The document discusses the target audience for a horror film. The target audience is 16+ and the film will be rated 15 to be suitable for this age range. This age range is being targeted because 16-18 year old students are likely to be interested in horror films but may not be able to afford regular cinema visits. The target demographic is socio-economic classes E-B, students. Key psychographics of the target include an interest in social media, films and television, music, socializing and shopping. An 18-year-old student named Natasha is used as an example of the type of person the film aims to target.

1. Target Audience

2. The chosen target audience for our film is
16+ and have chosen to have a 15
certificate rating for our film so that it is
suitable for our target audience to watch.

3. We are targeting this age range because
we feel that people of this age are the
most profitable as they would be students
and would most likely be interested in
watching horror films. However, because
they are students, they would most likely
not be able to afford to go to the cinema
often and so is important for us to market
our film according to this.

4. Demographics and Psychographics
Demographics:
• Socio- Economic Class E-B
• Students
Psychographics:
• Social networking and social media (twitter,
facebook)
• Films and Tv
• Music

5. • This is Natasha. She
is 18 and currently
studying Film and
Television at
University. She enjoys
socialising, shopping
and watching films
and going to the
cinema. Natasha is
the type of person we
aim our film’s target
market at.

6. • This is Natasha. She
is 18 and currently
studying Film and
Television at
University. She enjoys
socialising, shopping
and watching films
and going to the
cinema. Natasha is
the type of person we
aim our film’s target
market at.