Evaluation question 5
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The document discusses how a music magazine would attract and address its target teenage audience using uses and gratifications theory. It would provide information about artists, festivals, and their lifestyles to inspire and engage readers. It would also allow teenagers to relate to celebrities and find social interaction by discussing articles. Research found the audience prefers magazines with a larger ratio of large images over text, so the magazine is designed with more visuals than words to match the target audience's preferences.
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Primary audience research
The document summarizes the results of a questionnaire about an indie magazine cover. Respondents thought the cover appealed to them because the main image subject was well-known. They identified the genre as indie/alternative based on the articles and image. Common expectations for indie magazines included red and black color schemes and articles about music events and artist interviews. Most respondents said the target age group was late teens to early thirties and that people in their mid to late twenties would be most likely to purchase the magazine.
Primary audience research
The document summarizes the results of a questionnaire about an indie magazine cover. It found that respondents thought the cover appealed to them because the main image featured a well-known person. They also thought the genre was indie/alternative based on the articles and image. Respondents expected indie magazines to have red and black color schemes and feature music-related articles. Most said the cover fit the genre and they would buy the magazine because the style of music appealed to them.
Focus group
The document discusses the planning and focus group feedback for a new music magazine. It will focus on pop, charted, and alternative music to appeal to a wide audience. The magazine will be called "Discovered" to emphasize new music. Single male artists will typically be featured on the cover to match the target audience preferences. Articles will cover music festivals and gigs, as this type of content interests the target demographic. The magazine will have a red color scheme but also incorporate other colors to make the design more eye-catching. The proposed price point is £2-3, and the focus group recommends setting the price at £2.50 to match competitor prices and target student budget constraints.
Question Four
The document discusses the target audience for a music magazine. It describes conducting a survey that found the target audience would be mainly female aged 16-19 who enjoy pop punk and indie/rock music. They typically buy magazines every 3 months. Taking this into account, the magazine would be released quarterly with the first issue in July featuring content about concerts and bands they enjoy like Neck Deep. Music magazines generally target fans of the featured artist on the cover as well as loyal magazine readers interested in that genre of music.
Audience – uses and gratifications
Music magazines provide information to satisfy readers' curiosity about the music industry through articles on new music, events, artists, and gossip. They allow readers to feel personally connected to artists and develop their own identity. Readers also use magazines to socially interact and discuss content with others, helping to spread the magazine's name through word-of-mouth recommendations. Magazines further entertain audiences as an escape from everyday life, whether through sexually gratifying content or tips and advice related to music and fashion passions.
Uses and gratifications explanation and application
This document provides an explanation and application of Uses and Gratifications theory. The theory focuses on why people use media rather than the content itself, and assumes that audiences actively interpret media to meet personal needs like identity, information, entertainment, and social interaction. The document then applies this theory in summarizing how magazines like VIBE and NME meet these audience needs through artist interviews, news, and topics for social conversation.
Question 3
The author chose Bauer as the publishing house to distribute their music magazine because Bauer owns popular magazines like Kerrang!, Mojo and Q that focus on rock music. The author's magazine would fit with Bauer's style as it is a mix of Kerrang! and Q in style, but focuses on pop rock music rather than indie/rock. This genre difference means it would not compete directly with Bauer's existing magazines and could attract a new audience, helping both the magazine and Bauer succeed.
Primary audience research
The document outlines research questions about audience preferences for an indie magazine, including what appeals to readers, expected article genres and conventions, appropriate age groups and buyers, and willingness to purchase. Responses found the cover appealed because the subject was well-known. This informed that using a famous person would be difficult, but photo conventions could be followed. People also recognized the genre from music and artists, preferring a darker color scheme with brighter colors for details.
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Primary audience research
The document summarizes the results of a questionnaire about an indie magazine cover. Respondents thought the cover appealed to them because the main image subject was well-known. They identified the genre as indie/alternative based on the articles and image. Common expectations for indie magazines included red and black color schemes and articles about music events and artist interviews. Most respondents said the target age group was late teens to early thirties and that people in their mid to late twenties would be most likely to purchase the magazine.
Primary audience research
The document summarizes the results of a questionnaire about an indie magazine cover. It found that respondents thought the cover appealed to them because the main image featured a well-known person. They also thought the genre was indie/alternative based on the articles and image. Respondents expected indie magazines to have red and black color schemes and feature music-related articles. Most said the cover fit the genre and they would buy the magazine because the style of music appealed to them.
Focus group
The document discusses the planning and focus group feedback for a new music magazine. It will focus on pop, charted, and alternative music to appeal to a wide audience. The magazine will be called "Discovered" to emphasize new music. Single male artists will typically be featured on the cover to match the target audience preferences. Articles will cover music festivals and gigs, as this type of content interests the target demographic. The magazine will have a red color scheme but also incorporate other colors to make the design more eye-catching. The proposed price point is £2-3, and the focus group recommends setting the price at £2.50 to match competitor prices and target student budget constraints.
Question Four
The document discusses the target audience for a music magazine. It describes conducting a survey that found the target audience would be mainly female aged 16-19 who enjoy pop punk and indie/rock music. They typically buy magazines every 3 months. Taking this into account, the magazine would be released quarterly with the first issue in July featuring content about concerts and bands they enjoy like Neck Deep. Music magazines generally target fans of the featured artist on the cover as well as loyal magazine readers interested in that genre of music.
Audience – uses and gratifications
Music magazines provide information to satisfy readers' curiosity about the music industry through articles on new music, events, artists, and gossip. They allow readers to feel personally connected to artists and develop their own identity. Readers also use magazines to socially interact and discuss content with others, helping to spread the magazine's name through word-of-mouth recommendations. Magazines further entertain audiences as an escape from everyday life, whether through sexually gratifying content or tips and advice related to music and fashion passions.
Uses and gratifications explanation and application
This document provides an explanation and application of Uses and Gratifications theory. The theory focuses on why people use media rather than the content itself, and assumes that audiences actively interpret media to meet personal needs like identity, information, entertainment, and social interaction. The document then applies this theory in summarizing how magazines like VIBE and NME meet these audience needs through artist interviews, news, and topics for social conversation.
Question 3
The author chose Bauer as the publishing house to distribute their music magazine because Bauer owns popular magazines like Kerrang!, Mojo and Q that focus on rock music. The author's magazine would fit with Bauer's style as it is a mix of Kerrang! and Q in style, but focuses on pop rock music rather than indie/rock. This genre difference means it would not compete directly with Bauer's existing magazines and could attract a new audience, helping both the magazine and Bauer succeed.
Primary audience research
The document outlines research questions about audience preferences for an indie magazine, including what appeals to readers, expected article genres and conventions, appropriate age groups and buyers, and willingness to purchase. Responses found the cover appealed because the subject was well-known. This informed that using a famous person would be difficult, but photo conventions could be followed. People also recognized the genre from music and artists, preferring a darker color scheme with brighter colors for details.
Question 4
The document discusses determining the target audience for a music magazine. It analyzes similar magazines that target 17-25 year olds. Based on this research and feedback from a questionnaire, the recommended audience for the magazine is determined to be 17-25 year olds. Images used in the magazine, including on the cover and double page spread, feature people from a younger background dressed in styles the target audience would find inspiring. Feedback from the questionnaire indicated that 70% of respondents would read the magazine.
Audience theories
Every piece of media has an intended audience that encounters it. A target audience is a specific group at which a business aims its products and services. When constructing a text, the target audience and how they will respond must be considered.
Uses and Gratifications Theory proposes that individuals consume media to meet their own needs, such as diversion from problems, personal relationships, identity, and information. Kerrang magazine exemplifies this by providing content about music, fashion, and events to divert readers and support their interests and relationships.
The Hypodermic Needle Model suggests media has the biggest influence on passive audiences and can easily change their behavior and thinking by injecting messages. However, audiences can also reject messages. For
Magazine Questionnaire Analysis
The document summarizes the questions asked in a questionnaire for a music magazine. It discusses how questions about gender, age, music genre preferences, magazine design options, reading frequency, price, and featured artists will help determine how to design the magazine to suit its target audience. The results of the questionnaire will be used to make decisions around the magazine's mission statement, design elements, publishing schedule, and content to maximize interest and profits.
Audience theories
Every piece of media has a target audience in mind. A target audience is a specific group that a business aims its products and services at. When creating a magazine, it is important to identify the target audience and consider both the content and style of presentation to attract and interest that audience. A target audience can be defined by age, gender, or social class as different groups have different interests. Audience theories like Uses and Gratifications Theory suggest that individuals consume media to meet their own needs such as diversion, personal relationships, identity, or surveillance. Kerrang magazine appeals to its target audience's needs through diverse content about music, fashion, and events.
question 5, Attracting Audiences.
The document discusses how the author addressed their target audience of 17-25 year olds in their magazine. They took inspiration from similar magazines like INDIE and NME that attract the same audience. Throughout the magazine, they tried to make the audience feel involved by allowing them a say and engaging with them personally. The cover features a bold heading and different font to represent individuality, matching the magazine's message. Inside pages feature exciting images and content to attract and identify with readers, bringing together individuals who don't conform to demands of society. The contents page includes both established and new niche artists so readers can learn about familiar and new music they may enjoy.
Question3
Wenner Media owns Rolling Stone magazine and other publications like US Weekly and Men's Journal. The document proposes that Wenner Media would be a good institution to distribute the author's new music magazine because it already publishes cultural magazines like Rolling Stone about politics, celebrities, and music, as well as magazines about celebrities and healthy lifestyles. The author's music-focused magazine could attract music fans and expand Wenner Media's audience in that niche.
Magazine evaluations
The document discusses conventions used in alternative music magazine covers and contents. It describes using bold red and black titles to follow conventions while using full body shots of bands on the cover instead of headshots to seem less serious. Splashes are included to grab attention and drive sales. The contents page is kept simple with minimal text as younger readers prefer less text. A letter from the editor and band photos create involvement. Overall, the magazine follows conventions like darker colors but breaks up long blocks of text preferred by younger audiences.
Evaluation q 4
The target audience for the media product is indie people, both male and female, who listen to indie and alternative music. This audience likely shares similar interests in music, clothing, and fashion that have an alternative or edgy style. Research showed that less mainstream individuals would be interested in a magazine focused on indie themes over purely mainstream tastes. The magazine's design, colors, angles, and shots aim to appeal to and represent this target audience.
Profiling my audience
The document discusses profiling an audience for an indie music magazine. It defines an audience and describes demographic, psychographic, and geographic classifications. The target audience for the magazine is identified as mainly teenagers and people in their early 20s who have similar tastes to the featured bands and artists. An opinion poll is presented to gather preferences around layout, design, and content from the target audience to help make the magazine more appealing.
Question 5
To attract their intended audience of indie/alternative music fans, the document's author created a magazine covering current alternative artists like The XX and Alt-J on the cover. They also featured a female cover model based on research showing readers preferred female artists. The author addressed the audience by releasing the magazine monthly to provide regular new content, and priced it at £2.90 which was within the popular price range identified in the research. The magazine's design, features, and article styles were tailored based on audience research findings to attract and engage the target readership.
Evaluation question 5
The document discusses how the author attracted their target audience for a music magazine. They conducted a survey that showed younger people were more interested in purchasing music magazines. They also believe the bright colors and fun, unique images used made the magazine stand out and appeal more to younger audiences compared to traditional magazines. The author concludes they addressed their younger audience by learning about their preferences and designing the magazine in a way that was eye-catching and different from others on the market.
Social class
The document discusses the considerations for a media product targeted towards young teenagers. Key elements taken into account included using an informal writing style, setting an affordable price of £1.50 since teenagers have limited incomes, and offering a digital subscription option in line with current trends. Prizes were chosen that would appeal to teenagers, such as concert tickets and audio devices. Through this research process, the target social group was determined to be working class based on the affordable price point and casual aesthetics.
Evaluation: Question 4
The document discusses the target audience for a music magazine called PopStar. The target audience is females aged 12-17 from a working class background. To better understand this target demographic, the author interviewed a magazine reader who fits this profile. They found that the typical interests of the target audience include music, fashion, and sports. Additionally, the target audience consumes media through social media platforms like Twitter and Facebook, television with ads, and online/device music listening. The goal is to design a magazine that caters to the interests and media consumption habits of this teenage female demographic.
Evaluation : Question 4
The document describes the target audience for a music magazine called PopStar. The target audience would be females aged 12-17 from a working class background. To better understand this target demographic, the author interviewed a magazine reader who fits this profile. They learned that the target audience enjoys activities like sports, music and fashion. Additionally, the target audience consumes media through social media platforms like Twitter and Facebook, television with ads portraying "teenage fashion looks," and music listened to online or on devices.
Question 4 – who would be the audience
The target audience for the media product is women aged 15-25. The author conducted research and found their magazine had a similar youthful style to others in terms of color scheme and informal article tone. A focus group of 5 friends in the target age range provided feedback on the magazine's content, genre, photographs, colors, and overall success. Comments praised the double page article style and main cover image but suggested making the cover model hold an instrument to look like an artist and using a band photo. The contents page layout also received praise along with a suggestion to make some text larger. The focus group helped identify potential improvements for the magazine.
Audience
Music magazines provide information to readers about new music, current hits, artists, albums and gossip in the industry. They include details of events to help readers feel connected to the music world. Magazines cater to specific genres and provide broader or more focused information accordingly. Magazines also encourage social interaction as readers discuss content and share views, spreading awareness of the magazine and artists. This engagement provides entertainment and escape for readers from their daily lives.
Focus group
The document summarizes the plans for a magazine focusing on alternative music genres. It will be called "A", feature a single artist on the cover, and have double page spreads interviewing artists or covering music festivals. The magazine will have a red color scheme and cost £1.25 based on feedback from surveys and classmates. Classmates felt these were good choices that would make the magazine stand out and appeal to readers.
Media evaluation
The document discusses how a teen pop culture magazine would represent and appeal to its target audience. It would focus on topics of interest to teens like relationships, music, movies and fashion. The target reader is described as enjoying social media, pop music from acts like One Direction, and shopping brands like Hot Topic. The magazine language uses slang like "awesome" and "poppin'" and features these popular artists to attract fans and make the magazine appealing and recognizable to its teen audience. Overall, the document analyzes how the magazine's content, language, and design fit its target demographic.
Age
My media product is a magazine aimed at teenagers aged 13-18. This age group is interested in pop music and inspired by celebrities. The magazine will provide interesting stories and insights about their favorite artists to engage this audience. The magazine primarily targets females, who make up most pop music magazine sales. It uses bright colors, prizes, and makeup tutorials to appeal to females. Gossip-style exclusive stories about artists are also included. Research found the target audience is of working class status, so the magazine is priced affordably for this social class.
Q5 complete
The document discusses how the author addressed their audience for their music magazine. They conducted research on similar magazines to understand conventions. They also distributed a questionnaire to their target audience to understand what content and features would appeal to them. Key findings included that the target audience was mostly female aged 16-24 who listen to pop/rock music daily and regularly read music magazines. The author also discusses elements of the magazine like the bold masthead, color scheme using red, black and white, and column-based layout to attract readers and not overwhelm them with text.
Music Magazine Evaluation
Sam Jones evaluated their magazine concept focused on alternative rock music. They noticed three key magazines in the genre - NME, Kerrang, and Q - and decided to take most inspiration from Q due to its clean layout and limited number of articles. Sam structured their magazine to both follow and challenge conventions, using familiar elements like a masthead but also unconventional designs. They aimed to represent struggling artists who achieved success through their music. Sam chose Bauer Media as the distributor to target their key 15-24 year old, UK-based audience interested in alternative rock and relatable artists.
Q5 pp
The document discusses how the author addressed their niche and sophisticated audience for a music magazine. They analyzed both active and passive audience theories. For active theories, they discussed how opinion leaders in the target audience of young reformers and music journalists could influence others (Two Step Flow Theory). They also discussed how the magazine provides entertainment, information, a way for readers to relate to artists, and topics to discuss with others (Uses and Gratifications Theory). It also allows readers to fulfill their needs like morality and creativity (Hierarchy of Needs Theory). For passive theories, it discusses how the magazine can repeat its ideology over time to influence readers, though the active audience may question ideas (Culmination Theory).
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Question 4
The document discusses determining the target audience for a music magazine. It analyzes similar magazines that target 17-25 year olds. Based on this research and feedback from a questionnaire, the recommended audience for the magazine is determined to be 17-25 year olds. Images used in the magazine, including on the cover and double page spread, feature people from a younger background dressed in styles the target audience would find inspiring. Feedback from the questionnaire indicated that 70% of respondents would read the magazine.
Audience theories
Every piece of media has an intended audience that encounters it. A target audience is a specific group at which a business aims its products and services. When constructing a text, the target audience and how they will respond must be considered.
Uses and Gratifications Theory proposes that individuals consume media to meet their own needs, such as diversion from problems, personal relationships, identity, and information. Kerrang magazine exemplifies this by providing content about music, fashion, and events to divert readers and support their interests and relationships.
The Hypodermic Needle Model suggests media has the biggest influence on passive audiences and can easily change their behavior and thinking by injecting messages. However, audiences can also reject messages. For
Magazine Questionnaire Analysis
The document summarizes the questions asked in a questionnaire for a music magazine. It discusses how questions about gender, age, music genre preferences, magazine design options, reading frequency, price, and featured artists will help determine how to design the magazine to suit its target audience. The results of the questionnaire will be used to make decisions around the magazine's mission statement, design elements, publishing schedule, and content to maximize interest and profits.
Audience theories
Every piece of media has a target audience in mind. A target audience is a specific group that a business aims its products and services at. When creating a magazine, it is important to identify the target audience and consider both the content and style of presentation to attract and interest that audience. A target audience can be defined by age, gender, or social class as different groups have different interests. Audience theories like Uses and Gratifications Theory suggest that individuals consume media to meet their own needs such as diversion, personal relationships, identity, or surveillance. Kerrang magazine appeals to its target audience's needs through diverse content about music, fashion, and events.
question 5, Attracting Audiences.
The document discusses how the author addressed their target audience of 17-25 year olds in their magazine. They took inspiration from similar magazines like INDIE and NME that attract the same audience. Throughout the magazine, they tried to make the audience feel involved by allowing them a say and engaging with them personally. The cover features a bold heading and different font to represent individuality, matching the magazine's message. Inside pages feature exciting images and content to attract and identify with readers, bringing together individuals who don't conform to demands of society. The contents page includes both established and new niche artists so readers can learn about familiar and new music they may enjoy.
Question3
Wenner Media owns Rolling Stone magazine and other publications like US Weekly and Men's Journal. The document proposes that Wenner Media would be a good institution to distribute the author's new music magazine because it already publishes cultural magazines like Rolling Stone about politics, celebrities, and music, as well as magazines about celebrities and healthy lifestyles. The author's music-focused magazine could attract music fans and expand Wenner Media's audience in that niche.
Magazine evaluations
The document discusses conventions used in alternative music magazine covers and contents. It describes using bold red and black titles to follow conventions while using full body shots of bands on the cover instead of headshots to seem less serious. Splashes are included to grab attention and drive sales. The contents page is kept simple with minimal text as younger readers prefer less text. A letter from the editor and band photos create involvement. Overall, the magazine follows conventions like darker colors but breaks up long blocks of text preferred by younger audiences.
Evaluation q 4
The target audience for the media product is indie people, both male and female, who listen to indie and alternative music. This audience likely shares similar interests in music, clothing, and fashion that have an alternative or edgy style. Research showed that less mainstream individuals would be interested in a magazine focused on indie themes over purely mainstream tastes. The magazine's design, colors, angles, and shots aim to appeal to and represent this target audience.
Profiling my audience
The document discusses profiling an audience for an indie music magazine. It defines an audience and describes demographic, psychographic, and geographic classifications. The target audience for the magazine is identified as mainly teenagers and people in their early 20s who have similar tastes to the featured bands and artists. An opinion poll is presented to gather preferences around layout, design, and content from the target audience to help make the magazine more appealing.
Question 5
To attract their intended audience of indie/alternative music fans, the document's author created a magazine covering current alternative artists like The XX and Alt-J on the cover. They also featured a female cover model based on research showing readers preferred female artists. The author addressed the audience by releasing the magazine monthly to provide regular new content, and priced it at £2.90 which was within the popular price range identified in the research. The magazine's design, features, and article styles were tailored based on audience research findings to attract and engage the target readership.
Evaluation question 5
The document discusses how the author attracted their target audience for a music magazine. They conducted a survey that showed younger people were more interested in purchasing music magazines. They also believe the bright colors and fun, unique images used made the magazine stand out and appeal more to younger audiences compared to traditional magazines. The author concludes they addressed their younger audience by learning about their preferences and designing the magazine in a way that was eye-catching and different from others on the market.
Social class
The document discusses the considerations for a media product targeted towards young teenagers. Key elements taken into account included using an informal writing style, setting an affordable price of £1.50 since teenagers have limited incomes, and offering a digital subscription option in line with current trends. Prizes were chosen that would appeal to teenagers, such as concert tickets and audio devices. Through this research process, the target social group was determined to be working class based on the affordable price point and casual aesthetics.
Evaluation: Question 4
The document discusses the target audience for a music magazine called PopStar. The target audience is females aged 12-17 from a working class background. To better understand this target demographic, the author interviewed a magazine reader who fits this profile. They found that the typical interests of the target audience include music, fashion, and sports. Additionally, the target audience consumes media through social media platforms like Twitter and Facebook, television with ads, and online/device music listening. The goal is to design a magazine that caters to the interests and media consumption habits of this teenage female demographic.
Evaluation : Question 4
The document describes the target audience for a music magazine called PopStar. The target audience would be females aged 12-17 from a working class background. To better understand this target demographic, the author interviewed a magazine reader who fits this profile. They learned that the target audience enjoys activities like sports, music and fashion. Additionally, the target audience consumes media through social media platforms like Twitter and Facebook, television with ads portraying "teenage fashion looks," and music listened to online or on devices.
Question 4 – who would be the audience
The target audience for the media product is women aged 15-25. The author conducted research and found their magazine had a similar youthful style to others in terms of color scheme and informal article tone. A focus group of 5 friends in the target age range provided feedback on the magazine's content, genre, photographs, colors, and overall success. Comments praised the double page article style and main cover image but suggested making the cover model hold an instrument to look like an artist and using a band photo. The contents page layout also received praise along with a suggestion to make some text larger. The focus group helped identify potential improvements for the magazine.
Audience
Music magazines provide information to readers about new music, current hits, artists, albums and gossip in the industry. They include details of events to help readers feel connected to the music world. Magazines cater to specific genres and provide broader or more focused information accordingly. Magazines also encourage social interaction as readers discuss content and share views, spreading awareness of the magazine and artists. This engagement provides entertainment and escape for readers from their daily lives.
Focus group
The document summarizes the plans for a magazine focusing on alternative music genres. It will be called "A", feature a single artist on the cover, and have double page spreads interviewing artists or covering music festivals. The magazine will have a red color scheme and cost £1.25 based on feedback from surveys and classmates. Classmates felt these were good choices that would make the magazine stand out and appeal to readers.
Media evaluation
The document discusses how a teen pop culture magazine would represent and appeal to its target audience. It would focus on topics of interest to teens like relationships, music, movies and fashion. The target reader is described as enjoying social media, pop music from acts like One Direction, and shopping brands like Hot Topic. The magazine language uses slang like "awesome" and "poppin'" and features these popular artists to attract fans and make the magazine appealing and recognizable to its teen audience. Overall, the document analyzes how the magazine's content, language, and design fit its target demographic.
Age
My media product is a magazine aimed at teenagers aged 13-18. This age group is interested in pop music and inspired by celebrities. The magazine will provide interesting stories and insights about their favorite artists to engage this audience. The magazine primarily targets females, who make up most pop music magazine sales. It uses bright colors, prizes, and makeup tutorials to appeal to females. Gossip-style exclusive stories about artists are also included. Research found the target audience is of working class status, so the magazine is priced affordably for this social class.
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Similar to Evaluation question 5
Q5 complete
The document discusses how the author addressed their audience for their music magazine. They conducted research on similar magazines to understand conventions. They also distributed a questionnaire to their target audience to understand what content and features would appeal to them. Key findings included that the target audience was mostly female aged 16-24 who listen to pop/rock music daily and regularly read music magazines. The author also discusses elements of the magazine like the bold masthead, color scheme using red, black and white, and column-based layout to attract readers and not overwhelm them with text.
Music Magazine Evaluation
Sam Jones evaluated their magazine concept focused on alternative rock music. They noticed three key magazines in the genre - NME, Kerrang, and Q - and decided to take most inspiration from Q due to its clean layout and limited number of articles. Sam structured their magazine to both follow and challenge conventions, using familiar elements like a masthead but also unconventional designs. They aimed to represent struggling artists who achieved success through their music. Sam chose Bauer Media as the distributor to target their key 15-24 year old, UK-based audience interested in alternative rock and relatable artists.
Q5 pp
The document discusses how the author addressed their niche and sophisticated audience for a music magazine. They analyzed both active and passive audience theories. For active theories, they discussed how opinion leaders in the target audience of young reformers and music journalists could influence others (Two Step Flow Theory). They also discussed how the magazine provides entertainment, information, a way for readers to relate to artists, and topics to discuss with others (Uses and Gratifications Theory). It also allows readers to fulfill their needs like morality and creativity (Hierarchy of Needs Theory). For passive theories, it discusses how the magazine can repeat its ideology over time to influence readers, though the active audience may question ideas (Culmination Theory).
2. fmp research
The interviewee is most interested in learning more about anarchy due to its evolving visual representations and association with different music styles and cultures over time. They prefer a magazine layout that is organized and easy to navigate with complementary colors and images reflecting an independent style, possibly including some graphic art. Their music tastes include alternative rock, punk rock, and independent American artists. They enjoy wearing unique, independently designed clothes and shopping at stores like Urban Outfitters. Interviews are their preferred type of article.
As media studies the evaulation
- The document is a reflection on a media studies assignment where the student created an acoustic music magazine
- The student used common magazine conventions like double page interviews and relevant photos laid out like a real magazine
- The front cover features an eye-catching unique font and photo to attract readers
- The target audience is mainly teenagers interested in acoustic/indie music and culture who attend music festivals
- Bauer Media Group would be a good institution to distribute the magazine as they are missing a leading acoustic title and have worldwide reach
- The student learned skills using InDesign, Photoshop and how to properly take photos to optimize the magazine's look
Media evaluation
The document discusses how a media product attracts and addresses its target audience. Specifically, it describes a magazine created for males and females ages 15-20. To appeal to this audience, the magazine uses modern colors and fonts, features photos of stylish young adults as role models, and interviews artists using casual language. It aims to feel inclusive of both genders through its visual design and content. The document also suggests distributing the magazine through the BBC platform to reach a wide, varied audience matching the target demographic.
Evaluation
The document discusses the evaluation of a student's rock magazine media product. It describes how the magazine follows conventions of real rock magazines like Kerrang magazine in its overall layout and design. However, it challenges conventions by portraying a rock artist who doesn't conform to stereotypes of a "rock star". The student wanted to show a more realistic and diverse depiction of people in the rock music industry.
Evaluation
Originally the group was supposed to record an evaluation together but they were unable to find time to do so. As a result, each person is now working individually on evaluations of the magazine editions. While working as a group was a good idea to get different perspectives, working individually ended up working better as the group couldn't rely on each other.
Evaluation
Originally, Luke was working in a group to evaluate editions of a music magazine, but the group was unable to record their evaluation. As a result, Luke is now evaluating the editions individually. While working in a group provided a variety of ideas, working individually was necessary since the group couldn't rely on each other.
Evaluation questions 2, 3, 4 and 5
The document discusses how the media product represents particular social groups. It summarizes that the front cover features an all-female band to represent gender and femininity. The band is portrayed in a feminine way that attracts the target middle-class, young adult audience. While most of the featured bands are male, gender is balanced throughout. The magazine represents white British people and middle-class lifestyle due to the genre's demographics but could have been more diverse. The target audience is attracted through fashionable imagery and informal writing that engages younger readers.
Evaluation questions 2, 3, 4 and 5
The document discusses how the media product represents particular social groups. It summarizes that the front cover features an all-female band to represent gender and femininity. The band is portrayed in a feminine way that attracts the target middle-class, young adult audience. While most of the featured bands are male, efforts were made to include bands with mixed gender. The magazine represents social class through fashionable models and taglines but aims to appeal to people from different classes. The colors and styles used also aim to attract the target middle-class audience.
Evaluation 1
Laura Humphreys evaluated her media magazine product. She answered 8 questions about how her magazine used conventions of real magazines, represented social groups, would be distributed, targeted audiences, attracted audiences, what technologies she learned, how it progressed from her preliminary work, and how well it fulfilled the task brief. She analyzed researching magazines like NME and Q, including conventions in her layouts, covers, and articles. She aimed to represent indie music fans through the style of her cover star Daisy. Overall she felt her final product successfully fulfilled the brief of creating an indie music magazine.
Tosin
The document discusses the process of creating a music magazine as a media studies project. Key points include:
- The magazine was aimed at young people aged 14-24 interested in R&B, hip hop, and popular music.
- Cover design conventions like bold title, colors, and photos were followed to attract attention.
- Each issue has a different color scheme matching the cover model's outfit.
- Feedback was gathered through surveys to design content that interests the target audience.
- Learning experiences included difficulties editing photos and finding appropriate fonts.
Unit 1 lo2
The document discusses psychographic segmentation and how Q magazine's target audience fits into different categories. It states that Q's audience would be categorized as "aspirers" and "mainstreamers" based on their ages being 15-24 and interest in fashion and status. Demographically, Q targets age group A which includes high-income professionals. The target audience is focused on younger generations aged 15-24. Socioeconomically, Q targets all classes but most readers likely come from higher-income backgrounds. Q uses social media platforms like Facebook and Instagram to engage readers and invite new audiences.
Media evaluation
This document outlines Sophie Williams' process of creating a music magazine for her AS Media course. It describes her initial research of existing magazines to understand conventions like layout, colors, fonts and content. It also discusses conducting a questionnaire of her target audience to inform her design choices. The rest of the document details Sophie's process of designing and creating her magazine using Photoshop, including choices around cover image, colors, fonts and layout. It analyzes how her final product represents her target audience and genre. Overall, Sophie learned important skills in using design software and understood conventions of the magazine format and genre.
Media evaluation
This document describes Sophie Williams' process of creating a music magazine for her AS Media course. It discusses the research she conducted on existing magazines to inform her decisions around layout, colors, fonts and content. It also describes how she used a questionnaire to research her target audience and how that feedback helped shape her final product. The document analyzes the choices Sophie made and how her initial research and audience feedback resulted in a successful final magazine that represented her target demographic.
Evaluation questions 2, 3, 4 and 5
The document discusses how the media product, an indie music magazine, represents and attracts its target audience. It represents younger people through images of young, fashionable models and bands. It attracts both male and female readers through gender-neutral colors and balanced representation of male and female artists. The magazine also attracts readers through exclusive content like interviews and photos from live shows.
Question 4
The document discusses the target audience for a music magazine. It analyzes survey results showing that the primary audience is females ages 16-24 who enjoy indie music. The magazine will target this audience with indie music coverage, female artists on the cover, and informal writing. It will be distributed in stores like ASDA and WHSmith and also have an online/mobile presence to appeal to tech-savvy millennials. The magazine aims to have a niche but loyal readership among younger audiences interested in indie music and fashion trends.
evaluation
The document summarizes the evaluation of a media product created by Adrian Williams. The media product is a music magazine that uses some conventions of real music magazines but also challenges conventions through its layout and design. It represents social groups of male teenagers to attract its target audience of 14-30 year olds interested in music. A music company like NME or Kerrang! might distribute the magazine. Through creating the project, Adrian Williams learned how to use tools like Blogger and Fireworks to compose magazines and portray ideas.
Media presentation
The document discusses the conventions of music magazines that the author researched and incorporated into their own magazine design. These included using one main artist image on the cover, a large masthead, 3-4 colors, and consistent color schemes. The author challenged the convention of placing the cover story at the bottom. They aimed the magazine at teens to 25-year-olds and included content that appeals to this audience.
Similar to Evaluation question 5 (20)
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Task 10 pitch
This document outlines a campaign for a fictional mermaid tears organization targeted at children aged 4-9 and their parents. It details the logo, colors, fonts and inspiration for the campaign. It also includes drafts of a campaign poster and membership form as well as proposed merchandise like children's products and surf gear. Finally, it lists the software, browsers and personnel needed like a graphic designer, animator and teacher to implement the campaign.
Task 4 Client Research 2
Surfers Against Sewage (SAS) is an environmental charity established in 1990 to protect UK oceans, waves, and beaches. SAS campaigns on issues like marine litter, wave protection, water quality, climate change, and education. Their work includes influencing government policy, organizing volunteer cleanups, educating communities, and challenging industry standards. Through campaigns targeting plastic pellets, sewage overflows, and climate change impacts, SAS raises awareness and advocates for cleaner and safer seas.
Task 1 Research 2
The NHS Smoking Campaign aimed to stop smoking by raising awareness of the harms through gruesome images showing the effects on the inside of the body. The campaign achieved high awareness and many people took action to quit smoking.
The Politics Graffiti Campaign aimed to discourage voting for the Conservatives by altering their campaign posters to make the party leader look foolish. The altered posters became popular online.
The WWF Campaign used hands painted with animal faces and prints to raise awareness of endangered species and encourage donations to help conservation efforts. Extinction rates have fallen somewhat due to increased awareness and support over time.
Task 7 design 2
The document provides style guidelines for recipe cards representing different cities. It discusses using colors that represent each city's flag and silhouettes of landmarks to identify the city. Potential fonts are presented that are fun, modern, easy to read but detailed. Three flat plan layouts for the cards are proposed, including images, ingredients, methods and other details. Example recipe cards for 8 cities are then provided with titles, ingredients lists and preparation methods for each dish.
Task 10 NUJ
The document discusses ethical guidelines for journalists produced by the National Union of Journalists (NUJ). It provides guidance on writing about topics like mental health, suicide, benefits, immigration, and minority groups in a way that avoids harm and discrimination. It emphasizes using respectful language and not defining people by attributes like health conditions. The NUJ aims to promote media freedom, accurate information, and ethical standards among its members.
Task 2 v2
The document discusses various camera settings that impact the look and quality of photographs, including aperture, shutter speed, ISO, white balance, and post-processing techniques. It explains that aperture affects depth of field, shutter speed controls motion blur, ISO impacts image noise, and white balance removes color casts. Examples are provided showing the effects of different settings on photos. Post-processing techniques like cropping, dodging, burning, color balance, and curves are also introduced.
Task 9: Evaluation
The document compares campaign posters from Surfers Against Sewage (SAS) to posters designed for a younger audience. The SAS posters use dark colors and disturbing images to raise awareness about a serious issue, but the author feels they would be hard to distribute to children. The author's posters use brighter colors and a lighter tone to attract children's attention while still delivering a meaningful message. Both posters employ colorful fonts and layouts to make the text stand out, though the author's provides more information about an upcoming beach cleanup event. Overall, the document analyzes design choices between the SAS posters and the author's to evaluate which better suits different target audiences.
Task 8 production
The document provides details on the design of a logo, campaign posters, and merchandise for a marine litter campaign by the organization Surfers Against Sewage. It includes mockups of the main logo, variations of the logo, two poster ideas and the final poster design. It also outlines plans for a range of merchandise including t-shirts, mugs, soft toys, beach equipment and more featuring the campaign characters and logo. Membership forms are proposed with different visual designs including images of the campaign characters and information on sign up details and membership packages.
Task 6 Moodboard
This document provides ideas and plans for two marine litter awareness campaigns. The first focuses on the dangers of plastic bags to ocean life and aims to shock people into action through alarming images and text. The second targets children and aims to educate them about "mermaid tears" or plastic pellets through colorful, kid-friendly designs and school engagement activities. Both explore using merchandise sales to fund beach cleanups.
Task 1 research
The WWF campaign aims to raise global awareness about endangered species and the threat of extinction. It uses simple but effective techniques like painting realistic animal faces and prints on human hands to represent how these animals need help from humans. The recognizable WWF logo gives the poster credibility. While the impact of WWF campaigns varies, extinction rates have been decreasing in recent years as more people work to save animals, though continued effort is still needed to further reduce rates.
Task 4 client research
Surfers Against Sewage (SAS) is an environmental charity that campaigns to protect UK oceans, waves, and beaches from issues like marine litter, sewage pollution, climate change, and toxic chemicals. SAS was founded in 1990 by surfers concerned about surfing in polluted waters. It works to influence government policy, educate communities, and challenge industries through campaigns targeting specific issues such as reducing plastic pellet pollution and improving water quality monitoring. SAS also publishes reports to raise awareness about threats like climate change and how to address them.
Task 4 client research
Surfers Against Sewage (SAS) is an environmental charity that campaigns to protect UK oceans, waves, and beaches from issues like marine litter, sewage pollution, climate change, and toxic chemicals. SAS was founded in 1990 by surfers concerned about surfing in polluted waters. It works to influence government policy, educate communities, and challenge industries through campaigns targeting specific issues such as reducing plastic pellet pollution and improving water quality monitoring. SAS also publishes reports to raise awareness about threats like climate change and how to address them.
Task 3 product research
This document summarizes various logos and merchandise from environmental organizations like Surfers Against Sewage (SAS). It describes the logos of SAS, WWF, Greenpeace, and the Green Party, noting design elements like colors, images, and fonts used. It then analyzes several merchandise items sold by SAS, including t-shirts, stickers, mugs, surf wax, surfboard bags, and baseball caps, explaining how their designs appeal to audiences like surfers and promote the SAS brand and mission.
Social Action Task 1
The document discusses social action and community media production. It focuses on the work of social action organizations and their promotional materials, from posters to leaflets to websites. The purpose includes bringing about local, national, or global change; changing attitudes; raising awareness; challenging dominant representations; and more. Effective techniques used in media include images, color schemes, fonts, tone, and other elements. Case studies are provided on organizations like Compassion in World Farming and their impact in changing policies around sow stalls. [/SUMMARY]
Task 6
Decene is a 22-year-old indie rock band from the UK releasing their debut album "Nothing But Sea". The objectives are to sell 2,000 copies in the UK and target 17-23 year olds interested in indie music and festivals through social media and radio play. Key goals include headlining a small tour, releasing special edition vinyls, and playing smaller stages at festivals. The band would use social media, posters, magazines, and radio to promote the album and connect with their target audience of 17-23 year old indie music fans.
Task 4 comparison
This document compares the marketing strategies of four brands - Louis Vuitton, Primark, Aldi, and Marks & Spencer. It discusses how each brand uses photography, models, pricing, and messaging to target different audiences. Louis Vuitton appeals to wealthier customers by portraying an image of luxury and quality. Primark targets budget-conscious customers by emphasizing low prices. Aldi compares itself to branded products while highlighting its lower costs. Marks & Spencer focuses on portraying high quality ingredients and food preparation without mentioning price.
Task 2 Case Study
Kellogg's organized breakfast clubs in UK primary schools and village halls to promote eating breakfast and ensure existing clubs don't close. They created a communication plan to effectively promote the events. Kellogg's also targeted employees and stakeholders through an intranet and social media to communicate about the initiative. Positive publicity was gained by partnering with organizations like Netmums and inviting MPs to events. While promoting child nutrition, the campaign also provided benefits to Kellogg's brand and publicity. Kellogg's faced some product recalls that caused financial losses but sought to limit damage through responses that addressed consumer concerns without full apologies.
Task 1 research
This document summarizes a leaflet advertising a zoo. It uses bright colours and images of animals and families to attract families with young children. The large, colourful headings and images make it appealing and help parents visualize the fun activities. The simple, clear language and table of information allow busy parents to find details quickly. Overall, the leaflet is targeted towards entertaining families rather than solely children.
Task 11 evaluation
The document discusses Melissa Storey's evaluation of her time management and technical skills during her journalism project. Regarding time management, she felt she used her time well and completed all work on deadline. She struggled when ill for two days but had buffered time. For technical skills, she initially used Photoshop but found InDesign better suited for layouts. Feedback from her tutor improved her interview format from question/answer to a more flowing style. Overall she met her goals but could improve future work by making it more biased towards fans and researching fanzine formats more.
product research
This document discusses layout and design conventions for music magazine articles based on examples from NME magazine interviews of the Arctic Monkeys. Key points discussed include using a three-color scheme of black, white and red throughout articles to maintain the publication's house style. Images are typically edited to black and white and include small captions. Column layouts, drop quotes, sidebars with additional facts, and large headline images are employed to break up content and grab readers' attention.
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Evaluation question 5
- 1. 5. How did you attract/address your audience?
- 2. Uses and Gratification • This focus’ on why people use particular media’s and what they look for in a magazine. • McQuaill (1987) shows us the four categories and reasoning for this.
- 3. How are uses and gratifications used in my media product? • Information- Teenagers will want to read my music magazine so they can find out about their favourite artists and bands and find out what they are doing and more about their lifestyles. They become inspired by reading about their idols through the articles. Another large informational feature people will read about in my music magazine will be about the festivals around the UK and some around the world. • Personal Identity- Most teenagers struggle with their own identity and relay on the media to engage them into their lives. They realise celebrities have problems too and try not to worry themselves. Plus they follow the way in which their favourite artist has gone to be like them, this leads their feelings to become strong for this artist and becomes inspired by their actions. • Entertainment- Magazines are there to entertain you and to bring you out of your own world into the music business, you start to feel involved in their lives. They are easy to purchase and quickly distracts you from your life and the situations around you. • Social Interaction- Many social groups form around music genres and interests, reading the same magazine as your peers you can discuss the relevant of articles or compotation's and leads to greater conversations.
- 4. Ratio of text and images • During my research through survey monkey I found out that people enjoy magazines more through the images and next through the articles about their favourite artists. From this research I took into account the ration between text and images. I used larger images instead of lots of small photographs on one page because I believe it looks smarter and more professional yet the audience still have their larger ratio of images as it takes up a large proportion of the page. This addresses my target audience through pictures more than text.