The document analyzes the potential target audience for the film "Letter for Tom". It finds that the film is primarily aimed at a female audience, as romance films typically attract more women. Additionally, the film's female authors and lead role played by a woman would make it appealing from a female perspective. The target age group is identified as young adults who can relate most to the main characters who are in their early 20s. Finally, the film is aimed at a regional audience from Barnsley where it was filmed, allowing it to appeal to locals and represent the Yorkshire area truthfully.

1. Research into potential audience
By Libby Jones

2. Male
Female
‘Letter for Tom’ is primarily aimed at a female
audience.
Why?
1. Typically Romance films are aimed more towards
a female audience. However the sci-fi element of
the film might make it more appealing to a male
audience.
2. The story is written and produced by female
authors which could make the media biased
towards men. The Lead role is played by a female
character and the audience views the film from her
perspective. Its uncommon in a lot of films for the
female to have the main roll, in our film however
females are well represented as the majority of the
cast are women.
The Audience questionnaire results support this as
71% of people who said they would watch the film are
female.

3. What Age group is our product aimed at?
 Letter for tom is aimed mostly At young adults.
Why?
The film mostly appeals to young adults. This is because the story is about ‘young love’.
The main characters in this film are both around the age of 20 which makes the product
more relevant to viewers who are in early adulthood. Our film targets this age group
because they can relate more to the characters.
We expect the film to receive a PG certificate because it has no explicit
content, violence, horror, bad language, sexual content or drug reference. Giving the film a
PG certificate makes t it a family friendly movie and widens the potential audience. But I
think the film is less suited to a a young audience (children under 12) because the ‘love
and relationships’ are considered adult themes and stereotypically wouldn’t interest
children.
However the film could also appeal to:
Elderly people: because the storyline displays a clash between the past and the present
and part of the film is set in the Edwardian era. You might expect the elderly to have more
knowledge of the time period from which Alice (the main character) is from making them
more aware of the emotions and struggles the character is facing.

4. How will this effect the production, distribution and exhibition of the product?
When making the film we will need to firstly chose a cast that are of the same
generation as the target audience, or alternatively actors who are seen as
role models to young adults. Secondly we must take care when filming and
editing the footage to make sure a correct and understandable message is
being displayed. For example we could use elliptical editing to show the
characters are lively and active which will overall give a positive
representation of young adults.
The age of the target audience will also effect the distribution of the product.
Because our film is marketed to young adults a good way of advertising is
through viral marketing. However because the film is independent its very
unlikely we would have a large scale marketing campaign.
Finally the exhibition of the product could change depending on the age of
the target market. I think that our product would likely be screened in local
cinemas because going to the cinema is deemed as a popular social activity
for people within our target age range.
Does the audience questionnaire and feedback results support this?
 Yes, generally the questionnaire results support our target audience
research.
 75% of audience questionnaire responses who said that they would watch
the film were aged between 12-20. after reading the storyline for the film
the majority of people gave the film a PG or 12certificate.

5. Who is our product aimed at?
The filming locations are all in Barnsley
making it more likely appeal to a regional
audience. The film may attract local
people as they have a connection with
the film.
Why
The film is independent and will probably
be of interest to a niche audience as
appose to a national audience.
The film is a category A film meaning the
actors, funding and location are all
British.

6. How will this effect the production, distribution and exhibition of the product?
We will need to consider how our region is defined. Also how the characters
in the film represent the region. Hopefully we will be able to display a truthful
view of the south Yorkshire area.
The main ethnicity/race of people in the area is white British. The stock type
of a white British person in the media is a dominant person (lead role) who is
often the hero. I think our film supports these stenotypes and plays on
peoples ideologies.
The Regional Identity of the target audience will also effect the distribution
and exhibition of the product. Because our film is marketed to local people it
would make sense to advertise locally. One way this could be done is by
airing a radio trailer of the film on a local radio station.
To reach the target audience the film would be screened in local cinemas.
Does the audience questionnaire and feedback results support this?
 Yes, some people claimed that the localised filming locations is the most
appealing part of the film. this shows that using recognisable locations
appeals to our target market.
 Overall the people who tuck most interest in the film considered
Yorkshire to be there regional identity .

7.  The audience would probably already take interest in
the romance and drama genre and may have watched
similar media with a related storyline such as the film
time travellers wife or TV series lost in Austin. The
product appeals to people of different classes and
backgrounds.
 The two main characters in the film have different
social classes. Tom (middle-class living in northern
England) and Alice who is more upper class. The
audience might connect with the character that
represents them best.