From an analysis of survey questions about audience preferences: The target audience is 11-17 year old heterosexual females who prefer crime thriller films with female leads. They watch trailers online, especially YouTube, before seeing films and want trailers to show the storyline through dialog and plot twists. Trailers should be around 2 minutes with loud, upbeat music to engage this demographic. This information will guide the filmmakers' promotion of the independent film through an online release and tailored marketing.

1. Audience Survey Analysis

2. QUESTION ONE
Asking this question was very important for us because from this we can
see which genre we will focus our ideas on and how to attract out female audience.

3. QUESTION TWO
From looking at this question, we found out that our target audience is mostly 11-17 year olds
which means it wont be a problem for us to show a bit of violent scenes. Also, as our
protagonist is going to be a young teenager, the audience will easily emphasize with our
character and engage with the storyline which help to draw their attention.

4. QUESTION THREE
Our target audience is Heterosexual which means our target audience would like our storyline
and the film because at the end of the film our protagonist falls in love with a man and gets
married to him, which suggests that our target audience would be able to relate to themes
within the film and engage with the film.

5. QUESTION FOUR
As our target audience go to the cinema more often it would be better to release the trailer at
the cinemas. However, due to our low budget and our film being an independent, it will be hard
for us to give it cinema release. Therefore, instead we have decided to have an internet release
as it is much cheaper and audiences will find it easier to access our film. For example, Netflix is a
very popular platform used by many people all around the world.

6. QUESTION FIVE
This is very useful for us to know where our target demographics watch trailers because it will
make it easier for us to know which place is suitable for us to promote the posters and the film.
From looking at the answers, it is obvious that most of our target demographics watch trailers
online which means we have to post our trailer on YouTube as it is the biggest video sharing
platform which goes viral in seconds.

7. QUESTION SIX
Mostly, our target audience watch the trailer before watching the film because they would like
to see of it is interesting enough for them to go watch the film. This means it is very essential for
us to make the trailer stand out by having a USP, plot twists, conventions of a thriller film and
themes and ideas that would attract audiences to watch more.

8. QUESTION SEVEN
From this we can tell that our target audience would like to see the storyline the most in the
trailer which means we must try to make it look interesting by adding as much as ideas as
possible and use of dialogues in order to keep our audience engaged.

9. QUESTION EIGHT
As our target audience is young females, it is crucial for us to have a female lead because it will
help to encourage females to go watch the film as they can engage with the film very easily. This
means that our film pitch should show a sister relationship, female lead and female protagonist.
As a plot twist, we are going to have the hero being the villain which means we have met all the
expectations of our target audience which will help us to make a successful film.

10. QUESTION NINE
As our genre for the film going to be crime thriller, we will have to use loud upbeat music which
is what most of our target audience like. Also, in order to show the storyline clearly for our
audience which is what they want, we will have to use more dialogues to get the message out
more clearly.

11. QUESTION TEN
Our target audience would prefer the trailer to be 2 minutes long which is very beneficial for us
because we can easily try to show the storyline in the trailer, plot twists, use of dialogues and
actions in order for it to be successfully made and the way we want it to look like.