less, get more
with Tata Nano’
16
Website: www.tatanano.com
The major sections of
the site are:
a. Galary (both pictures
and videos).
b. Game (rather Link to
a nice virtual driving
game by Zapak).
c. Community.
d. Why Nano?
e. Booking Details.
17
 Facebook
 Blog
 Orkut
 YouTube
18
The game by
zapak was a
great move to
spread word
about the car.
1 December 2009Tushar Rastogi 19
20
 The grand launching ceremony
of Tata Nano was covered by all
kind of media personal. It was a
front page headline in many
leading newspapers.
 International motor show at
Geneva where Mr. Tata shows
the Nano in front of international
media.
 Business tycoon like Mr. Tata
when delivered the first Nano to
a comman person, itself it makes
a big news.
SWOT Analy
Price
Mileage
Style
Brand Name
First Innovation
Fiber Body
Low Suspension
Light Weight
Not Suitable for Hilly Areas
Delay due to Singur
• Bikers can be motivated
• Auto rickshaw & second hand market
• Other competitors
• Traffic Congestion
• New Regualtions
Opportunities
Threats
Presentation on Nano Car
Presentation on Nano Car
Presentation on Nano Car
Presentation on Nano Car
Presentation on Nano Car
Presentation on Nano Car
Presentation on Nano Car

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Presentation on Nano Car

  • 1.
  • 2.  “Dream-dream and dream, because dream gives vision, vision gives thoughts and finally thoughts lead to the action". By India's former President Dr. A.P.J. Abdul Kalam  Dreams also give you an idea to change yours and other life.
  • 3. An idea can change your LIFE
  • 4.
  • 5.  Mr. Ratan Tata I observed families riding on two-wheeler the father driving the scooter, his young kid standing in front of him, his wife seated behind him holding a little baby. It led me to wonder for such a car which is safe & affordable to any middle class family.
  • 6. The ONE lakh car that drives ONE billion dreams…
  • 7. 7  The project has literally become India's claim-for-fame in the international-media due to Tata Motors' innovation in developing the car, as well as keeping it low in price.  The car itself is expected to boost the Indian Economy create entrepreneurial-opportunities across India, expand the Indian car market by 65%.  Mr.Ratan Tata, Chairman of the Tata Group and Tata Motors, who has described it as an eco-friendly "people's car".
  • 8. 8  Nano has been greatly appreciated by many sources and the media for its low-cost and eco-friendly initiatives which include using compressed-air as fuel and an electric-version.  Tata Group is expected to mass-manufacture the Nano in very large quantities, particularly the electric-version, and, besides selling them in India, to also export them world-wide.  The Tata Nano is a rear-engine, four passenger
  • 9. 9 •The People’s Car, designed with a family in mind, has a roomy passenger compartment with generous leg space and head room. • It can comfortably seat four persons. •Four doors with high seating position make ingress and egress easy.
  • 10. 10  The Tata Nano uses plastics and adhesives rather than welding.  Introducing the car with an artificially low price through govt- subsidies and tax-breaks,  Using vertical-integration, or partially using inexpensive polymers or biodegradable plastics instead of a full metal-body.  It has no AC, no power steering, no power windows, no power bells and whistles.
  • 11. 11  The Nano's boot does not open, instead the rear seats can be folded down to access the boot space.  It has a single windscreen wiper instead of the usual pair.  Its door opening lever was simplified.  It has 3 nuts on the wheels instead of the statutory 4 nuts.  It only has 1 side view mirror
  • 12.  Starting price in India: Rs. 100,000 PLACE :  Manufactured in India  Sold through dealerships or internet  Alliance created with Nissan  Sold at Nissan dealerships  Good Strategic Alliance due to its costumer  loyalty, establishment in North America, etc.
  • 13. 13  The low-cost car is clearly intended for the masses.  For the family of four that would otherwise ride on a scooter,  Its also attracts the small cars buyers like Maruti 800, bike riders etc.
  • 14. 14  For marketing strategy Tata had use conventional media in an unconventional manner.  Nano isn’t big on advertising. There are no TV campaign,  Only innovative use of print, radio and other media, particularly the web.  The Tata team was working on › Nano news in papers, › Nano breaks on radio, › Nano appearing in the form of messages or ticker news on TV, › Online Nano games, › Nano chat rooms on the Net, › Nano pop-ups on major websites and › Nano conversation on Facebook, Orkut and blog spaces
  • 15. 1 December 2009Tushar Rastogi 15 ‘Have Fun, Pay Less, get more with Tata Nano’
  • 16. 16 Website: www.tatanano.com The major sections of the site are: a. Galary (both pictures and videos). b. Game (rather Link to a nice virtual driving game by Zapak). c. Community. d. Why Nano? e. Booking Details.
  • 17. 17  Facebook  Blog  Orkut  YouTube
  • 18. 18 The game by zapak was a great move to spread word about the car.
  • 19. 1 December 2009Tushar Rastogi 19
  • 20. 20  The grand launching ceremony of Tata Nano was covered by all kind of media personal. It was a front page headline in many leading newspapers.  International motor show at Geneva where Mr. Tata shows the Nano in front of international media.  Business tycoon like Mr. Tata when delivered the first Nano to a comman person, itself it makes a big news.
  • 22. Price Mileage Style Brand Name First Innovation Fiber Body Low Suspension Light Weight Not Suitable for Hilly Areas Delay due to Singur
  • 23. • Bikers can be motivated • Auto rickshaw & second hand market • Other competitors • Traffic Congestion • New Regualtions Opportunities Threats