Romantic comedies primarily target teenage and young adult females because their lighthearted stories are easy to watch. They are usually set in the UK or US where most of the target audience lives, making the settings relatable. Actors in rom-coms also tend to be from these places and are recognizable figures that can attract larger audiences. While some men may watch with a partner, the target audience for rom-coms is typically girly females who enjoy emotionally engaging narratives, rather than sporty interests. They tend to care about their appearance and be bubbly and friendly.