A brief setting for developing your content marketing strategy for hotels. Delivered at the Hotel Marketing Conference 2016. These slides set the scene in terms of how customers have changed and how we need to identify our audience and develop engaging content to secure their loyalty.
The 7 Steps to Small Business Marketing Success Small Business WorkshopJudy Habel
6/11/14 Network Now Hands-On Workshop:
The 7 Steps to Small Business Marketing Success.
Join Network Now® Premium-level member Judy Habel, Partner, Partner, Crywolf Marketing and Duct Tape Marketing Authorized Consultant, for a hands-on workshop that will teach you why marketing is not only a system—it may be the most important system in any business.
Judy will help you understand how to approach marketing for your small business, and will teach you the Duct Tape Marketing System definition of marketing. Put simply, marketing is getting someone who has a need to know, like and trust you.
We’ll dive deeply into the 7 core steps that make up the simple, effective, and affordable Duct Tape Marketing System. We’ll also demonstrate why the Sales Funnel is broken and introduce the Marketing Hourglass.
A brief setting for developing your content marketing strategy for hotels. Delivered at the Hotel Marketing Conference 2016. These slides set the scene in terms of how customers have changed and how we need to identify our audience and develop engaging content to secure their loyalty.
The 7 Steps to Small Business Marketing Success Small Business WorkshopJudy Habel
6/11/14 Network Now Hands-On Workshop:
The 7 Steps to Small Business Marketing Success.
Join Network Now® Premium-level member Judy Habel, Partner, Partner, Crywolf Marketing and Duct Tape Marketing Authorized Consultant, for a hands-on workshop that will teach you why marketing is not only a system—it may be the most important system in any business.
Judy will help you understand how to approach marketing for your small business, and will teach you the Duct Tape Marketing System definition of marketing. Put simply, marketing is getting someone who has a need to know, like and trust you.
We’ll dive deeply into the 7 core steps that make up the simple, effective, and affordable Duct Tape Marketing System. We’ll also demonstrate why the Sales Funnel is broken and introduce the Marketing Hourglass.
This presentation from Director & Co-Founder of the Digital Marketing Insitute, Anthony Quigley provides insights into using digital and social media to overcome growth challenges in your business through a variety of strategies.
Lots of businesses blog. But very few are blogging in a strategic way that drives leads, sales opportunities, and revenue.
In this interactive workshop on How to Blog Your Way to SMART Goals, we'll review how strategic blogging fits in with the Inbound methodology and goal setting for visitors, leads, revenue, and ROI.
Inbound in an Hour. Learn the basics to grow your business in 2015Thomas M Schwab
Presentation for the 48 Days community on how to grow your business in 2015 using an Inbound Strategy. Attract visitors, engage leads and delight more customers with a proven cost effective strategy..
This presentation provides an overview of marketing and the tools available to you to promote your business. The information presented is tailored towards small businesses that may have a small marketing budget and a lack of internal marketing expertise.
4 Ways to Embed the Customer Voice in Your OrganizationInfluitive
Cohen Kate, Customer Marketing & Community
Building customer advocacy is invaluable when it comes to marketing campaigns and building awareness, but it can also be the driving force behind your company's key initatives. Hear how Carbon Black is embedding the customer voice throughout their organization by leveraging insights from their Influitive advocacy hub.
Demand Generation Coffee Talk with ScribbleLiveScribbleLive
In this casual Q&A session, we covered the following demand generation topics:
--Answers to your most pressing demand generation questions
Highlights from the Demand Generation Virtual Summit for Content Marketers
--A summary of our CMI Summit presentation, “Tips For Aligning Content Marketing Efforts With Your Business Goals”
--What this new industry research really means for you and your content experimentation in different stages of the funnel
Growth hacking: How to grow your company, fasterChirag Kulkarni
Comprehensive tricks and tips on the growth hacking techniques that some of the top companies in the world use to grow faster.
Questions? Email me at Chirag (at) insightfully (dot) co
[Webinar] Draw crowds with effective event email marketing campaigns Hubb
Want your email marketing to stand out in cluttered inboxes?
In Hubb’s November webinar, Saad Ahmed, founder and managing director of Digital Aura, will share actionable tips to create effective, automated email marketing campaigns that will get butts in seats at your next conference or event. In this webinar, learn how to:
Drive event registrations by leveraging the power of email marketing and marketing automation.
Increase rate of new & return participants by building effective customer journeys driven by awareness, acquisition and retention marketing strategies.
Enable data-driven marketing programs to more intelligently promote events and boost ROI.
Build end-to-end automated digital marketing that delivers high-value brand awareness.
Is Your Marketing Funnel Broken?: Uniting Lead Nurturing & Search StrategiesBFO
Creating a comprehensive plan to nurture leads and drive them down the funnel can be difficult. Check out what Steve Krull and Liz Ryan have to say about you can do to unite marketing strategies across the funnel and bring in new business.
This presentation from Director & Co-Founder of the Digital Marketing Insitute, Anthony Quigley provides insights into using digital and social media to overcome growth challenges in your business through a variety of strategies.
Lots of businesses blog. But very few are blogging in a strategic way that drives leads, sales opportunities, and revenue.
In this interactive workshop on How to Blog Your Way to SMART Goals, we'll review how strategic blogging fits in with the Inbound methodology and goal setting for visitors, leads, revenue, and ROI.
Inbound in an Hour. Learn the basics to grow your business in 2015Thomas M Schwab
Presentation for the 48 Days community on how to grow your business in 2015 using an Inbound Strategy. Attract visitors, engage leads and delight more customers with a proven cost effective strategy..
This presentation provides an overview of marketing and the tools available to you to promote your business. The information presented is tailored towards small businesses that may have a small marketing budget and a lack of internal marketing expertise.
4 Ways to Embed the Customer Voice in Your OrganizationInfluitive
Cohen Kate, Customer Marketing & Community
Building customer advocacy is invaluable when it comes to marketing campaigns and building awareness, but it can also be the driving force behind your company's key initatives. Hear how Carbon Black is embedding the customer voice throughout their organization by leveraging insights from their Influitive advocacy hub.
Demand Generation Coffee Talk with ScribbleLiveScribbleLive
In this casual Q&A session, we covered the following demand generation topics:
--Answers to your most pressing demand generation questions
Highlights from the Demand Generation Virtual Summit for Content Marketers
--A summary of our CMI Summit presentation, “Tips For Aligning Content Marketing Efforts With Your Business Goals”
--What this new industry research really means for you and your content experimentation in different stages of the funnel
Growth hacking: How to grow your company, fasterChirag Kulkarni
Comprehensive tricks and tips on the growth hacking techniques that some of the top companies in the world use to grow faster.
Questions? Email me at Chirag (at) insightfully (dot) co
[Webinar] Draw crowds with effective event email marketing campaigns Hubb
Want your email marketing to stand out in cluttered inboxes?
In Hubb’s November webinar, Saad Ahmed, founder and managing director of Digital Aura, will share actionable tips to create effective, automated email marketing campaigns that will get butts in seats at your next conference or event. In this webinar, learn how to:
Drive event registrations by leveraging the power of email marketing and marketing automation.
Increase rate of new & return participants by building effective customer journeys driven by awareness, acquisition and retention marketing strategies.
Enable data-driven marketing programs to more intelligently promote events and boost ROI.
Build end-to-end automated digital marketing that delivers high-value brand awareness.
Is Your Marketing Funnel Broken?: Uniting Lead Nurturing & Search StrategiesBFO
Creating a comprehensive plan to nurture leads and drive them down the funnel can be difficult. Check out what Steve Krull and Liz Ryan have to say about you can do to unite marketing strategies across the funnel and bring in new business.
B2B Content and Digital Marketing Best PracticesAnant Das
A PowerPoint with information and graphics on several B2B topics including the B2B Customer, Outbound vs. Inbound, Content Marketing, Software, Paid Ads, Websites, Google Analytics, Email Marketing, Direct Mail, Social Media (Facebook, Twitter, LinkedIn), Multimedia (YouTube, Podcasts), and more!
Contact me with questions - https://www.linkedin.com/in/anantdas
Content and Email Marketing: Startup Institute Boston Fall 2015Lena Prickett
My presentation for an immersive in content and email marketing, delivered to the Fall 2015 cohort of Boston's Startup Institute. I cover the basics of both content marketing and email marketing as well as the tools and techniques you can use to succeed in both.
Taking you through the key steps for successful inbound marketing campaigns and tactics, as presented by Felicity McCarthy, Spark Digital, at 3XE Digital Conference, Oct 2015
Building a Global Brand Through Content Marketing & Social Media.
OMIG Digital & Inbound Marketing Presentation by, Anthony Quigley, Digital Marketing Institute.
BNC Direct-to-consumer Webinar - November 2015 - Brian O'LearyBookNet Canada
Brian O'Leary, principal of Magellan Media Consulting, presents eight methods book publishers can use to leverage content marketing for successful ROI, along with the tools to implement a successful content marketing strategy at your publishing house. In this free one-hour webinar, he describes the models most beneficial to publishers, ways to attract and retain an audience, and how to monetize the process.
From Concept to Conversation: Generating Lead Engagement through B2B Content ...DigitalMarketingShow
Presentation delivered at the Digital Marketing Show 2015 by Chris Field, Fieldworks.
http://www.fieldworksmarketing.co.uk/exclusive-report-how-retailers-choose-technology/
Get actionable tips and strategies for using content marketing to support sales, SEO, PR, and more.
You will learn:
- How to execute and promote an effective content marketing campaign
- Marketing strategies for specific types of content Software tools you can leverage for content marketing
- Where to get the scoop on your competition
And last but not least find out how to build a strong foundation for your content marketing efforts by following best practices for the start.
Achieving Success with Account Based SellingNicole Terzic
Learn the LinkedIn sales team's Account Based Selling process to garner results and stay ahead of the curve. Get specific, go-to-market tactics, beginning with selecting and breaking into strategic accounts to providing highly-customized information to close key deals.
Featuring Katie Baudler, Account Executive Manager
Top 10 Ways to Drive More Leads, Revenue, and ROI from Inbound MarketingSP Home Run Inc.
From Boca Raton Inbound Marketing Week Lunch and Learn | Friday, March 6, 2015 |
The traditional marketing playbook is broken. Many marketing channels that businesses have depended on for decades are in a steep decline or best case scenario, stagnating.
Is your business attracting the right website visitors, converting those visitors into qualified leads, and closing those leads into profitable clients? If you’re serious about growing your business in 2015, you can’t afford to ignore today’s modern buyer's journey -- that’s dominated by disruptive technologies like mobile devices, search engine research, social media participation, and cloud-based software.
With 70% to 90% of most buyer’s decision now over before they’re ready for a conversation, it’s make/break critical for your company to get found by the right decision makers, in the right places, at the right time, and in the right context.
In this presentation on "Top 10 Ways to Drive More Leads, Revenue, and ROI from Inbound Marketing," you’ll learn about how Inbound marketing, content marketing, and digital marketing can grow your revenue in a meaningful, predictable, and scalable way.
Similar to Tara Guthrie, Big Thirst Marketing - Context is King: The Value of Strategic Communications for DTC (20)
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
2. Objectives
How to start a contextual marketing initiative
Content development best practices
Putting audience segments and content to work
3. Contextual Marketing
• Right Message
• Right Place
• Right Time
• Right Audience
Go back to the basics of
marketing and consider your
customer first.
4. Market to
persona groups.
• Every brand is different
• Centers around a basic marketing
funnel
• Awareness
• Research
• Consideration
• Conversion
• Loyalty
8. Personalize the buyer’s journey
• TIPS FOR BUILDING YOUR AUDIENCE:
• Encourage guests to check in
• Encourage guests to leave feedback
• Capture Contacts
• Tasting room
• Events – Eventbrite RSVPs, et. al.
• FB or Google Login option
• SMS opt-ins
• Web forms
• Incentivize with benefits
• Use a blend of video, text, images and links
Ask for feedback
5 Business Manager Analytics Functions You’ll Want to Know About
Facebook Pixel: If you install Facebook Pixel, your website can reach people with ads on Facebook after they’ve visited your site
Split testing: Use A/B testing to figure out which ads lead to the highest conversion rate
Conversion lift: Use this tool to ensure your ads are actually generating conversions and sales
Mobile SDK: If your business has an app, use Mobile SDK to see what actions people are taking within your app, and use that information to improve ad campaigns across devices
Brand lift: Find out how your ads are impacting your brand image to optimize ads for better brand awareness
