The document discusses organizational culture at Tata Motors. It defines organizational culture and explains its importance. Tata Motors' culture is shaped by its founders' emphasis on ethics and community welfare. The culture fosters strong employee relationships and role models mindsets like pursuing goals and innovation. Tata Motors provides benefits like pensions to reward employees and ensure good customer service through programs that aim to exceed expectations.

1. ORGANIZATIONAL CULTURE
MD.Tamimul Haque Arpon
ID:16102062
Nusrat Jhan Nabila
ID:16102086
Rbeya benta jamal
ID:16102090
Sabbir Rahman
ID:16102056
Mehedi Hosain
ID:16102057

3. "...We believe that organizations
will ultimately get only as far as
their organizational cultures
take them."

4. Definition
The basic pattern of shared assumptions,
values, and beliefs considered to be the correct
way of thinking about and acting on problems
and opportunities facing the organization.
The Philosophy that guides an Organizations
policy towards employees & customers.

5. ORGANIZATIONAL CULTURE
The culture of an organization represents certain predefined
policies which guide the employees and give them a sense of
direction at the workplace.
The culture decides the way employees interact at their
workplace.

6. IMPORTANCE OF ORGANIZATIONAL CULTURE
The Culture decides the way employees
interact at their workplace.
The organization culture brings all the
employees on a common platform.
It is the culture of the organization which
extracts the best out of each team member

7. CULTURE AND PERCEPTION
“One's own culture provides the "lens" through
which we view the world; the "logic"... by
which we order it; the "grammar" ... by which it
makes sense. “
“In other words, culture is central to what we
see, how we make sense of what we see, and
how we express ourselves.”

8. • for example : When you shape a round finger, it
means ‘zero’ in Indonesia but in Brazil that is
rude.

9. OVERVIEW OF TATA MOTORS
Jamsetji Nusserwanji Tata

10. TATA MOTORS
• Jamsetji Nusserwanji Tata started a private trading firm laying
foundation to the TATA group in 1868.
• Tata motors was established in 1945 as a locomotive
manufacturing unit.
• It tied up with Daimler-Benz and entered commercial vehicle
segment in 1954

11. MISSION
Tata motors was created with the following objectives:
• To consistently create shareholder value by generating
returns.
• To strengthen the Tata brand and create lasting relationships
with the customers.
• To create a seamless organization that incubates and
promotes innovation, excellence and the Tata core values.
• To be the most admired multi-national Indian car company
producing vehicles that people love to buy.

12. VISION
Following is the vision of Tata motors:
• To be a world class corporate constantly furthering the
interest of all its stakeholders.
• To develop Tata motors into a world class Indian car brand for
innovative and superior value vehicles.

13. CULTURE –(broader perspective)
Tata motors
• Tata’s follow a very strong culture giving much importance to
ethics and moral values.
• Tata companies also extend social welfare activities to
communities around their industrial units.
• Very strong employee relationships.

14. CEO’s ROLE IN LEADING TRANSFORMATION
AT TATA
• The role of CEOs is unique in that they stand at the top of the
pyramid and all the other members of the organization take
cues from them.
• Building a strong and committed top team.
• Role-modeling desired mind-sets and behavior.
• Relentlessly pursuing goals.

15. INNOVATIONS
• Tata Motors created several breakthrough products in the
past which changed the market dynamics and helped in
providing a new customer experience.
• 407 platform in 1980s
• Indica in late 1990’s
• ACE
• NANO
TATA MOTORS ACCOMPLISHMENTS

16. Value of ethics
Principles, values, and beliefs that define what is
right and wrong behavior

17. VALUE OF ETHICS
TATA’S PERSPECTIVE
Every employee of Tata motors shall exhibit culturally appropriate
behaviour in the countries they operate in,and deal on behalf of the
company with professionalism, honesty and integrity, while
conforming to high moral and ethical standards.

18. GUIDELINES
• Compliance with laws, rules and regulations; fair dealing.
• Encouraging the reporting of any illegal or unethical
behaviour.
• Compliance procedures.
• Stringent action against unethical acts.

19. CUSTOMER SERVICE
• Customer service is the provision of service to
customers before and after a purchase.
“your most unhappy customers are your
greatest source of inspiration.”

20. TATA’S PERSPECTIVE
With the basic objective of increasing customer satisfaction and
loyalty, the Customer Service is always at work to exceed the
customer expectations. The customer service department works
as a strong link between the company and the customer.

21. PROVISIONS FOR CUSTOMERS
• 24 hours helpline and a breakdown helpline vehicle.
• Strong chain of dealers and Tata Authorized Service
Stations(TASS).
• Qualified and trained technicians ,service advisors and
customer relationships officer.
• Recently Tata Motors has launched “Service Edge” to up
customer service.

22. Tata’s system of appraisal
• Annual with semiannual updates.
• Appraisal is done by immediate supervisors.
Goal Sheet, Target Achievement, Quality of work, Ethics used in
target achievement, Ethics used in target achievement.

23. BENEFITS

24. Benefits to Employees
• TATA Motors:
• Superannuation-
• Employees covered by this plan are prospectively entitled to
benefits computed on a basis that ensures that the annual
cost of providing the pension benefits would not exceed 15%
of salary.
• The monthly pension benefits after retirement range from
0.75% to 2% of the annual basic salary for each year of
service.

25. • Culture is an inherent part of an organization
and an organization’s success depends greatly
on it’s culture.