Rachel Black conducted audience research to understand what would attract her target demographic of 14-21 year old females to her media product, an alternative music magazine focusing on undiscovered artists. She aimed to keep the magazine similar to conventional music magazines in format while differentiating it through its unique focus on emerging talent. Key tactics to attract her audience included profiling both well-known and lesser-known artists, having an online component to appeal to your readers' digital media habits, and addressing an identified market demand for supporting undiscovered artists seeking recognition outside of talent shows.