This document discusses various theories and concepts related to audiences, including media effects theories by Bandura and Gerbner, reception theory by Hall, and theories of fandom and the "end of audience" by Jenkins and Shirky. It categorizes audiences by demographics and psychographics. It distinguishes between primary, secondary, active, and passive audiences and between mass and niche audiences. It outlines Blumler and Katz's uses and gratifications theory of why audiences access different media. It discusses the importance of targeting and creating audiences through marketing campaigns and provides examples relating to the TV show Humans.
Teaching the Election: Focus on Propaganda Renee Hobbs
Renee Hobbs offers a keynote address to the Teaching the Election Conference at the University of Wisconsin, Madison on September 26, 2020. Learn more: https://mediaeducationlab.com/teaching-about-2020-elections-virtual-conference
Teaching the Election: Focus on Propaganda Renee Hobbs
Renee Hobbs offers a keynote address to the Teaching the Election Conference at the University of Wisconsin, Madison on September 26, 2020. Learn more: https://mediaeducationlab.com/teaching-about-2020-elections-virtual-conference
Slides accompanying Nicola Osborne's(EDINA Digital Education Manager) session on "Social media and blogging to develop and communicate research in the arts and humanities" at the "Academic Publishing: Routes to Success" event held at the University of Stirling on 23rd January 2017.
Social media offers the greatest opportunity for marketers in our generation. However, it also requires the greatest paradigm shift. The Social Media 201 presentation goes beyond setting up accounts on social networks and it lays a framework for first, becoming a company worth talking about and second, developing a successful social media effort.
Enhancing your research impact through social mediaNicola Osborne
Slides accompanying the presentation/training session on 18th January 2018 for the University of Edinburgh Postgraduate Law Conference 2018 (#eplc17). More on the conference can be found at: http://www.lawphdconference.ed.ac.uk/.
"Enhancing your research impact through social media" - presentation given by Nicola Osborne, EDINA Digital Education Manager, at the Edinburgh Postgraduate Law Conference 2017 (19th January 2017).
Social Media - your marketing plan, your advantage@chrisboyer LLC
A 30 minute presentation I gave to the Freddie Mac Diversity Showcase on July 17, 2012 in McLean, VA. This overview of social media was designed to help understand what social media is and how it can be used to create a competitive and innovative edge.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
The Art Pastor's Guide to Sabbath | Steve ThomasonSteve Thomason
What is the purpose of the Sabbath Law in the Torah. It is interesting to compare how the context of the law shifts from Exodus to Deuteronomy. Who gets to rest, and why?
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
How to Split Bills in the Odoo 17 POS ModuleCeline George
Bills have a main role in point of sale procedure. It will help to track sales, handling payments and giving receipts to customers. Bill splitting also has an important role in POS. For example, If some friends come together for dinner and if they want to divide the bill then it is possible by POS bill splitting. This slide will show how to split bills in odoo 17 POS.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
2. • Media effects, including Albert Bandura
• Cultivation theory, including George Gerbner
• Reception theory, including Stuart Hall
• Fandom, including Henry Jenkins
• ‘End of audience’ theories - Clay Shirky.
3. Audiences can be grouped by…
• Age
• Gender
• Sexuality
• Race and ethnicity
• Religion
• Social class/wealth
• Location
• Values and beliefs
• Hobbies/interests
• Education
• Lifestyle choices
• Attitudes
• Political persuasion
4. • Demographic audience A-E
• A= higher management
• B= middle managers
• C1= skilled workers- including nurses/office workers
• C2= skilled manual workers
• D= semi-skilled and unskilled manual workers
• E= unemployed, students and pensioners
5.
6. • The primary audience is the main target audience – the
people the producers are deliberately trying to appeal to
when they create the text. Secondary audiences – other
people who might also enjoy the text.
• Audiences who seek out the media text are called ACTIVE
audiences.
• Audiences who may like the text but view it through
circumstance are called PASSIVE audiences.
7. Mass and Niche audiences
• A Mass audience is a large/mainstream audience.
• A Niche audience is a very select/specific audience.
.
8. Blumler and Katz (theorists)
Uses and Gratifications Theory – media consumers choose texts that fulfil one or more
of these needs:
• INFORMED and EDUCATED about the world
• IDENTIFY personally with characters and situations
• ENTERTAINED by a range of texts
• To use the media as talking point for SOCIAL INTERACTION
• To ESCAPE from the ‘daily grind’
• WRITE THIS DOWN: “when applying the uses and gratifications theory, an audience
might access this text to…”
9. Targeting an audience
• This is an essential component when planning any media product.
• When a media text is being planned, perhaps the most important
question the producers consider is "Does it have an audience?" If the
answer to this is 'no', then there is no point in going any further. If no
one is going to watch/read/play/buy the text, the producers aren't
going to make any money or get their message across. Audience
research is a major part of any media company's work. They use
questionnaires, focus groups, and comparisons to existing media
texts, and spend a great deal of time and money finding out if there is
anyone out there who might be interested in their idea.
10. Creating an audience
• Once a media text has been made, its producers need to ensure that it
reaches the audience it is intended for. All media texts will have some sort
of marketing campaign attached to them. Elements of this might include
• posters
• print, radio, TV and internet advertisements
• trailers
• promotional interviews (eg stars appearing on chat shows, information
leaked to Internet bloggers)
• tie-in campaigns (eg a blockbuster movie using McDonalds meals)
• merchandising (t-shirts, baseball caps, key rings)
11. Humans Series 2 marketing campaign
• https://www.youtube.com/watch?v=vc7k-DwrITI
• https://www.youtube.com/watch?v=wvnrD3MHz4s
• Postmodern advertising technique.
• Playing with codes and conventions.
• They hope social media will spread the advert
12. By releasing a snap chat “synth”
filter, Humans were able to create an
active, involved audience. It is also an
example of media convergence.
Broadcast media has essentially
converged with digital media to
promote the show.
13.
14.
15. Fandom refers to the social structures and cultural practices created
by the most passionately engaged consumers of mass media
properties
Participatory culture refers more broadly to any kind of cultural
production which starts at the grassroots level and which is open to
broad participation
Web 2.0 is a business model that sustains many web-based projects
that rely on principles such as user-creation and moderation, social
networking, and "crowdsourcing.” Web 2.0 marks the change from
static websites to dynamic (ever-changing) websites. Web 2.0 allows
for user generated content.
16. Examples of Fandom and Participatory culture
• http://theforce.net
• http://www.mugglenet.com
• https://cronaldodaily.com