Evaluation - Q5: How did you attract/address your audience?

1. How Did You Attract/Address Your
Audience?
By Gregory McLaney
Front Cover:
I used bold text with the the bright colour (red) to catch the audiences attention, this also
links in with my research in which audience’s suggested in the questionnaire that I should
use bright colours to appeal to the target audience. I then used a the feature of a main
artist to appeal to the audience. To do this I positioned an iconic figure in a medium close
up shot on the front cover. Creating the iconic feature I simply addressed the stereotypical
audience and used clothes from my genre mainly being the feature of a baseball cap. All
these features help me adhere my magazine towards my audience.
The use of Hip-hop artists names
in prominent throughout the front
cover and this links with the
sell/flasher line 'Win The New Dr
Dre Beats Headphones' this firstly
offers a deal within my magazine
attracting audiences. Secondly,
the element of the headphones
being from the Hip-hop star 'Dr
Dre' further more attracts my
audience and shows the typical
features of the magazines genre.
The other cover lines offer
additional information on Hip-hop
artists which links with the colour
scheme, which combine to create
my housestyle to appeal to the
Hip-hop orientated audience.
A key feature I found during the
initial research and planning stage
was the fact that people wasn't
willing to pay great deals of
money for music magazines. So, I
used the price of £2.20 to attract
audiences from my stereotypical
audience to buy my music
magazine.
The final feature that creates the
overall atmosphere and provides the final links with genre and audience attraction is the
use of graffiti in the background with low-key lighting. This effect attracts the audience due
to the grungy and dark atmosphere as-well as the graffiti which provides the initial links
with the Hip-hop genre, which helps me address the links in attracting audiences.

2. Contents Page:
To attract and address my audience in my contents page I used the consistent colour
scheme of black, red and white. This enabled me to link all my magazine pages and it
created the bright effect which was suggested from research. I then used a 'Band Index' to
interest the reader in to iconic Hip-hop stars; the use of Hip-hop stars in a large 'Band
Index' list creates interest for the audience because it is showing what is going to be in the
whole magazine along with links to their favourite genre.
The use of a polarized image in the middle of the contents page created a style effect. The
effect attracts the audience and then they are lead to read the information which intrigues
them to read more and turn to the page with the information on 'stars'. The typography on
the polarized image also attracts the audiences attention because it is red and white which
links in with my colour scheme
and it has a drop shadow to give
the overall composition more
depth.
I used the 4 subheadings under
contents: 'News', 'Reviews, 'Live'
and 'Radar' these are all of
interest to my audience; this is
followed by the topic heading
under these subheadings. All of
these are targeted to attract my
audience and to interest them.
They have the option of reading
about: stars, jail/rehab news,
album and festival news and
many more other interesting Hip-
hop orientated features.
The footer of my contents page
is targeted to attract my audience
to read more and interest them.
The footer offers: 'More... Bass's
top 100 Hip-hop tracks – Page
72 Bass's Top 100 rappers –
Page 41' The reason I positioned
this information inside its own
area at the bottom of the page is
because it is a main feature so I
wanted it to be large and bold to
attract my audience’s attention. This works well and leads them in to interest about the rest
of the magazine.

3. Double Page Spread Article:
My double page spread works well in attracting audiences attention and fitting in with
relevant themes, conventions and ideas from the Hip-hop genre. Firstly, the left main
image attracts the audiences attention because of many features, it's an iconic artists so
they are immediately interested. Also, the use of graffiti either side of the artist instantly
triggers the connection with the Hi-hop genre. Finally, the link with the genre and audience
is met with the whole mise-en-scene and atmosphere of the photograph, it is very dark,
washed out and dirty. This fits in with the connotations of Hip-hop and leads to an
attraction from the target audience.
The image on the second page of the double page spread adheres to the whole theme
and colour scheme of my music magazine. It is a graffitied wall so there is a link with the
Hip-hop genre. Then the audience is attracted to it because it offers the original heritage of
the genre, with links of streets and connotations of Hip-hop.
I used typography
above the artists
head on the first
page this effect is
stylistic and initially
attracts the
audience towards
the magazine
because it is offering
the artist they are
about to read about
in a stylish way.
The typography on
the first page has
immediate links with
the Hip-hop genre
which attracts the
audience. But, the
main features that make this stand out and get the audience's attention is the sheer size
and boldness of the text. This then follows the reader to reading the caption line which is in
the colour scheme to stand out and grab the audience's attention. This is finally linked with
the article text which explains the whole article and satisfies the audience's information
needs.
To create and overall linked composition to attract the audience's eyes to this page I added
graffiti splatters in photoshop to group the whole framing together this worked well and I
used bright colours which I discovered audience's wanted from research. This therefore
adheres to my target audience and attracts their attention.