FSBO - Web-Based WorkFlow Document Sample

1. Mota FSBO Flow Design Update
FSBO Release 1.5 Target Deployment: July 2007
I. Scope:
Improvements to Landing page and AIDA flow, along with general design upgrades to
all functional site pages.
II. Overview:
FSBO seller customers initially pass through the conversion flow, where:
· Potential seller customers begin learning about Mota services
· Potential seller customers respond to call to action
Sellers then proceed through a 7-step registration ecommerce flow, designed to:
· Create a user profile
· Collect personal usage characteristics of their vehicle, for later display in the Auto
Biography section of their online marketing brochure
· Ensure seller customer agrees to Mota and DSFS terms
· Collect Mota fees
· Set seller’s go-to-market floor price
· Record an optional voice personalization clip
· Introduce seller to the MyMota page for all forthcoming status needs

2. Mota FSBO Site Map:
G.2
VIN
Process
Conversion Flow (Value Proposition)
· V.1 - Landing page
· V.2 - Value proposition and call-to-action page (overall Mota process, next steps
and Mota fees are presented here, along with a call to action)
Registration Flow (Functional VIN ingestion process)
· F.1 - Step 1: Create UserID and PW (also asks to set a security question)
· F.2 - Step 2: Enter VIN & validate trim (asks for mileage and an overall condition
rating as well)
V.1
Landing
Page
V.2
Value
Prop
F.1
Step1:
Create
Account
G.1
Login
(Existing
Account)
F.2
Step 2:
VIN
Decode
F.3
Step 3:
Usage
History
F.4
Step 4:
Profile/
Payment
F.5
Step 5:
Vehicle
Options
F.6
Step 6:
MIT/
Pricing
F.7
Step 7:
Record
IVR
F.8
Conclude
Reg Flow
G.3A
MyMota

3. · F.3 - Step 3: Collect vehicle usage details from seller (personalized account of
ownership)
· F.4 - Step 4: Collect account profile and CC info, agree to T&C, process CC
· F.5 - Step 5: Validate and account for all vehicle standard and optional features
· F.6 - Step 6: Establish vehicle floor price
· F.7 - Step 7: Optional IVR (record personalized voice clip)
· F.8 - Conclusion page (with link to MyMota)
Global Site Support Pages
· G.1 – Login
· G.2 – VIN Processing (bad VIN, high mileage, or VHR flag)
· G.3A – Main MyMota personal home page
· G.3B – Vehicle drill-down
At any point after Step 1, a registered Mota user can access their MyMota page, where
they can:
· Make edits to their Auto Biography profile (up until the posting deadline)
· Record/re-record personalized voice clip
· Check status on where their vehicle is in the overall process:
o Successful ingestion into MIMS
o Inspection request dispatched
o Inspection appointment set/pending/completed
o Please contact call center (if any system flags have stalled the vehicle in
the pipeline)
o Vehicle in QA phase
o Vehicle live in online marketplace
o Vehicle sold/not-sold
o Revise/re-list/end their online listing
· Observe marketplace activity on their listed vehicle (watchers, bid count, bid

4. history)
· Observe call center activity on their listed vehicle (email/phone communication
volumes)
· Print window brochures/handouts for their vehicle
· Generate HTML version of listing for self-insertion into local Craigslist
· “Tell a friend” about Mota
· View affiliate partner offers
· Register for Mota CRM and “membership” benefits

5. III. Mota FSBO Release 1.5 Design Improvements
In order of priority:
1. (V.1) Redesign of Landing Page to convey two main simultaneous points:
a. Stronger potentiality for higher price realization (vs. trade-in) when using
the Mota services. This may include flash elements.
b. Higher convenience factor (in the cases of both Managed and DIY).
2. (V.2) Creation of Value Proposition Page. This may include flash elements.
3. (F.6) Design MIT/Pricing Page to incorporate dynamic module that.
demonstrates relationship between price realization and length of time to sell.
4. (F.7) Improve cust exp on the IVR page to better and more visually explain
what this function is.
5. (F.8) Improve overall page design to better recap the registration process and
educate seller as to next steps.
6. (F.1 through F.8 and G.1 through G.3) Current functional page layouts
are in wireframe format.
a. Generally upgrade the layout, add supporting graphical elements, and
improve the customer experience.
b. Design changes are to be based off of the existing general design
scheme, and are limited in scope to the yellow and blue regions
highlighted in the screenshot below.
Note: a preliminary business requirements spec (with logical functional groupings
defined) has already been produced for MyMota ver 1.5. Mark can provide you with a
copy.