This document discusses target audiences for a dystopian film project. It analyzes popular dystopian movies to identify two main target audiences: younger teens aged 12-16 who want an entertaining yet easy to follow plot, and older teens/adults aged 17-19 who seek to understand the social themes of a dystopian society. Research found films like The Hunger Games and Maze Runner appeal to both audiences with a simple rebellion storyline. The document then creates avatar profiles of a 16-year-old boy and girl representing the target teenage audience, depicting their fashionable styles and technology use to emphasize with the genre.

1.  

2. Entertainment and
Secondary
Target audience:
• Only looking to be
entertained, with
interesting sci-fi elements
and creative plot.
• Usually ages 12-16 and
are not typically
interested in an in-depth
plot
• Therefore creating an
interesting yet easy to
follow is key for this
audience
Main target audience:
• Looking for exciting plot yet
also interested in the social
contexts and themes
• Wish to develop
understanding of dystopian
society
• This audience more older
teens (17-19) and adults

3. Taking this information into account I analysed the age
ratings of some of the most popular dystopian movies.
I found that none of the most popular films were under
the age rating of a 12, suggesting my target audience
will all be teenagers and adults, these films such as Maze
Runner and The Hunger Games all are based around a
simple plot of two sides one in power and one without
and the rebellion that follows indicating that for a younger
teenage audience the overall plot line must be easily
followed.
However the second list of popular films I analysed was
older dystopian films all R rated suggesting this side of
dystopia is targeting the younger adults to all adults, this
is also shown by how they present their film covers, for a
younger audience the cover suggests adventure and with
young actors yet the covers targeting older audiences
were more specific to the film, not giving much away.
For my film opening my target audience will the same as
films such as Maze Runner so will not be targeting an
adult audience.

4. I created an avatar to portray who my target audience might be.
Firstly I chose to make both the avatars 16 years old as this age is
right in the middle of my target audience of teenagers 13-18. I did
both a girl and a boy as the dystopian genre is appealing to both
For the girl I designed her features to be a
typical teenage girl, makeup, styled hair,
natural colour, with a few piercings to
signify her age. I felt a girl with piercings
were a stereotypical characteristic of a
teenage girl.
For the boy I designed his features to be a
stereotypical of a teenage boy therefore gave him a
stylish hair cut and a piercing to imply he is interested
in keeping up with the fashion.
For the clothing I
decided for that a
girl that will keep
up to date on
watching new
releases may also
keep up with the
fashion, so gave
her a stylish top
and jeans however
I felt the colours
should not be
typically girly
colours and more
unisexual as sci-fi
films are not for a
specific gender, I
added to this by
giving her trendy
unisex boots.
For his clothing I also
felt that a boy who will
go and see new
cinema releases would
also keep up with
fashion, so I gave him
a stylish jacket and
trainers, however I
chose the green cut of
trousers to link in with
the dystopian genre
and typical
adventurous costume
(e.g Peter from The
Hunger Games .
For both avatars I gave them
mobile phones and a remote
control to emphasis that they are
teenagers and enjoy watching
films.
I deliberately
made the girl
white and the
boy black to
show there is
no racial target
audience,
similarly there
would be no
social class.