The document provides details on the flat plan evaluation for a music magazine called "Volume". Key points include: - The front cover features the magazine title "Volume" in an urban font, the main image is a mid-shot of an actor in sunglasses to draw readers in, and cover lines with arrows guide readers between the text and image. - The contents page positions the title overlapping the main image and uses arrows underneath for consistency. It also features the main image and white, easily readable text for the contents. - The double page article spread positions the headline and quote above the columned text, with a full-length main image stretching across both pages. Page numbers are placed discreetly in

1. Flat Plan Evaluation
I drew my flat plans up free hand of graph paper so that I could get a more clear idea on the
layout, creating these flat plans allowed me to test different designs and get a glimpse into
what my finishing magazine will look like.
Front Cover

2. Masthead- The masthead represents the name of my title which is “volume” the name volume
came up after looking through hundreds of different musical words. I thought that “volume” was
straight to the point and my target audience would know straight away that my magazine was
based on music, my peers agreed that this was a good name for a music magazine. I then went on
to creating the design for my title before drawing it I looked through a range of different style on
dafont.com I eventually found one called disco deck which is had an urban edgy look to it I
instantly liked it and thought it would be suited to my style of magazine.
Main Image- I decided to situate my main image on the right
hand side of the page to leave space for my cover lines and
anchor text, this is a traditional layout and found on many
different professional magazines. I decided to dress my actor in
Ray Bans as I said in my organization, I thought the use of sun
glasses was effective and gave a mysterious look to the actor
and make the audience want to read more on the actor.
I decided to also use a mid shot as when doing the preliminary
task I thought a mid shot worked well and fitted on the page
nicely. I also personally believe it draws the audience in more.
Text- I’ve decided to place my cover lines on the left third of the
page as this is a more natural for the audience to read it this
way. Not only this but I have also used arrows underneath and
between the text pointing towards the main image this will lead
the audience to the main image but still allow them to read the
headlines at the same time, I think this is an effective way of
getting my audience to appreciate everything featured on the
page. I would also like this text to be in a different font from my
title to give more variation on the page I think that keeps the
page looking interesting.

4. Masthead- I have decided to position my title just below the top of the page and slightly over
lapping the main image as I feel this links the features all together. I have decided to use arrows
again to place under the title like I did on the front cover I like the look of this and feel it just adds
to the page and starts a theme throughout my magazine. Not only this I’m going to make sure
that my text it large and bold so that people know that they are on the contents page and can
then navigate through the magazine from this point.
Main Image- My main image take up the majority of the
page and is going to be one of the main focuses of the
magazine. Im going to use a different actor/actress in the
image as I did on the front cover to show the audience what
is available on other pages also not just the main article.
This may attract a bigger audience as if they are not
interested in the first article they maybe on the second.
I would also like to add a hint of colour in this image
however still keep some of the colour scheme of black and
white which I may use as the background.
Contents- The main part of information is going to place
on the right side of the page and will be used to navigate
round the magazine. I would like to use white writing as I
feel I’m going to make my background black meaning the
text will stand out on the page and be easily readable. I
want the numbering to be quite big so people know
exactly what is on each page and don’t get confused.

5. Double Page Spread

7. Masthead- This is where the title of the article will be positioned, I want it to be simple and link to the article
and the images so my target audience know what the article I about before reading it.
I want the text to be in large lettering and bold so that it stands out on the page drawing my target audience in.
Just below the title I will be placing a quote from the article these are usually comical or key points in the article
and make the reader want to read on. I want this to be in a different colour to the title and maybe a different
font to add variation.
Article- The start of my main article will be positioned on the left side
of the page as I said on the analyze of my front cover I feel it’s easier
for my target audience to read it that way. It will also but structured in
columns which is a common structure for an article and sets a clear
layout for text.
Main Image- The maim image will be positioned manly on the left
hand side of the page however slightly filter on to the right hand side
also. I am going to use a long shot of my main character which will
stretch from the top to the bottom of the page similar to one of the
existing products that I researched. I feel this is a good design and one
that shows the entire body of the person you are speaking about
giving the audience and clearer image of the actor/actress.

8. Article- The main article will be on the right page
and I will again structure it in columns starting from
the left and ending in the right, I feel this is an easy
structure enabling my audience to follow the article
with ease. I will also be starting my article with a
drop cap, I feel this is a fun way to start an article
and allows you to add a different font to add to the
design of the page.
Again I would like to use a quote from the article to break up the large chunks of information. Not only
this if there is too much text on the page it can sometimes discourage people from the page and lead
them to skip to another, I believe that with a quote from the article to split the information more
people will want to read on.
Page Number- My page number will be positioned in the corner of
the page and not taking focus of the main content. I would like it to
link to the contents page by using the same font and colour.