1. Demographics
• Ages: 15-35
• Genre: both/either
• Jobs: newly started
• Education: new start or
finishing
• Relationship status: couple,
close friendship
Psychographics
• Interests: enjoys going out
with friends, socialising
• Preferable genres: thriller,
horrors, fiction, mystery,
action
• Preferable beliefs: open
minded
The aim is for the viewer to go to the cinema accompanied
by a friend or partner so that they can relate to the film,
allowing them to be more enwrapped in the story, making
it more psychological and enhancing the effect it will have.
2. Examples of target audience
MALE FEMALE
-I am 17
-I am in my last year at college
-I have a part time job at
Sainsbury’s
-I like to go to the cinema to
watch horrors or thrillers with
friends
-In my spare time I enjoy fixing
motorbikes and have one
myself
-I am 18 years old
-I go to college
-My favourite thing to do is go
out with my friends and
family.
-In my spare time I like to read
books
-I enjoy going to the cinema to
watch fiction/fantasy films as
well as thriller films, as long as
I’m with friends