The document discusses selecting a target market for a new music magazine. It decides on a teenage/young adult market as they are most likely to buy music magazines and be interested in music. Most popular music magazines already target this demographic. It considers whether to target more at males or females, as females may buy more music magazines, but decides to make the magazine appeal to both genders. Finally, it lists iconic music figures that would be relevant to the target teenage/young adult market and discusses including interviews and gossip about these figures in the magazine to attract readers.

1. TARGET MARKET

2. WHICH ONE?
 For my target market I have decided to look at the more teenage/
young adult market. This is because people this age are more likely to
buy a music magazine and are more interested in music. I have also
chose this market because I am a young adult, so can relate to my
market and identify their needs much easier that I would say a 50+
magazine.

3. OTHER MAGAZINES
 Most popular music magazines aim there magazine at this market,
because this is such a popular market. Magazines such as ‘billboard’,
‘NME’, ‘Rolling Stone’ etc. These are magazines I hope to use for
information and inspiration.

4. MALE OR FEMALE
 Theories suggest that more females buy music magazines as more
females feel like they can relate to the lives which are in the magazine.
However I plan to make my magazine more androgynous so that it
appeals to a larger target market. However the problem with this is
that it is harder to create a magazine which suits both male and
female.

5. ICONIC FIGURES
 If I am doing a magazine for young adults, I need to look at iconic figures for this age
rang, and how I could include them in my magazine.
 Iconic figures for this ages range would be:
 Rihanna
Jesse J
Oasis
 Arctic Monkeys
Bastile
Lady GaGa
 Beyonce
Calvin Harris/ David guetta
 KOL
Jay-Z/ Kanye west
 One Direction
Eminem
 The Scrip
The Wanted/Lawson

6. INTERESTS
 Young adults may be more interested in the gossip about famous icons
and what they are getting up to in their lives. So interviews and gossip
would be a good selling point for my magazine, as this is more what the
viewer is interested in. For my two page spread, I feel that an interview
would be a good use of space for my style magazine. I will also have the
person I am interviewing to feature on my front cover. However Young
adults like things to be different and statement so I will have to think of a
cover which stands out and catches my target markets eye.