The document discusses public announcements (PAs) and their role in disseminating information to the community on various important topics, emphasizing the need for a clear and focused message. It highlights the importance of accuracy, audience engagement, and the use of effective attention-grabbing techniques while producing PAs, which should typically be concise and based on up-to-date information. Additionally, it contrasts broadcast news, which serves to deliver quick updates and relevant stories to the public, with traditional print media's accessibility and affordability.

2. NEWS BROADCAST

3. Public
• Relating to or involving people in general,
rather than being limited to a particular
group of people.
Announcements
• A written or spoken statement that tells
people about something.
“An public announcement is a
statement (written or spoken ) made
to the public or to the media which
gives information about something
that has happened or that will
happen.”

4. • Public announcements, or PA', are short
messages produced on film, videotape, DVD,
CD, audiotape, news papers or as a computer
file and given to radio ,news papers &
television stations.
• Through a Public Announcement you can bring
your community together around a subject
that is important to you.
• Will your PA be on education, poverty, drunk
driving, or maybe even Haiti disaster relief?

5. Choose your topic
• Pick a subject that is important to
you, as well as one you can
visualize.
• Keep your focus narrow and to the
point.
• More than one idea confuses your
audience, so have one main idea
per PA.

6.  You need to know your stuff.
 Try to get the most current and up to
date facts on your topic.
 You want to be convincing and
accurate.
 you need to know what media outlets
are available in your particular
geographic area.
 Find your audience and get their
reaction.
 Are they inspired?

7. • Are you targeting parents, teens,
teachers or some other social
group?
• Consider your target audience's
needs, preferences, as well as the
things that might turn them off.
• It can be spelled out or implied in
your PA, just make sure that
message is clear.

8. • You might use visual effects, an
emotional response, humor, or
surprise to catch your target
audience.
• Be careful, however, of using
scare tactics.
• Attention getters are needed, but
they must be carefully selected.

9. • Create a script and keep your script to
a few simple statements.
• A 30-second PA will typically require
about 5 to 7 concise assertions.
• Highlight the major and minor points
that you want to make.
• Be sure the information presented in
the PA is based on up-to-date, accurate
research, findings and/or data.

10. • review your work
• Film your footage and edit your PA.
• If you can afford to, make multiple PA.
• Choose points to focus on.
• Check your facts.
• you've only got a few seconds to reach your
audience (often 30 seconds or less), the
language should be simple.
• Make your message crystal clear.
• The content of the writing should have the
right "hooks", words or phrases that grab
attention ,to attract your audience.

11. • PA's are generally inexpensive.
• Since the airtime is donated, your only cost is
production.
• If you keep to a tight budget, you can make PA
very cheaply.
• PA tend to be really effective at encouraging
the audience to do something.
• for example,
• call a phone number for more information, or
have your pet spayed or neutered.
• PA' can raise awareness of your issue.

12. • PA depend on donated time.
• PA are often run as "filler" in the
middle of the night or during other
times when only a few people are
listening or watching.
• Stations tend to shy away from
"controversial" PA.
• Stations may not track and report
when your PA have been played, but
they will do this for paid advertising.

13. • When your group is a nonprofit organization.
• When you have a specific announcement to make
(for example, the time and place of a meeting or
event).
• When you have a clear and easy-to-understand
issue.
• When you're requesting a very specific action.
• When you have good contacts for getting your PA
on the air.
• When you have good writing and production skills.
• When it's going to be part of a larger media
campaign.

14. Television
Radio
Newspapers
MagazinesLeaflet(‫)کتابچہ‬
Internet
Board
Announcement

15. • Finding professional announcers is helpful but not vital.
• Volunteers at community or campus radio stations,
people who read for the blind, and storytellers are all
experienced in doing voiceover work.
• Just keep your target group in mind when choosing
actors.
• It's important to grab the audience's attention quickly
and hold it.
• Try to use short, arresting sentences aimed directly at
the listener at the beginning of the PA to help grab their
attention.
• For example:
• Has one or both of your parents had heart disease? If
so, your chances of developing heart disease later in
life are a lot higher than for most people.

16. • You must describe each shot in writing, and give
the correct dialogue to go with that shot.
• Drama clubs, community theater groups, and the
drama departments at your local high schools
and universities are great places to find talent.
• Avoid special effects.
• They're generally costly, and usually only
distract viewers from the message.
• Many of them also offer free production courses,
which could be useful to you if you might be
producing videos on a regular basis.
• Check with your cable TV station for details.

17. • To tell something that is private or
secret to many people.
• Broadcast news is meant for
quick, up-to-the-date information,
not detailed stories.
• Broadcast news is meant to be
heard, not read.
• Present information for the “ear”
to hear.

18. 1)Timeliness.
2)Proximity.
3)Significance.
4)Conflict.
5)Prominence.
6)Human Interest.

19. Timeliness
• News is what happens now, what
happens in the immediate present
or what may happen.
• What has already happened
(historical and background
information) is mentioned briefly
in stories to provide perspective
and explain “why.”

20. • News is what happens close to us
-either geographically or
emotionally, so we can identify
with the event.
• Stories that happen in our
communities are of interest
because we relate to the
situation.

21. • News is what affects us in some way,
whether financially (increase in gas
prices), physically (mad cow disease
detected), emotionally (school
shooting).
• If the story is newsworthy, the
information will have direct relevance
to our lives.

22. • News is whatever happens between two
opposing forces, whether between individuals,
nations or as the result of fateful
occurrences.
Person v. Person
• Political race for public office
Person v. Self
• Student earns GED after dropping out of
school

23. PROMINENCE
• News is what happens to famous people,
places or things.
• It is important for journalists to cover such
famous people when they do newsworthy
things.
HUMAN INTEREST
• Ultimately, news is anything in which people
are interested.
• If you think a story would interest a majority
of your audience, it is probably newsworthy.

24. Choice of reading
• Allows user to read anytime and can be carried
anywhere.
• A much affordable form of media when compared
to electronic.
• For an individual, it’s quite an easy proof for any
sort of information .
• People specially living in rural areas can easily
afford a newspaper as compared to TV’s etc.
• Relatively easier form of accessibility public for
campaigns etc.
•
• Print Media

25. • Electronic media
• A more advanced form of media.
• Introduces more revenues and job opportunities.
• Relatively a more innovative form of media. Thanks to
motion pictures, animation etc.
• A variety of options available unlike print media. People
can surf through different channels, site etc.
• Very appropriate for instant POLLS reviews of public.
• Works better for people with hearing and seeing
disabilities.
• Can be reached faster and can be made LIVE.
• The main intent of any media is to pass information to
pubic. Be it electronic or print media, the public needs
to be aware of the news. Most of the people in daily
lives start with print media and gradually, as the day
passes by, switch to electronic media.