Tata Group is an Indian multinational conglomerate company headquartered in Mumbai, India. It operates over 80 companies in sectors such as software, automobiles, steel, consumer goods, and telecommunications, making it India's largest private employer. Tata Group takes its name from its founder, Jamsetji Tata. The current chairman is Ratan Tata, who has led the group since 1991. Tata Group companies include Tata Communications, Tata Consumer, Tata Defense, Tata Financial Services, Tata Manufacturing, and promoter companies.

1. About TATA GROUP
Tata Group is an Indian multinational
conglomerate company headquartered in Mumbai,
Maharashtra, India.
Tata Group operates more than 80 companies
ranging from software and automobiles to steel,
consumer goods and telecommunications. With
above 424,365 employees across India, it is the
nation's largest private employer.

2. Cont.
The 2009, annual survey by the Reputation
Institute ranked Tata Group as the 11th most
reputable company in the world.
The group takes the name of its founder, Jamsedji
Tata, a member of whose family has almost
invariably been the chairman of the group. The
current chairman of the Tata group is Ratan Tata,
who took over from J. R. D. Tata in 1991.

3. TATA LOGO

4. TATA PRODUCTS AND SERVICES
 Agrochemicals and agricultural services
 Air conditioning and refrigeration
 Automobile and automotive services
 Automobiles, auto assemblies & auto components
 Chemicals
 Construction equipment
 Consumer products
 Consumer products – retailing
 Defence & aerospace
 Drugs
 Engineering services
 Financial services
 Hotels and hospitality
 Industrial infrastructure – EPC projects

5. CONT.
 Industrial machinery and equipment
 Investment services
 IT and IT-enabled services
 Logistics
 Material handling equipment
 Media and entertainment
 Mining
 Power
 Realty and infrastructure
 Renewable energy
 Retail chains
 Services – miscellaneous
 Steel products and services
 Telecom products and solutions

6. TATA COMPANIES
Communications & ITeS.
Consumer & Retail.
Defence & Aerospace.
Financial Services.
Manufacturing.
Promoter companies.

7. RATAN TATA

8. RATAN TATA
 Ratan Naval Tata, GBE is an
Indian industrialist, investor, philanthropist, and a former
chairman of Tata Sons. He was also chairman of Tata Group,
during 1991 to 2012, then served again, as interim chairman,
from 24 October 2016 through February 2017, and continues to
head its charitable trusts. He is the recipient of two of the
highest civilian awards of India – Padma Vibhushan (2008)
and Padma Bhushan (2000).
 He is an alumnus of the Cathedral and John Connon
School, Bishop Cotton School, Riverdale Country
School, Cornell University College of Architecture,
and Harvard Business School.

10. INTRODUCTION
Tanishq is India's largest, most desirable and
fastest growing jewellery brand.
 Started in 1995, Tanishq is the jewellery business
based in Bangalore launched by TITAN.
Tanishq – tan (body) , ishq (love).
 By 2001,Tanishq was the largest overseas chain in
the U.S. With 1200 stores.
Titan Watches Limited was promoted by QIL &
TIDCO.

11. CONT.
The company was India’s leading manufacturer of
watches marketed under Titan & Sonata.
Later Titan ventured in jewellery business with the
name Tanshiq.
Tanishq introduced innovations like Karat meter, the
only non destructive means to check the purity of
gold.
Tanishq has successfully taken on the challenge of
transforming this frontier into a reliable consumer
space by bringing to it all the virtues and benefits
that branding offers.

12. SWOT
ANALYSIS

13. STRENGTH
Well executed marketing plan with unique
strategies.
Largest overseas chain in U.S.
Customer services enhancement.
In-house manufacturing enabled it to charge
same price across the country.
In-house designers.

14. WEAKNESS
Escalated gold price.
Share was not even 1% in Indian jewellery
market.
Introduced with high standards.
Negative perception – Brand was only for the
rich.
Strong labor union.

15. OPPORTUNITIES
 Global market.
 Own retail stores.
 Indian wedding market.
 Introduced revolutionary concept of
karat meter.
 99% of potential Indian gold market.

16. THREATS
Competition from traditional
jewellers.
Fashion trends keeps on changing.
Varying gold prices.
Local markets.

17. PRODUCT

18. PRODUCT VARIETY
Plain gold jewellry, studded gold
jewellry, Platinum jewellry,
silverware-product range and
solitaires.
22K, 18K and 9K pure gold ear rings,
bangles, chains, rings, nose pins etc.

19. QUALITY
1st & the only jeweller - guarantees at the
store.
Claim and deliver quality.
Built trust based on the same.
Gold meters- check gold purity.
Established as ethical player in the market.
Differentiating factor - experience & quality in
store.

20. DESIGN
 Frequent new and unique collections to cater
to variety seeking customers.
 Full fledged design studio and largest design
team in the country.
 Each piece is designed by team of award
winning designers.
 Breath taking jewellery - contemporary with
traditional touch.

21. PRICING
Products starting from Rs 600 …
Valentines day collections from Rs
2000 …
Attractive offers - up to 25% off.
All day Diamonds from Rs 1960 …

22. VISUAL MERCHANDISING AND DISPLAY
TECHNIQUES
Attention - getting devices.
Colour plates.
Familiar symbols.
Making and proscenia.
Sale ideas.
Fashion accessories.
Graphics and signage.

23. VISUAL MERCHANDISE

24. CUSTOMER SERVICE
Golden Harvest Saving Scheme.
Exchange Policy in Tanishq.
Gift Vouchers.
Purity checks:- Karat meter.
Anuttara.
Swarnanidhi Scheme

25. COMMUNICATION MIX
Personal communication channels.
Print Media.
Business magazines for men’s collection.
Broadcast Media.
Display Media.
Event and Experiences.
Online Selling.
Fashion Shows.
International Jewellery Fairs.

26. FUTURE STRATEGIES
 Consumer - oriented.
 Highly ethical corporate player.
 Investment in IT.
 Online ordering of gold.
 Global branding strategy.
 Expected to boost their sales.
 Planning to surpass its parent company’s
turnover.

27. MARKET STRATEGIES
TRANSMIGRATION OF DESIGNS:- Tanishq
started stocking typical designs from Tamilnadu in
Mumbai and those from Bengal in Delhi. Yet being
Indian, these designs provide variety to customers.
CONTINOUS CHANGE IN DESIGNS:- At least
10% of designs were changed at quarterly basis and
fresh stocks were added to the stock.
OWN CHAIN OF RETAIL STORES:- At
starting phase the company sold it’s product through
multibrand stores. But now it has 47 ‘Tanishq
Boutiques’ in 37 cities - including metros.

28. CONT.
 INTRODUCTION OF KARAT METER:- To
check the purity of gold without wasting it, they
introduced Karat meter .It was imported from Germany
and it uses X-rays to check the purity of gold. It proved to
be the biggest USP for Tanishq.
RETURN GUARANTEE & EXCHANGE
OFFER:- They provided 100% return guarantee on it’s
brand of jewellery and also exchanged other jewellery after
deductions depending on purity.
STANDARDIZED PRICE:- Tanishq decided to have
a standard gold price across all it’s showrooms from March
2000.

29. LEARNINGS I LEARNED IN TANISHQ
 I Learned About Bill Holding Process In P.C
And In I.PAD.
I Learned About GOLDEN HARVEST
SCHEME.
I Learned About TANISHQ EXCHANGE
PROGRAMME And GENERAL EXCHANGE
PROGRAMME.

30. CONT.
 I Handled Some Customer On The Occasion
Of DHANTERAS.
 Tanishq Provide 5000 Cash Back On HDFC
CREDIT/DEBIT CARD In The Shopping Of
Rs. 1 LAKH.
 This Cash Back Offer Is Limited For OFFER
PERIOD ONLY.

31. RESTRICTIONS FACED
 I Want To Show Products To The
Customer But The Store Manager
Didn’t Allow Us To Show Products.
 Staff Of Our Store Are Not
Allowed Us To Handle Customer.

32. THANK YOU