Future PLC would be a good publishing company for the magazine because they own similar music magazines that target teenagers interested in rock music. The magazine would advertise albums, music-related items, hair dye, and dark colored clothing since those products would appeal to the target demographic. An online presence, website, and app would also be created to provide additional content to subscribers and appeal to the target audience who frequently uses phones.

1. B Y H A R RY LY N C H - B O W E R S

2. PUBLISHING COMPANIES
I would go with future PLC because they own
music magazines that are similar to mine, for
example, Metal Hammer, Total Guitar, Guitarist
etc. For example, they have a similar
demographic to me (Teenagers into rock music)
and they have a similar style, such as on my
double page spread there is a main picture on
the right with the title of the article.

3. ADVERTISING
I would advertise albums and other music related items.
This is because my demographic would buy those
products, whereas if I advertise feminine beauty
products, not many of them would be interested. I could
advertise hair dye or clothing because a lot of my target
audience would be interested but it would have to be in
darker colours as the style of rock is slightly dark. Also, I
would advertise gigs and festivals because that fits in
very well with my target audience. They would buy the
tickets because it’ll be band they like and in the genre of
rock.

4. ONLINE PRESENCE AND APPS
I would have an online presence because the magazine
would need online links to YouTube etc. as there will be
some videos and websites connected to the magazine.
Also, I’ll need to have a website because there will be a
lot of information to give the reader that they can’t get in
just the magazine. I would have an online version
because it would make it easier for people to read if they
can’t get the physical magazine but this would only be
available to paying subscribers signed-up to the website
so that they pay for it. I would have an app so that the
readers can access the magazine and other related things
on the go. Also, my target audience uses phones a lot so
I am just appealing to them.