The target audience for the film is 11-19 year old females. To understand what this audience wants, the creators asked friends in this age range what kind of film they would want to see. Most said they preferred romantic dramas. Younger sisters aged 12-14 also provided input, saying they liked romantic comedies or adventure films, especially when an unpredictable relationship develops. The creators incorporated these elements, like gradually unfolding a relationship through a scrapbook, into the film opening.

1. Who would be the audience
for your media product?

2. Our target audience...
The target audience for our film is 11 – 19 year old
females. Molly and myself fit into this demographic so
we know exactly what will appeal to this section of
society. During the planning process of our film we
asked our friends (16 – 17 year old girls) what kind of
film they would want to watch at the cinema. In excess
of 80% said they would prefer to see a romantic drama,
therefore Molly and I took on their views and have
made sure our film opening appeals to girls of our age
group. When we filmed our initial audience feedback,
every member of our age group said they would
actively go to see our film at the cinema.
To ensure we took into account the views of the younger aged girls in our target audience, I asked
my younger siblings (girls aged12 and 14 years old) what films would appeal to them. They said
a film with either a romantic comedy or adventure genre, when asked what they liked about a
romantic comedy, they replied “ It’s sweet watching the relationship unfold and it’s especially
interesting when something unpredictable happens – like when two unlikely people fall in love.”
Molly and I took these opinions on board and have tried to include these elements in our film
opening; e.g. The gradual unfolding of the relationship documented through the scrapbook. When
I showed my sisters the finished product, they both agreed that it would be a film worth watching.

3. Viewer profile...
Name: Lara Rose
Age: 15 years old
Occupation: Studying for GCSE’s/ frequent babysitter.
Favourite subjects: French, Art, & History.
Likes: Girlie nights out, Eddie Redmayne, cake, & my Labrador.
Dislikes: Maths, nagging parents/ teachers, & bad manners.
Hobbies: Netball, photography, painting, & watching Gossip Girl.
Books: Wuthering heights by Emily Bronte & Atonement by Ian McEwan.
( I’m obsessed with forbidden romances).
Music: Two Door cinema Club, Ed Sheeran, & Vampire Weekend.
Films: The Artist, was a unique creation, but I prefer films like My Week
With Marilyn, 5oo Days of Summer & Never Let Me Go. Recently I’ve
become fixated with French Cinema classics or any film featuring Audrey
Tautou.
Style Icon: Classic beauties who grow old gracefully like Jane Birkin &
Audrey Hepburn. In the 21st century, Alexa Chung is my continuous source
of weird and wonderful fashion inspiration.
Saving up for: A trip to Paris, & a pair of shoes from Topshop.
Future: I’d like to go to university, however I’m undecided on what to
study and it has to be worthwhile considering Today’s economic climate
(the debt)! In terms of a career I’m torn between being an art curator, or
maybe an interior designer.